Media

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Improving lives and businesses through discounted weekend travel package.

This project will promote and market the destination by offering discounted package price and influence individual travel decision to increase the number of tourists and visitors to the destination and increase patronage to businesses in the area. This has potentials for a year –round tourism as it encourages re-visit and market the destination through word-of-mouth by satisfied customers to friends, colleagues and family members.

About You

Organization: Rimallis International Services Visit websitemore ↓↑ hide↑ hide

About You

First Name

Rita

Last Name

Akpanette

Facebook Profile

About Your Organization

Organization Name

Rimallis International Services

Organization Website

Organization Country

Nigeria, CR

Country where this project is creating social impact

Nigeria, CR

Is your organization a

For‐profit

How long has your organization been operating?

1‐5 years

The information you provide here will be used to fill in any parts of your profile that have been left blank, such as interests, organization information, and website. No contact information will be made public. Please uncheck here if you do not want this to happen..

Innovation

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Entry Form title

Improving lives and businesses through discounted weekend travel package.

What change do you want to bring to the world?

This project will promote and market the destination by offering discounted package price and influence individual travel decision to increase the number of tourists and visitors to the destination and increase patronage to businesses in the area. This has potentials for a year –round tourism as it encourages re-visit and market the destination through word-of-mouth by satisfied customers to friends, colleagues and family members. it also address service quality issues and facilitate collaboration and partnership between tourism related businesses including hotels, restaurants, sites and attractions, event managers, artists and entertainers, tour operators, clubs & bars, source market travel agents and the media.

What are the primary activities of your project?

Cross River State vision is to become number one tourism destination in Nigeria by 2012. The primary activities of this project are to encourage tourist and visitors to travel to the destination for the following activities that will lead to a positive change in the econmic conditions of the state. The package is inclusive of the following activities:
• Airport meet and greet carried out by team members of Rimallis Services.
• Airport pick-up and drop-off service by car hire companies.
• Two nights accommodation in any hotel of your choice (breakfast inclusive) list of hotels and rates attached on promotional materials.
• Lunch and dinners @ stand-alone restaurants, list of restaurants and menus provided in welcome pack.
• Night life experience (choice of club, bar, lounge, sit-out, etc.)
• Ticket to local events organise by local music and entertainment managers.
• Calabar city tour, including Tinapa, Marina Resort, Drill Ranch, Cercopan,Aqua Vista and Resort,Historical tour of old Calabar, Slave History Museum, etc.
• Gift basket of local products, produce by local artists.

What is innovative about your initiative? How is it a new contribution to the field?

Presently, there is no discounted weekend package to the destination (Calabar) being promoted and it gives room for visitors to always think of the high rates of services whenever they want to visit the destination and they compare visiting nearby countries at the same rate an have international experience. This package negotiates with all service providers (hotels, car hire, restaurants, clubs, tour sites and attractions, event organizers, media houses, etc) to offer up to 40% discount on thier product and services to visitors.
Key innovations:
• Creating and all-inclusive fun-filled package with all travel needs with up to 40% discount.
• Influencing individual travel decision to this destination at an affordable price.
• Linking tourist and visitors with the local entrepreneur on mutual benefits.
• Strengthen collaboration between local entrepreneurs.
• Promote destination on a corporate platform at niche market.
• Market local enterprises on a strong and reliable platform to state agencies, private companies, associations and institutions.
• Quality product and service through value chain development.
• Encourages re-visit.
It’s a new contribution to the field as Cross River State agency (tourism bureau) and major enterprises like hotels have tried to increase traffic to the state but they usually portray thier benefits to customers and also, so many SMEs do not have access to partner with the major players. This package offers benefits to customers and partner mostly with local SMEs as visitors mainly wants to interact with the locals.

What stage is your project in?

Operating for 1‐5 years

Tell us about the community that you engage? eg. economic conditions, political structures, norms and values, demographic trends, history, and experience with engagement efforts.

CALABAR is the capital of Cross River State and the first capital of Nigeria before Lagos and the Present Abuja. Cross River occupies 20,156 square kilometres and shares boundaries to the east with Cameroun Republic and to south by Akwa Ibom and the Atlantic Ocean.The state is composed of three major ethnic groups – these are the Efiks, the Ejagham and the Bekwarra. The Efik people that live in Calabar are popularly known by Nigerian for their hospitality, calm and serene environment, beautiful and oriented women, delicious meals, etc. There are other sub-dialectical groups up the northern part of the State. The political structure of the state is based on the nation’s decisions and laws that are passed from the Federal Government to the states. The state economy is predominantly agriculture and is sub-divided into two sector public and private sector. The private sector is dominated by local subsistence farmers while the public sector is run by the Government and features large plantations and demonstration farms. Calabar being the first capital of Nigeria was the first home to many foreigners and missionaries that help in developing the country so they are numerous tour sites and historical information that many Nigerians and foreigners wants to see and hear. Presently there are so many modern facilities in the state that are not found elsewhere in the country and most visitors wants to experience this tourism assets. Cross River State was rated as the cleanest state in Nigeria in 2007 and many visitors prefer the state when they want to unwind and relax.

Share the story of the founder and what inspired the founder to start this project

In 2009 Rimallis International Services partner with the micro, small and medium enterprises on a tourism project tagged AMBASSADOR PROMOTION; a project funded by the World Bank and Federal Government of Nigeria on a matching grant to bring tourist and visitors to Cross River state at a very low rate. The individuals that bought the package and visited the destination during the promotion season were seen as the ambassadors that will in return tell friends, family members, colleagues etc about the destination and indirectly promote and market the destination through word- of- mouth.
The one month promotion was a huge success, as there was traffic into the state like never before, as an implementing partner of the project and through our records, they were more visitors to the destination during weekends than weekdays. After the project, there was a high demand for such packages. I therefore thought of this weekend package inorder to continue the former project that has just ended.
As a BDS Provider I am always passionate about the growth of businesses around my area with the fact that when businesses are successfully you have happy people and a society free from crime.
This project was created to sustain these businesses during their low season through affordable package to encourage patronage, increase in income, job securities, increase creativity and sustain tourism activities.

Social Impact

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Please describe how your project has been successful and how that success is measured

• Project has create opportunities for mutual benefits between destination service providers that want to increase their income with up to 40% annual income and visitors that want to save money and sustain their quality of life with 40% discount from the actual package price.
• Project has created a one-stop shop for all tourism needs in the area and promotes local SMEs areas of specialization.
• Increase in the production of local arts and crafts as souvenirs and gifts items which are inclusive in the package price and matching of agricultural produce from local farmers to local hotels and restaurants.
• Engaging more local artists, artisans and performers to create a Music and Entertainment festival through auditioning and arts and crafts exhibition.
• Previous survey in 2009 showed a total number of 1200 visitors; in 2010 it had increased to 1700 new visitors and 412 revisits.
• Over the years, package was solely marketed and promoted by Rimallis. Today, there are numerous travel agents and tour operators partnering as wholesalers to resell package.
• In 2007 Rimallis began working with the State Tourism Bureau to development SMEs. Today we are partnering with Government and foreign agencies to develop the tourism industry supply chain in my area.
• Clumpy systematic growth of service providers with increase turnover, increase in employment, increase in service quality, new products and services, change in working conditions, size of business and increase in assets with up to 30%.
• Outreach beyond traditional tourism value chain to other businesses in the area.
Metrics

How many people have been impacted by your project?

1,001- 10,000

How many people could be impacted by your project in the next three years?

More than 10,000

How will your project evolve over the next three years?

•Targeting new markets to advertise and promote package.
•Employment of technology to create web platforms to market the destination, sell packages and enable payments.
•Through referrals from experience and satisfied customers.
•Familiarizing wholesalers, opinion leaders and media representatives about the destination and the promotion for their inputs and suggestions for the quarterly upgrades.
•Our customers are our priority as; we redesign packages based on customer demand with differential pricing for a 5 star hotel, 3 star hotels and a 2 star hotel.
•Marketing to international communities, agencies, associations, Diaspora Relations, etc that has more members instead of individuals.

Sustainability

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What barriers might hinder the success of your project and how do you plan to overcome them?

Executing the project and reaching out to potential customers through media and publicity. Fund the project through package sales and source for external support and donors.
Complexity of the model creates confusion and resistance. Continuous one-on-one meetings to educate participants on the goals, objectives, outcomes, benefits, etc about the project and answer FAQs.
Model challenges traditional industry practices. Engaging in persuasive discussions with stakeholders to see the need and economic benefits of the project and mapping out possible revisits for full rates.
A breach in the implementing service provider could compromise the service quality standard and may also affect the schedule of other service providers on the value chain. We apply effective monitoring and evaluation.
Insufficient sales could affect the success of this project. We promote our offer to our customers and apply marketing mix board and the 5 Ps (product or service, price, place and distribution, promotion and person) of marketing.
This project links global visitors to the local residents from different social activities, this result in less qualified individuals interacting with high profile individuals. We ensure train-the-trainer on service quality.
Inadequate support from stakeholders to discount certain products and services that is of more value to the project. Up-selling our high rate packages to meet stakeholders’ demand.
Upfront demand for payment by producers and service providers before production and reservation commences. We overcome this through signing of Memorandum of Understanding.

Tell us about your partnerships

The project partners with the following entrepreneurs from small scale to established enterprises such as hotels, Stand-alone restaurants, fast foods, bars, clubs, lounges, spas, saloons, car hires companies, local taxis, airlines, media houses, online marketers & promoters, web designers, tours & attractions sites, photographers, arts and craftsmen, shops, local stalls, local event producers, airports business areas, tours and travel agents, PR companies, Communication companies, Associations, organizations, tour guides, Government ministries, NGOs’, event managers and social networks.
Based on mutual benefits, our CEO (Rita Akpanette) is a certified ITC/ILO (International Training Centre) trainer on Value Chain Development and on Women Entrepreneurship Development and in collaboration with several capacity building firms and resource persons, partnering businesses are train on strategies on how to grow and development their businesses.
This Partnership with service providers in the tourism industry on a value chain development has brought a huge success to this project, the state and the economy of the community by developing products and services of the destination. The relationship with local service providers on this project has given them outstanding and fringe benefits on how to grow their businesses and has led to a better understanding of their business needs and future plans.

Current annual budget of project, in US dollars

Less than $1,000

Explain your selections

This project is mainly supported by stakeholders in the tourism industry. Their donations to the project counts as support as there are flexible ways to contribute and support the project. Instead of monetary registration, businesses are advised to register with their products and services. a hotel can donate free rooms, restaurants can donate meals, tour sites can use best tour guides, bars and clubs can donate extra freen drinks etc. All these donations are converted into monetary value and we can rate the percentage of contribution, and also support accordingly.
Customers also contribute to the success of this project through package sells, package sales has contributed immensely to income generation to businesses and individuals. The package price has almost all the services and products cost inclusive, so for all the packages sold, the cash is being distributed to all service providers based on our agreement.
Regional Government has contributed by donating facilities that are supposed to be paid for as free of charge and also regulate laws in favour of the project, they also link the project to investors for partnership.
The National Government provides funding and cappacity building for the project also provide enabling environment to interact and partner with related businesses, Government agents international stakeholders for future development and implementation.

How do you plan to strengthen your project in the next three years?

• Through global networking with social networks.
• Forming and association (Destination Management Organization) that will market the destination and compete on international market with the nearby countries like Ghana, Cameroun, Kenya etc.
• Linking package to other destinations.
• Strengthening partnership with more wholesalers with our 17% commission on sale.
• Sensitization of stakeholders for a future public private partnership in the tourism industry supply chain.
• Promote a brand identity that highlights specialization in service quality, value for money and security at an affordable price.
• Propose industry standard for the tourism trade and provide training activity in those industry standard.
• Marketing to Associations, Agencies and Corporate organization that has increase numbers of members instead of individuals.
• Employment of technology to create web platforms to market the destination, sell packages and enable payments.
• Training local community members as artist and craftsmen to increase souvenirs production, linking local producers of agricultural products directly with hotels and restaurants, employing local women for traditional culinary and an increase in self-employment.
• Engaging in media and publicity.
• Survey questionnaires and feedback forms.
• SWOT analysis.
• Package terms and conditions
• Linking up with the state to contact interested tourists.

Challenges

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Which barriers to employment does your innovation address?
Please select up to three in order of relevancy to your project.

PRIMARY

Underemployment

SECONDARY

Lack of access to information and networks

TERTIARY

Lack of skills/training

Please describe how your innovation specifically tackles the barriers listed above.

Unplanned tourism development has led to excessive tourism assets such as hotels; restaurant, clubs and car hire services. These businesses smiles during the major events in Calabar which occurs every December (Calabar carnival and 32 days of Christmas celebration from 1st December – 2nd January) after this season tourism businesses are at stake till the next year. The project engages these businesses and individuals that are underutilized by linking customers to their businesses through deeply discounted package.
The project provides first-hand information to public about service provider areas of specialization and connects products and services directly to end-users.
The project provides capacity building on service quality and standard; and incentives to measure effectiveness.

Are you trying to scale your organization or initiative?
If yes, please check up to three potential pathways in order of relevancy to you.

PRIMARY

Grown geographic reach: Within host country

SECONDARY

Enhanced existing impact through addition of complementary services

TERTIARY

Repurposed your model for other sectors/development needs

Please describe which of your growth activities are current or planned for the immediate future.

Growing geographic reach within Nigeria at niche market such as Abuja, Lagos, Port Harcourt, Kano and Kaduna through travel agents, tour operators and media has been on-going but more efforts are planned to reach more potential customers through internet marketing, partnership with existing associations, Governement ministries and agencies, networking etc are in the future plans. Group packages, longer stays and package upgrade are always on demand a platform for extension will soon be created as a new offer to visiting customers. There has been high demand from other states tourism sectors for partnership on this project and also to create interstate weekend package.

Do you collaborate with any of the following: (Check all that apply)

Technology providers.

If yes, how have these collaborations helped your innovation to succeed?

Rimallis International Services has collaborated with the regional state tourism bureau and the Federal Government of Nigeria through micro, small and medium-sized enterprises projects. The State bureau provides links and opportunities for partnership between my organization (the Project) and foreign organizations that want to invest or partner with the tourism sector supply chain. The MSME-Nigeria project provides trainings for organization as a BDS provider to grow and develop other SMEs and also create enabling environment to partner with other entrepreneurs that are related in the field of my business to achieve common goals. Technology providers promote and advertise the project on a standard platform with new technologies.

News Not Making News

News Not Making News (from here on refer as N2MN) fills the void and works on providing the news which actually matters to the public. N2MN is completely news based website irrespective of its competitors who are more or less popularity driven.

N2MN acts as a voice for the weakest section of the societies. It won’t talk of the alleged affair of a celebrity actor with his co-star or it won’t contain the news about a minister or a business tycoon buying a cricket team.

About You

Organization: N2MN Visit websitemore ↓↑ hide↑ hide

About You

First Name

Rachit

Last Name

Sharma

Twitter

About Your Organization

Organization Name

N2MN

Organization Website

Organization Country

India, UP

Country where this project is creating social impact

India, UP

Is your organization a

Not registered

How long has your organization been operating?

Less than a year

The information you provide here will be used to fill in any parts of your profile that have been left blank, such as interests, organization information, and website. No contact information will be made public. Please uncheck here if you do not want this to happen..

Innovation

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Entry Form title

News Not Making News

What change do you want to bring to the world?

News Not Making News (from here on refer as N2MN) fills the void and works on providing the news which actually matters to the public. N2MN is completely news based website irrespective of its competitors who are more or less popularity driven.

N2MN acts as a voice for the weakest section of the societies. It won’t talk of the alleged affair of a celebrity actor with his co-star or it won’t contain the news about a minister or a business tycoon buying a cricket team.

What are the primary activities of your project?

