Marketing

Here's a story about how members of the Changemakers community are using marketing initiatives to promote conscious consumerism:

Clothing shoppers are rethinking things these days: Can I be fashionable without being frivolous? Is it possible to buy chic clothing that’s also eco-friendly? Do my consumer choices make a difference? Among the retailers answering yes to these questions is an online store billed as "Patagonia-meets-Prada."

The store, Nau, is based in Portland, Oregon-based and was started by ex-executives of Nike, Adidas, Marmot Mountain, and Patagonia Inc. It sells quality, tailored garments made from materials such as recycled polyester, organic cotton, cornstarch and merino wool.

Read more about this solution, or discuss this topic below.
 

Affordable, Professional Self-Publishing for Women Writers and Poets

To teach women writers and poets how to edit, layout, convert to press ready, and produce their stories, memoirs, chapbooks or nonfiction; inexpensively and professionally by using cutting edge technology and inexpensive, widely available software to produce professional, perfect bound books that are available for sale and distribution to the world using Amazon.com, Barnes and Nobel and others.

About You

Organization: Women Who Write, Inc. Visit websitemore ↓↑ hide↑ hide

Section 1: About You

First Name

peggy

Last Name

DeKay

Website

Country

n/a

Section 2: About Your Organization

Is your initiative connected to an established organization?

Yes

Organization Name

Women Who Write, Inc.

Organization Website

Organization Phone

502-541-4670

Organization Address

Post Office Box 6167 Louisville, KY 40206-0167

Organization Country

United States

Is your organization a

Non‐profit/NGO/citizen sector organization

How long has this organization been operating?

More than 5 years

The information you provide here will be used to fill in any parts of your profile that have been left blank, such as interests, organization information, and website. No contact information will be made public. Please uncheck here if you do not want this to happen..

Your idea

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Name Your Project

Affordable, Professional Self-Publishing for Women Writers and Poets

Describe Your Idea

To teach women writers and poets how to edit, layout, convert to press ready, and produce their stories, memoirs, chapbooks or nonfiction; inexpensively and professionally by using cutting edge technology and inexpensive, widely available software to produce professional, perfect bound books that are available for sale and distribution to the world using Amazon.com, Barnes and Nobel and others.

Country your work focuses on

United States, KY

Innovation

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What makes your idea unique?

It is a low cost, customized solution and training for women authors and writers, using existing cutting edge technologies, and software applications in a unique way to give the student or participant in the training the ability to be a published author, and more importantly, a means to have her book exposed and available to the marketplace of ideas. This unique solution gives access to publication and sales for women who struggle to make ends meet, send out proposals, and have their literary creations heard and read in a world where publishers demand celebrity status from their clients. This solution allows the grandmother to publish her memoirs in a perfect bound book, to be read and cherished by her children and her children’s children. It gives the Appalachian poet access to publication, and the world access to her stories. This solution gives the African-American or minority woman the ability to express her unique perspective in a world where her voice is drowned out by the den of capitalism and its need to make a profit. This technology and training gives the feminist, the political activist and the ordinary woman opportunity; opportunity to become a part of the creative process through the written word. Most importantly, it gives the women and the books they write equal status, equal availability, and equal opportunity to prosper in a world where, too often, her opportunities have been limited.

Do you have a patent for this idea?

No

Impact

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Tell us about the social impact of your innovation. Please include both numbers and stories as evidence of this impact

In 2008 Women Who Write, a 501c3 nonprofit wanted to publish its 16th annual anthology, Calliope. Because they lacked funding, it was feared they would be unable to publish the anthology, leaving six poetry and prose winners, and thirteen members of Women Who Write without publication. I decided, as a new member of the group, that I could impact in a positive way, their publication by implementing a low cost solution to publishing their book. I used existing vendors, cheap software, and readily available technologies from many sources to edit,and develop a profession layout with a great cover, front and back matter, a Table of Contents, and using POD technology, make the book accessible for sale on Amazon.com.

When I told our members and the published winners of our 15th annual Short Prose and Poetry Contest that the anthology was for sale on Amazon.com and that they are listed on Amazon’s site a contributing author, they were thrilled. For most of these women, it was their first entry into the cloistered and elite world of publication. Many of them have since gone on to enter writing contests, write columns and work with zeal on novels, memoirs, and works of creative fiction,non fiction and poetry. Through this unique training and methodology, women writers who b limit because of limiting circumstance or lack of opportunity could not see themselves as published authors, can now join the ranks of movie stars,politicians, and celebrities, as published authors.

What will be the social impact of greatly increasing access to the world of publication? I think the impact is two-fold: 1. A new awareness of the lives and aspirations of women all over the world will now be accessible to other women from all walks of life via the written word. 2. The empowering impact of accomplishment. The knowledge that their stories will not die with them, or be forgotten, but instead shared, immortalized within the pages of the written word.

Problem: Describe the primary problem(s) that your innovation is addressing

Approximately 250 words left (1200 characters).My innovation addresses the lack of access. For too long publishing houses have shut out the average, even the extraordinary writer who did not come with a “platform”. A stable of would-be book purchasers that the publishing house could bank on for a ready-made profit. Now, with this training, and by putting together an array of time and cost saving technologies in an effective way, the competent, and gifted writer can become a published author. With access no longer denied, the weaver in a small mountain town in Eastern Kentucky can publish a book about her creations, or the poet who has written page after page of finely crafted lines, can at last, assemble her creation into a beautifully bound book which can be read by hundreds or thousands or even tens of thousands.

Actions: Describe the steps that you are taking to make your innovation a success. What might prevent that success?

Approximately 250 words left (1200 characters).I am writing a book that gives a step by step process, using common software applications and little known POD (publish on demand) software and publish on demand technology to create synergy within the publishing realm. This methodology promises to revolutionize the publishing industry. Not only will this solution make publishing accessible to millions of writers, it will change the way we read. Why? Because self-publishing does something that could never have been accomplished, even two years ago…it makes writing for a targeted, even tiny, selective market potentially profitable. For the first time in history, the writer can be the master of her fate. She can publish her book, specifically to appeal to her niche market, and still be profitable.

Results: Describe the expected results of these actions over the next three years. Please address each year separately, if possible

Year One: Develop and refine the training method. Write a technical book, or how-to book on self-publishing. Develop a website, a workbook and power point presentation, as well as establish a support organization for help, tips, and white papers, available as free content, to female entrepreneurs, small associations, nonprofit charitable organizations. Develop videos and You Tube seminars and webinars to reach libraries, writer’s groups, and other interested parties.

Year Two: Develop on line strategies to reach a wider audience. Develop online web trainings using You Tube and other video technologies to give short lessons. Develop a workbook to companion the how-to book. Hold workshops in economically distressed areas, under-performing areas, and under-served communities, appealing to writers who wouldn’t ordinarily be able to get their projects to the marketplace.

Year Three; Take the fully developed teaching/training model to the world by internet. Incorporate a full blown training that is video-taped and made available via the internet. Make the package available at discounts to large groups of under served communities. Develop an outreach program that takes this training to the women of emerging economies.

How many people will your project serve annually?

