Revelation to Action: Your Place. Your Idea. Your Change.

Revelation to Action

Your Place. Your Idea. Your Change.

Competition Information

Competition News

Green Mountain Coffee and Ashoka Changemakers have come together to find and help fund the most innovative ideas and organizations that strengthen and improve communities in Maine, New York, Rhode Island, Vermont, New Hampshire, Connecticut or Massachusetts.

**Winners Announced** Congratulations to our 3 Competition Winners and our 7 State Winners!

Learn how to get involved.

Join us on Twitter and Facebook to receive regular updates and to give us your feedback. 

Welcome Letter

Dear Changemakers Community,

A simple idea can transform your street, your neighborhood, and your community.

Believing that real change starts at home, Green Mountain Coffee and Ashoka's
Changemakers have come together to find and help fund the most innovative ideas to
inspire community action in the Northeastern US. We invite you to share your creative
solutions for motivating local citizens to build a better community.

Perhaps you have rallied your fellow classmates to support a local food bank, led your
community's effort to address its carbon footprint, established a program to incentivize
recycling, or maybe you've mobilized your community to do an annual river clean up.

Whether you're looking to give back, or you're a seasoned local advocate, your voice and
participation are the bridges to an engaged and revitalized community. Real change
begins with you.

Join us and your neighbors in a campaign to celebrate promising initiatives, explore fresh
ideas, and collaborate on the best ways to strengthen communities across the
Northeastern US.

Michael Dupee

Vice President, Corporate Social Responsibility

Green Mountain Coffee Roasters

Eligibility, Criteria and Prizes

The competition is open to all types of individuals and
organizations that are operating in Maine, New Hampshire,
Vermont, Massachusetts, Connecticut, Rhode Island or New York.
Individuals or organizations not from the region must have local
operations or partners on the ground in these states.

We consider all entries that:

  • Reflect the theme of the competition: Revelation to Action:
    Your Place. Your Idea. Your Change.
  • Demonstrate groundbreaking solutions that inspire others to
    help make their community a better place to live.
  • Indicate growth beyond the stage of idea, concept, or
    research. At a minimum, entries should be at the demonstration
    stage and indicate success. While we support new ideas at every
    stage and encourage their entry, the judges are better able to
    evaluate programs that are beyond the conceptual stage, and have
    demonstrated a proof of impact, even at small scale.
  • Are submitted in English.

Please complete the entire entry form and submit before the
deadline on April 21, 2010 at 5:00 pm EST. All decisions of the
judges will be final.

Assessment Criteria

The winners of this Changemakers collaborative competition
will be those entries that best meet the following criteria:

  • Innovation: This is the knock-out test. The entrant
    must describe a groundbreaking innovation in community action.
    The innovation should be a unique model of change, demonstrating
    a substantial difference from other initiatives in the field with
    the possibility for large-scale expansion.
  • Social Impact: It is important that the innovative
    idea provides a system-changing solution toward engaging and
    revitalizing communities. Some innovations will have proven
    success at a small level, while others will have potential to
    grow, engaging millions of people. Still others will achieve
    their impact quickly, while some will seed change for the long
    term. We look for breadth and depth, numbers and stories that
    make a substantive difference in local communities. Judges will
    consider the solution's potential for scale and replication, in
    addition to the entrant's ability to formulate a clear "road map"
    to reaching larger goals.
  • Sustainability: For a solution to be truly effective
    it must have a long-term plan for securing financial backing and
    community support. Entries should describe not only how they are
    currently financing their work, but also how they plan to finance
    their work in the future. The most successful entrants go beyond
    discussing whether or not they will charge for services and
    describe a business plan. They should also demonstrate that they
    have strong partnerships and support networks to address an
    ongoing need, and to aid in scalability and the maintenance of a
    clear financial strategy.

Competition Deadlines, Procedures, and Rules

Online competition submissions are accepted until April 21,
at 5PM US EST. Only submissions made online will
be accepted. At any time before this deadline, competition
participants are encouraged to revise their entries based on
questions and insights that they receive in the Changemakers
discussion. Participation in the discussion enhances an entrant's
prospects in the competition by providing the judges and the
community the opportunity to understand the entrant's project
more completely.

There are four main phases in the competition:

  • Entry Stage, February 10 - April 21, 2010: Entries can
    be submitted until 5PM US EST on April 21, 2010, and throughout
    this stage anyone can participate in an online review discussion
    with the entrants.
  • Online Review and Judging, April 22 - June 9, 2010:
    Online review and discussion continues. Simultaneously, a panel
    of expert judges and a team of Ashoka staff select the
    competition finalists. All decisions of the judges and Ashoka
    staff will be final.
  • Voting, June 9 - June 30, 2010: The Changemakers
    community votes online to select the award-winners from the field
    of finalists. Voting will close at 5p EST on June 30.
  • Competition Winners Announced, July 14, 2010: The 3
    Changemakers competition winners - the finalist individuals or
    organizations that receive the most votes - will each receive a
    cash prize of USD $5000.
  • State Winners Announced, July 14, 2010: The 7
    Changemakers state winners - the best entry from each of the
    following states: Maine, New Hampshire, Vermont, Massachusetts,
    Connecticut, Rhode Island and New York - will receive a cash
    prize of USD $5000.

Early entries received by March 24th, will be eligible
to win a prize.