News Not Making News is a website dedicated in letting the world know about news which must have been the news but lacked crispiness needed to be in the prime-time.

What is innovative about your initiative? How is it a new contribution to the field?

N2MN talks on issues of public importance which the younger generation has forgotten in the mist of commercialization. It lets the world know about the struggle of a farmer child who makes it to the IAS or cracks CAT despite of all the hardship which he and his family had to face.

N2MN acts as a platform for the world to know about any scientific invention taking place in the villages of India. Don't take it as a other gossip column but a site committed to deliver only news.

What stage is your project in?

Idea phase

Tell us about the community that you engage? eg. economic conditions, political structures, norms and values, demographic trends, history, and experience with engagement efforts.

As stated, the commercialization of media in the last decade brought in the emergence of many news websites. But most of them over the years lost track and became more of gossip column. All this led to the divergence of people from those news sites. Yet the importance of websites dedicated towards providing news in this technological era of sinking time frame cannot be ignored.

People are consistently looking for sites which can provide them with valuable news. They want to know more and more about their city, their state and their country in quick time. N2MN will cater to those audiences who go for internet for quenching their thirst for news. Various surveys states that number of internet users in India have grown unto 100000000 approximately.

Out of the above speculated number of internet users around 30% look for some or the other sites providing them with valuable news. Our approach will be to cater to the audience in these 30% spectrum who look for inspirational, motivational and to the news which is close to the common men heart instead of some gossip column.

We will be starting the website from a single town and then gradually increasing the number of covered cities. Firstly, we will start the website with news from the group of villages in and around the college IET BHADDAL, Ropar.

Share the story of the founder and what inspired the founder to start this project

Rachit Sharma, a student of fourth year Electronics & Instrumentation Engineering IET Bhaddal, is the man behind this Idea. It became intolerable to let the sorry state of Media continues to grow in India. And, for which he thought of starting a website which will publish only quality news.

Social Impact

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Please describe how your project has been successful and how that success is measured

I still don't know about the success of the project as it is in its infancy stage which makes it hard to comment on the success of the project.

How many people have been impacted by your project?

Fewer than 100

How many people could be impacted by your project in the next three years?

More than 10,000

How will your project evolve over the next three years?

In its infancy stage N2MN is just a blog but as per the success rate and people participation it will soon plunge into a full fledged website. Sooner or later, it will get into partnership and association with like minded organizations which will help it in exploring the hidden territories.

Sustainability

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What barriers might hinder the success of your project and how do you plan to overcome them?

The only hindrance in the path of success is self de-motivation. I'm working hard to overcome this and will see to it that whether successful or not the project keeps on doing the good work.

Tell us about your partnerships

None as of now.

Current annual budget of project, in US dollars

Less than $1,000

Explain your selections

How do you plan to strengthen your project in the next three years?

Challenges

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Which barriers to employment does your innovation address?
Please select up to three in order of relevancy to your project.

PRIMARY

Lack of access to information and networks

SECONDARY

Restricted access to new markets

TERTIARY

Lack of visibility and investment

Please describe how your innovation specifically tackles the barriers listed above.

We will be recruiting students from different colleges across the country acting like as our journalist and sending us the quality news. Selection procedure will contain a mock and written online test. This will deal with the first barrier.

For second barrier we will get into partnership with like minded organizations.

And, for the third one we will seek sponsorship from NGO's business houses and like minded organization and individuals.

Are you trying to scale your organization or initiative?
If yes, please check up to three potential pathways in order of relevancy to you.

PRIMARY

Enhanced existing impact through addition of complementary services

SECONDARY

Influenced other organizations and institutions through the spread of best practices

TERTIARY

Grown geographic reach: Within host country

Please describe which of your growth activities are current or planned for the immediate future.

we will be looking forward for starting a website of our own with the quality news content.

Do you collaborate with any of the following: (Check all that apply)

If yes, how have these collaborations helped your innovation to succeed?

Youth Making Media, Making Change

The change we seek to bring to the world is to level the playing field for underprivileged, at-risk youth by helping them to develop critical professional, entrepreneurial and leadership skills to motivate them toward pursuing higher education and professional careers. We accomplish this through our social enterprise, the Digital Institute for Youth Productions (DIY Productions). Check us out at www.diyproductions.org.

About You

Organization: Little Tokyo Service Center Visit websitemore ↓↑ hide↑ hide

About You

First Name

Naomi

Last Name

Uchida-Boas

Twitter

About Your Organization

Organization Name

Little Tokyo Service Center

Organization Website

Organization Country

United States, CA, Los Angeles County

Country where this project is creating social impact

United States, CA, Los Angeles County

Is your organization a

Non‐profit/NGO/citizen sector organization

How long has your organization been operating?

More than 5 years

The information you provide here will be used to fill in any parts of your profile that have been left blank, such as interests, organization information, and website. No contact information will be made public. Please uncheck here if you do not want this to happen..

Innovation

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Entry Form title

Youth Making Media, Making Change

What change do you want to bring to the world?

The change we seek to bring to the world is to level the playing field for underprivileged, at-risk youth by helping them to develop critical professional, entrepreneurial and leadership skills to motivate them toward pursuing higher education and professional careers. We accomplish this through our social enterprise, the Digital Institute for Youth Productions (DIY Productions). Check us out at www.diyproductions.org. The mission of DIY Productions is to motivate underprivileged youth ages 16 - 24 toward educational and career attainment through providing them with education, paid hands-on training and work experience, and a pipeline into internships in media-related industries.

What are the primary activities of your project?

Successful completion of the DIY Productions program consists of four phases:

Phase 1: DIY Media education program: Youth develop the technical skills necessary for involvement in the DIYP intensive training institute, such as beginning/ intermediate filmmaking techniques. Youth are also exposed to educational and career pathways through field trips and guest speakers.

Phase 2: DIY Productions Summer Training Institute: Select youth who have successfully completed the DIY Media program have the opportunity to receive additional intensive technical and professional training during our Institute. The Institute consists of advanced technical training, as well entrepreneurial and leadership skills development.

Phase 3: Placement in DIY Productions: Following the Institute, youth have the opportunity to work on a project team within DIY Productions to produce a product for an actual client. Youth receive on-the-job training and stipends as compensation for their work.

Phase 4: Internship Placement: After successfully completing 2 projects with DIY Productions, youth are placed in an internship with one of our partner production studios, agencies or firms.

These activities lead to the change we're seeking because youth with relatively no media, job, business or leadership exposure go on to complete the program with an internship position in a media-related industry.

What is innovative about your initiative? How is it a new contribution to the field?

Our initiative is innovative because unlike other service-based nonprofits, DIYP is not just an education program; it actively seeks to improve the economic outcomes for at-risk youth, and to ultimately transform their lives. DIYP's goal is to empower at-risk youth to lift themselves out of poverty through not only providing media-related professional and workforce training but also the confidence and leadership ability necessary for success in any field. There are very few organizations in California that are taking a similar approach to this issue. While there are a handful that provide us with good models for success, none are Los Angeles-based. Los Angeles is the ideal training ground for this type of scalable and replicable social enterprise. With an abundance of advertising agencies, film and television studios, production companies, and marketing and public relations firms, there exists an organic pipeline to professional experiences for youth apprentices. We have already established internship partnerships with local production studios, advertising agencies, educational institutions, community organizations, local television stations, and private marketing and PR firms. Additionally, we have a strong social justice focus and are selective of the types of jobs we accept. We place strong emphasis on teaching the youth we work with about social issues as they work on real projects for actual clients.

What stage is your project in?

Operating for less than a year

Tell us about the community that you engage? eg. economic conditions, political structures, norms and values, demographic trends, history, and experience with engagement efforts.

The youth we target are among the most at-risk. Los Angeles ranks among the highest in high school drop out rates and levels of poverty among the youth populations we serve are among the lowest in the country. We have worked with youth residents of the low-income housing complex LTSC owns and manages, in which the majority of families are immigrant, and/ or depend on public assistance for their livelihood. We have also worked with youth at Central High Continuation School in South Los Angeles (these are youth who have dropped out of their regular high schools). In addition, we plan to bring our DIY Media program to the Los Angeles Youth Network (www.layn.org), which provides emergency and long term transitional housing for homeless youth, as well as to Transition Age Youth (TAY), or recently emancipated foster youth who have aged out of the system, through a joint housing partnership between LTSC and the Coalition for Responsible Community Development (CRCD). As affordable housing developers, we are building permanent supportive housing for TAY, and plan to offer an array of supportive services, including DIY, when it opens this fall. DIY's target youth are the greatest contributors to adult homelessness of all at-risk populations. LTSC has over 30 years of experience addressing poverty and providing greatly needed programs and supportive services for low income and at-risk populations.

Share the story of the founder and what inspired the founder to start this project

Naomi Uchida-Boas (me!) is the founder of DIY Productions. I have dedicated my life to social change and to addressing inequities and poverty. Through our filmmaking and digital media courses I have seen firsthand how giving someone the tools to tell their story and have a voice is both empowering and transformative, not only for the filmmaker but also for the audiences their film and message touches. I have also witnessed how giving youth who would otherwise not have access to the media education as well as the technical equipment can dramatically change their lives. Through our media programs we show youth what is possible and provide them with the tools, resources and guidance to tell their stories as well as be exposed to career and educational pathways that would otherwise seem unattainable. I am looking forward to touching many more lives in this way and seeing our DIY Media students eventually go on to become professional producers, editors, directors, filmmakers and even open up a company of their own one day. Seeing these shifts in the youth who go through our program and knowing that we've transformed their lives is what drives me and motivates me to come to work everyday. Indeed, this is not work for me, but making my dreams a reality, as well as the dreams of others. Despite our funding challenges, I know that DIY Productions will be successful, given the unrelenting vision and passion I have to ensure it does come to fruition. Check out our videos at www.youtube.com/DIYMediaFilms.

Social Impact

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Please describe how your project has been successful and how that success is measured

While we have not yet officially launched DIY Productions, we have already had some successes. Last year, we successfully launched DIY Media, the education component of DIY Productions. We have worked with low-income, at-risk youth from the Khmer Girls in Action, a community-based grassroots organization that empowers Khmer young women to advocate for positive change within their communities. We have also worked with our own youth at the Angelina Apartments, an affordable housing complex in LA's inner city. We most recently completed a DIY filmmaking class at Central High School, a continuation school in South Los Angeles. Through these classes we have exposed youth to educational and career pathways through field trips, guest speakers and hands-on workshops. We also taught the youth to create and produce their own digital stories. Through this program our youth have produced 15 short films. We've also identified 5 promising youth to become the first cohort of DIY Productions to move on to receive additional intensive training and to work directly with DIY Productions on real world client projects. They will soon go on to be placed in internships with one of our pipeline partners.

We've also begun work on projects for actual clients (and DIY Productions isn't slated to be officially launched until next July!). This exemplifies the high demand for our services and products, we have many others waiting for us to build our internal capacity to respond to these requests...Not surprisingly, as a nonprofit organization we are hindered by our dire need for critical start-up funding.

How many people have been impacted by your project?

Fewer than 100

How many people could be impacted by your project in the next three years?

101- 1,000

How will your project evolve over the next three years?

Over the next three years, we envision that DIY Productions will grow rapidly. We hope to have at least 3-5 full time staff to more fully carry out the various components of our educational program, pipeline and client projects. We hope to have built a strong pool of DIY Productions youth apprentices who we can call on to help with projects as they arise. We will provide stipends to youth for their work. We also hope to be in a position to hire our youth apprentices both as full or part-time staff and interns. In three years we will have our Advisory Committee and Pipeline Partners well established. We will also not be dependent (or as dependent) on grants for funding and hope to be fully self-sustaining through the income we generate from our client contracts within 5 years.

Sustainability

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What barriers might hinder the success of your project and how do you plan to overcome them?

We believe that we have a strong, viable concept that seems to be coming to fruition almost organically, with immense support from the community, staff, board, partners and potential clients. Really, the only formidable barrier we see hindering our success is start-up funding. Unless we raise the money to support a full-time staff person to head up DIY Productions, our success will be very limited, with the potential of us not being able to implement it (at this point). We plan to overcome this through fundraising, fundraising, fundraising. We have already submitted several requests for funding with promising potential. We also generate earned income through other means, such as consulting, class and membership fees, and facility and equipment rentals (we run a computer center, so we already have the space, capital, equipment and software we need to run DIYP).

Tell us about your partnerships

We have already developed many partnerships for DIYP and plan to develop many more. As described above, through our DIY Media program we have worked with the Khmer Girls in Action, Angelina Apartments and Central High Continuation School. In the Fall/ Spring we plan to bring DIYM to the Los Angeles Youth Network, the Search to Involve Pilipino Americans, and the Coalition for Responsible Community Development. We have provided video production services for Enterprise Community Partners, the Asian Pacific Islander Small Business Program and the Community Redevelopment Agency. We have developed Pipeline Partnerships with Flashcuts Production Studios, LA Channel 36, Visual Communications, LA Arts Stream, and Nakatomi & Associates, and plan to continue increasing these partnerships.

Since LTSC has been in operation for over 30 years and has strong relationships in the communities we serve and among various stakeholders, we see this as our leverage for developing additional partnerships, as well as clients and sponsors. We believe that we will have no problem growing our partnerships, but are waiting until we secure additional funding to ensure that DIYP is actually financially sustainable before bringing new partners on board.

Current annual budget of project, in US dollars

$50,001‐100,000

Explain your selections

Our program is currently funded primarily by foundation grants, but also through earned income generated through consulting, class and membership fees, and facility and equipment rentals.

How do you plan to strengthen your project in the next three years?

We anticipate strengthening our project in the next few years by becoming more financially sustainable. As a social enterprise, our goal is to become fully financially sustainable within five years. Over the next three years we hope to rely less and less on foundation support and become more sustainable through the income we generate through DIYP products and services. We also hope to strengthen our partnerships and to fully develop our program structure and pipeline.

Challenges

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Which barriers to employment does your innovation address?
Please select up to three in order of relevancy to your project.

PRIMARY

Lack of skills/training

SECONDARY

Underemployment

TERTIARY

Lack of access to information and networks

Please describe how your innovation specifically tackles the barriers listed above.

Lack of skills/ training: We provide at-risk youth with technical skills in digital media, as well as professional, leadership and entrepreneurial development.

Underemployment: Many of the youth we serve would not go onto post secondary education and as a result, would not end up with a living wage career. It is our intention to expose the youth we serve to careers and offer internships in media fields with career pathways so that they don't end up in low road, low wage jobs.

Lack of access to information and networks: Through DIYP we expose youth to career and educational pathways, information, technical training, professionals, and other resources that may not otherwise be available to them.

Are you trying to scale your organization or initiative?
If yes, please check up to three potential pathways in order of relevancy to you.

PRIMARY

Enhanced existing impact through addition of complementary services

SECONDARY

Influenced other organizations and institutions through the spread of best practices

TERTIARY

Grown geographic reach: Within host country

Please describe which of your growth activities are current or planned for the immediate future.

We envision offering additional services to the youth we serve, such as career and educational counseling. We also hope to provide a model for other organizations to replicate and will likely develop a best practices handbook to share our experiences and insight. Eventually, we would hope to expand our geographic reach (we're already getting requests for our services from other cities within the greater Los Angeles area!).

Do you collaborate with any of the following: (Check all that apply)

NGOs/Nonprofits, For profit companies, Academia/universities.

If yes, how have these collaborations helped your innovation to succeed?

These collaborations have helped us so far because they are critical for building a strong pipeline, each sector a component of the pipeline.

SANKALP: Building a Robust Ecosystem for Social Enterprises and Investments

Social enterprises play a critical role of bridging the services gap left by providers such as State or pvt sector. Typically, social ent. adopt a for-profit model with a direct socio-economic impact on communities. Through entrepreneurial skills & innovative interventions, the enterprises directly impact key indicators by providing affordable services in areas like education, healthcare, etc. apart from creating economic opportunities that allow low-income populations achieve better quality of life.