101‐1000

What is the average monthly household income in your target community, in US Dollars?

More than $4000

Does your innovation seek to have an impact on public policy?

Yes

If your innovation seeks to impact public policy, how?

While predicting the impact on public policy is conjecture at this point, I do think that bringing different perspectives and ideas to the market place by publishing books that could not be profitably produced prior to the development of this solution will certainly impact policy and culture. I believe that by giving a public voice to the voiceless, society will be changed for the better. Diversity of ideas in a free society, or a not so free one, is critical and necessary. When I think of Galileo and how his little “self-published” book called "Bodies In Motion changed the world, I know that somewhere out there is a Joyce Carol Oates, Margaret Mead or Gloria Steinem, or JD Robb is waiting to be heard. With my process and training, perhaps she can!

Sustainability

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What stage is your project in?

Idea phase

Does your organization have a board of directors or an advisory board?

Yes

Does your organization have a non monetary partnerships with NGOs?

Yes

Does your organization have a non monetary partnerships with businesses?

Yes

Does your organization have a non monetary partnerships with government?

No

Please tell us more about how partnerships could be critical to the success of your innovation

Our organization is a small 501c3, nonprofit organization. We were established in 1992 and have produced many worthwhile workshops, book fairs, seminars, as well as a monthly meeting for many years. We are at a stage in our development now that requires financial partners to move us to the next step. Our mission is to welcome, support and educate women who aspire to write. Developing partnerships with groups like yours can significantly impact our ability to deliver.

We would like to learn more about how your initiative is financially supported. Please explain your business plan/revenue model

We raise money every year through the sale of our annual anthology. This year I was able to self-publish our anthology and make it available for sale on Amazon.com. (see Calliope, the 16th Annual Anthology of Women Who Write). We also have workshops, retreats, silent auctions, and this year we are producing our first annual Women Who Write Cookbook. That means that we will produce and sell our annual anthology and Calliope, the 17th Annual Anthology of Women Who Write. This year we hold two writing contests which will bring in about $3,000 each. We also raise money through membership fees, corporate donations, grants from local foundations and this year we hope to receive a grant from Changemakers. The Changemaker funding is key to the development of a training seminar, workbook and book on self-publishing.

The Story

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What was the defining moment that led you to this innovation?

In August 2009 I joined Women Who Write as a member. I had left a career in computer network design, burned out and over worked ten years before. I was just completing a contract as a political columnist for some newspapers in Indiana, and I was looking for a group to help me enhance my skills as a writer and to connect me with other writers. I had been studying the possibility of self-publishing a book a feminism that I was working on. Women Who Write was charged with the publication of their 16th annual anthology. They needed a cheaper and faster way to publish the anthology and still produce a professional, polished book. I suggested we try to self-publish, using POD technology coupled with available, cheap software to produce the layout, and PDF publication file. We did, and a few short weeks later a package arrived at my door. It was in a brown envelop and marked "proof" on the cover. When I opened it and saw a beautiful, professional, slick art cover, complete with an ISBN number, a blurb on the back cover, a copyright page with both front and back matter, a beautiful Table of Contents, all wrapped neatly in a perfect bound volume that was our 16th annual anthology. Our book "Calliope, the 16th Annual Anthology of Women Who Write" was posted for sale on Amazon.com and was a smashing success. At that moment I realized that if I could produce this wonderful, professional book, for a tiny cost per book, and market it to the world...I knew it was a problem-solving-solution for women writers everywhere. At that moment, it became my mission to develop the training, and pass the information along to women authors.

Tell us about the person—the social innovator—behind this idea.

I have been many things in my life. I was a banking executive, the CEO of a computer design company, and the CFO of a health discount card company. I have also been a political columnist, a published poet and an award winning short story writer. I have helped small businesses write employee manuals, and have written training and procedural manuals for nursing care companies. When I became the Director of Women Who Write in 2009 I was able to use all of these skills to help them self-publish their anthology for the first time instead of using a traditional publisher. It seems that my skills have collaborated to bring me to this very point. A point where I can help many women writers and poets gain access where none was possible before. We are on the edge of a revolution in the printed word, in how people publish and how readers access books. We are on the cusp of changing the reading habits of millions of people around the world. We are on the brink of truly, global access to the stories,poems, essays, technical manuals and ideas of women who have not been heard before. Ten years earlier this technology and the delivery system it employs simply did not exist.Now literally, an Arab, African or an Appalachian woman, sitting alone in her room with a computer, an internet connection, and some downloaded software can publish her life story! How powerful is that?

How did you first hear about Changemakers?

Web Search (e.g., Google or Yahoo)

If through another source, please provide the information

ICRW

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Does your project address any of the following barriers to women’s technology access and use?

Women’s time poverty, Social norms, Economic or institutional constraints, Women’s lack of involvement in the technology development process.

If you checked any of the boxes above, please explain how.

Time poverty - often women writer's are what I call "after-writers." They write after the kids go to bed, after the work is done, and after everyone else has been cared for. Self-publishing gives them a reason to push through the time deprivation because they know that now, at last, they can reach the world.
What better way to impact social norms than to tell the stories of individuals who have been victimized by social norms. Would we feel the same about Mandela if we could not have read his book? Books shed light in dark places and the light they give can change the way we see the and experience the world around us.
For many years, women have lacked the means to access large publication houses. They lacked the platform of potential buyers of books to convince a large publishing house to take a risk with their book.
An Appalachian women, who lacks educational credentials, and resources may never get her book to published. With this technology, she can. By attending one workshop, and using her workbook she can layout her story, design a cover, obtain an ISBN number and with the flick of a button, she can tell her story to a hungry world. The poet, writing words that help us all gain understanding can at last produce a book. The family matriarch that has kept the history of her family going back generations, can now publish her memories, and keep her family traditions alive for those who will follow her.And we, as the reading public can have access to these stories. A quilter in Michigan can publish her designs from her own home, and include the stories of how each quilt and pattern were established. All the richness of the uniquely female experience can be written, published, and read by people the author will never meet.

Does your project involve women in one or more of the following stages of the technology lifecycle? Identification of the problem the technology will solve:

Technology design, Market research, Technology training.

If you checked any of the boxes above, please explain how you will ensure women’s involvement in each relevant phase of the technology lifecycle.

This training is synergy of technology parts, that make a much bigger whole! As the women learn how to layout the book, convert their "file" to a publish ready PDF, and then how to get it to market, they will learn to use technology "chunks" that together form a new technology. Once the book is published, selling it becomes key. Again we access technology "chunks" to create a marketing plan with depth and breadth.

If women are a focus of your project, how did this focus evolve?

The project focused on women from its conception..

Which type of women will your project reach directly?

Rural, Urban, Low income, Middle income, High income.

In what ways does your project team/leadership involve women?

It is led by a woman/women..

Has your organization formed any new partnerships in response to this challenge? If so, with what type/s of organization/s?

For-profit.

Has your project leadership had prior experience with the following?

Working with women, Working with technologies, Working on innovation.

