Actions: Describe the steps that you are taking to make your innovation a success. Include a description of the business model. What might prevent that success?
In response to the growing problem of obesity among U.S. children, Aerobodies, Inc. (www.aerobodies.com), a company that develops unique and innovative wellness programs for individuals and corporations, announced the launch of a new program targeted to middle school aged kids called MECKids.
MECKids.com is a new health education program dedicated to helping tweens between the ages of 11-17 who experience problems with weight. MECKids' long-term goal is to establish health and fitness programs for middle and high school students in other parts of the country. With the increased availability and speed of the Web, and higher percentages of school-aged students with web access, these programs could be implemented successfully regardless of geographic location.
Last year MECKids kicked off their Spring Health and Fitness Virtual Challenge at TC Williams High School in Virginia. Designed to improve their health, flexibility and strength, the MECKids challenge goes beyond diet and exercise, building healthier, stronger, better bodies. Unlike many other programs, the challenge tracks their progress using computers and the power of the Web. Kids and parents can access an extensive database of foods, complete with valuable nutritional data.
Presently MECKids is marketed individually to school districts through online advertising, direct mail and tradeshows. MECKids is also on GSA Contract Schedule for purchase by federal agencies. The MECKids software application currently sells for $2500 to $5000 depending on several factors: the number of schools licensing the product within a district, the number of teachers using the program, the number of individual student users and the number of lesson plans purchased.
MECKids has garnered the respect, support and sponsorship of several individuals and organizations. Through its incubator pilot study in 2008 and the 60 day challenge launched with TC Williams students in March 2009, current sponsors and partners of MECKids.com include Coca-Cola, Gojo Industries, USDA, My Pyramid.gov, Steptoe & Johnson, Betsey Johnson, Aveda Products, Washington Redskins NFL Players, Stott Pilates, Les Mills, and Mayor Bill Euille; City Of Alexandria, VA.
In order to maintain our growth potential and continue to stamp out childhood obesity, we need regional and national government support as well as cooperation and collaboration from teachers and parents.