About You

Organization: Intellecap Visit websitemore ↓↑ hide↑ hide

About You

First Name

Aparajita

Last Name

Agrawal

Twitter

http://twitter.com/#!/beyondprofit

Facebook Profile

http://www.facebook.com/#!/BeyondProfit

About Your Organization

Organization Name

Intellecap

Organization Website

Organization Country

India, MM

Country where this project is creating social impact

India

Is your organization a

For‐profit

How long has your organization been operating?

More than 5 years

The information you provide here will be used to fill in any parts of your profile that have been left blank, such as interests, organization information, and website. No contact information will be made public. Please uncheck here if you do not want this to happen..

Innovation

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Entry Form title

SANKALP: Building a Robust Ecosystem for Social Enterprises and Investments

What change do you want to bring to the world?

Social enterprises play a critical role of bridging the services gap left by providers such as State or pvt sector. Typically, social ent. adopt a for-profit model with a direct socio-economic impact on communities. Through entrepreneurial skills & innovative interventions, the enterprises directly impact key indicators by providing affordable services in areas like education, healthcare, etc. apart from creating economic opportunities that allow low-income populations achieve better quality of life.

With those goals, Sankalp Forum acts as an enabler by providing social ent. access to intellectual & financial capital, through creation of a collaborative platform. It focuses on 5 key sectors: Agri & Rural Business; Clean Energy; Education; Health, Water & Sanitation; Tech for Development

What are the primary activities of your project?

Awareness Generation for Social Enterprises
Sankalp plays a crucial and active role in building awareness for a wide audience on models for social change through entrepreneurial ventures. This is done through: :
1. Documentaries/videos of enterprises creating affordable and scalable businesses at a grassroots level to provide products and services that benefit poor communities. Knowledge created is disseminated through newspapers, websites, TV channels, e.g. Economic Times Now telecast http://www.youtube.com/watch?v=RPzN5_OOptc&feature=youtu.be Some other enterprise documentaries are at: http://vimeo.com/23475545

2. Beyond Profit- www.beyondprofit.com
Bi-weekly magazine with over 35,000 online subscribers globally, 8000 Twitter followers and 1894 Facebook followers. Over the past three years, it has been effective in, and continues to work towards, educating financial providers (lenders, donors and investors) to socents, educating researchers and academicians, showcasing dynamic business models with large-scale impact through its articles and blogs, and generating debate on opportunities and challenges in the socent space.

Building a Deal Flow Pipeline:
Conducted through Sankalp Awards (a 6-month highly intensive process) that seeks investible and scalable socents and connects with over 114 investments houses (seed stage investors to private equity funds)

Mentoring & Capacity Building:
Sankalp has built a rigorous mentoring (short and long term) program for Socents through partner incubators, consultants and networks. It also organizes pan-India capacity building programs.

What is innovative about your initiative? How is it a new contribution to the field?

Sankalp and Beyond Profit were set up simultaneously in 2009 with the Rockefeller Foundation’s support as well as the support of a few other agencies that are working towards helping entrepreneurs working with poor communities and/or businesses that are creating affordable, scalable models in providing basic services such as healthcare, education, clean water and sanitation.

Sankalp Forum (www.sankalpforum.com) through its format and its media initiative Beyond Profit magazine (www.beyondprofit.com) is the first initiative of its kind that undertakes to create a collaborative ecosystem for furthering social enterprise & investments in one of the most challenging markets of the world. There's no other initiative which single-mindedly focuses on building a platform where entrepreneurs, service providers, investors and policymakers can all collaborate to further the sector.

Sankalp uniquely aims to fill is to catalyze the growth and development of social enterprises that work for population at the bottom of the pyramid. It does this through building their capacity to deliver better products and services, improving linkages and expanding their networks, helping them connect with finance providers (investors, philanthropists, grant makers, etc.) and building a strong recognition platform for them that allows wide-spread knowledge dissemination about their enterprises and the social impact that they create. Additionally through Beyond Profit magazine, Sankalp builds a great knowledge base for understanding and enegaging with the social enterprise/ impact investing sector.

What stage is your project in?

Operating for 1‐5 years

Tell us about the community that you engage? eg. economic conditions, political structures, norms and values, demographic trends, history, and experience with engagement efforts.

The Sankalp community consists of:
• Social Enterprises with limited access to capital, poor management structures, unstructured business plans, passionate team of founders with a clear focus on working with vulnerable communities.
• Investors – ranging from philanthropic organizations (e.g. Rockefeller Foundation, EdelGive Foundation), Multilaterals (ADB, IFC), govt. bodies (NABARD, SIDBI Ventures) to Venture Capital (Acumen, Bamboo Finance, SeedFund, Sequoia, Nexus)
• Incubators & Networks – Villgro, RTBI, TiE, Ashoka India, New Ventures India
• Academia, Researchers, Policy Makers
• Media

Experience with Engagement Efforts: We have largely found that despite their best intentions, both socents and investors are often hobbled by a lack of knowledge, finances, expertise either in the industry or in management practice, and in networks. This is the gap Sankalp seeks to plug, and we have found our communities highly appreciative of the opportunities that Sankalp opens up for them in all of those areas.

Share the story of the founder and what inspired the founder to start this project

The Sankalp initiative was born out of Intellecap’s (www.intellecap.com), India’s largest social advisory organizations, vision and passion to grow the social enterprise landscape in India. Simultaneously, Intellecap launched Beyond Profit to fill the knowledge gap globally as the first magazine that was based in South Asia and reporting on the region.

We realized that it takes a long time between an innovator or entrepreneur having an idea and the moment when an enterprise is actually ready for someone to put serious money into it as a business. Building an ecosystem in which these entrepreneurs get spotted and mentored at an early stage is the biggest challenge. There is a strong need to encourage entrepreneurs to come forward; support them so that they structure their business in the best way; then provide a platform where they can connect with people who can provide more money – either grant support or early-stage equity or debt or with the banks. In each of these areas there needs to be a lot of choice, and currently choices are still very limited. Sankalp was initiated in 2009, with the support of founding partners like the Rockefeller Foundation, National Bank for Agriculture and Rural Development (NABARD) and others, as a platform geared towards catalyzing the growth and development of social enterprises that work for population at the bottom of the pyramid.

Sankalp as mentioned above has emerged out of a dire need for a cohesive ecosystem that nurtures the growth of the social enterprise landscape across all stakeholders.

Social Impact

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Please describe how your project has been successful and how that success is measured

In just 3 years Sankalp has risen to become one of India’s largest social enterprise forums in India. A few key parameters that can encapsulate the success and impact of the platform are:
1.Participants – Over 1700 social enterprise enthusiasts across India have been a part of Sankalp. Of this over 320 are serious social entrepreneurs looking for investments; 314 are investment houses (across the globe) who use Sankalp as a scouting ground
2. Partnerships – Sankalp today is a network of over 25 partners who have collaborated to build the SocEnt ecosystem in India and provide varied inputs right from financing, mentoring, incubation to communication and marketing support
3. Beyond Profit magazine has an extended outreach of over several hundred thousand readers world over. Its subscriber base in just 3 years is already at 35000 online loyalists and has a social media fan base of over 12,000
4. Capacity Building – Sankalp most popular mentoring initiatives have been the Mentoring Pit stop (a 20 min shot of advice by senior experts in that particular field on a particular obstacle that a SocEnt is facing), the Short term mentoring by our partners extended to the Sankalp Finalists and the Long Term Mentoring Component delivered by The Indus Entrepreneurs (TiE). Sankalp also has very successfully carried out various focused capacity building programs directed at business planning and scaling up of enterprises
5. Sankalp Connect: We have been successful in building our own online community through the Sankalp connect platform and have over 500 online supporters who learn through peer-to-peer information exchange or through cross stakeholder inputs.

How many people have been impacted by your project?

More than 10,000

How many people could be impacted by your project in the next three years?

More than 10,000

How will your project evolve over the next three years?

Strategically, Sankalp will expand regionally & globally. Sankalp will see over 3 to 4 such forums created across India – such as for Low Income States and North East India. Global Expansion will witness Investor Forums in US/Europe and Enterprise Forum in Africa.
o Plan to set up India’s first incubation facility for SocEnts
o Expansion of the Angel Network – Intellecap Impact Investor Network (I3N) for equity infusion in deserving early-stage Indian SocEnts
o The Rockefeller Foundation, NABARD, ADB, etc. currently support Sankalp. The Forum is positive that it will be supported by several others in the next 3 years.

Programmatically, Sankalp and Beyond profit will continue to use innovative and interactive formats for maximum stakeholder interaction.

Sustainability

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What barriers might hinder the success of your project and how do you plan to overcome them?

We have identified 4 challenges that might hinder the success of Sankalp, and plan to address them in the following ways:
Unfavourable Investment climate: Sankalp’s constant focus on building awareness on impact investing amongst investors and the targeted approach towards investors who are seeking multiple bottom-line returns and have patient capital, are ways to mitigate this risk. We lead from the front with a sister concern Aavishkaar, a venture management fund providing risk capital to rural focused enterprises.
Policy barriers: Maintaining strong relationships with Govt bodies such as NABARD and the RBI, as well as lobbying on specific issues through the media and our knowledge products, are ways in which we overcome this challenge.
Funding for Sankalp: Sankalp focuses on building a value proposition for stakeholders, maintaining a track record of success and focusing on impact. This ensures that we deliver value to our current funders as well as build a constant pipeline of potential funders comprising foundations and corporations.
Connecting stakeholders: As a collaborative platform, it is imperative for Sankalp to demonstrate success in connecting stakeholders to build the impact investing eco-system especially connecting investors and social enterprises. Sankalp does this by focusing on connecting stakeholders through various channels such as the online Sankalp Connect platform, and regular physical touch points that are driven by stakeholders.

Tell us about your partnerships

Sankalp, being a collaborative platform driven by stakeholders in the impact investing space, depends on dynamic and deep partnerships that include financial, content based, operational and communications specific.
Financial partnerships with foundations, multilaterals and corporations ensure Sankalp’s sustainability and expansion. These partnerships are strategic in nature and are based on mutual value creation between Sankalp and the partner. Some financial partners include the Rockefeller Foundation, Asian Development Bank, and Hindustan Unilever.
Content based partnerships with networks, investors, incubators, think tanks, foundations and corporations serve the objective of building an integrated impact investing ecosystem. These partnerships focus on capacity building & mentoring support to enterprises, knowledge and content generation, and to channelize investments into Sankalp enterprises. Sankalp 2011 had 25+ such network partners and brought together 114 investment houses and 180+ social enterprises.
Operational partnerships focus on execution and delivery of various initiatives under Sankalp which include logistics and event management, marketing and promotions, and video production. These partnerships allow Sankalp to integrate various aspects and deliver them with precision and efficiency.
Communication partnerships focus on promoting the Sankalp story through print, online and electronic media and support Sankalp efforts to identify and source India’s most sustainable and scalable enterprises, generate investor interest, secure funding and create awareness about impact investing amongst a large audience across the country.

Current annual budget of project, in US dollars

$500,001‐1 million

Explain your selections

Sankalp is financially supported by various players in the impact investing ecosystem as selected above.
Individuals who are interested in impact investing which include entrepreneurs, investors, academicians, policy makers and students register for various Sankalp Forums and workshops. This registration fee to participate in Sankalp initiatives contributes to Sankalp revenue.
Foundations such as the Rockefeller Foundation or the Edelgive Foundation which have a clear focus on impact investing and multiple bottom-line enterprises recognize Sankalp to be the leading platform in India and financially support the initiative through grants and sponsorship.
Businesses which operate in high impact sectors such as Agriculture, Education and Healthcare and inclusive businesses that are focused on bottom of the pyramid markets, support Sankalp financially with the objective of business development, visibility and access to critical knowledge.
Government agencies such as NABARD support Sankalp initiatives that are focused on Agriculture and Rural business as they view it as a project that supports their objectives of furthering issues such as economic empowerment and balanced growth.
Other organizations such as Multilaterals support Sankalp to serve more global objectives in the socio-economic eco-system and that have an India focus in impact investing and social enterprise.

How do you plan to strengthen your project in the next three years?

Financial: With the end goal of catalyzing impact investments into scalable and sustainable enterprises, we will work towards increasing funding opportunities for Sankalp enterprises through investment commitments and long term partnerships with incubators. The Intellecap Impact Investing Network launched at Sankalp 2011 will also further this goal by bringing together 15 – 20 investors focused on social enterprise.This will ensure maximum value for enterprises, a viable deal flow for investors, achievement of project goals and hence the continued sustenance of Sankalp.

Strategy & Execution: Going forward, Sankalp will consolidate on its strategy and execution by focusing on improvement and innovation in delivery of current services, the introduction of complimentary services and geographical expansion. The 3 year plan includes

Vertical expansion by offering specialized services to enterprises and investors focused on specific sectors such as Agriculture and Education

Geographical expansion within India by taking the Sankalp platform to regions such as the North-east which has a huge demand for such socio-economic interventions

Global expansion of the Sankalp Forum with enterprise focused initiatives in Africa and investor forums in Europe and the Americas
Content: Continuing to create cutting-edge research and knowledge on social enterprise through Sankalp and Beyond Profit is a continuing goal to strengthen our position as the go-to place for any information, analysis and knowledge on social enterprise in South Asia and globally.

Challenges

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Which barriers to employment does your innovation address?
Please select up to three in order of relevancy to your project.

PRIMARY

Lack of visibility and investment

SECONDARY

Lack of access to information and networks

TERTIARY

Restricted access to new markets

Please describe how your innovation specifically tackles the barriers listed above.

Lack of visibility & investment: Social enterprises face a lack of direct investments & access to pathways leading to funds. It brings social enterprises & impact investors together to showcase sustainable social business models or provide investors with a viable deal flow of social enterprises.
Lack of access to information and networks: Sankalp creates networks for multiple stakeholders, including government and policy makers’ that gives them to access knowledge pools, enabling innovative solutions.

Restricted access to new markets: Given the size of the BOP markets, domestic & international investors are keen to fund social enterprises that provide multiple bottom-line returns. Sankalp provides them access to such enterprises that operate in low-income markets and niche sectors.

Are you trying to scale your organization or initiative?
If yes, please check up to three potential pathways in order of relevancy to you.

PRIMARY

Enhanced existing impact through addition of complementary services

SECONDARY

Grown geographic reach: Multi-country

TERTIARY

Repurposed your model for other sectors/development needs

Please describe which of your growth activities are current or planned for the immediate future.

Grow geographic reach:
Within host country: Sankalp will address the severe socio – economic challenges in certain regions in India such as the North East through regional forums
Global: We plan to build global platforms through an enterprise focused forum in Africa and investor focused forums in USA and Europe.
Enhance existing impact through addition of complementary services: Sankalp will provide incubation support for social enterprises through MSME capacity building workshops, a survey on opportunities and challenges in the social sector and I3N – A platform to catalyze investments to early stage enterprises.
Repurpose your model for other sectors/development needs: Sector specific programs and strategic partnerships to address the needs and challenges within sectors.

Do you collaborate with any of the following: (Check all that apply)

Government, Technology providers, NGOs/Nonprofits, For profit companies, Academia/universities.

If yes, how have these collaborations helped your innovation to succeed?

- Partnering with government like with National Innovation Fund, NABARD to generate awareness on government schemes & to establish synergies for regional forums.
- Sankalp Connect, online networking community allows sector stakeholders to network, schedule meetings, share research and host discussions.
- Associations with TiE, Villgro, Ashoka India to mentor enterprises, conduct capacity building workshops, provide financial support and assist in the overall development.
- Sankalp brings together social enterprises and investors to catalyze impact investing, partnerships for funding with corporates who want inroads into the sector. Associations with top academic institutions like IIT’s and IIM’s for incubation support, mentoring towards their initiatives and research collaborations.