ANGELS OF CHANGE: A Positive Deviant/Hearth Approach to Maternal Health

INTRODUCTION

About You

Organization: World Vision Tanzania-Lake Zone more ↓↑ hide↑ hide

Section 1: About You

First Name

Kahabi

Last Name

Isangula

Website

Organization

World Vision Tanzania-Lake Zone

Country

Tanzania

Are you an individual between the ages of 18 and 35 who would like to apply for a nine month Young Champions Program mentored by an Ashoka Fellow?

No

Section 2: About Your Organization

Organization Name

World Vision Tanzania-Lake Zone

Organization Website

Organization Phone

+255282762256

Organization Address

P.o.Box 78,Shinyanga,Tanzania

Organization Country

Tanzania

The information you provide here will be used to fill in any parts of your profile that have been left blank, such as interests, organization information, and website. No contact information will be made public. Please uncheck here if you do not want this to happen..

Your idea

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Name Your Project

ANGELS OF CHANGE: A Positive Deviant/Hearth Approach to Maternal Health

Country your work focuses on

Tanzania

Describe Your Idea

INTRODUCTION
In this world, every minute one woman dies of pregnancy or birth related complications. WHO defines maternal death as: death of a woman while pregnant or within 42 days of termination of pregnancy, irrespective of the duration and site of pregnancy from cause related to or aggravated by the pregnancy or its management, but not from accidental or incidental causes. Perinatal death means death of a fetus from 28 weeks of gestation to seven complete days of life including stillbirths. The perinatal mortality; is a sensitive indicator of health status of women, the health of the newborn and quality of health care provided during perinatal period especially delivery and immediate postnatal period. According to TDHS 2004/5,there is high antenatal care coverage- 94% at least one visit; 62% makes four or more visits yet the maternal mortality ratio is still high- 578/100,000 live births and under 5 mortality rate = 112/1000 live births.
Tanzania is amongst countries with very high number of maternal deaths in the world, the high maternal and newborn mortality constitute a silent emergency in Africa, (WHO, 2004) .Two decades after safe motherhood initiative (SMI); the maternal and perinatal mortality levels have sadly continued to rise instead of declining. Health indicators are not improving which may be attributed by poor quality of health services provided (reproductive and child health survey, 1999; TDHS, 2004/5).Poverty, social exclusion, low levels of education and women violence/abuse are amongst the contributing factors.
ANGELS OF CHANGE
Angels of Change is an entry point to prevent maternal deaths using the Positive Deviant/Hearth Approach. Angels of Change is an Idea of intensive behavior change Intervention targeting Mothers of Childbearing age and Pregnant mothers who at risk of maternal complications. It is derived from the fact that despite of all of the above factors contributing to the high Maternal mortality in Tanzania, one thing is evident, that there are a number of women who has never experienced Pre, intra and post delivery complications within our communities under the same resources, these mothers has been able to explore the environment and make use of the available resources while others are not able to do that, these are the one I call the Positive Deviants or The Angels of Change. Through identifying these Positive Deviant Mothers and Using the Community Based Hearth Session Approach, women of Childbearing age and Pregnant women can be brought together to share the Positive Deviant behaviors practiced by Positive Deviant Mothers. Different issues involving locally-discovered positive deviant practices as well as promote other practices essential to healthy living. Hearth sessions incorporate a number of approaches for behavior change including identification of Angels of change in a community, peer to peer support, Mother Dialogues, counseling, negotiation, Adult learning principles, skills building, motivation through visible practices and Women mobilization. Family planning, prevention of unwanted and high risk pregnancies, ensure skilled care during childbirth; ensure access to quality emergency care when a complication arises are among the topics during Hearth sessions.
It involves learning what these Role Models (Angels of Change) has been doing to promote their socially and communally acceptable behaviors and practices promoting good maternal health, HIV/AIDS Prevention and Health care utilization and promoting these practices to be adopted by other mothers. The Hearth part of Angels of Change idea using a PD approach is an intensive behavior change Intervention targeting mothers at risk of maternal Complications.
Sites of implementation including selection of places where majority of Youths are found/lives/work in relatively close proximity, where there are a significant number of risk behaviors.
Angels of Change will be identified though Initial dialogue with respective mother’s groups in a particular community/Institution through peer voting systems especially during antenatal visits. The respective group, guided by Community health workers will anonymously select an Angels of Change with positive deviant behaviors and practices communally acceptable which promotes good maternal health using a special tool. Our Health Volunteer(s) together with the selected Angels of Change will facilitate a mothers Conversation process to discover behaviors and Practices depicted by a selected Role Model and the Group will set up Action Plan. The selected Role Model will trained on facilitation skills and be responsible to conduct Hearth Sessions with Material support provided. She will also be Our contact person in a Particular group observing how peers are adopting her/his practice and behaviors and recommending the way forward. The project will facilitate group meeting at least twice a month and Group learning visits to other successful group with the same socio-economical circumstances. Each group will have a chairperson, Secretary, one Angel of Change and one guardian, teachers/ a community member identified by the group will serve as Guardians. Our Health volunteers will be conducting regular supportive visits to respective group(s) and Provide Monthly report.
.

Website URL

Innovation

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What makes your idea unique?

The Positive Deviance (PD) process identifies acceptable, effective and sustainable practices that are already used by at-risk mothers and that do not conflict with local culture. Through learning what their peers with equally limited resources and risk situations are doing to promote maternal Health, Mothers are then empowered through Hearth Sessions to adopt better practices and behaviors even in areas with very limited access to health information and services. It is, in essence, it is a “mop-up” program to eliminate the pool of maternal Complications among women of Childbearing age and Pregnant women , not only through Health Promotion but also by permanent behavior changes which are acceptable by the community and can be carried on to next generation of women.
PD Approach1 has been in Practice for nutrition rehabilitation programs in Vietnam and Rwanda resulting to marked reductions in child malnutrition and improvements in child health within a short period of Time .ITS USE FOR MATERNAL HEALTH PROGRAMMES HAS NEVER BEEN DOCUMENTED ANYWHERE,Making it unique. The angels of Change Project will be linked to other health interventions for all women within the target communities if any.
Its is a Programme which is self centered and Communally driven buiding the Capacity of women especially in resource limited areas to be responsible for their health by taking appropriate actions at the right time through guidance of their Positive Deviant Peers leading to improved maternal Health.

Do you have a patent for this idea?

Impact

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This Entry is about (Issues)

What impact have you had?

PD Approach has been in Practice for nutrition rehabilitation programs in VManonga ADP of World Vision Tanzania resulting to marked reductions in child malnutrition and improvements in child health within a short period of Time .Its our hope that if used in Maternal issues the Result will be overwhelming.

Problem

Tanzania is amongst countries with very high number of maternal deaths in the world, the high maternal and newborn mortality constitute a silent emergency in Africa, (WHO, 2004) .Two decades after safe motherhood initiative (SMI); the maternal and perinatal mortality levels have sadly continued to rise instead of declining. Health indicators are not improving which may be attributed by poor quality of health services provided (reproductive and child health survey, 1999; TDHS, 2004/5).Poverty, social exclusion, low levels of education and women violence/abuse are amongst the contributing factors.
Despite of all of the above factors contributing to the high Maternal mortality ratio in Tanzania, one thing is evedent, that there are a number of women who has never experienced Pre, intra and post delivery complications within our communities under the same resources. Through identifying these Positive Deviant Mothers and Using the Community Based Hearth Session Approach, women of Childbearing age and Pregnant women can be brought together to share the Positive Deviant behaviors practiced by Positive Deviant Mothers.

