Blog posts by related to Conscious consumerism

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Charity is a basic constituent of today’s economy. Citizen consumers and cultural capitalists are demanding corporate social responsibility and won’t hesitate to punish companies who don’t deliver. So if the money is where the “warm and fuzzy” is, it makes sense that that’s where new businesses continue to emerge.

BucketFeet is the latest in this new wave of businesses blending social purpose with profit. The Chicago-based shoe company, launched just two months ago, operates under the motto, “Buy a Shoe, Build a Community.”

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Several months ago, we asked our community, “What if some social problems may be easier to solve than to manage? And what if solving said problems violates our moral institutions and political institutions?”

The inquiry was inspired by Malcolm Gladwell’s feature in the New Yorker: “Million-Dollar Murray.” In it, Gladwell discussed power-law and the reasons why people fail to solve social problems. (Power-law distributions are those in which the majority of activity can be found at one extreme.)

“Million-Dollar Murray” told the story of Murray Barr, a chronically homeless former marine who racked up over one million dollars in hospital bills over a ten-year period. Homelessness has a power-law distribution: The majority of people are homeless for about a day, but quickly recover and move on with their lives. Ten percent of the homeless population, however, are episodic users and nearly consume public funds at the rate they swallow drugs and alcohol.

What Gladwell exposed is that it is much more cost-effective to solve social problems, rather than to simply treat them.

This reluctant truth made a bold appearance in this week’s New York Times.

“For the first time in history, lifestyle diseases like diabetes, heart disease, some cancers and others kill more people than communicable ones,” writes Mark Bittman, Opinionator columnist, about the fiscal toll of treating ‘lifestyle diseases.’ “Treating these diseases — and futile attempts to ‘cure’ them — costs a fortune, more than one-seventh of our GDP.

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In November (just over nine weeks ago), Pam Caffray and Amy Jurkowitz launched Milkshake, a daily email chock-a-block with pretty, delicious, and entertaining items that can be ordered or simply ogled. Sounds fairly familiar, perhaps, what with all those spammy "best bets" and "fresh finds" popping up in people's inboxes like so many e-weeds. But Milkshake is different. You won't find any random baubles whose purchases line the pockets of highfalutin designers or brand-name behemoths - everything advertised in this newser aims to do one thing: give back to those who need help most.

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by Josie Raymond, Tonic.com

It's that time of year again, but American Express has a new approach to holiday shopping. Support the little guys in your community on Saturday, Nov. 27 and everyone will have something to celebrate this season.

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