Revelation to Action: Your Place. Your Idea. Your Change.
Green Mountain Coffee and Ashoka Changemakers have come together to find and help fund the most innovative ideas and organizations that strengthen and improve communities in Maine, New York, Rhode Island, Vermont, New Hampshire, Connecticut or Massachusetts.
**Winners Announced** Congratulations to our 3 Competition Winners and our 7 State Winners!
Learn how to get involved.
Dear Changemakers Community,
A simple idea can transform your street, your neighborhood, and your community.
Believing that real change starts at home, Green Mountain Coffee and Ashoka's
Changemakers have come together to find and help fund the most innovative ideas to
inspire community action in the Northeastern US. We invite you to share your creative
solutions for motivating local citizens to build a better community.
Perhaps you have rallied your fellow classmates to support a local food bank, led your
community's effort to address its carbon footprint, established a program to incentivize
recycling, or maybe you've mobilized your community to do an annual river clean up.
Whether you're looking to give back, or you're a seasoned local advocate, your voice and
participation are the bridges to an engaged and revitalized community. Real change
begins with you.
Join us and your neighbors in a campaign to celebrate promising initiatives, explore fresh
ideas, and collaborate on the best ways to strengthen communities across the
Vice President, Corporate Social Responsibility
Green Mountain Coffee Roasters
Eligibility, Criteria and Prizes
The competition is open to all types of individuals and
organizations that are operating in Maine, New Hampshire,
Vermont, Massachusetts, Connecticut, Rhode Island or New York.
Individuals or organizations not from the region must have local
operations or partners on the ground in these states.
We consider all entries that:
- Reflect the theme of the competition: Revelation to Action:
Your Place. Your Idea. Your Change.
- Demonstrate groundbreaking solutions that inspire others to
help make their community a better place to live.
- Indicate growth beyond the stage of idea, concept, or
research. At a minimum, entries should be at the demonstration
stage and indicate success. While we support new ideas at every
stage and encourage their entry, the judges are better able to
evaluate programs that are beyond the conceptual stage, and have
demonstrated a proof of impact, even at small scale.
- Are submitted in English.
Please complete the entire entry form and submit before the
deadline on April 21, 2010 at 5:00 pm EST. All decisions of the
judges will be final.
The winners of this Changemakers collaborative competition
will be those entries that best meet the following criteria:
- Innovation: This is the knock-out test. The entrant
must describe a groundbreaking innovation in community action.
The innovation should be a unique model of change, demonstrating
a substantial difference from other initiatives in the field with
the possibility for large-scale expansion.
- Social Impact: It is important that the innovative
idea provides a system-changing solution toward engaging and
revitalizing communities. Some innovations will have proven
success at a small level, while others will have potential to
grow, engaging millions of people. Still others will achieve
their impact quickly, while some will seed change for the long
term. We look for breadth and depth, numbers and stories that
make a substantive difference in local communities. Judges will
consider the solution's potential for scale and replication, in
addition to the entrant's ability to formulate a clear "road map"
to reaching larger goals.
- Sustainability: For a solution to be truly effective
it must have a long-term plan for securing financial backing and
community support. Entries should describe not only how they are
currently financing their work, but also how they plan to finance
their work in the future. The most successful entrants go beyond
discussing whether or not they will charge for services and
describe a business plan. They should also demonstrate that they
have strong partnerships and support networks to address an
ongoing need, and to aid in scalability and the maintenance of a
clear financial strategy.
Competition Deadlines, Procedures, and Rules
Online competition submissions are accepted until April 21,
2010 at 5PM US EST. Only submissions made online will
be accepted. At any time before this deadline, competition
participants are encouraged to revise their entries based on
questions and insights that they receive in the Changemakers
discussion. Participation in the discussion enhances an entrant's
prospects in the competition by providing the judges and the
community the opportunity to understand the entrant's project
There are four main phases in the competition:
- Entry Stage, February 10 - April 21, 2010: Entries can
be submitted until 5PM US EST on April 21, 2010, and throughout
this stage anyone can participate in an online review discussion
with the entrants.
- Online Review and Judging, April 22 - June 9, 2010:
Online review and discussion continues. Simultaneously, a panel
of expert judges and a team of Ashoka staff select the
competition finalists. All decisions of the judges and Ashoka
staff will be final.
- Voting, June 9 - June 30, 2010: The Changemakers
community votes online to select the award-winners from the field
of finalists. Voting will close at 5p EST on June 30.
- Competition Winners Announced, July 14, 2010: The 3
Changemakers competition winners - the finalist individuals or
organizations that receive the most votes - will each receive a
cash prize of USD $5000.
- State Winners Announced, July 14, 2010: The 7
Changemakers state winners - the best entry from each of the
following states: Maine, New Hampshire, Vermont, Massachusetts,
Connecticut, Rhode Island and New York - will receive a cash
prize of USD $5000.
Early entries received by March 24th, will be eligible
to win a prize.