Actions

FUNDRISING: My organisation is working to look for fundings for this Project
INTERGRATION;We also expect to intergrate the Project in our Current Health Projects
TRAINING: We expect to train more people on Positive Deviance/Hearth Approach to create a Pool of Competent workers

Results

We expect that mother's Capacity on Maternal health issues will be improved by strengtherning Positive behaviors leading to appropriate actions during Pregnancy,Delivery and Post deliverly leading to overall reduction of Maternal deaths

What will it take for your project to be successful over the next three years? Please address each year separately, if possible.

Training of co worker to create a Pool of Competent workers who will actively implement and Monitor the Angels of Chance Project.We also expect to intergrate it in our current Health Programmes.

What would prevent your project from being a success?

Lack of Enough Funding at Inital Stages and lack of commited team playing co workers

How many people will your project serve annually?

Fewer than 100

What is the average monthly household income in your target community, in US Dollars?

Less than $50

Does your project seek to have an impact on public policy?

Yes

Sustainability

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What stage is your project in?

Idea phase

Is your organization a

Non‐profit/NGO/citizen sector organization

Is your initiative connected to an established organization?

If yes, provide organization name.

How long has this organization been operating?

More than 5 years

Does your organization have a Board of Directors or an Advisory Board?

Yes

Does your organization have a non-monetary partnerships with NGOs?

Yes

Does your organization have a non-monetary partnerships with businesses?

Yes

Does your organization have a non-monetary partnerships with government?

Yes

Please tell us more about how these partnerships are critical to the success of your innovation.

Through expertise exchange and referral support

What are the three most important actions needed to grow your initiative or organization?

FUNDS
TEAM WORK
INDIVIDUAL COMMITMENT

The Story

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What was the defining moment that you led to this innovation?

Mariam(Not her Actual Name) an old lady with Seven children with the Last Born,Nameless dying in early days of her life.Mariam suffered a severe hemmorrhage afterwards,the cause being retained placenta which was very very difficulty to remove.She was brought to the hospital,exahusted and tired,paper white appearance and it was a weekend and a Doctor on Duty was not available in the ward.Luckly enough i was there visiting my wife who has just delivered a baby girl Eileen.After observing that the Doctor on duty was not there then i thought i've to do something to save Mariam's life.I told the nurse,'i'm a Doctor and i think i can help'.At first she didn't agree with me ,she needed to see my ID Card.Unfortunately i didn't have one.I was just Completed internship in Dar Es Salaam and moved to Shinyanga to wait for posting.Unwelcomed by the nurses i just grabed the sterlile gloves and gown from the Nurses hands and rushed to the Bed where Mariam was gasping,after a series of emergency Procedures Mariam became stable,back to life again.....at that point the nurses realized that i was really a medical Doctor.Nearby Mariam there was a Woman Called Fatuma(Not her real name),she knew Mariam of course and they were neighbours to our suprise.She was just delivered a Seventh baby without any Maternal Complications.After talking to her for some time i discovered that she was poor even more than Mariam,then i kept asking myself 'Why people having the same resources,others make good use of them while others are not???.I asked the same question to Fatuma ....to my suprise the practises she explained are those what i currently call Positive Deviant Behaviors.After some time i attended a Positive Deviant/Hearth Training and started offering technical support to one of our Programme area which was implementing the Nutrition Project among Underfives using the PD/Hearth approaches...very successifully.Then i thought the very same idea can pbe used in Maternal health issues ...of course as ANGELS OF CHANGE PROJECT.

Tell us about the social innovator behind this idea.

Majority of Programmes aiming at Good Materal Health are always Generalised and institutioanl approaches.However programmes aiming at Buiding Capacities of women to become the Angels of changes for their lives by observing and learning from peers who have the very same resources but having Positive deviant Practices are very few if Any.Angels of Change Projects is a Socially,acceptible and centered Projects which uses socially driven practices which are Positive to build capacity of expectant mothers in Materal Health issues.

How did you first hear about Changemakers?

Web Search (e.g., Google or Yahoo)

If through another, please provide the name of the organization or company

India Agriculture Portal (IAP)

IAP will be a multipurpose comprehensive interactive web portal (Drupal based), a one stop destination for all information related to agriculture in India. It will be a dynamic graphic interface for information on crop variety, yield, area, geology, irrigation system etc, based on info provided by farmer members.

About You

Organization: Centre for Integrated Development Visit websitemore ↓↑ hide↑ hide

Section 1: About You

First Name

Tapan

Last Name

Patel

Organization

Centre for Integrated Development

Country

India

Section 2: About Your Organization

Organization Name

Centre for Integrated Development

Organization Website

Organization Phone

91 79 40034739

Organization Address

1 Neelgagan Tower, Management Enclave, Vastrapur, Ahmedabad

Organization Country

India

Your idea

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Name Your Project

India Agriculture Portal (IAP)

What is your idea? What makes it innovative? Why is it important?

IAP will be a multipurpose comprehensive interactive web portal (Drupal based), a one stop destination for all information related to agriculture in India. It will be a dynamic graphic interface for information on crop variety, yield, area, geology, irrigation system etc, based on info provided by farmer members.

Will you launch your idea as a business or non-profit?

Business

Country your work focuses on

India

What will be the impact of your idea? 

Project will enable farmers to put on information of their produce directly on web portal through mobile phone in local language. It can be used as marketing and trading tool by farmers. As the network expands, the government can use this data to strategise the development goals and support systems to farmers, assess the change in cropping pattern, yield and can also take important decision on drought declaration relying on real time data from farmers. Researcher, academicians and people can also use this information for mutually beneficial

Who will help you develop your idea? Why are you the one to make this happen?

Centre for Integrated Development is multidisciplinary consultancy firm, working in areas of disaster mitigation, watershed, water sanitation. Since its inception in 2005, we have worked with more than 15 international NGOs, Government agencies, UN agencies and national NGOs. CfiD is empanelled as institutional evaluator for Gujarat Government’s ‘Hariyali’ watershed programme and has carried out mid term evaluation of more than 300 watershed projects in Gujarat in last three years. Our team of engineers, agriculture specialists and social workers will collaborate with IT professionals and NGOs having expertise in media/IT to develop and manage portal.

How much will it cost to launch your idea? (This can be an estimate)

For pilot project in Gujarat, the project will cost approximately USD 35000.

New entry

My idea is to create a business that helps small business owners understand who their target market is and the best way to reach them.

About You

Organization: According to View Visit websitemore ↓↑ hide↑ hide

Section 1: About You

First Name

Markus

Last Name

Allen

Organization

According to View

Country

United States

Section 2: About Your Organization

Organization Name

According to View

Organization Phone

Organization Address

Organization Country

United States

Your idea

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Name Your Project

New entry

What is your idea? What makes it innovative? Why is it important?

