Community based fish farming in Kenya- public private partnership

To utilize idle land and unemployed youth in community based commercial fish farming, in the form of a public private partnership. Consumption of fish will also improve nutrition and health.

About You

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Location

Project Street Address

Shama Fish and Bacon Company

Project City

Nyeri

Project Province/State

Central

Project Postal/Zip Code

00100

Project Country

Kenya

Your idea

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Country your work focuses on:

Kenya

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What stage is your project in?

Operating for 1-5 years

What is the average monthly household income in your target community, in US Dollars?

<$50

Name Your Project

Community based fish farming in Kenya- public private partnership

Describe Your Idea

To utilize idle land and unemployed youth in community based commercial fish farming, in the form of a public private partnership. Consumption of fish will also improve nutrition and health.

Innovation

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Describe your idea in fewer than 50 words.

To utilize idle land and unemployed youth in community based commercial fish farming, in the form of a public private partnership. Consumption of fish will also improve nutrition and health.

What makes your idea unique?

The project recognizes that most community projects fail because of problems in leadership, mobilization of resources, implementation, keeping records, marketing and financial management. These are solved in this public private partnership model. I provide leadership as the patron of the group, and project management and marketing of produce is performed by my company at a commission to the group.

What is your area of work? (Please check as many as apply.)

Children & Youth , At risk youth , Youth development , Youth leadership , Development & Prosperity , Business , Community development , Corporate social responsibility , Economic development , Employment , Financial services and markets , Food security , Fundraising , Hunger , Income generation , Marketing , Microfinance , Networking , Philanthropy , Poverty alleviation , Rural development , Social Enterprise , Sustainable development , Trade , Environment & Sustainability , Biodiversity , Conservation , Green business , Pollution , Population , Rural , Sustainable agriculture , Water , Health & Fitness , Food , Food security , Gender equity , Hunger , Security , Vulnerable populations , Women's issues , Public Participation & Engagement , Social work , Youth leadership.

What impact have you had?

Initially the community were reserved but now it has become so popular that we have had to stop registration. The government has given immense publicity, and two members of Parliament and a Minister have already visited the project. Members of the group working on the project are earning a living. They are able to buy food and pay fees for their children. The youth have somethung to keep them busy in a productive manner, and the incidence of bad behaviour has gone down. The community have a project that they have ownership to

Describe the primary problem(s) that your project is addressing.

The project is utilizing available natural resources (wetlands) to create employment, generate income and reduce poverty through commercial fish farming. Unemployed youth are gainfully engaged. It is also addressing a huge shortage in fish in the region, and Kenya in general.

Describe the steps that your organization is taking to make your project successful.

We are providing all implementation, record keeping, marketing and financial management support to the group. We are fully engaged in ensuring that harmony is maintaned. We involve government extension services in all our activities to ensure that everything is done within the law.

Impact

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What will it take for your project to be successful over the next three years? Success in Year 1:

Additional funds to lease land (farmers are willing to provide land), and for casual labour to dig ponds. Digging ponds is labour intensive, and initially proceeds from sale of fish cannot sustain expansion.

Success in Year 2:

We shall streamline fish processing and marketing. Profits from sales will have increased. These will be re-invested into the project, while the group continues to earn income by digging more ponds. Appropriate marketing and sale of fish of good quality will guarantee good prices

Success in Year 3:

Ensuring that income generated by the community is ploughed back to recruit more land, harmony is maintained, and proceeds shared in an equitable manner.

Do you have a business plan or strategic plan? (yes/no)

Yes, we have a business plan.

What are the three most important actions needed to grow your initiative or organization? STEP 1:

Effective management of the project, following the business plan and the group constitution.

What are the three most important actions needed to grow your initiative or organization? STEP 2:

Seed funds to lease more land and pay casual workers. This is because the project is capital-intensive during the first two years.

What are the three most important actions needed to grow your initiative or organization? STEP 3:

Sound marketing strategies to ensure that fish of good quality are sold a reasonable prices.

Describe the expected results of these actions.

The project will be sustainable, and funds that are generated will be re-invested, making it grow, and leading to creation of jobs and poverty reduction. Ownership and participation of the community will ensure sustainability.

What was the defining moment that led you to this innovation?

Since I studied fish farming in University, I have always been convinced that the land resources in my home area are suitable for fish farming. The number of energetic and unemployed youth in my area is large. They however lack resources, leadership to give them ideas, and motivation to undertake income generation activities. Recently, it occurred to me that a public private partnership would make it work. I could commit my expertise in project management and leadership in an arrangement that gets the youth to undertake a project that in the long-term will benefit them and me, resulting in a win-win situation.

Tell us about the social innovator behind this idea.