Indic News Project : Indic News Analysis & accessibility Platform

The Indic News Project aims to provide an Analysis and Accessibility Platform for the news content generated inindic scripts based languages. These languages are the mother-tongue of most people from South Asia, encompassing around 1/6th of world population. Knowldege and Information, in Indic languages should be usable for any purpose in web and desktop just like English.

About You

Organization: Indic Project Visit websitemore ↓↑ hide↑ hide

About You

First Name

Santhosh

Last Name

Thottingal

About Your Organization

Organization Name

Indic Project

Organization Website

Organization Country

India, KA

Country where this project is creating social impact

India, KA

Is your organization a

Not registered

How long has your organization been operating?

1‐5 years

The information you provide here will be used to fill in any parts of your profile that have been left blank, such as interests, organization information, and website. No contact information will be made public. Please uncheck here if you do not want this to happen..

Innovation

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Entry Form title

Indic News Project : Indic News Analysis & accessibility Platform

What change do you want to bring to the world?

The Indic News Project aims to provide an Analysis and Accessibility Platform for the news content generated inindic scripts based languages. These languages are the mother-tongue of most people from South Asia, encompassing around 1/6th of world population. Knowldege and Information, in Indic languages should be usable for any purpose in web and desktop just like English. All the technology barriers for the language should be solved and local content producers such as publishing houses, media, self publishing platforms, social networking, e-governance etc should use the fruits of this technology advancement.

What are the primary activities of your project?

Indic script news content is increasing rapidly on the web after operating systems started widely supporting Unicode and complex scripts rendering. Applications that enable advanced analysis on such data is yet to be developed. The project aims to fulfil this need, by developing AGPL licensed indic computing tools for the cloud age.

  • Develop Indic Language technologies based on Free Software, document, test, package and release.
  • Develop network services on top of the language technologies that can be leveraged by the Indic language news producers as well as consumers. Document, Train, Showcase, and Publicize them to public.
  • Research on the Indic language technologies and Computational linguistics by collaborating with academic experts.
  • Promote, Popularise and Educate the Indian language technology usage in various digital media.
  • Develop, Document, Train and Publicize applications to enable better news delivery using natural language technology tools.

What is innovative about your initiative? How is it a new contribution to the field?

1) A Platform for text search over Indic news content

Searching and sorting algorithms for Indic languages are in development and are not bug free. Indic support is not yet available in most of the search solutions (including FOSS solutions like Lucene or Solr) because of the complex word formation characteristics.
2) Document Similarity

To enable features such as “Similar News Stories” on an analytics platform that works on Indic content, a robust similarity measure that realistically and accurately estimates similarity between stories would be necessary.

3) Accessible Documents in Automatically generated speech

Indic Accessibility Tools are scarce and are not mature. Populations that use Indic languages are largely natives of developing countries where public and shared machines are largely used to access news.

4) Rendering solutions for Indic content.

Complex script rendering is still a barrier for the content distribution. Operating systems with good rendering support are yet to reach people.

We will provide following set of technologies to solve this.
a) Service/application library to render the content in PDF,

b) Indic Webfonts service for news providers, to improve the news delivery without worrying whether user’s computer is capable of rendering Indic.

5) Indic Datacloud

Indic Document Cloud workspace, allows anyone to upload documents, share them with team, and conduct structured searches and analysis based on extracted entities — the people, places, and organizations mentioned in the text.

What stage is your project in?

Operating for less than a year

Tell us about the community that you engage? eg. economic conditions, political structures, norms and values, demographic trends, history, and experience with engagement efforts.

Internet presence of Indic language content started growing from 2001 onwards , after the popularisation of Internet in South Asia. News papers were the major content generators at initial phase. Each news publisher used their own ASCII based font encoding to display complex script in their website properly. Users were forced to download and install respective fonts to read each news websites. This resulted in non-standard and not searchable news online. With the arrival of Indic support in Unicode technology & open type fonts , many publishers switched to Unicode based text encoding, which reduced the complexities. With the arrival of input tools and rendering engines supporting Unicode text input and rendering, user base is increased and news portals, citizen media such as blogs, wikipedia etc flourished. But still many news publishers were stuck with ASCII based encoding formats. Now many companies such as google, facebook etc were providing local language interfaces and all popular Operating systems supporting local language interfaces. This project aims to help news publishers to grow to next level . Both authors of this proposal were working with foss community for achieving standardization and development of Indic computing with special focus on Malayalam for the last 5 years. This project is a new phase to bring the technology to the news producers and consumers. The opportunities given by the advance of language technology were rarely exploited by Indian news domain, mainly because of non availability of technology & expertise around Indic Language Computing.

Share the story of the founder and what inspired the founder to start this project

Santhosh Thottingal, is a Well respected free software activist and developer from India with 5+ years experience in various desktop computing applications with special interest in internationalization and language computing. Being the upstream developer for more than 10 packages in various GNU/Linux distros,

Anivar Aravind is a social entrepreneur & solutions consultant based on Bangalore. Currently he works as the Executive Director of Moving Republic, a non-profit works on developing a community oriented perspective on ICT4D. He also associated with various Government Policy Initiatives, Commons movements & Human rights groups apart from his active involvement in Free Software Movement. various digital activism projects such as Free Binayak Sen Campaign, Orissa Concerns etc. Some of his past and current associations are with Free Software Foundation He blogs at http://anivar.in

This absence of support foe indic languages increases digital divide, since they cant use computers in their mother tongue.. These kind of factors that preventing access to knowledge need to be corrected.

Social Impact

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Please describe how your project has been successful and how that success is measured

Our Previous efforts are widely used in India. you can check our contributions and users statistics in Swathanthra Malayalam computing & silpa Project

Specific to insic project you can follow the development roadmap. http://www.indicproject.in/wiki/Roadmap

How many people have been impacted by your project?

More than 10,000

How many people could be impacted by your project in the next three years?

More than 10,000

How will your project evolve over the next three years?

See Roadmap http://www.indicproject.in/wiki/Roadmap
In addition we need to plan the strategy for Outreach by the end of first phase

we need 2 years to Implimemnt the basic technology stack, with a focus on 2 languages as pilot , after that we are planning to expand the project by including more stake holders on borad

Sustainability

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What barriers might hinder the success of your project and how do you plan to overcome them?

Even though we already started coding for some key areas in Indic Project based on the existing technology, there are many areas, that require good amount of research on technology and linguistic aspects. Recruiting technically qualified people for development is going to be difficult. Considering the multilingual aspect of the project, we need recruit people from various languages. At the same time they should be familiar with language computing too. This also raises capital risk , to get enough qualified people based on project estimate.

Since the training & networking is out of scope of this proposal, we need to find suitable partners, Donor agencies etc to provide training in various parts of South Asia to the news producers after the development project is completed.

We have pretty good network of Developers working on these areas in FOSS domain . and connections with Free software user groups in multiple cities. If we received some support , we can find staff through these contacts .

Tell us about your partnerships

This is a Joint Project by Myself & my partner Anivar Aravind, a social enterpriser, with deep convictions about Technology for social benefit . We worked together in establishing Swathanthra malayalam Computing, India's largest FOSS community project , in terms of developers and contributors. Most of the solutions we developed in SMc is widely used by Government of Kerala, Most of the media organisations, and public sector. Now we plans to expand the idea with more technology part to other parts of the country.
In addition , i am part of Wikimedia Language committee, the group that enables and supports new language wiki projects . Projects like Thisone stregthens the Technology stack of Indic language wikipedia projects as well.

Current annual budget of project, in US dollars

Less than $1,000

Explain your selections

As of now, we works on Personal Contributions by users of our services. Developers spend their free time on contributing to this project, with some support we can hire fulltimers and speedup this project

How do you plan to strengthen your project in the next three years?

1. By Increasing Awareness & visibility about the project & showing benefits and features of project
2. Partnering with more stake holders to test the service
3, By Opening up the network services to wider usage
4. by bringing major stakeholders in board

Challenges

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Which barriers to employment does your innovation address?
Please select up to three in order of relevancy to your project.

PRIMARY

Lack of access to information and networks

SECONDARY

Restricted access to new markets

TERTIARY

Lack of skills/training

Please describe how your innovation specifically tackles the barriers listed above.

Indic script based languages are the mother-tongue of most people from South Asia, encompassing around 1/6th of world population. Now most of the people does not have access to Knowledge & information online in their mother-tongue, due to absence of knowledge/ technical glitches in accessing it . Indic project solves these 2 barriers by providing technical stack to news producers and by training users in overcoming that.

Are you trying to scale your organization or initiative?
If yes, please check up to three potential pathways in order of relevancy to you.

PRIMARY

Leveraged technology

SECONDARY

Repurposed your model for other sectors/development needs

TERTIARY

Influenced other organizations and institutions through the spread of best practices

Please describe which of your growth activities are current or planned for the immediate future.

The first challenge is Leveraging Technology Please see Technical Roadmap here http://www.indicproject.in/wiki/Roadmap
The development in this area can be reutilised for many sectors such as education fileds etc .
In addition, we want to bring major stakeholders in this area on board, and hear from them , when we expands our operation

Do you collaborate with any of the following: (Check all that apply)

Government, NGOs/Nonprofits, For profit companies, Academia/universities.

If yes, how have these collaborations helped your innovation to succeed?

1. Govt of Kerala started promoting Our achivements in malayalam computing through Govt run project see http://malayalam.kerala.gov.in (in Malayalam)
2. Many Non Profits are using our technologies for their day today campaigns

3. For Profit companies uses our technologies for their clients , which helps to reduce cost and helps to keep technology stack free and open

4. Academia can study Computational Linguistics and language computing through our joint collaboration efforts

Wetick - enable everyone to read

Everyone can read books easyly

About You

Organization: Wetick.com Visit websitemore ↓↑ hide↑ hide

About You

First Name

Gregorius Agung Wicaksana

Last Name

-

Facebook Profile

About Your Organization

Organization Name

Wetick.com

Organization Website

Organization Country

Indonesia, JR

Country where this project is creating social impact

Indonesia, JR

Is your organization a

For‐profit

How long has your organization been operating?

Less than a year

The information you provide here will be used to fill in any parts of your profile that have been left blank, such as interests, organization information, and website. No contact information will be made public. Please uncheck here if you do not want this to happen..

Innovation

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Entry Form title

Wetick - enable everyone to read

What change do you want to bring to the world?

Everyone can read books easyly

What are the primary activities of your project?

library

What is innovative about your initiative? How is it a new contribution to the field?

this is the first time in Indonesia

What stage is your project in?

Operating for less than a year

Tell us about the community that you engage? eg. economic conditions, political structures, norms and values, demographic trends, history, and experience with engagement efforts.

economic conditions

Share the story of the founder and what inspired the founder to start this project

there is difficult to get the book that we need. beside that the price of book is usually expensive. so people become lezy to reading the book.

Social Impact

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Please describe how your project has been successful and how that success is measured

there is a member that loyal to us

How many people have been impacted by your project?

101-1,000

How many people could be impacted by your project in the next three years?

1,001-10,000

How will your project evolve over the next three years?

we will build reading galerry

Sustainability

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What barriers might hinder the success of your project and how do you plan to overcome them?

there is no money to build this business

Tell us about your partnerships

reading community and school

Current annual budget of project, in US dollars

$1,000‐$10,000

Explain your selections

How do you plan to strengthen your project in the next three years?

Challenges

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Which barriers to employment does your innovation address?
Please select up to three in order of relevancy to your project.

PRIMARY

Other (Specify Below)

SECONDARY

Lack of visibility and investment

TERTIARY

Lack of access to information and networks

Please describe how your innovation specifically tackles the barriers listed above.

Are you trying to scale your organization or initiative?
If yes, please check up to three potential pathways in order of relevancy to you.

PRIMARY

Grown geographic reach: Within host country

SECONDARY

Grown geographic reach: Within host country

TERTIARY

Grown geographic reach: Within host country

Please describe which of your growth activities are current or planned for the immediate future.

Do you collaborate with any of the following: (Check all that apply)

If yes, how have these collaborations helped your innovation to succeed?

Goldman Sachs Foundation Offering Scholarships to Indian New Media Startups

Attention all new media changemakers on the Indian subcontinent! If you're using digital media to deliver news in innovative ways, here's an opportunity you need to know about. (Ladies, read on; guys, forward this post to your female friends, please.)

A Few Thoughts on Egypt

Eleven months ago, to the day, I found myself at the American University of Sharjah (UAE) facilitating the Women’s Leadership and Technology Conference: Advancing Social Media for Community Engagement.

The ultimate goal of the conference? To explore how technology can improve civic engagement and build a robust civil society. 

Town Crier TV

Do you have an issue video on YouTube.com that needs more exposure? Or, know of one that more people should see? TownCrierTV.com is a free resource, in the TVCLOUD.com online TV network, that functions as a "video echo chamber" to help get the word out. Send us your links. Content is curated, but if its a compelling issue, in a compelling presentation... we will be compelled to air it.

Changeshop

You can create a Changeshop from this competition entry in order to gain access to new partnership and funding opportunities!
Create my Changeshop.

Step towards conservation: Bhotekoshi River Festival

A riverine community is having earnings from Bhotekoshi River. Bhotekoshi Vicinity is the best tourism destinations in Nepal. River is gradually seemed polluted. To disseminate and educate riverine community and school children, the project will be the best tool which will go for a month starting from world wetlands day.

About You

Organization: Nepal River Conservation Trust Visit websitemore ↓↑ hide↑ hide

Section 1: About You

First Name

Achyut

Last Name

Dahal

Website

http:// http//:nepalrivers.org.np

Organization

Nepal River Conservation Trust

Country

Nepal

Section 2: About Your Organization

Organization Name

Nepal River Conservation Trust

Organization Website

http:// http//:nepalrivers.org.np

Organization Phone

+977-1-4700894

Organization Address

Thamel, Kathmandu

Is your organization a

Non‐profit/NGO/citizen sector organization

Organization Country

Nepal, XX

Your idea

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Name Your Project

Step towards conservation: Bhotekoshi River Festival

Country your work focuses on

Nepal

Describe Your Idea

A riverine community is having earnings from Bhotekoshi River. Bhotekoshi Vicinity is the best tourism destinations in Nepal. River is gradually seemed polluted. To disseminate and educate riverine community and school children, the project will be the best tool which will go for a month starting from world wetlands day.

Website URL

Would you like to participate in the MIF Opportunity 2010?

No

Innovation

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What makes your idea unique and innovative?

The concept of festival would be the unique and innovative in Sindhupalchowk (Bhotekoshi River Vicinity). We Nepalese are prosperous in traditional festival. We have dozen of such festival. But this festival will be different than the traditional one which will focus on environment conservation (river conservation, wetlands, and community forestry). The program included in Bhotekoshi River Festival is listed below:
a. School Awareness Program
b. Community Awareness Program
c. Petition campaign
d. Youth initiative Program
e. Rafting Program
i. For School Students
ii. For local Clubs
iii. For GOs, I/NGOs, CBOs, General public, and Foreigner

These programs will help to increase the importance of water in our life as well as in river tourism. So, this will be the festival of our time rather than that traditional type.

Do you have a patent for this idea?

No

Impact

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What impact have you had on your clients and the tourism sector?

After the construction of Arniko Highway; that connects Nepal and China, tourist started visiting Sindhupalchowk district where Bhotekoshi River flows. Bhotekoshi River is the most powerful white water rafting river of the world. More than 80 companies run their action packed trips on this river and 70% of rafting tourists enjoy this white water rafting.