My idea is to create a business that helps small business owners understand who their target market is and the best way to reach them.

Will you launch your idea as a business or non-profit?

Business

Country your work focuses on

United States

What will be the impact of your idea? 

To help business owners from non- profits to Fortune 500 companies reach their potential of clients, customers, and or supporters effectively.

Who will help you develop your idea? Why are you the one to make this happen?

My family and other small business owners will help make this idea come true. I am the one to make this happen because I have the right tools to become successful.

How much will it cost to launch your idea? (This can be an estimate)

15,000

Rise of the Innerpreneur

Provide proof and inspiration that you can build a business around what you passionately want to do, and have it generate a profit and contribute to society. I'm educating people on this emerging culture of business owners, Innerpreneurs, and I'm inspiring and coaching them in reaching their goals.

About You

Organization: Elastic Mind Visit websitemore ↓↑ hide↑ hide

Section 1: About You

First Name

Tara

Last Name

Joyce

Organization

Elastic Mind

Country

Canada

Section 2: About Your Organization

Organization Name

Elastic Mind

Organization Website

Organization Phone

416-767-9731

Organization Address

42 Heintzman St.

Organization Country

Canada

Your idea

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Name Your Project

Rise of the Innerpreneur

What is your idea? What makes it innovative? Why is it important?

Provide proof and inspiration that you can build a business around what you passionately want to do, and have it generate a profit and contribute to society. I'm educating people on this emerging culture of business owners, Innerpreneurs, and I'm inspiring and coaching them in reaching their goals.

Will you launch your idea as a business or non-profit?

Business

Country your work focuses on

n/a

What will be the impact of your idea? 

My work supports Innerpreneurs in shaping and realizing their business success, and help them to connect with the people who need them, through the creation of their effective web presence. The impact of my writing and blog is that people will be inspired to follow their dreams and explore their values when choosing where their career will go.

Who will help you develop your idea? Why are you the one to make this happen?

I need every Innerpreneur to help me to spread the concept. I need every Innerpreneur to identify with the world and feel inspired to tell their friends about it. I need every person to believe in their ability to realize their goals and that what they do every day, and for money, can add to the world and to their life. I'm the one spreading this message online because I'm a web geek and I know how to create and write interesting websites... but there are other people spreading the idea too.

How much will it cost to launch your idea? (This can be an estimate)

It's already launched but I would like to create a web academy where Innerpreneurs can go to learn how to get online and effectively grow their business. I would need around $10,000.

Consumer IQ: Smarter Consumers , Better Futures

Financial services consumers in the world seek high-quality specialists who they would want to hold accountable in dealing with their financial affairs. The idea behind the project is that consumers deserve open source information, education and a pressure free environment in which to connect with pre-certified specialists.

About You

Organization: Consumer IQ, LLC Visit websitemore ↓↑ hide↑ hide

Section 1: About You

First Name

Jayven

Last Name

Rappa

Organization

Consumer IQ, LLC

Country

United States

Section 2: About Your Organization

Organization Name

Consumer IQ, LLC

Organization Website

Organization Phone

(813) 281-4656

Organization Address

3001 N. Rocky Point Drive, East, Suite 200, Tampa, FL 33607

Organization Country

United States

Your idea

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Consumer IQ: Smarter Consumers , Better Futures

What is your idea? What makes it innovative? Why is it important?

Financial services consumers in the world seek high-quality specialists who they would want to hold accountable in dealing with their financial affairs. The idea behind the project is that consumers deserve open source information, education and a pressure free environment in which to connect with pre-certified specialists.

Will you launch your idea as a business or non-profit?

Business

Country your work focuses on

United States

What will be the impact of your idea? 

Consumers in the United States and world wide will have the ability to access comprehensive product and service information that will allow them to make more educated and informed decisions. Additionally, credible & accountable financial services specialists will gain a competitive advantage for referral networking based on their qualifications, standards and background.

Who will help you develop your idea? Why are you the one to make this happen?

I have a strategic team in place including individuals who have over 30+ years in high level educational policy positions as well as internet and marketing specialists who are working to produce a marketable and scalable community for both consumers and specialists to communicate and connect.

How much will it cost to launch your idea? (This can be an estimate)

Most of the initial costs of the project have already been invested in the current website technology as well as a level one marketing plan. The $25,000.00 prize will allow our company to expand it's information and educational material resources for consumers, as well as provide them with web-based tools to take greater control of their own financial futures. It will change behavior nationally and potentially internationally in a significant way.

Wayfarer World LLC

Wayfarerworld.com is the ONLY website of its kind that offers unlimited varieties of Wayfarers in both colors and patterns, something none of my competitors have. All glasses are 100% customizable and ensure that EVERY customer gets the pair of glasses THEY want.

About You

Organization: Wayfarer World LLC Visit websitemore ↓↑ hide↑ hide

Section 1: About You

First Name

Sean

Last Name

Goldfaden

Organization

Wayfarer World LLC

Country

United States

Section 2: About Your Organization

Organization Name

Wayfarer World LLC

Organization Website

Organization Phone

310) 600-5132

Organization Address

3166 oak ave, miami-dade, florida, 33133

Organization Country

United States

Your idea

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Name Your Project

Wayfarer World LLC

What is your idea? What makes it innovative? Why is it important?

Wayfarerworld.com is the ONLY website of its kind that offers unlimited varieties of Wayfarers in both colors and patterns, something none of my competitors have. All glasses are 100% customizable and ensure that EVERY customer gets the pair of glasses THEY want.

Will you launch your idea as a business or non-profit?

Business

Country your work focuses on

United States

What will be the impact of your idea? 

The impact of Wayfarer World on society will be huge, as there are already over 100,000 monthly searches on Google for the query "Wayfarer Sunglasses," and not ONE website which meets that demand.

That being said, the impact of Wayfarer World on College Campuses will be nothing less than AMAZING! Much like Hushpuppies in 1995, Wayfarers are the hottest thing right now, only Hushpuppies didn't have Facebook and Twitter!

Who will help you develop your idea? Why are you the one to make this happen?

The concept behind Wayfarer World is nothing new, as e-commerce websites have been around for years now. Where I differ from my competition is my knowledge of Social Media and Internet Marketing. I've spent thousands of hours researching and learning the best practices in leveraging Social Media for business. I lead the Social Media Department at 1-800-Dentist (a nationally recognized company)over the summer, and I have seen what works, and what doesn't. I'm the one to make this work, because when you are truly passionate about something, no one can take that fire away from you...and my flame, is only getting brighter.

How much will it cost to launch your idea? (This can be an estimate)

As of now, I am working on a $15,000 budget. This includes inventory, advertising, and marketing. Additional funding (~$25,000) would be used to build more interactive technologies on my website (i.e. allowing customers to Virtually try on the glasses) and reach more targeted audiences.

Massive Collaboration

I propose to develop an online collaborative marketplace that is "U-centric" (Aza Raskin) empowering consumers and businesses. As a media source (a technology based information system), my website would improve economic efficiency by allowing every and any business transaction or exchange of information to occur in real time.

