(Editor's note: This post originally appeared on Forbes.com. Photo credit: peshkova / 123RF Stock Photo)
Last summer, Jennifer Sigler, the Chief Operating Officer at Global Giving, shared with me that her entire staff was reading the Lean Startup by Eric Ries. The idea that a senior manager of a non-profit would have all of her employees read a book about start-up strategy sounded unconventional and fresh. After our meeting, I headed straight to the local bookstore to pick up a copy and quickly realized Jennifer was onto something big.