Blog posts by related to Play

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Drew Chafetz (center), co-founder of love.fútbol, at the 2010 inauguration event in Guatemala.

When love.fútbol approached the town of San Antonio Palopó, Guatemala last year to build a safe soccer field for its children, the organization was surprised to receive a lukewarm response. Community members were initially reluctant to agree to the project’s sweat equity requirement.

love.fútbol, which works with impoverished communities to build inexpensive, durable soccer pitches for kids, supplies raw materials and guidance, but partner communities are expected to contribute all labor and take ownership of the construction process.

“In our effort to provide the right to play, core belief is that we do not provide a gift of a soccer field,” said Drew Chafetz, co-founder of love.fútbol. “We provide an opportunity for a community partnership and an experience for a community that will lead to long term change.”

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Charity is a basic constituent of today’s economy. Citizen consumers and cultural capitalists are demanding corporate social responsibility and won’t hesitate to punish companies who don’t deliver. So if the money is where the “warm and fuzzy” is, it makes sense that that’s where new businesses continue to emerge.

BucketFeet is the latest in this new wave of businesses blending social purpose with profit. The Chicago-based shoe company, launched just two months ago, operates under the motto, “Buy a Shoe, Build a Community.”

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