About You

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Section 1: About You

First Name

Michael

Last Name

Snyder

Website

Organization

University of Miami

Country

United States

Section 2: About Your Organization

Organization Name

Organization Website

Organization Phone

Organization Address

Organization Country

n/a

Your idea

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Name Your Project

Massive Collaboration

What is your idea? What makes it innovative? Why is it important?

I propose to develop an online collaborative marketplace that is "U-centric" (Aza Raskin) empowering consumers and businesses. As a media source (a technology based information system), my website would improve economic efficiency by allowing every and any business transaction or exchange of information to occur in real time.

Will you launch your idea as a business or non-profit?

Business

Country your work focuses on

n/a

What will be the impact of your idea? 

So what makes my idea better than Ebay, Craigslist, or Angie's List?
1. My website is free, using flash, adware, and video advertisements to garner revenue. The ads would use the model that Walmart uses in their stores: advertising to the consumer while they are buying products and services. (Walmart TV generates more revenue than prime-time television)
2. My website is massively collaborative, meaning that it is in real time (dynamic).

The online marketplace I am describing would improve consumer and business value and improve overall economic efficiency by incorporating collaboration.

The name says it all. The scope of my idea is truly massive. Imagine an online marketplace that is truly dynamic, meaning that users (both consumers and businesses) can update their sales, purchase, and service information in real time with zero constraints: My idea would give the consumer and businesses complete control over the processes of their sales. As Wikipedia has formed the most comprehensive and efficient encyclopedia using collaboration, I plan to form the most comprehensive and efficient marketplace.

Who will help you develop your idea? Why are you the one to make this happen?

My idea will be developed between my family, friends, coworkers, and professors at the University of Miami and elsewhere. I will particularly reach out to The Launch Pad for venture coaching. I am the one to make this happen for several reasons.
1. I developed the idea on my own after extensive research of popular business industry novels and magazines and online marketplaces.
2. The scope of the project is massive. I realize that I need to branch out to as many others as possible in order to make my idea work.
3. My idea is about connecting people. I am a people person. Things like "Emotional Intelligence" interest me. I want to make the world a better place with my service.

How much will it cost to launch your idea? (This can be an estimate)

$20,000 For basic server space, security encryption, web developers and research. I would not need a large labor force being that the main aspect of the website, aside from its framework, will be run by its users.

The Trust Web

Create awareness to change the name of the next gen Web now named Web 3.0 to The Trust Web.

Trust is the glue that holds societies together in the real world and in the emerging digital society we are creating now. We need new technologies that let people create trust online.

" 46-6-64" Project

An idea to focus Baby Boomers to volunteer on Mandela Day 2010. Boomers were born between 19 "46" and 19 "64" No "6" is the jersy worn by Nelson Mandela on the day South Africa won the 1995 world cup.It has now been launched as a film called INVICTUS.

About You

Organization: Refirement Network Visit websitemore ↓↑ hide↑ hide

Section 1: About You

First Name

Lynda

Last Name

Smith

Organization

Refirement Network

Country

South Africa

Section 2: About Your Organization

Organization Name

Refirement Network

Organization Phone

+27824902822

Organization Address

Organization Country

South Africa

Your idea

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Name Your Project

" 46-6-64" Project

What is your idea? What makes it innovative? Why is it important?

An idea to focus Baby Boomers to volunteer on Mandela Day 2010. Boomers were born between 19 "46" and 19 "64" No "6" is the jersy worn by Nelson Mandela on the day South Africa won the 1995 world cup.It has now been launched as a film called INVICTUS.

Will you launch your idea as a business or non-profit?

Non-profit

Country your work focuses on

South Africa

What will be the impact of your idea? 

I hope to focus Baby Boomers on looking deep within to make a difference. This will be a global campaign. For each person who steps out to help, someone else will be helped and both will benefit. It is these kinds of campaigns that help tipping points to occur and bring about long term change for our planet.

Who will help you develop your idea? Why are you the one to make this happen?

I will connect with the lady at The Mandela "46664" office. She and I were classmates this past year on a course on Social Entrepreneurship. I manage and run the Refirement Network in South Africa and the main aim of my organisation is to help Baby Boomers understand that they need to REFIRE and not RETIRE. This campaign will help accelerate the message

How much will it cost to launch your idea? (This can be an estimate)

I have no idea at this stage but I will use social media and look for sponsors once I have permission from The Mandela Foundation

Global Educators

Location

Mekelle
Mekelle
Ethiopia
13° 29' 46.104" N, 39° 28' 24.708" E

Man-making education is a rare and non-existing idea, after Swami Vivekananda's intense teachings around the world. Men and women around the world are grabing information and degrees and do their work for their bread alone. Nobody is interested to teach the poor and the ignorant about the real knowledge to empower himself or herself not only for bread-winning, but an extra-miles going education that can protect him or her from all miseries from outside and also from his or her own inside. This strengtehing of internal man is the most important thing that is required for todays world.

INSPIRE A BETTER CULTURAL WORLD

Location

main Madurai, TN
India
9° 54' 50.3496" N, 78° 7' 18.2172" E

Our future generation (our children) should know the real culture are the fruit of the Spirit is love, joy, peace, patience, kindness, goodness, faithfulness, gentleness and self-control.

TV & Mobile medias are best

Even a good idea/product should be advertised to the some extent. Then comes to mass application through schools/colleges. In which, around 75% of the humans will attend schools/colleges. So, it is very much necessity to advertise among schools/colleges

About You

Organization: Rathanas Trust more ↓↑ hide↑ hide

Section 1: About You

First Name

Paul Sureshkumar

Last Name

Samuel

Website

Organization

Rathanas Trust

Country

India

Section 2: About Your Organization

Organization Name

Rathanas Trust

Organization Website

Organization Phone

091-0452-2371959

Organization Address

15, Rock VIew, Pasumalai, Madurai-4, TN, India

Organization Country

India

Your idea

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Name Your Project

TV & Mobile medias are best

What is your idea? What makes it innovative? Why is it important?

Even a good idea/product should be advertised to the some extent. Then comes to mass application through schools/colleges. In which, around 75% of the humans will attend schools/colleges. So, it is very much necessity to advertise among schools/colleges

Will you launch your idea as a business or non-profit?

Business

Country your work focuses on

n/a

What will be the impact of your idea? 

big sports festivals like Olympics, World Cup Foot Ball, Wimbledon Tennis or World Cup Cricket, the numbers of viewers are immensely viewing.

Who will help you develop your idea? Why are you the one to make this happen?

I happened to view so much of television news and sports channels. By establishing an environment for social good to occur via television & balance thru mobile phones today, our impact will only increase over time.

