Describe your partnership.
Starting in 2008, Dr Frencher, Assistant Professor-in-residence in the Department of Urology began engaging with the Greater Los Angeles community as a Robert Wood Johnson Foundation Clinical Scholar. After several presentations in the community at churches and in barbershops, he was introduced to Dr Bill Releford. Dr Releford had developed the Black Barbershop Health Outreach Program, with three specific goals: educate, screen and refer. Educate about healthy lifestyle choices; screen for diabetes and blood pressure; and refer to local health resources. Through Dr Frencher's engagement with the program, educating men about prostate cancer was added. Additionally, Dr Frencher worked to bring new community partners (e.g., Prostate Cancer Foundation, Prostate Health Education Network); resources ($2 million from a variety of funders); and visibility to the program through its nationwide tour. Through this partnership, Dr Frencher was able to in concert with community members, barbershops and research collaborators to conduct an investigator-initiated study of prostate cancer decision aids in barbershops. To date, the Black Barbershop Heath Outreach Program reached over 10,000 African American men and led to the development of an analogous program, Black Beautyshop Foundation. Dr Frencher continues to work with Margo LaDrew, Founder of the Black Beautyshop Foundation and former program coordinator for the Black Barbershop Health Outreach Program. He provides technical, funding, data analysis, and health education expertise. Ms LaDrew leads the community outreach efforts and program coordination. Other partners include:
American Diabetes Association - began working with them as a partner with the
Serve on their African American Committee
Develop a BeautyShop Program and Training Guide with them - executed and trained Directors in 5 cities - NY/LA/Atlanta/DC/Baltimore
AIDS Healthcare Foundation - National Partner with the BeautyShop Program and was title sponsor in 5 markets - Atlanta, DC, Baltimore, MD, New York and Los Angeles
Susan G. Komen - Los Angeles County African American Committee Member - Help to develop a BeautyShop Program to promote Breast Cancer Awareness
LA Care/CareMore/PhRMA/Blue Cross of CA/American Heart Association - Sponsors of the BeautyNBlack Fitness Expo - 2013-2014
National Council of Negro Women, Inc./ National Board Member
Terms - 2011-2014 - Re-elected 2014 - 2016
Develop Local Red Ribbon Affair Fundraiser Event - HIV Awareness Campaign for Women & Girls
MLKCH - Consultant to design Community Outreach Program " Know Your Basic" which includes Beauty & Barbershops / Community & Senior Centers / Malls
How does your project enhance community engagement for UCLA Health and/or the David Geffen School of Medicine at UCLA?
Through this project, UCLA Health and the School of Medicine has a unique reach into the community of South Los Angeles and other communities of color. Barbershops and beauty salons have been proven to be a platform for research, health outreach and community organizing. Furthermore, this project builds upon community outreach and reengagement of the new Martin Luther King, Jr Community Hospital. By tapping into this network through an establish community partnership, UCLA has the potential become a grassroots community partner both answering important research questions regarding health of minority communities and reducing health disparities.