Tell us about your personal background. Why are you passionate about this issue? Making an idea a reality takes innovation, dedication and strong leadership. Do you have the necessary entrepreneurial skills to realize your vision?
I wanted to update you on progress, since my initial application (Thanks for the early-bird Ben & Jerry's ice cream).
If my brand could be encapsulated by an ice cream flavour it would be phish food (with a twist: chilli-chocolate chunks)
Personal background:
Whilst at school I got into a great routine of land or (swimming) pool training each morning and night- this was the foundation for my positive work-ethic. Then, I studied full-time at College and undertook a night class, to obtain a professional qualification, in Marketing. I was probably the Charted Institute of Marketing's (CIM) youngest member at 17 (students should normally be 18 to enroll on the course). Then, I worked full-time with FMCG's and undertook my (BA Hons) Business Studies degree during the evenings. I reached Assistant-Management level, then left on a gap-year, to travel the world.
Whilst away, I undertook voluntary work at the commonwealth games (Melbourne), fashion week (Sydney) and in schools (South African townships). When I returned, I changed my career to work in the public sector (education), where I project managed a small team and worked with numerous contractors, to improve outcomes for children. Whilst employed/ maternity leave, I undertook the CIM Diploma in Marketing, PRINCE2 Foundation and Practitioner and a Diploma in NLP.
Passion for issue:
I have always enjoyed pushing myself and trying new things. Although, I'm now aware of the positive effect this has on people (coaching and NLP).
Whilst working in South Africa, I noticed lots of individuals with low self-confidence/ self-worth. There is nothing more rewarding than seeing them turn around.
Entrepreneurial skills:
For fun, I have worked with international brands, and coordinated meetings with major retailers/ TV programmes/ journalists in England, on their behalf. I love reading or hearing about successful businesses- I sign up for emails, listen to radio interviews, watch TV programmes and read case-studies. My favourite brands are Absolute vodka, Ben & Jerrys, Innocent smoothies, Pret a manger, Redbull and Stella McCartney kids. And, from cosmetics industries: Bumble and bumble and MAC.
I am talented, committed, confident and driven. I believe in the stoked professional beauty concept. Now, I'm ready to listen to mentors and your colleagues at Unilever (especially formulators and marketeers at Dove and TRESemme), before applying what I learn into this social venture.