Participation in the challenge provides the opportunity to
receive feedback from fellow entrants, Changemakers staff,
judges, and the Changemakers community. Showcasing initiatives
and demonstrating social impact advise potential investors about
how best to maximize the strategic impact of their


  • 3 Competition Winners: ONLINE WINNERS - A panel of
    independent judges selected by Ashoka or Green Mountain Coffee
    will select between 10 and 15 finalists from the range of entries
    into the entire competition. All entries will be evaluated
    pursuant to the criteria as stated above. From among these 10-15
    finalists, the Changemakers' online community will vote for 3
    winners. In the event of a tie, the tie will be broken by a vote
    of the independent judges. Any person may sign into and register
    with Changemakers at: The
    three winners selected by the Changemakers community will each
    win US $5000 each. This competition is open only to
    individuals who live in or organizations that are headquartered
    in Maine, New Hampshire, Vermont, Massachusetts, Connecticut,
    Rhode Island or New York. All entries must be received by April
    21, 2010 to be considered. Winners will be announced July 14,
  • 7 State Winners: US $5000 will be awarded to one
    entry from each of the following states: Maine, New Hampshire,
    Vermont, Massachusetts, Connecticut, Rhode Island and New York.
    None of the three winners from the ONLINE COMPETITION will be
    eligible. Representatives from Green Mountain Coffee will select
    one entry from each of the states according to the criteria as
    stated above. Winners will be announced July 14, 2010.
  • 3 Early Entry Winners: 3 early entry winners will be
    drawn at random by Green Mountain Coffee from entries submitted
    by 5:00 p.m. Eastern Time, March 24, 2010. Each winner will
    receive a Keurig® B60 Single-Cup Brewer ($334.80 approximate
    retail value (ARV)) and a 12-month K-Cup® coffee tour
    ($129.95 ARV) from Green Mountain Coffee. Being an Early Entry
    Prize winner does not preclude you from winning the competition
    in any way, or guarantee finalist status - all entries will be
    equally evaluated per the Changemakers criteria at the completion
    of the entry period.
  • Nominator Winners: Any person who has registered with
    Changemakers at may nominate (a
    "Nominator") an individual who lives in or an organization that
    is headquartered (either a "Nominee") in either Maine, New
    Hampshire, Vermont, Massachusetts, Connecticut, Rhode Island or
    New York to submit an entry into the competition. A Nominator
    must submit the name and email address of a Nominee to
    Changemakers at If
    the Nominator's Nominee enters the competition and is selected as
    either an Online Winner or a State Winner, then the Nominator
    will win the prizes below only if the Nominee did not enter the
    competition prior to the Nominator's submission of the Nominee"s
    contact information to Changemakers. Only one Nominator per
    winner is eligible for this prize. In the event of a tie, the
    Nominator with the earliest date and time of the nomination shall
    win. The prize for a winning Nominator is: a Keurig® B60
    Single-Cup Brewer (Approximate Retail Value ("ARV"): $129.95) and
    a 6-month K-Cup® coffee tour from Green Mountain Coffee (ARV:
  • Re-Tweet Winners: Beginning February 19, 2010 through
    April 21, 2010, there will be a drawing on every Monday at
    approximately 9:00 am EST from all persons with a Twitter account
    (a "Tweeter") that re-tweets a specific message from
    Changemakers' Twitter account ( during
    the previous week. In order to win, the Tweeter must re-tweet the
    entire message with hashtag (#). The Tweeter must be a follower
    of both Changemakers’ Twitter account and Green Mountain
    Coffee's Twitter account ( and the
    Tweeter must be a US resident. Prizes include one bag of Green
    Mountain Coffee ($8.49 ARV) and competition paraphernalia ($10.00
    ARV). Follow #Revelation2Action to participate. Void where
    prohibited by law.
  • Celebration Event: All finalists in the ONLINE WINNER
    competition as well as the 7 State Winners will be invited to
    attend a celebration event where winners will be announced. Each
    finalist will receive round-trip transportation for 1 persons
    from any place in Maine, New Hampshire, Vermont, Massachusetts,
    Connecticut, Rhode Island or New York, breakfast, lunch and
    dinner for 2 nights plus lodging for 2 nights will be provided if
    required. Transportation may be via airplane, train or bus,
    depending upon the originating location of the finalist, and at
    Changemakers’ sole discretion. ARV: $500.00, depending on
    location of each finalist and time of departure. This invitation
    is non-extendable, non-transferable and cannot be redeemed for
    cash value.


  • Must be 18 years or older.
  • Must be a US resident.
  • Will be required to execute an Affidavit of Eligibility and

Disclaimer - Compliance with Legal Restrictions

Ashoka complies fully with all U.S. laws and regulations,
including Office of Foreign Assets Control regulations, export
control, and anti-money laundering laws. All grants will be
awarded subject to compliance with such laws. Ashoka will not
make any grant if it finds that to do so would be unlawful. This
may prohibit awards in certain countries and/or to certain
individuals or entities. All recipients will comply with these
laws to the extent they are applicable to such recipients. No
recipient will take any action that would cause Ashoka to violate
any laws. Additionally, Ashoka will not make any grant to a
company involved in the promotion of tobacco use.

Press Room

Following are press related resources for the Revelation to Action Competition:

Judges Panel

Alan Harlam

Director of Social Entrepreneurship, Swearer School for Public Service, Brown University

Beth Holzman

CSR Strategy and Reporting Manager, Timberland

Bill McKibben

Environmentalist and Writer,

Michael Dupee

Vice-president, Corporate Social Responsibility, Green Mountain Coffee Roasters, Inc.

Michael Havard

Vice President, Marketing - Corporate Officer, Newman's Own, Inc., Newman's Own, Inc