Problem

The dependency on the river is increasing as the demand of fresh water is increasing as well. Contradict to that, the river is taken as the open end of the sewage cannel. Beside that the bank of the river is also considered as open dumping side. In order to stop this, a grassroots level awareness along with the exposure of the river. Further, the pressure should be driven towards governments, bureaucrats and policy makers for the sustainable use of the river.

Actions

At the primary level, we are more focused on the awareness building, and pressure building activities. The programs like the Inter School River Quiz Competition, Workshop on importance of river, essay competition and speech competition will flash out the importance of river to the school children. The next step will be the programs based on community level with the involvement of the youth such as folk song competition, water sports competition and cleanup campaign. The final step will be the down river rafting for the local peoples, students and the people from different walk of life from Kathmandu or any other place.

Results

The Children residing on the riverine community will know the importance of their natural assets. They will develop the best techniques for the sustainable use of river, flowing through than, by them. The youth will be motivated for the conservation of the river and leave it in its natural condition for the generation to come. The cleanup campaign will help to make the river environment clean and the participation of youth will prevent it from the further pollution. The conservation trip rafting will light up the importance of river which ultimately helps to boost up the river tourism both by internal and external tourist.

What will it take for your project to be successful over the next three years? Please address each year separately, if possible.

To be successful over the next three years, the replication of the concept is the most. Different River Festival should be celebrated incorporating different components which will be possible according to region, climate, and community. Media campaign should be another tool to disseminate the project work. Another essential is, design of promotional materials i.e. brochure, posters, flyers and etc.

What would prevent your project from being a success?

To introduce a new concept and its component will definitely be very difficult in countryside areas. To overcome the obstacle, I have planned to make fun with water sports as I listed above. There are different obstacles which will be causative agent for my project. Basically, financing will be the main problem to make my project successful.

How many people will your project serve annually?

101‐1000

What is the average monthly household income in your target community, in US Dollars?

$50 - 100

Does your project seek to have an impact on public policy or introduce models and tools that benefit the tourism sector in general?

Yes

Sustainability

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What stage is your project in?

Operating for 1‐5 years

In what country?

Nepal

Is your initiative connected to an established organization?

Yes

If yes, provide organization name.

Nepal River Conservation Trust

How long has this organization been operating?

More than 5 years

Does your organization have a Board of Directors or an Advisory Board?

Yes

Does your organization have any non-monetary partnerships with NGOs?

No

Does your organization have any non-monetary partnerships with businesses?

No

Does your organization have any non-monetary partnerships with government?

Yes

Please tell us more about how these partnerships are critical to the success of your innovation.

What are the three most important actions needed to grow your initiative or organization?

1. Mass Campaign 2. Youth initiative Program 3. Participation to the different mass awareness program.

The Story

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What was the defining moment that led you to this innovation?

400 words or fewer

Tell us about the social innovator behind this idea.

Ashoka Fellow Megh Ale is changing the way river communities, politicians, and the greater Nepalese society understand and provide for the conservation of Nepal’s awe-inspiring river heritage. Through the Nepal River Conservation Trust (NRCT), Megh and other like-minded river guides are creating a new standard for ecotourism in Nepal that protects and advocates for Nepal’s river ecosystems, while also transforming the way society at large values Nepal’s rivers.

How did you first hear about Changemakers?

Newsletter from Changemakers

If through another, please provide the name of the organization or company

50 words or fewer

The ViewChange.org Grand Prize Winning Film: Kakenya

Link TV, with support of the Bill and Melinda Gates Foundation, officially launched ViewChange.org yesterday evening. ViewChange.org is a next-generation multimedia platform for global development which uses the power of video to tell stories about real people and progress in global development.

Yesterday's launch party -- co-hosted by Devex and AED -- featured powerful speakers, interactive discussions, and short films, as well as the announcement of Link TV's six ViewChange Online Film Contest winners. The film categories included Innovation, Leadership & Governance, Empowerment, Sustainability, Local/Global Partnerships, and Overcoming Conflict. Winners received $5,000 each.

The event's capstone was the presentation of the Film Contest's $20,000 Grand Prize Winner: New York director and communications consultant Aaron Kisner. Kisner's award-winning short film "Kakenya" tells the story of Kakenya Ntaiya; whose courage and vital voice were drivers of change in her life and for her Massai village community.

"I have built the first primary school for girls in my village. A place where girls can be free, a place where they can dream ... a place that let's them know their dreams are possible."

The Film: "Kakenya":

Virtual Tourism for Sacred Places

Dont take tourists to Sacred Places, but take Sacred Places to the tourist's. Broadcasting in realtime, and enabling the 'cyber' tourists to participate from the distance in routes and activities taking place by local groups that manage the territory to rescue threatened species and preserve the nature and his culture.

About You

Organization: Muruna Visit websitemore ↓↑ hide↑ hide

Section 1: About You

First Name

Benigno

Last Name

Varillas

Organization

Muruna

Country

Spain

Section 2: About Your Organization

Organization Name

Muruna

Organization Phone

+ 255 786662525

Organization Address

PO Box 60. Ngorongoro Crater, Tanzania

Is your organization a

Non‐profit/NGO/citizen sector organization

Organization Country

Tanzania

Your idea

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Name Your Project

Virtual Tourism for Sacred Places

Country your work focuses on

Tanzania

Describe Your Idea

Dont take tourists to Sacred Places, but take Sacred Places to the tourist's. Broadcasting in realtime, and enabling the 'cyber' tourists to participate from the distance in routes and activities taking place by local groups that manage the territory to rescue threatened species and preserve the nature and his culture.

Would you like to participate in the MIF Opportunity 2010?

Yes

Innovation

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What makes your idea unique and innovative?

The use of new technologies by scouts of the local communities to find a sustainable future for pastoralist and indigenous people, and their environment, thanks to the Information Society. The Internet and Digital-TV user contributes to finance the Virtual Tourism activity from the native communities by using the services from the publicity being shown in the project's website.

Do you have a patent for this idea?

Impact

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What impact have you had on your clients and the tourism sector?

Virtual tourism enables to resolve the frustration generated when visiting declared human patrimonies by the UNESCO, in a few days, without having the possibility to contact their people and know them in depth.

Problem

Resolves the problem of altering and crowding the harmony existing on sacred places. In this case, they can be visited by the tourist thanks to the cams, blog and social network created by the teams of local people specially trained for this dutties. Local people involved in this activity will arrange the territory to preserve threatened species with the participation of the local community. This will unite them and make them aware of being part of a native community in a far away land.

Contributes resolving the problem with threatened species such as the black rhinocerus in the Olduvai corridor, at the Ngorongoro crater at the Serengeti; the hippopotamus of salt water in the Orango island or the "brown bear" Cantabrica mountain range, when making the actions for its protection the main aim of the media content developed and shared with the world by the local people.

Actions

2009
Project identification (From July 2009 to October 2010). Runing by Muruna-Tanzania in cooperation with Oxígeno and CBD-Habitat Fundations.
2010
Selection of the first Scouts Muruna Team, made by the maasai, and first training activities. (From November 2010 to February 2011). Running by Muruna-Tanzania in cooperation with TRAGSA

Results

Transform threatened wildlife in a resource for local population, that provides economic income and social prestige.

What will it take for your project to be successful over the next three years? Please address each year separately, if possible.

2011
• Finance the settling of WiFi free coverage in the Ngoile and Oloirobi areas (Ngorongoro Tanzania)
• Training of 10 maasai scouts on nature conservation, tourism and comunication.
• Developing the friendships agreement between the villages of Ngoile, Tanzania, and Atapuerca, Spain, that have in hes territory the Paleontological sites of Olduvai (Ngorongoro) and Atapuerca, Burgos, in Spain.
• Developing the friendships agreement between the villages of Oloirobi, Tanzania, and Almonte, Spain, that have in hes territory the biodiversity hot spots of Ngorongoro crater and Donana(Spain).

2012
Develop a maasai multimedia enterprise in the Ngorongoro area in association with the already set in Tararire/Arusha “Ormame Mass Media”, four drive hours far from Ngorongoro)

2013
Spread the Muruna Project to the 200 km corridor between the Gol Mountain (Malambo and the Kilimanjaro (Moshi) going through the Longido region. The objective will be recover the bard vulture (Gypaetus barbatus) population and spread this pattern to the native population of the area.

What would prevent your project from being a success?

2011
That the maasai dont obtain funds to continue.

How many people will your project serve annually?

Fewer than 100

What is the average monthly household income in your target community, in US Dollars?

Less than $50

Does your project seek to have an impact on public policy or introduce models and tools that benefit the tourism sector in general?

Yes

Sustainability

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What stage is your project in?

Operating for 1‐5 years

In what country?

Tanzania

Is your initiative connected to an established organization?

Yes

If yes, provide organization name.

Muruna Tanzania

How long has this organization been operating?

1‐5 years

Does your organization have a Board of Directors or an Advisory Board?

Yes

Does your organization have any non-monetary partnerships with NGOs?

Yes

Does your organization have any non-monetary partnerships with businesses?

Yes

Does your organization have any non-monetary partnerships with government?

Yes

Please tell us more about how these partnerships are critical to the success of your innovation.

We need all of them to develop the idea to converge the rural world with the biodiversity and the Information Society.

What are the three most important actions needed to grow your initiative or organization?

1. Finish to training the first maasai scouts team in managing the territory to produced biodiversity.

2. Take to the area the WiFi signal to obtain Internet acces in the villages of Oloirobi and Ngoile.

3. Finish to training the first maasai scouts team in the use of the new technologie to take part in the Information Society.

The Story

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What was the defining moment that led you to this innovation?

A offer to run the only Hotel in Orango island (Bijagos /Guinea Bisau) were the people live like in the Paleolithic, has me fled in the search of a new turistic model to avoid that so one coastal sacred place can be alterated. This model is the“virtual tourism” that allow resources to the native community without altering the sacred areas and improving a development pattern that maintain better the traditional way of life, same if it became modified by the Information Society.

Tell us about the social innovator behind this idea.

In 1971, I have created my first organization to preserve the nature. After that they have been 6 others ONG more that I have contributed to created and a whole life devoted to promote the interest of the society in wildlife. In 1981 I founded the Quercus nature magazine. In 1986 I have began working in the idea of converge rural world with biodiversity. This was my main task from the last years.

How did you first hear about Changemakers?

Web Search (e.g., Google or Yahoo)

If through another, please provide the name of the organization or company

50 words or fewer

MIF Opportunity 2010

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Has your organization been legally constituted or registered in your country or one of your target countries for at least three years?

Yes

Does the applicant organization have sufficient financial resources to guarantee the co-financing required by MIF during the execution period of the project? (This amounts to at least 50% of the project’s total budget with 25% in cash and 25% in-kind.)

Yes

Does the applicant organization have experience managing projects co-financed by international organizations? Please describe below

Yes, we run now a project with the Spanish International Cooperation Agency, AECID, and the Foundation CBD/Habitat.

Please classify the applicant organization according to the options below

What problem-area does your project address?

Access to markets.

How will your project address this problem?

Developing training courses and organizing hes presence in the WEB to take contact with the world.

Who is benefited by the initiative? (Please highlight the type and number of beneficiaries, and their role in the tourism value-chain.)

Involve the maasai in the managenment of his resources like livestock, nature, tourism and information society.

How will the project's results assist the region’s tourism sector and micro, small and medium-sized enterprises?

Creating a maasai tourism company and camp site in the Ngorongoro

A. Total Budget (100%)

US$ 400.000

B. MIF Contribution (up to 50% of total budget and US$. 500.000 max)

US$ 200.000

C. Cash co-financing (at least 25% of total budget)

US$ 100.000

D. In kind co-financing (at least 25% of total budget)

US$ 100.000

Land to Tea Workers, Generational Occupants without Titles

Tea plantation workers are the most marginalized occupational group in Bangladesh. They own none of the land that has been their home for over 150 years. Descendants of indentured laborers, they live in poverty and a captive situation without entitlements. Land ownership will greatly improve their livelihood.

About You

Organization: Society for Environment and Human Development (SEHD) Visit websitemore ↓↑ hide↑ hide

Section 1: About You

First Name

Philip

Last Name

Gain

Country

Bangladesh

Section 2: About Your Organization

Is your initiative connected to an established organization?

Organization Name

Society for Environment and Human Development (SEHD)

Organization Website

Organization Phone

880-2-9121385; mobile: 01715009123

Organization Address

4/4/1(B) (3rd Floor), Block-A, Lalmatia, Dhaka-1207

Organization Country

Bangladesh, XX

How long has this organization been operating?

More than 5 years

Is your organization a

Non‐profit/NGO/citizen sector organization

Your idea

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Name your project.

Land to Tea Workers, Generational Occupants without Titles

Describe Your Idea

Tea plantation workers are the most marginalized occupational group in Bangladesh. They own none of the land that has been their home for over 150 years. Descendants of indentured laborers, they live in poverty and a captive situation without entitlements. Land ownership will greatly improve their livelihood.

Country your work focuses on

Bangladesh

Innovation

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What makes your idea unique?

The tea plantation workers (118,000) and their communities (approximately 500,000) are the most marginalized minorities in Bangladesh. Socially, economically and culturally excluded from the rest of the Bangladeshi society and descendants of indentured laborers, the tea workers have no title to land they have lived on for four generations and they remain captive to “labor lines” on the tea estates. Their situation is aggravated by extremely low wages compared to the wages of the Indian and Sri Lankan tea workers. With ongoing investigation and reporting by SEHD on the conditions of the tea workers, one reality becomes obvious, the tea workers must have titles to the land they live on and the land they till to compensate for their food deficit. The land area for tea cultivation is 115,629.76 hectares (285,727.36 acres)—all government land granted to the companies/owners of 163 tea estates. The annual rent for use of the government land is infinitesimal, viz., Tk.110 (1.5 USD) per acre. Only 45% of the land is actually under tea cultivation. If the tea workers get titles to at least the homesteads and the paddy land they currently use, their lives will significantly improve. A large portion of land granted for tea but used for rubber and monoculture plantations for commercial gains of the owners can also be awarded to the workers. A combination of research, media reporting, advocacy, and court action (i.e. writ in the High Court) can bring change. This is indicated in work already done.

Do you have a patent for this idea?

Impact

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Tell us about the social impact of your innovation. Please include both numbers and stories as evidence of this impact

SEHD’s research, publications, filming, photography exhibitions, writing of special reports in the newspapers, television programs, dialogue, legal support to tea workers’ union, and training of the leaders of tea workers so far have had significant impacts for the entire workers’ community who are now better paid. In the initial years of work SEHD established solid information bases and trained the community leaders of the tea workers on their rights to property, especially land. With two books, one 45-minute documentary film, a photography exhibition, and many published reports that are widely used, SEHD has opened up a new information frontier on the tea estates. SEHD's information and lobby had clear influence on the Minimum Wage Board of the government in its work on the wage structure of the tea plantation workers. The trade union and community leaders, whom SEHD trained and kept informed about the production price and sale price of tea, became better negotiators with the Bangladesh Tea Association (owners) and different government agencies. Previously, daily cash pay of the tea workers increased by only Tk.2 every two years. In July 2009, it increased from Tk.32.50 to Tk.48 plus increased fringe benefits including bonus. SEHD’s assistance to the first ever elected central committee of Bangladesh Tea Workers’ Union (the only bargaining agent of the tea workers, and the largest trade union in the country) after it was unlawfully dismissed by the government was crucial to get a High Court verdict in its favor, an indication that the access issue of tea workers to property can be taken to the court. With significant information and analyses on tea workers’ conditions widely used and a network established, SEHD is in a perfect position to plan future actions.

