This week, Waggener Edstrom (one of the largest global independent communications firms in the world) has been kind enough to use their twendz pro™ analysis tool to make sense of the "wealth of data gathered around the CGI Twitter conversation." The scope of the CGI Twittersphere:
- In total, CGI generated 4,597 tweets from September 21 through September 23, of which 2,098 were retweets, 2,897 included links to additional coverage and 4,011 tweets incorporated at least one or more hashtag.
- At the peak of CGI Twitter traffic, there were nearly 8 million people following the online conversations.
- Conversation was driven mainly by panel sessions featuring heads of state, government leaders from around the world, CEOs, celebrities, philanthropists and nonprofits, all of which were streamed live at www.ClintonGlobalInitiative.org. This allowed for thousands of people beyond the conference walls to watch the discussions in real-time while participating in various conversations online.
- The high number of retweets, links and use of hashtags shows the high level of engagement and participation by the audience present at the conference and beyond.
Waggener Edstrom also created a word cloud representing the top keywords associated with tweets around Initiative [pictured above]. The cloud gave greater prominence to words that appeared more frequently in conversations: clinton, global, initiative, cgi2010, and ashoka! They also organized the most engaged influencers during the CGI, who not only had a high number of followers, but were also actively engaged in questions, replies, and shared links. Enjoy Twitter users ... CGI’s Top Ten Twitter Influencers
- @changemakers (307,137 followers)- Ashoka Changemakers is a global online community of action that connects people to share ideas, inspire and mentor each other, and find and support the best ideas in social innovation.
- @ClintonTweet (11,282 followers)- The host of last week’s events, the Clinton Foundation addresses urgent global problems through collaboration with the private sector, NGOs and other government entities. CGI gathers world leaders annually to turn ideas into action.
- @echoinggreen (330,900 followers)- Echoing Green is a global nonprofit that provides seed funding and technical assistance to emerging social entrepreneurs with ideas for social change.
- @johnwoodRTR (317,672 followers)- John Wood is the Founder of Room to Read and author of ‘Leaving Microsoft to Change the World.’
- @witnessorg (273,673 followers)- WITNESS is a human rights organization that provides training and support to local groups to use video in their human rights advocacy campaigns.
- @lancearmstrong (2,654,892 followers) – This iconic, 7-time Tour de France winner and full time cancer fighter is the spokesperson for LIVESTRONG.
- @sloane (7,721 followers)- A KIVA fellow, Sloane Berrent is a cause-based marketing and social branding consultant who blogs at The Causemopolitan.
- @VanJones68 (6,217 followers) – Van Jones is the award-winning pioneer in human rights and the clean-energy economy. He wrote the NYTimes bestseller: Green Collar Economy.
- @WomenforWomen (4,733 followers) – WomenforWomen International helps women survivors of war rebuild their lives. Zainab Salbi is the ever-inspiring Founder and CEO.
- @govgranholm (16,325 followers)- Jennifer Granholm is the Canadian-born American Governor of Michigan (D).
*Followers as of September 24, 2010
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