Participation in the challenge provides the opportunity to
receive feedback from fellow entrants, Changemakers staff,
judges, and the Changemakers community. Showcasing initiatives
and demonstrating social impact advise potential investors about
how best to maximize the strategic impact of their
- 3 Competition Winners: ONLINE WINNERS - A panel of
independent judges selected by Ashoka or Green Mountain Coffee
will select between 10 and 15 finalists from the range of entries
into the entire competition. All entries will be evaluated
pursuant to the criteria as stated above. From among these 10-15
finalists, the Changemakers' online community will vote for 3
winners. In the event of a tie, the tie will be broken by a vote
of the independent judges. Any person may sign into and register
with Changemakers at: http://www.changemakers.com/en-us. The
three winners selected by the Changemakers community will each
win US $5000 each. This competition is open only to
individuals who live in or organizations that are headquartered
in Maine, New Hampshire, Vermont, Massachusetts, Connecticut,
Rhode Island or New York. All entries must be received by April
21, 2010 to be considered. Winners will be announced July 14,
- 7 State Winners: US $5000 will be awarded to one
entry from each of the following states: Maine, New Hampshire,
Vermont, Massachusetts, Connecticut, Rhode Island and New York.
None of the three winners from the ONLINE COMPETITION will be
eligible. Representatives from Green Mountain Coffee will select
one entry from each of the states according to the criteria as
stated above. Winners will be announced July 14, 2010.
- 3 Early Entry Winners: 3 early entry winners will be
drawn at random by Green Mountain Coffee from entries submitted
by 5:00 p.m. Eastern Time, March 24, 2010. Each winner will
receive a Keurig® B60 Single-Cup Brewer ($334.80 approximate
retail value (ARV)) and a 12-month K-Cup® coffee tour
($129.95 ARV) from Green Mountain Coffee. Being an Early Entry
Prize winner does not preclude you from winning the competition
in any way, or guarantee finalist status - all entries will be
equally evaluated per the Changemakers criteria at the completion
of the entry period.
- Nominator Winners: Any person who has registered with
Changemakers at http://www.changemakers.com may nominate (a
"Nominator") an individual who lives in or an organization that
is headquartered (either a "Nominee") in either Maine, New
Hampshire, Vermont, Massachusetts, Connecticut, Rhode Island or
New York to submit an entry into the competition. A Nominator
must submit the name and email address of a Nominee to
the Nominator's Nominee enters the competition and is selected as
either an Online Winner or a State Winner, then the Nominator
will win the prizes below only if the Nominee did not enter the
competition prior to the Nominator's submission of the Nominee"s
contact information to Changemakers. Only one Nominator per
winner is eligible for this prize. In the event of a tie, the
Nominator with the earliest date and time of the nomination shall
win. The prize for a winning Nominator is: a Keurig® B60
Single-Cup Brewer (Approximate Retail Value ("ARV"): $129.95) and
a 6-month K-Cup® coffee tour from Green Mountain Coffee (ARV:
$167.40). IF NO NOMINATOR MEETS THE FOREGOING CRITERIA, NO PRIZE
WILL BE AWARDED.
- Re-Tweet Winners: Beginning February 19, 2010 through
April 21, 2010, there will be a drawing on every Monday at
approximately 9:00 am EST from all persons with a Twitter account
(a "Tweeter") that re-tweets a specific message from
Changemakers' Twitter account (twitter.com/changemakers) during
the previous week. In order to win, the Tweeter must re-tweet the
entire message with hashtag (#). The Tweeter must be a follower
of both Changemakers’ Twitter account and Green Mountain
Coffee's Twitter account (twitter.com/GreenMtnCoffee) and the
Tweeter must be a US resident. Prizes include one bag of Green
Mountain Coffee ($8.49 ARV) and competition paraphernalia ($10.00
ARV). Follow #Revelation2Action to participate. Void where
prohibited by law.
- Celebration Event: All finalists in the ONLINE WINNER
competition as well as the 7 State Winners will be invited to
attend a celebration event where winners will be announced. Each
finalist will receive round-trip transportation for 1 persons
from any place in Maine, New Hampshire, Vermont, Massachusetts,
Connecticut, Rhode Island or New York, breakfast, lunch and
dinner for 2 nights plus lodging for 2 nights will be provided if
required. Transportation may be via airplane, train or bus,
depending upon the originating location of the finalist, and at
Changemakers’ sole discretion. ARV: $500.00, depending on
location of each finalist and time of departure. This invitation
is non-extendable, non-transferable and cannot be redeemed for
- Must be 18 years or older.
- Must be a US resident.
- Will be required to execute an Affidavit of Eligibility and
Disclaimer - Compliance with Legal Restrictions
Ashoka complies fully with all U.S. laws and regulations,
including Office of Foreign Assets Control regulations, export
control, and anti-money laundering laws. All grants will be
awarded subject to compliance with such laws. Ashoka will not
make any grant if it finds that to do so would be unlawful. This
may prohibit awards in certain countries and/or to certain
individuals or entities. All recipients will comply with these
laws to the extent they are applicable to such recipients. No
recipient will take any action that would cause Ashoka to violate
any laws. Additionally, Ashoka will not make any grant to a
company involved in the promotion of tobacco use.
Deadline for Ideas