Problem

British companies brought workers from different states of India more than 150 years ago to work in the tea gardens in the Sylhet region of what is now Bangladesh. As citizens of Bangladesh they are free to live anywhere in the country. The reality is they have been a “captive labor force” for four generations. The prime reason for this is that they have never owned the homes and land they use. The state owns the land granted to the companies and private owners. The companies and individuals owning the tea gardens will be able to exploit the workers as long as the tea workers continue to live in “labor lines” established on government land, and the owners have full control over the land granted for tea cultivation. This is a ridiculous injustice on tea workers and should be stopped. Furthermore, while the daily cash pay of a tea worker in India is USD1.5 and USD2.5 in Sri Lanka it is around 70 cents in Bangladesh. The cash pay in Bangladesh must double soon to be sufficient. Additionally, the poor education standard of tea company school, and the scarcity of government primary schools means children of tea workers are bound to become tea workers themselves.

Actions

a.Mapping, analysis & documentation: Mapping of government land granted for tea cultivation but used for other purposes will be done. Such land amounts to 45% of total land granted for tea.
b.Court actions: The rights issue of the tea workers to land granted for tea but used for other purposes will be taken to High Court through writ petition(s) or other legal measures. Reputed lawyer(s) will be engaged in such court cases. SEHD already engaged one in a writ petition on behalf of the elected central committee of Bangladesh Tea Workers’ Union receiving a favorable judgment.
c.Training & coalition building: The community leaders of the tea workers, human rights actors, and government officials will be trained on property rights issues. Coalitions will be built among tea workers, human rights groups, NGOs, media & the government agencies.
d.Media campaign
Factor preventing success:
a.Resistance from political, business, and military elites who benefit most from the chiefly available land for tea cultivation
b.Isolated and weak trade union

Results

First year:
•A map of land mismanaged and used by the tea planters for purposes other than tea production and concurrently the land available to be given to tea workers sends a strong message to the government functionaries and owners that the tea workers must get land ownership.
•Training and coalition building provide a social infrastructure and develop solidarity among tea workers and others concerned.

Second year:
•Media exposure of anomalies related to land use and conditions of the tea workers strengthen the voices of the tea workers.
•The government adopts clear policies to initiate public schooling for the children of the tea workers.
•The tea workers become more visible and get greater political protection.

Third year:
•The court passes ruling/directives to the state that eventually creates grounds for distribution of government land among the tea workers.
•The wages of the tea workers is given pragmatic consideration by the Minimum Wage Board of the government and the cash pay, fringe benefits, etc. add up to a level close to the wages that the Indian and Sri Lankan workers get.

How many people will your project serve annually?

More than 10,000

What is the average monthly household income in your target community, in US Dollars?

Less than $50

Does your project seek to have an impact on public policy?

Yes

If so, how?

The state of Bangladesh already has statutes—Land Reform Action Program (LRAP) of 1987 and Agricultural Khas Land Management and Settlement Policy 1997—that guide the government to distribute public land among the landless people. Exposé of the hard facts about the government land that can be made available to the tea workers, as well as court verdicts, mediation, dialogues, and creation of a new generation of skilled trade union leaders and human rights actors will influence the government to adopt/implement policies for the redistribution of public land to the tea workers. Furthermore, these would promote implementation of and amendment to the labour law, increase pay, and take measures for public schooling for the children of the tea workers.

Sustainability

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What stage is your project in?

Operating for 1‐5 years

Does your organization have a board of directors or an advisory board?

Yes

Does your organization have any non monetary partnerships with NGOs?

Yes

Does your organization have any non monetary partnerships with businesses?

Does your organization have any non monetary partnerships with government?

Please tell us more about how partnerships could be critical to the success of your innovation.

We have already developed a strong network among the tea workers’ communities, labor unions, human rights groups, law professionals, and the media to work on tea workers’ issues. Our publications, film, and visuals have gained credibility and provided us the ability to attend critical issues regarding the tea workers and the tea industry. However, we face difficulties particularly in dealing with the Bangladesh Tea Workers’ Union, the only bargaining agent for tea workers with 80,000 members. Isolated from the national level trade union movement, the tea workers’ trade union remains weak and under strong influence of tea companies and the government functionaries. To overcome this we are promoting the idea of having more than one union in the tea industry. We also have done groundwork to develop partnerships with the valley/panchaet committees in different tea growing areas. In our recent public events, representatives of the owners and government have actively participated, an indication that they have respect for our work. Our active partnerships with all these groups is very important for achieving the goal to have the tea workers gaining ownership of land and property.

We would like to learn more about how your initiative is financially supported. Please explain your business plan/revenue model

About five years ago SEHD started to seriously concentrate on the issues concerning the tea workers as part of it’s regular investigation, research, and filming. SEHD’s main program, “Environmental Research and Documentation (ERDP) has been funded by Misereor in Germany as well as ICCO and CORDAID in the Netherlands. In 2007, we competed for a grant from the Australian High Commission, Dhaka under its Human Rights Small Grants Scheme 2007-2008 to work exclusively for the tea workers and the indigenous peoples of Bangladesh. We got the grant [used in 13 months in 2008-2009], which allowed us to create and strengthen a new generation of skilled human rights actors and community leaders particularly among the tea workers and the indigenous peoples. We implemented all activities with a modest grant that we got from the Australian Government. This has been very helpful for us to articulate issues of the tea workers in particular.

With the resource constraint of our main project, we are now looking for additional resources so that we can effectively engage in work for tea workers’ rights. Sales from books, documentary films, and photos that we have on tea workers brings us some revenue, part of which will be spent for work among the tea workers.However, we also believe that when the workers see the aspiration of getting land becomes a reality they will also support this initiative financially with subscription.

The Story

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What was the defining moment that led you to this innovation?

I had an initial impression about the condition of the tea plantation workers and their communities. But as I started to visit the tea gardens to do a systematic investigation about them and tried to understand how the tea industry is run, I began to learn stunning facts about the tea workers and the industry.

One day, some four years back, Rambhajan Kairi, a young trade union leader who previously was a tea worker, was giving me a tour through the graphic tea gardens in Maulvibazar, a district that has the highest number of tea gardens. We stopped by one place to talk to the women who were working. I also took pictures of them in the garden. In the meantime the manager of the garden arrived and angrily told Rambhajan Kairi that he had made a big mistake bringing me to the garden. A school teacher in a company tea garden school who was standing by, whom we did not know, was also blamed and lost his job (!), which he got back through our intervention. I tried to explain to the manager that it was not anybody’s fault. I came to see the tea gardens and if he had any grievance, it should be with me. With anger he said no one was allowed to take pictures of the tea gardens or the workers and that I should leave his garden immediately. I realized a man with camera is a suspect and is very unwelcome to the tea gardens. I was shocked. It was at this moment I realized that the story of the tea workers must be told to the rest of the country. We initiated an in-depth investigation of their situation. We began to work on a documentary film and photography exhibition(s) on the condition of the tea workers. After three years of investigation, research, filming, and photography, we developed books, reports, film and thousands of photographs and went public in 2009. The owners became angry at the exposure but participated en masse in book launching, photography exhibitions, and seminar on the tea workers that we organized.

We continue to come across stunning facts and stories about the workers and the tea industry relating to land abuse, profit margins that the owners make, and manipulation within the tea workers’ union, and understand there is lot more work to be done.

Tell us about the social innovator—the person—behind this idea.

During the past two decades I have worked as an investigative reporter, writer, and editor. I also established [in 1993] the Society for Environment and Human Development (SEHD), a non-profit Bangladeshi organization to promote investigative reporting, engage in action-oriented research, assist people think and speak out against injustice. Since establishment of SEHD we have been through complex times and risks while attending to issues of national and community interest. However, we remain vocal about the danger of control of nature that happens in different facets and we have always advocated political protection of the marginalized and excluded groups.

As an investigative reporter I have worked on many issues at personal risks. Achievements in some instances have been landmark as in my work on forest and indigenous peoples. Twenty years of reporting in this particular field has generated scores of investigative reports, several books, documentary films, and photography exhibitions with a focus on the negative effects of monoculture plantations funded by Asian Development Bank and World Bank. These two international financial institutions have completely withdrawn from the forestry sector in Bangladesh since 2007. This is a satisfying development for me as we had been telling these international financial institutions that they were ruining the forests by funding forestry projects. The most recent area of my investigation has been the miseries of the tea workers. Our investigation and analysis have played a clear role in the significant increase in the cash pay of the tea workers who are now more visible.

The investigative research that I have been associated with has broadened the access of the public and media to information; influenced public policy and the policy of the international financial institutions; and assisted people make informed opinions and choices on different issues. As of 2010 my productions include 30 books, a few hundred investigative reports, five survey reports, five documentary films, five photography exhibitions, and a few hundred thousand photographs—all available for public use.

Furthermore, an important mission in my life and for SEHD has been to train a new generation of professional journalists, community leaders, human rights activists, environmentalists, and young minds. So far we have trained about 1,000 journalists of more than 100 newspapers and almost equal number of community leaders and activists.

Three important fellowship awards—Ashoka, Alfred Friendly Press Fellowship, and Yale World Fellows Program—affirmed my ideas and assisted me enormously to achieve the accomplishments I can mention today.

How did you first hear about Changemakers?

Personal contact at Changemakers

If through another source, please provide the information.

Approximately 50 words left (400 characters).

Additional

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Which (if any) of the following strategies apply to your organization or company (check as many as apply)

Policy advocacy to strengthen property rights or increase security of tenure, Other.

Please explain how your work furthers one or many of the above strategies (if you selected “other”, please explain your strategy)

SEHD develops strategic materials (books, reports, documentary films, images; see www.sehd.org to get an idea about) out of it investigations and action-oriented research that the organization itself and others use for advocacy with intellectual clarity and facts in hand. Its another strategy is to trains/fertilizes mind through skill sharing.

Legend Lake: A Talking Circle

On the Menominee American Indian reservation in Wisconsin, USA, Indians and whites have struggled over land rights, ownership of land that was once Menominee land. People on both sides are too polarized. We brought together six Indians and whites, people concerned about the tension together to talk about their issues, perspectives solutions.

About You

Organization: Terra Institute Visit websitemore ↓↑ hide↑ hide

Section 1: About You

First Name

Mark Anthony

Last Name

Rolo

Country

United States

Section 2: About Your Organization

Is your initiative connected to an established organization?

Organization Name

Terra Institute

Organization Website

Organization Phone

608-437-8716

Organization Address

1406 Highway 18-151 E., Mount Horeb Wisconsin 53572

Organization Country

United States, WI, Dunn County

How long has this organization been operating?

Less than a year

Is your organization a

Non‐profit/NGO/citizen sector organization

Your idea

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Name your project.

Legend Lake: A Talking Circle

Describe Your Idea

On the Menominee American Indian reservation in Wisconsin, USA, Indians and whites have struggled over land rights, ownership of land that was once Menominee land. People on both sides are too polarized. We brought together six Indians and whites, people concerned about the tension together to talk about their issues, perspectives solutions.

Country your work focuses on

United States

Innovation

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What makes your idea unique?

Racial tension between American Indians and whites have a long and continued history in the USA. Indians still face the racism. This tension gets passed on through the generations, few question why. Bringing together whites and Indians for discourse around land conflict issues makes this project innovative because the racial struggle is and always has been rooted in place, the land and water.

Do you have a patent for this idea?

Impact

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Tell us about the social impact of your innovation. Please include both numbers and stories as evidence of this impact

THis film addresses race issues that are rooted in historical land conflict issues.

Problem

American Indians want the return of their land that was lost when the USA government terminated their tribal nation status in the 1950s. Their land was sold to white property owners.

Actions

We are creating a curriculum for public schools and communites to use this film as a way to develop meaningful discourse, understanding and respect for all perspectives.

Results

We have great enthusiasm and interest from communities and public schools.

How many people will your project serve annually?

101‐1000

What is the average monthly household income in your target community, in US Dollars?

$1000 - 4000

Does your project seek to have an impact on public policy?

Yes

If so, how?

We suggest that the USA government should compenstate both the tribe and white property owners for lost property tax revenue

Sustainability

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What stage is your project in?

Operating for less than a year

Does your organization have a board of directors or an advisory board?

Yes

Does your organization have any non monetary partnerships with NGOs?

Yes

Does your organization have any non monetary partnerships with businesses?

Does your organization have any non monetary partnerships with government?

Please tell us more about how partnerships could be critical to the success of your innovation.

We believe in collaboration, bringing together resources - a collective effort of organizations and communities.

We would like to learn more about how your initiative is financially supported. Please explain your business plan/revenue model

Terra Institute used its own funds, but we are now seeking other sources of funding for continued expansion of the outreach phase.

The Story

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What was the defining moment that led you to this innovation?

Diverse communities polarized over land conflict.

Tell us about the social innovator—the person—behind this idea.

Mark Anthony Rolo, filmmaker and educator and member of the Bad River Band of Lake Superior Ojibwe

How did you first hear about Changemakers?

Web Search (e.g., Google or Yahoo)

If through another source, please provide the information.

Approximately 50 words left (400 characters).

Additional

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Which (if any) of the following strategies apply to your organization or company (check as many as apply)

Policy advocacy to strengthen property rights or increase security of tenure.

Please explain how your work furthers one or many of the above strategies (if you selected “other”, please explain your strategy)

The project highlights the need for preserving both Indian and white ownership rights.

UrbanWatch: Your Map to Phnom Penh

UrbanWatch will fill a void in the Cambodian urban space dialogue by creating an online map featuring information about developments within the capital Phnom Penh. The focus will be on mapping issues affecting the urban poor, but other information will also feature. The site's simple set up allows it to be used by anyone - communities, organisations, government bodies, donors and researchers.

About You

Organization: Sahmakum Teang Tnaut (STT) Visit websitemore ↓↑ hide↑ hide

Section 1: About You

First Name

Nora

Last Name

Lindstrom

Country

Cambodia, PP

Section 2: About Your Organization

Is your initiative connected to an established organization?

Organization Name

Sahmakum Teang Tnaut (STT)

Organization Phone

Organization Address

PO Box 174, Phnom Penh

Organization Country

Cambodia, PP

How long has this organization been operating?

More than 5 years

Is your organization a

Non‐profit/NGO/citizen sector organization

Your idea

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Name your project.

UrbanWatch: Your Map to Phnom Penh

Describe Your Idea

UrbanWatch will fill a void in the Cambodian urban space dialogue by creating an online map featuring information about developments within the capital Phnom Penh. The focus will be on mapping issues affecting the urban poor, but other information will also feature. The site's simple set up allows it to be used by anyone - communities, organisations, government bodies, donors and researchers.

Country your work focuses on

Cambodia, PP

Innovation

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What makes your idea unique?

UrbanWatch is a completely new concept in Cambodia that uses the latest information technology to benefit not only the wider urban population but most critically, the urban poor.

The latter currently face an ever growing issue of development-induced resettlement and in some cases forced eviction. Their recourse to justice is almost zero. By mapping information and developments, UrbanWatch provides a small window in which the problems facing these marginalised communities can be made public not only within the wider national population but also internationally. It will also create a valuable and easily accessible resource within a general debate on urban development about which there currently very little discussion or dialogue.

The site's feature of allowing anyone to report developments and incidents further promotes civic engagement and participation, a phenomenon slowly on the rise particularly among students in Cambodia.

A 'dummy-run' of the site can already be accessed at urbanwatch.crowdmap.com, though it should be emphasised STT does not expect to make the site public until at least January 2011 (once more information has been uploaded etc.)

Do you have a patent for this idea?

No

Impact

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Tell us about the social impact of your innovation. Please include both numbers and stories as evidence of this impact

Civil society, students, journalists, researchers, and the media will be able to use UrbanWatch to access reliable information about changes in the urban space (Phnom penh has around 1.4 million residents of whom around 350,000 will be able to access this information).

The site may also lead to actual movement on the ground for urban poor communities facing housing issues – this is obviously very hard to measure but UrbanWatch will certainly widen the window of dialogue and transparency for Phnom Penh’s 150,000 urban poor residents.