How much will it cost to launch your idea? (This can be an estimate)

It will cost around $ 1000 per state in India(29 states). Based on the media we advertise this message it will come down or up. Campaigns are only attracted to limited coverage. But door to door campaign only thru TV/Mobile

This Entry is about (Issues)

New technologies are observed quickly by women than men

Location

main Madurai, TN
India
9° 54' 50.3496" N, 78° 7' 18.2172" E

Everyone in this life is affected or influenced by marriage, either through their parents or their own. Keeping a marriage strong while surviving life's trials can be a huge struggle, but learning from other's experiences can help us through these times. Ladies are not weaker sex. They are not only baby making machine. India is conservative - More women CEOs in India than U.S. It is a women dominant society. So, it is very clearly speaking, the technologies are observed quickly by women than men in India.

Kitchen Garden

a) Kitchen garden & b)Rain Harvest are to be practiced among group. If a sufficient area is found in a house and they can form a group of 10 to 15 and do this as regular cultivation of fresh veg & greens.

About You

Organization: Rathanas Trust more ↓↑ hide↑ hide

Section 1: About You

First Name

Paul Sureshkumar

Last Name

Samuel

Website

Organization

Rathanas Trust

Country

n/a

Section 2: About Your Organization

Organization Name

Rathanas Trust

Organization Website

Organization Phone

Organization Address

Is your organization a

Non‐profit/NGO/citizen sector organization

Organization Country

n/a

Your idea

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Name Your Project

Kitchen Garden

Country your work focuses on

India

Describe Your Idea

a) Kitchen garden & b)Rain Harvest are to be practiced among group. If a sufficient area is found in a house and they can form a group of 10 to 15 and do this as regular cultivation of fresh veg & greens.

Website URL

Innovation

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What makes your idea unique?

The village laborers are involving their most of their time in fighting with each other, communal clashes, sex addiction, drug addiction, used by Political meeting(by giving some amount and one day meals). They are practiced to avail all the benefits on FREE. Hence, they are not ready to do hard work and wanted to earn much profit on a short period. Due to this they are using unwanted chemical manures to spoil the health of humans. The practice of wasting the time by seeing the TV serials, chat with another, etc. will be reduced. They practice to get some self awareness while doing any work on group. Sharing their views on various matters will lead to healthy environment.

Do you have a patent for this idea?

Impact

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This Entry is about (Issues)

What impact have you had?

Every person should allot some space or at least plant in mud pots will give strenth to the family members. They can get the fresh vegetables or greens from their kitchen garden itself. Or they can use their neighbour houses for this purpose. In which, the relationship will be developed. The waste water, vegetable wastes are putting as manures for the small plants. Communual violence, idleness, etc. will be reduced. By this formation of Kitchen garden Group, the real economically backward people will benefitted. Helping, compassion, Our future generation (our children) should know the real culture and helping tendency, compassion on fellow humans and the fruit of the Spirit such as love, joy, peace, patience, kindness, goodness, faithfulness, gentleness and self-control.

Problem

The strength is fresh vegetables. The weakness is regular quantity will not get from kitchen garden(for such option, we can use the fresh veg market). Threat will be coming from big farmers or villagers. Opportunity will be increasing as well as the health of the family members will develop. I am expecting a bright future generation if we use this Kitchen Garden Group.

Actions

The kitchen garden techniq to be adopted as hobby. Physical work may increase health and the concentration on work will give them mental health. This work to be undertaken at least everyday 30 mimutes. In which, the family will get weekly 3 to 4 days or even everyday vegetables.

Results

Self Help Group may be arranged and around 10 to 15 ladies will assemble in a house, where sufficient place is available for planting such kitchen garden veg & greens. The income and expenses may be shared among them. This unity will give them psychological strenth.

What will it take for your project to be successful over the next three years? Please address each year separately, if possible.

The idel time will be reduced and the practice of FREE to be vanished from the minds of the housewives and idle gents. Regular plantation and understanding will be developed among one another without seeing any caste, creed and colour.

What would prevent your project from being a success?

I believe the most of the village labours are practiced idleness, hence they sit and drink tea shops and arrack(tasmark) shops. Hence, the crimes are increasing. They might be the prevented this and this can be tackled by their wife's and family members. Even drunkards are reducing.

How many people will your project serve annually?

101‐1000

What is the average monthly household income in your target community, in US Dollars?

$100 ‐ 1000

Does your project seek to have an impact on public policy?

Yes

Sustainability

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What stage is your project in?

Operating for less than a year

In what country?

India

Is your initiative connected to an established organization?

If yes, provide organization name.

How long has this organization been operating?

Less than a year

Does your organization have a Board of Directors or an Advisory Board?

Yes

Does your organization have any non-monetary partnerships with NGOs?

No

Does your organization have any non-monetary partnerships with businesses?

No

Does your organization have any non-monetary partnerships with government?

No

Please tell us more about how these partnerships are critical to the success of your innovation.

Yes we three are all practising it in our houses.

What are the three most important actions needed to grow your initiative or organization?

Support, campaigns, distribution of seeds, methods to be adopted

The Story

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What was the defining moment that led you to this innovation?

Every Goverment extending so many benefits to the farmers, but actually they beneficiaries are big and corporate farmers.

Tell us about the social innovator behind this idea.

M.S.Swaminathan and Isreal scientists who did lot of reveluation in agriculture even in desert.

How did you first hear about Changemakers?

Web Search (e.g., Google or Yahoo)

If through another, please provide the name of the organization or company

Mother Feeding

Location

main Madurai, TN
India

Baby food should be with iron, proctein & Vitamin C.
If the pregnant ladies are noted down and properly treated, then most of the Nutrition problem will be solved. In a village of 2000 people mostly around 5 to 10 pregnant women are found. So, it is very much necessity to identify them and give nutritious food of “Chatthu Mavu”, ie. Dhal flour powder (contains nine dhalls).
Alongwith the nutrition flour powder, we must council the ladies for betterment of their mind. The ladies are very fond of goose berry, which is very well available.

Fourth Face: Using the Carton for Demand Creation

Carton boxes can be used as marketing platforms to inform consumers on fortified products. Better still, this can be achieved at marginal cost. My idea aims at apporaching private sector companies to contribute the fourth face of their carton boxes to be imprinted with nutritrion education material.

About You

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Section 1: About You

First Name

Herbert

Last Name

Khisa

Website

Organization

Country

n/a

Section 2: About Your Organization

Organization Name

Organization Website

Organization Phone

Organization Address

Is your organization a

Non‐profit/NGO/citizen sector organization

Organization Country

n/a

Your idea

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Name Your Project

Fourth Face: Using the Carton for Demand Creation

Country your work focuses on

Kenya

Describe Your Idea

Carton boxes can be used as marketing platforms to inform consumers on fortified products. Better still, this can be achieved at marginal cost. My idea aims at apporaching private sector companies to contribute the fourth face of their carton boxes to be imprinted with nutritrion education material.

Website URL

Innovation

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What makes your idea unique?

The three sides of the carton boxes are often more than adequate for companies' branding and product messaging leaving the fourth face available for social messaging. From a production cost, there's marginal to no-additional cost associated with printing additional messages on the fourth face of the carton. Further, this approach will leverage the private sector companies marketing and distribution channels to get the messaging channel (the carton) and the message straight to the consumer.

Do you have a patent for this idea?

No

Impact

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What impact have you had?

Approximately 250 words left (2000 characters).