I developed the idea after successful implementation of a dairy farming project, also as a public private partnership. That project is described in more detail under Shama Milk on our website. Currently, Shama Farmers Self Help Group has more than 1500 members who deliver their milk to Shama Milk, which I own. Success of the milk project is driven by a trusted and close working relationship between the company and the group. The same approach is being used in the fish farming project.

How did you first hear about Changemakers?

I subscribe to the GFAR newsletter, on which I saw the announcement

This Entry is about (Issues)

Sustainability

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What would prevent your project from being a success?

It is already a success after one year.
1. Failure to adhere to the constitution by the company and the group could limit further progress.
2. Change in government policy not to support such initiatives.
3. Politics: politicians from the area could infiltrate the group as a way of getting votes. This is protected by the constitution, which forbids politics or holders of political offices from being members of the group committee.
4. Poor sales: this is addressed by marketing strategies that have been put in place by the company.

Financing source

If yes, provide organization name.

Only our companies: Shama Fish and Bacon Company; Shama Academy; Shama Milk; Shama Holdings

How long has this organization been operating? (i.e. less than a year; 1-5 years; more than 5 years)

Shama Fish and Bacon Company was established in 2008. The others were established between 1993 and 2008.

Does your organization have a Board of Directors or an Advisory Board?

No. The group has a committtee that works with the company in management of the project.

Does your organization have any non-monetary partnerships with NGOs? (yes/no)

No

Does your organization have any non-monetary partnerships with businesses? (yes/no)

No

The Story

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Does your organization have any non-monetary partnerships with government? (yes/no)

Yes. All assistance in technical and legal issues are provided by government extension staff

Please tell us more about how these partnerships are critical to the success of your innovation.

Government ensures that all activities in the project are undertaken within the law. They are also a very good medium of advertising and marketing the project. eg., when a minister visits, it becomes national news, and people realize that the project is an alternative source of fish.

How many people will your project serve annually?

1001-10000

What is your organization's business classification?

For-profit

What is the total number of employees and total number of volunteers at your organization?

Shama Fish and Bacon has 5 , and the group 8

Have you received funding from any of the following groups? (Please check as many as apply.)

None of the above.

AttachmentSize
Phase 2 with completed ponds Nov08.JPG319.75 KB
A chef with a catfish ready for preparation.JPG216.65 KB
A man holding two catfish from the ponds.JPG142.23 KB
A chef holds a tilapia fish ready to eat DEC08.JPG191.76 KB
Unity in removing a rock in a novel way.JPG359.17 KB
Phase 3Nov08.JPG245.6 KB
Land covered in reeds being reclaimed.JPG377.86 KB
View of Phase 3 ponds under setting sun.JPG313.57 KB
Ponds in Phase 1 of project.JPG190.76 KB
267 weeks ago JOSEPH NDUNGU said: Dear Naveen, Thanks for the questions. We decided to work with the community and try to put idle land and unemployed youth into a ... about this Competition Entry. - read more >
268 weeks ago Naveen Shakir said: Great entry! This is a really interesting initiative, and we’d really like to hear more. Generally, why has your organization decided to ... about this Competition Entry. - read more >
277 weeks ago SAMUEL OMODING said: Dear Joseph,I find your idea very interesting indeed. Its ver good to have such multifaceted ideas. Get back to you soon. about this Competition Entry. - read more >
277 weeks ago JOSEPH NDUNGU said: Dear Fran,Sorry I could not respond sooner. I was on vacation in Kenya and remained in the rural areas all the time.You have raised 3 ... about this Competition Entry. - read more >
279 weeks ago Fran Holuba said: On July 10, 2009 the judges reviewed the entries for the Changemakers “Cultivating Innovations: Solutions for Rural ... about this Competition Entry. - read more >
294 weeks ago JOSEPH NDUNGU said: I am humbled and encouraged by this. Thanks very much Amelia! Best wishes, Joseph about this Competition Entry. - read more >
295 weeks ago Amelia Forrest Kaye said: Congratulations! On behalf of the Changemakers team, we are honored to declare you a winner of the Early Entry Prize for the ... about this Competition Entry. - read more >
297 weeks ago JOSEPH NDUNGU said: Dear Verly, Sorry I took so long to get back to you. I was travelling in areas of Africa with poor email access. I always find it ... about this Competition Entry. - read more >
298 weeks ago Pascale Verly said: I read your comment on the fish pond, and would like to know if you can share some insight with me. I am trying to see how to best ... about this Competition Entry. - read more >
298 weeks ago (Jacky) Eng-Leong Foo said: >Because of the novelty of the model, most potential partners have >adopted a wait and see approach, "wait and see" is still the ... about this Competition Entry. - read more >