Also, the map-based representation of information especially about marginalised communities under threat of eviction will help civil society actors visualise changes in the urban space, see patterns, and develop more effective responses. Just the basic activity of locating communities under threat of eviction and providing basic information about these can contribute to strengthening their tenure security. But UrbanWatch can do more: an interactive map providing an institutional memory of urban developments, and a real-time tracker of events such as evictions, floods and demonstrations.

We also hope to tap into the growing number of students who use social media such as Twitter and Facebook to comment on developments in the urban space, and encourage them to contribute to UrbanWatch which will log their observations more systematically and on a permanent basis.

By combining the crowdmap with FrontlineSMS software, STT can further alert human rights defenders to any violations.

Problem

Information about developments in Phnom Penh is currently not readily available and easily accessible. As people involved in the urban sector and land/housing rights work come and go, information about past issues and projects gets lost. The lack of institutional memory reduces the efficiency of interventions in support of the urban poor in particular. In rapidly changing Phnom Penh, it’s easy to forget that where a luxury hotel sits today used to be home to families with legitimate possession rights.

Over the past five years, STT has created and gathered a vast amount of information and data. Partner NGOs, researchers and journalists approach STT on a regular basis for this information about urban poor communities, and developments in the urban space.

STT aspires to share this information. Maps can visualise developments in the urban space, while software such as Ushahidi’s crowdmaps allow for information to be easily accessible online.

Actions

STT has spent 5 years gathering data and contacts and over recent months has set up a ‘dummy run’ of the site to see how the Ushahidi platform works best.

Over next year, STT will train staff, partners, students, and community activists in how UrbanWatch can be used. Existing information will be plotted, and time real-time events will be added. Researchers will be invited to map results of their research onto the site, and STT will explore developing partnerships with other groups to ensure systematic mapping of developments.

STT aims to promote civic engagement and for UrbanWatch to be considered as a common tool among a variety of groups, not an "STT project".

The main risk relates to limited freedom of expression in Cambodia. Sharing of information is becoming a problem and the Government is clamping down on NGOs’ activities seen to be ‘against’ Government policy.

Results

In 2011 we hope to be able to establish the site fully and have a strong handle on what information can go on the site and what it can be used for – this will include uploading of relevant maps, reports, documents, updates, alerts and images.

By 2012 we hope to see a heightened increase in the external use of the site and external uploading and downloading of material beginning to outstrip the uploading by STT staff. This would also see the beginning of the Frontline SMS element and direct community use of the site by texting in information. We also anticipate a much wider accessing of the site by students and researchers and as part of a generally widening debate on urban development.

By 2013 we anticipate the site as being a major resource in the urban dialogue being used by a wide range of interested bodies from overseas researchers to local community members texting in information and updates. The site will still be in the process of formation and evolving but it will be a recognized source of information and an increasingly valuable access point for the urban poor.

How many people will your project serve annually?

More than 10,000

What is the average monthly household income in your target community, in US Dollars?

$50 - 100

Does your project seek to have an impact on public policy?

Yes

If so, how?

We very much hope that UrbanWatch will play an important role in policy change on development-induced resettlement and eviction and in evolving the wider debate on urban development. The site will not be a frontline advocate but will be provide a critical resource of information for those who are willing and able to articulate these concerns and who can effectively lobby the relevant Government and international bodies by providing accurate and up to date information – without such a resource it is notoriously difficult to make a sound case for change.

Sustainability

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What stage is your project in?

Operating for less than a year

Does your organization have a board of directors or an advisory board?

Yes

Does your organization have any non monetary partnerships with NGOs?

Yes

Does your organization have any non monetary partnerships with businesses?

No

Does your organization have any non monetary partnerships with government?

Yes

Please tell us more about how partnerships could be critical to the success of your innovation.

The entire concept depends on the participation of others. STT can upload a range of informations and data but in the end the success of the site depends on participation and partnership – ranging from local residents to students and college professors to NGO data managers and Government officials.

STT hopes to promote civic engagement through the site and encourage particularly students to follow and report on developments in their city.

We would like to learn more about how your initiative is financially supported. Please explain your business plan/revenue model

From the outset STT has relied on a small group of international donors who recognize STT’s unique and innovative work in this sector and have provided support both financially and with advice. STT has been searching for donors who are able to provide funding on a multi year basis and in 2009 were fortunate to secure an agreement with MISEREOR who will support STT 2010-2012 with a view to further support. STT’s 2 other key donors have provided support since inception but on a year by year basis. STT does not accept funds from sources which are unknown.

For the UrbanWatch project, STT has applied for some basic funds from an existing donor to get the project off the ground. The main initial costs of the project include internet access costs, costs related to workshops and trainings for partners, students, and community activists, as well as project staff costs. If more funds are secured, STT will be able to speed up the process of data gathering and inputting by creating a project-specific team focused on tracking developments in the urban space.

The Story

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What was the defining moment that led you to this innovation?

How many people face eviction? Where are they located? What is the status of the land? These are some of the many questions those working with urban poor communities in Phnom Penh ask when a community receives an eviction order. Often, the answers are not readily available. As a journalist also working in the urban sector in Phnom Penh, I came to realise how important, and powerful, reliable information can be in supporting communities under threat of eviction. Although various community profiles may currently exist in NGOs' and authorities' offices, or indeed in a colleague's head, the information is rarely easily accessible.

But it's not only about evictions. Phnom Penh is changing incredibly fast: what was here today may be gone tomorrow, and the day after a new building has been erected. Is anyone tracking this? No. Heritage buildings disappear without a trace, and areas previously home to thousands of families now house luxury hotels owned by powerful individuals. Few people staying in the hotels know this - if they did, they might opt to stay elsewhere.

Phnom Penh is a beautiful city with so much potential. Yet the city previously known as The Pearl of Asia is undergoing such ferocious and unplanned development it may never regain that title. Perhaps, by monitoring and reporting on changes in Phnom Penh, we can propel at least some of the capital's citizens to stop and think about what kind of city it is that they really want.

When Tactical Tech introduced me to the Ushahidi software, I saw how others have used it for advocacy purposes around the world, and realised that visualising information on an online map would be the ideal solution to make historical and real-time info about urban developments in Phnom Penh easily accessible to a variety of actors. Given that it is online, anyone can access the data, and the site's reporting function allows anyone to report further information. When properly up and running, the UrbanWatch site will make information access and exchange much easier, as well as allow both community members and their supporters to develop more effective advocacy campaigns based on increasingly accessible and reliable information. It's a simple idea, but knowledge is power.

Tell us about the social innovator—the person—behind this idea.

Nora Lindstrom is a journalist and urban space activist based in Phnom Penh. Since she first came to the Cambodian capital in 2007 she has been fascinated by the fast and constant changes in the city. Through working with STT, she also came to know the dark side of these developments. She quickly realised the mapping work conducted by STT was crucial in locating, often for the first time, urban poor communities, many of whom face eviction. But she wanted more. She learnt that in order to support communities under threat of eviction, reliable information about the communities was needed, yet this was not always easily available even if it did exist "somewhere" in "some file". Once she came across the Ushahidi mapping platform it all fell into place: she would mobilise STT's mapping skills, use already existing information about communities and urban developments, as well as train others to gather more information. The result? UrbanWatch, a unique tool for tracking developments in the urban space, providing an institutional memory of developments, as well as visualising them on a map to allow for the identification of patterns.

STT co-founder Meas Kim Seng was one of the many Cambodians that inspired Nora to start the project. Seng is a trained architect who despite growing up in the tumultuous Khmer Rouge years, has emerged as one of Cambodia’s leading lights in the urban sector in general and the urban poor sector in particular. Seemingly indefatigable, Seng has worked with urban poor communities in Phnom Penh since his graduation in 1999 and has unparalleled knowledge of this group and its history. Despite opportunities to work in more lucrative architectural practices Seng has focused his career on what he loves most – working with people, especially those in vulnerable situations. Ironically while many of the the people Seng has helped over the years now enjoy small but highly valuable homes in the city Seng in fact still rents a flat in Phnom Penh while prices have far outstripped his modest salary. Seng, marked by a dedication to his work, his trademark smile and untiring enthusiasm are without the doubt another major force behind this idea.

How did you first hear about Changemakers?

Web Search (e.g., Google or Yahoo)

If through another source, please provide the information.

Approximately 50 words left (400 characters).

Additional

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Which (if any) of the following strategies apply to your organization or company (check as many as apply)

Formalizing and documenting property rights (i.e. titling, leasing or certification), Developing/applying technology for surveying, mapping and documenting property rights.

Please explain how your work furthers one or many of the above strategies (if you selected “other”, please explain your strategy)

STT is involved in direct advocacy with the authorities, development partners, and others, to strengthen tenure security, map and document property rights. STT's Mapping, Infrastructure, and Titling project, which focuses on mapping urban poor communities, provides them with tools to pursue legal titles (if possible) and strengthen their bargaining position vis-a-vis the authorities/company.

Hear Our Voices: Participatory Video Project and ICT Training for Rural Women's Empowerment and Capacity-Building

This bilateral project will begin with a community participatory video. The PV will create space and dialogue for the community to flag and take responsibility for issues affecting them, creating transformative change. Within the PV project, 10 women will be elected from 5 communities in KZN to undergo ICT training. The women will learn to be ICT trainers and implement a PV for their communities

About You

Organization: Rural Women's Movement Visit websitemore ↓↑ hide↑ hide

Section 1: About You

First Name

Sizani

Last Name

Ngubane

Country

n/a

Section 2: About Your Organization

Is your initiative connected to an established organization?

Organization Name

Rural Women's Movement

Organization Phone

+27 36 579 4559

Organization Address

PO Box 1326, Hilton

Organization Country

South Africa, KN

How long has this organization been operating?

More than 5 years

Is your organization a

Non‐profit/NGO/citizen sector organization

Your idea

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Name your project.

Hear Our Voices: Participatory Video Project and ICT Training for Rural Women's Empowerment and Capacity-Building

Describe Your Idea

This bilateral project will begin with a community participatory video. The PV will create space and dialogue for the community to flag and take responsibility for issues affecting them, creating transformative change. Within the PV project, 10 women will be elected from 5 communities in KZN to undergo ICT training. The women will learn to be ICT trainers and implement a PV for their communities

Country your work focuses on

South Africa, KN

Innovation

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What makes your idea unique?

This project will be a bilateral endeavor between the Rural Women's Movement and Insight Share. The project will take place in rural KwaZulu Natal, where 50% of the population lives below the poverty line, while suffering from some of the highest gender-based violence and HIV/AIDS infections rates in South Africa. Women, particularly rural women are actively discriminated against on a local level, denied access to land, property, and social capital. Their voices and opinions go unheard. What makes this project unique is its intersection between women's rights, community empowerment and capacity building, within the framework of participatory video and ICT training.
For this, ten women will be elected from five communities working with RWM to take part in the PV project, while learning valuable ICT skills and gaining the ability to become trainers and project leaders for their own communities. To be selected for this project, the women must agree to share this knowledge with their communities and implement PV projects upon graduating. From the beginning, the women will be given complete autonomy, deciding which issues they want to cover and whether they want to show the film publicly. The women will be the drivers of the project, and together with the other participants, will be trained on the use of camera and film, editing, proper documentation, interviewing, and knowledge and use of core computer programs. When the preliminary PV project is completed, the women will be left with a set of empowering, income-generating skills to improve their own lives and communities.

Do you have a patent for this idea?

Impact

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Tell us about the social impact of your innovation. Please include both numbers and stories as evidence of this impact

KwaZulu Natal, the home of RWM, is one of the poorest provinces in South Africa. About 50% of the rural population lives below the poverty, with some rural areas estimated to have an unemployment rate as high as 85%. This, in conjecture with one of the highest rates of HIV/AIDS infection and gender-based violence rates has crippled communities, particularly women. Research has shown that every six days, a woman is murdered by her lover or spouse (Vetten 1996) (Wilson & 1993) (Campbell et el 2003) (South African Demographic and Health Survey 1998). By all accounts, gender-based violence is increasing around the country, but especially in KwaZulu Natal.
The communities RWM works with are faced with a complex reality. Traditional cultural institutions and poverty, in conjecture with flagrant gender-discrimination, has made it impossible for women to access any form of social capital and civil rights. It is estimated that across South Africa, female-headed households number around 30%, however, in many communities, rural women are prevented from owning and inheriting land and property, and excluded from local governing bodies and decision-making. Within this context, exists the epidemic of HIV/AIDS, which has crippled many communities and households capacity for improving their livelihoods and exiting the cycle of poverty.
This participatory video project is a community endeavor led by local women. Women are at the forefront, with all decision-making lying in their hands. They have the power to choose the subjects of the project and who will be allowed to see any footage they produce. The project will culminate in a sense of empowerment, a safe space for dialogue and critical thinking, an improved capacity to develop themselves and their livelihoods, and a valuable set of income-generating skills that can be shared with others. Any film they produce will also serve to provide tangible evidence to lobby government and help create positive change.

Problem

Our communities are undermined and overwhelmed by a confluence of factors: unemployment, poverty, skewed and unequal education, and disenfranchisement. The national government is largely absent from the rural areas, with the exception of election season. And outside of the traditional leaders, the average citizen does not feel advocated for.
While the South African constitution is one of the most progressive in the world, rural communities are largely unaware of its existence. This vacuum affects rural women particularly hard. In many communities, there is not safety net, particularly for women. Existing cultural systems and legacies of the apartheid have created a reality where a woman is left bereft. Women are barred from owning, inheriting, and accessing land and property so they are often lacking any access to capital. Women are excluded from decision-making and governing bodies within the communities. This oppression has artificially limited both women's and communities' development and capacity and solidified inter-generational poverty.

Actions

In conjecture with this project, RWM is working on a series of issues involving women's civil rights in the framework of HIV/AIDS and gender-based violence. In order to create sustainable change, this project can not be left on its own, but must be implemented in partnership with other projects. Currently, RWM is enabling and encouraging women to participate in local governance and decision making, lobbying government and authorities for policies that are informed by poor rural women's experiences, and educating women and communities about their independent rights to land and property.
Within the framework of the project, RWM and InSight Share have begun outlining the project trajectory, have already contacted women from the communities, and begun acquiring necessary materials. Simultaneously, RWM is strengthening relationships with the participating communities through daily communication, and onsite workshops and dialogue to flag and discuss issues with key members of the community, men and women.
The project's success is related an array of factors. Trust, open and effective communication, and complete community design and involvement are at the forefront of this success.

Results

In the short term, this project will provide a safe space for community members, particularly women, to voice their thoughts and opinions.
Within the first year, the ten women will return to their communities to begin implementing their own pv projects. After three months, RWM and InSight Share will visit the participants to look at progress and offer any assistance or guidance. These onsite reviews will be conducted again in six months. At the end of the first year, the ten participants come together to share and critique their finished work. Any resulting films will be sent to local, regional, and national government at the behest of the community participants. The following year, 10 new communities with 20 new participants will join the project.
Long-term change will be seen in the evolution of attitudes and policy. Currently women in KZN own less than 1% of the land. This project will be crucial in lobbying the government and increasing awareness.

How many people will your project serve annually?

101‐1000

What is the average monthly household income in your target community, in US Dollars?

$50 - 100

Does your project seek to have an impact on public policy?

Yes

If so, how?