Problem

The approach is mainly addressing the gap in consumer education with regard to the benefits of nutrition as gained from fortified foods.

Actions

I have approached a number of private sector companies on the concept and at least two companies in the fortified sector are thrilled by the concept and eager to participate.

Results

The expected outcome is to have a significant number of private sector companies signing up to the initiative and contributing the fourth face of their packaging cartons for nutrition messaging; these cartons will end up as domestic billboards in homes and schools and help in the demand creation effort for nutritional foods.

What will it take for your project to be successful over the next three years? Please address each year separately, if possible.

The first year the focus is to get sign on from target private sector companies and see to successful pilot implementation. The second year is to expand the list of companies participating in the venture to gain national reach. The third year is to monitor and evaluate the success of the program and see how it can be further advanced to gain better outcomes.

What would prevent your project from being a success?

If there's push back and lack of sign on by the private sector companies. However, ealier results negate this as a likely outcome.

How many people will your project serve annually?

More than 10,000

What is the average monthly household income in your target community, in US Dollars?

Less than $50

Does your project seek to have an impact on public policy?

Sustainability

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What stage is your project in?

Idea phase

In what country?

Kenya

Is your initiative connected to an established organization?

If yes, provide organization name.

How long has this organization been operating?

Less than a year

Does your organization have a Board of Directors or an Advisory Board?

Does your organization have any non-monetary partnerships with NGOs?

Does your organization have any non-monetary partnerships with businesses?

Does your organization have any non-monetary partnerships with government?

Please tell us more about how these partnerships are critical to the success of your innovation.

Approximately 150 words left (1200 characters).

What are the three most important actions needed to grow your initiative or organization?

Approximately 300 words left (2400 characters).

The Story

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What was the defining moment that led you to this innovation?

Tell us about the social innovator behind this idea.

How did you first hear about Changemakers?

Web Search (e.g., Google or Yahoo)

If through another, please provide the name of the organization or company

Improved Nutrition

If the pregnant ladies are noted down and properly treated, then most of the Nutrition problem will be solved. It is very much necessity to identify them and give nutritious food of “Chatthu Mavu in Tamilnadu, India”, ie. Dhal flour powder (contains nine dhalls).

About You

Organization: Rathanas Trust more ↓↑ hide↑ hide

Section 1: About You

First Name

Paul Sureshkumar

Last Name

Samuel

Website

Organization

Rathanas Trust

Country

India

Section 2: About Your Organization

Organization Name

Rathanas Trust

Organization Website

Organization Phone

Organization Address

Is your organization a

Non‐profit/NGO/citizen sector organization

Organization Country

n/a

Your idea

read more↑ hide↑ hide

Name Your Project

Improved Nutrition

Country your work focuses on

India

Describe Your Idea

If the pregnant ladies are noted down and properly treated, then most of the Nutrition problem will be solved. It is very much necessity to identify them and give nutritious food of “Chatthu Mavu in Tamilnadu, India”, ie. Dhal flour powder (contains nine dhalls).

Innovation

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What makes your idea unique?

Government subsidy to be extended for such dhals cultivation, which are easily grown in Indian climate and easily available in the Indian rural market. Then the cost will be much lesser. Otherwise, every 10 to 15 Villages, around one acre of such dhal cultivation to be planted and supplied to those NGOs or Government Organizations on direct purchase. The people will easily get it and flour this dhall with mixies or with stone machines(available in rural areas). Nutrition on your mouth is the best way to cut down This nine dhals cultivation should not be under trade practices.

Do you have a patent for this idea?

No

Impact

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What impact have you had?

Alongwith the nutrition flour powder, we must council the ladies for betterment of their mind. The ladies are very fond of goose berry, which is very well available in all parts of India. Hence, by asking them to eat the goose berry and then we have to advice them to eat for their baby. During milk feeding, they should avoid fat foods, hot drinks, soft drinks like coca-cola, pepsi, etc., cigarettes, and other alcoholic items.
Child rights deprivation high in India, says Unicef
NEW DELHI, Nov 20, in Deccan Herald.

Problem

The midday meal scheme(with egg) is started giving on in the schools upto 8th standard in Tamilnadu, India. Everyday one green and fresh vegetable are given along with rice. It is better to organize through Government with the help of NGOs to monitor the schemes. "If world leaders are serious about reaching the United Nation's Millennium Development Goals to reduce child mortality and improve maternal health, then strategies and funding for reducing death and disability related to preterm birth must receive priority," Dr. Howse adds.

Actions

The midday meal scheme(with egg) is started by the late Chief Minister Mr.Kamaraj during 1960’s and then followed by the late CM Mr.MGR during 1980’s and it is still going on in the schools upto 8th standard in Tamilnadu, India.
Everyday one green and fresh vegetable are given along with rice. It is better to organize through Government with the help of NGOs to monitor the schemes.

Results

Within a year or two the health of the children as well as their education will increased.Baby food should be with iron, proctein & Vitamin C. Pigeon peas, cajanus cajan, wheat, cereals, legumes, mung, phaseolus mungo, mash, phaseolus radiate, chick peas, net protein utilization, protein efficiency ratio. Nine mineral elements, Na. K,P, Ca, Cu, Zu, Fe and Mn were determined in the raw and cooked whole and dhals of the cultivars of pigeon pea. Cooking caused significant decrease (P<0.05) in the macro mineral elements in whole seed and dhals.

What will it take for your project to be successful over the next three years? Please address each year separately, if possible.

a) For every 5 to 10 villages one to two acres of land to be cultivated nine dhalls and greens alongwith some fast growing vegetables with the help of NGOs and local villagers. Some of them are get employment opportunities.
b) Supply through Government and local bodies to all schools(nowadays Matriculation schools are not providing the Government Midday meals scheme)
c) Followup & monitor with the help of NGOs

What would prevent your project from being a success?

Government midday meals scheme

How many people will your project serve annually?

1001‐10,000

What is the average monthly household income in your target community, in US Dollars?

$100 ‐ 1000

Does your project seek to have an impact on public policy?

Yes

Sustainability

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What stage is your project in?

Idea phase

In what country?

India

Is your initiative connected to an established organization?

No

If yes, provide organization name.

How long has this organization been operating?

Less than a year

Does your organization have a Board of Directors or an Advisory Board?

Yes

Does your organization have any non-monetary partnerships with NGOs?

No

Does your organization have any non-monetary partnerships with businesses?

No

Does your organization have any non-monetary partnerships with government?

No

Please tell us more about how these partnerships are critical to the success of your innovation.

Three of us are partners and doing some kind of social works around us to some old age homes, orphanages, etc.

What are the three most important actions needed to grow your initiative or organization?

1) Buy cultivated lands
2) Supply through Government local bodies
3) Monitor and HRM

The Story

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What was the defining moment that led you to this innovation?

My daughter was having heart problem due to this malnutrition. Now she is suffering from lungs problem also. God is with us.

Tell us about the social innovator behind this idea.

News from various sources like UNICEF, Science Daily, etc.

How did you first hear about Changemakers?

Web Search (e.g., Google or Yahoo)

If through another, please provide the name of the organization or company