The national government is absent in rural communities, appearing to be unaware and unconcerned with the issues these communities currently face, particularly those of rural women. With traditional leaders and politicians like Mandla Mandela publicly denouncing women’s rights as “westernization”, claiming domestic violence is not an issue, and that girls are born to be married, it is difficult to address these discrepancies. With regards to public policy, this project is beneficial in two ways. It can directly influence policy with any resulting films and media. These films provide tangible evidence, giving a face and voice to the challenges we are discussing. Indirectly, the project serves to empower communities, particularly women, to address and tackle the issues affecting them, becoming active participants and leaders in their community, and giving them a set of valuable skills to improve their lives and those of their communities. These capacity-building and income-generating skills are not limited to only the primary participants, but can be disseminated across family and community boundaries.
Changes in attitudes can be difficult to measure, but one of the best indicators, and one RWM has had a lot of success with, is changes at the local government level. On the national stage, the policies that ensure women’s rights already exist. But as one moves from a national to local level, the vacuum left by the national government is keenly felt. These policies and their influence begin to disappear from the public psyche. It’s not merely a matter of local leaders ignoring policy so much as being unaware of its existence.

Sustainability

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What stage is your project in?

Idea phase

Does your organization have a board of directors or an advisory board?

Yes

Does your organization have any non monetary partnerships with NGOs?

Yes

Does your organization have any non monetary partnerships with businesses?

Yes

Does your organization have any non monetary partnerships with government?

Yes

Please tell us more about how partnerships could be critical to the success of your innovation.

RWM is a grassroots organization, making our relationships with our sister organizations and partners crucial to the success and sustainability of our projects. The limitations of one are addressed by another organization while our mutual strengths are supplemented. Projects that are integrated and address the complex intersections of issues require time, energy, resources and dedication. This is best served with the participation of several different organizations. For example, RWM is currently in partnership with the Center for the Study of Violence and Reconciliation, working on a gender-based violence program, laying the foundation for the proposed PV and ICT project. Within this project, RWM’s partnership with InSight Share will be both mutual and supplementary. RWM’s access to networking and community organization will work in tandem with InSight Share’s technical skills and experience. In conjecture with these professional partnerships, RWM also views our relationships with communities and participants to be partnerships, based on a foundation of equality, trust, and communication.

We would like to learn more about how your initiative is financially supported. Please explain your business plan/revenue model

As an organization, the Rural Women's Movement is a recipient of grant and in kind donations. The annual budget for 2009-2010 was R1,778,000 with approximately 70% of the budget being comprised of grant donations and 30% of the budget comprised of in kind donations. The Firelight Foundation, the American Jewish World Service, Mama Cash, and the Huairou Commission are currently RWM's largest grant supporters. RWM's partnerships and in kind contributions are mainly supported by the Legal Resources Center, SA and the Land Access Movement of South Africa.
The international economic crisis hit RWM very hard – RWM has lost more than fifty percent of its original budget. This is not unique to the Rural Women's Movement, but is being felt by gender rights groups all over the world. With regards to RWM and our constrained budget, our organization lost a wonderful leader in our Deputy Director, Ms Thandi Ngcobo, and have since, we have not been able to replace her position because of our financial situation.
As a result, in order to adapt to these changes, RWM has begun strengthening existing partnerships and developing new ones, leading to requesting our sister organizations and universities to offer their services in kind, resulting in a growing international volunteer base. We have built a strong working relationship with the following universities: Michigan State University, University of California, Davis, Harvard Law School.
At the end of 2010, RWM has received 43 international volunteers working with RWM and in 2011 we are expecting 66 international volunteers mainly from UC Davis and Michigan State Universities. At local and community level, RWM works with 450 volunteers and 300 of who are Home Based Caregivers.

The Story

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What was the defining moment that led you to this innovation?

In 1992, while working as director of the KZN province for South African Women’s Association, it became very apparent to RWM’s director, Sizani Ngubane, that there was a large discrepancy between the public visibility of men and women. Policies and public narratives were being informed only by the experiences of men. Women’s experiences, thoughts, beliefs and customs, were not being documented and thus increasingly under or misrepresented and threatened. Unfortunately at the time, Sizani was not able to begin implementing her dream of a women-driven documentary collaboration, and the project had to wait until 2007.
Beginning 2007, RWM began experimenting with documentaries and photo voice collaborations with several allies, most notably University of California Davis. These projects centered around third party documentation of rural women’s experiences. However, these collaborations have empowered our organization to take that final step and begin planning a participatory video project that provides both sustainability and longevity in its product and support.
In May of 2010, Sizani was connected with the organization InSight Share, well known in South Africa for their successful participatory video projects. Over several meetings, the mutual beliefs of respect and community empowerment were realized between RWM and InSight Share, and Sizani’s dream began to take tangible shape.
Like RWM, when InSight Share enters a community, the organization does not come with an agenda. It is up to the community to inform and shape the project. Here is a direct quote from Neville Meyer of InSight Share during one of RWM and InSight Share's meetings: “All we do is to facilitate, we might not even end up with a film. We could just be facilitating dialogue, but this is what builds energy and momentum.”
The first several days of the project are spent experimenting with the camera, which is then followed by an in depth process of deciding what the specific subjects of the film will be. This is followed by a selection and debate process about what subjects will make the biggest impact and shift in our community.
RWM and InSight Share are incredibly excited about this proposed project and we mutually feel that this project will have long-lasting, positive impacts on the communities involved, expanding year after year and helping to empower others.

Tell us about the social innovator—the person—behind this idea.

Sizani Ngubane is the founder and director of the Rural Women's Movement. She has been an activist in women's rights for over forty years, and her passion for social advocacy began as a young woman. As a Zulu speaking woman, she grew up in the rural areas just outside Pietermaritzburg, KZN. Due to her family's financial situation, she was unable to complete High School, but made it a priority to educate herself. She used her self-education and determination to become and advocate for herself and others. Her skills and abilities were recognized when she was appointed as the first organizer in the Northern Natal Region by the African National Congress (ANC). She followed her work with the ANC and the liberation movement, working as a gender specialist for the Association for Rural Advancement in KwaZulu Natal. Serving as the organizational director for KwaZulu Natal, Sizani received exemplary honors for her work on rural women's issues with the National Women's Commission.
Since her days with the ANC, Sizani had dreamt of creating a rural women's advocacy organization, a network where women from all over the country could share experiences, expertise, aid, and support for their sisters. In 1998, she was finally able to accomplish this dream and initiated the Rural Women's Movement with 250 rural women of KwaZulu Natal. For the past ten years, Sizani has dedicated her life to the empowerment improvement of women's rights both in regionally, nationally, and internationally. She has appeared numerous times before South Africa's Parliament to inform and lobby the government on women's rights and issues. Sizani has also been invited to speak at several UN Conferences on the Status of Women and lectured internationally on the apartheid and women's rights in South Africa.

How did you first hear about Changemakers?

Newsletter from Changemakers

If through another source, please provide the information.

Approximately 50 words left (400 characters).

Additional

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Which (if any) of the following strategies apply to your organization or company (check as many as apply)

Policy advocacy to strengthen property rights or increase security of tenure, Formalizing and documenting property rights (i.e. titling, leasing or certification), Legal education and awareness, Developing/applying technology for surveying, mapping and documenting property rights.

Please explain how your work furthers one or many of the above strategies (if you selected “other”, please explain your strategy)

RWM's mission is to advocate and improve women's independent land, property, and civil rights while adressing HIV/AIDS and gender-based violence. Within this framework, RWM encourages and enables women to participate in local governance, lobbies the government and authorities for policies that are informed by rural women, and educate women on land, property and civil rights.

Legend Lake: A Talking Circle

Location

Madison-Wisconsin
United States
43° 4' 22.9872" N, 89° 24' 4.428" W

A film about a conflict between the Menominee Tribe and white property owners shows how to bring diverse communities together through discourse. 40 years ago whites bought lots around Legend Lake within the Menominee Reservation in Wisconsin. The Menominee would like the land returned to the Tribe. Whites want to retain ownership and keep their taxes from rising. A Curriculum for Study offers the film and classroom material to help students better understand the historical roots of the conflict. See: www.terrainstitute.org/legend_lake.html

Building Bridges

Location

Quelimane
Mozambique
17° 52' 35.0004" S, 36° 53' 13.9992" E

Building Bridges (BB) helps bridge the divide between communities and key stakeholders in the resolution of their land issues and in the overall development of communities through creating a network of “barefoot journalists”. It introduces communication technology into communities--at this stage video-- providing community members with the tools to document and project their stories, news, needs and concerns about land issues to decision makers through internet based networking. Building Bridges is facilitating the opportunity for these community voices to be heard.

Survivor Empowerment Initiative

It’s a campaign to highlight the issues affecting cancer survivors in South Africa and to develope advocates that are empowered to speak out around these issues in order to create positive change.

About You

Organization: Campaigning for Cancer Visit websitemore ↓↑ hide↑ hide

Section 1: You

First Name

Samantha

Last Name

Galliet

Organization

Campaigning for Cancer

Country

South Africa, GT

Section 2: Your Organization

Organization Name

Campaigning for Cancer

Organization Phone

+27836291024

Organization Address

Balblair Building, Kildrummy Office Park

Is your organization a

Non‐profit/NGO/citizen sector organization

Organization Country

n/a

Your idea

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Name Your Project

Survivor Empowerment Initiative

Country and state your work focuses on

South Africa, GT

Describe Your Idea

It’s a campaign to highlight the issues affecting cancer survivors in South Africa and to develope advocates that are empowered to speak out around these issues in order to create positive change.

Innovation

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What makes your idea unique?

Cancer is not a healthcare priority in South Africa and there is not enough focus on the potential impact of the disease. Cancer patients are disempowered and do not have access to the information or treatment they need to help them during their cancer journey. This project heightens awareness around cancer and the issues that face cancer patients in South Africa thereby creating dialogues between people affected by cancer and stakeholders which will ultimately result furthering patient advocacy in our country. This is essential if we are to mobilize the public and create a movement to address this looming health crisis. Patient advocacy is still in its infancy in South Africa and as proven globally, patient advocates give a face and voice to patients who is crucial in effecting improvements in policy and treatment. We do not have a developed culture of sharing stories around experiences with cancer in South Africa. Opening up and speaking out allows cancer patients the chance to relate to others in the same situation and not feel so alone. Patients and loved ones have the opportunity to learn from these accounts and receive guidance which removes associated fear and stigma. Additionally the project has a knock on effect as it helps develop much needed patient advocates. The project ends with a National Call to Action which will bring about policy change affecting all cancer patients in South Africa.

Do you have a patent for this idea?

Impact

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What impact have you had?

Campaigning for Cancer organized and hosted the first collaborative NGO cancer advocacy workshop for the Survivor Empowerment Initiative in Johannesburg in May 2010. This workshop brought together 80 individuals from 20 cancer NGOs for the first time. The purpose of the workshop was to encourage the NGOs to work together to advocate for the empowerment of cancer patients in South Africa. Up to this point the NGOs in South Africa were very fragmented and as we needed them to work together we had to ensure that they were able to see the benefits of collaboration.
At the workshop the NGOs agreed that the SEI was vital to raising awareness around cancer in South Africa and that it could facilitate a National Call to Action. This meeting was the starting point to create dialogues between people affected by cancer and stakeholders which will ultimately result in ultimately empowering cancer patients.

Problem

1. Lack of reliable, up to date data
Due to the lack of focus on cancer in South Africa the cancer registry collapsed. The last data we have is from 1999. To develop a strategy to deal with cancer the starting point is this vital information.
2. Lack of access to treatment and information
There is information available but not easily accessible to patients and people that need it and this means that they are not empowered to make informed decisions. There are no standard protocols for Cancer treatment and the prices and availability of necessary treatments are an enormous problem.
3. Lack of informed, responsible cancer advocates
In order to address the before mentioned issues, we need to develop powerful cancer advocates. The issues faced by cancer patients need to be continually brought to the fore and kept top of mind to the public, policy makers and stakeholders

Actions

These are some of the elements incorporated into the project:
Wall of remembrance: Incorporates the following elements: public interaction, public awareness, all survivor stories, Impactful, relevant to South Africa’s current tone. Shoppers asked to fill in “sticky” with name and issue impacted them during cancer journey. Use of different colour ribbons symbolizing different cancers. The wall banners will be displayed at well attended public events such as rugby or cricket and we can leverage of the television coverage. The wall banners will circle the field and at half time are pulled from goal post to goal post to display the number of cancer survivors.
This is followed by a national television appeal which leads the National Call to Action.
A ‘big’ debate on television bringing together industry experts to discuss topical issues surrounding cancer to raise awareness of the issues.

Results

The creation of powerful informed cancer advocates who can help create and facilitate a National Call to action around cancer in South Africa which will address: (a) lobbying for a national cancer registry (b) lobbying for a National Cancer Control Plan (NCCP)

What will it take for your project to be successful over the next three years? Please address each year separately, if possible.

The project will roll out over two years. Firstly the funding needs to be secured in order to decide on exactly how the execution of each associated event will take place. The information necessary to create a National Call to Action needs to be carefully reviewed based on the data that we collect form the Rememberance Walls.

What would prevent your project from being a success?

Without buy in from stakeholders and particularly the NGO community the project would be severely compromised. The project is additionally entirely dependent on the funding raised as a large portion of the project is focused around communication and media.

How many people will your project serve annually?

More than 10,000

What is the average monthly household income in your target community, in US Dollars?

$1000 - 4000

Does your project seek to have an impact on public policy?

Yes

Sustainability

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What stage is your project in?

Idea phase

In what country?

South Africa, GT

Is your initiative connected to an established organization?

Yes

If yes, provide organization name.

Campaigning for Cancer

How long has this organization been operating?

1‐5 years

Does your organization have a Board of Directors or an Advisory Board?

Yes

Does your organization have any non-monetary partnerships with NGOs?

Yes

Does your organization have any non-monetary partnerships with businesses?

Yes

Does your organization have any non-monetary partnerships with government?

Yes

Please tell us more about how these partnerships are critical to the success of your innovation.

Stakeholder relationships are crucial to any advocacy project and in order to ensure that our project is embraced by the South African public and most importantly the cancer community we need to have the people that work ‘at the coal face’ actively participating in the activities we execute. Communicating the message around the project can happen with the assistance of these partnerships and they can offer guidance on where and how we can best focus our programmes. Medical professionals, funders and providers and pharmaceutical companies all contribute to the road that the cancer patient travels and as such need to have input in this process.

What are the three most important actions needed to grow your initiative or organization?

Collaboration: Planning with participation of the NGOS going forward as we have been. Involvement of other stakeholders to ensure success
Sound strategy development for each event
Monitoring and evaluation processes setup and maintained to ensure the project is successful

The Story

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What was the defining moment that led you to this innovation?

I (Samantha Galliet) was diagnosed with an extremely aggressive form of breast cancer at the age of 29 in 2005. My only chance of survival was an expensive new treatment which my medical funder denied me access to despite me being on an extremely expensive benefit plan. I took them to court and won my case setting a precedent in South Africa. This enabled countless other women to access this life saving treatment. The turning point came when a woman came to me in the chemo room, took my hand and with tears in her eyes said “you saved my mother’s life.” My life changed in that instant and I knew that I had to do something for others in the same predicament. While I was fighting for my life I dumbfounded at how little information existed around cancer advocacy in South Africa. I had no-one to turn to and felt lost and alone. There were no organizations empowering cancer patients with knowledge and tools and I had to become a medical and legal expert overnight with not background in either discipline. I managed to learn quickly but there are many people less fortunate than I am (South Africa has a very low literacy rate and many people are not well educated). I founded the first breast cancer advocacy NGO (PinkLink) which, due to an unexpected demand, soon encouraged me to found Campaigning for Cancer, an advocacy organisation giving a voice to cancer patients and those affected by cancer.

Tell us about the social innovator behind this idea.

400 words or fewerAfter founding Campaigning for Cancer the process of understanding healthcare and the systems governing it began for Samantha. For the last three years, she has made it her mission to speak to patients from all races and walks of life in order to establish what the real issues they face are.
Samantha has lectured extensively on patient advocacy including talks to universities, corporate companies, banks, medical schemes, IT companies and pharmaceuticals. Samantha has also sat on advisory panels at various medical symposiums and events. She has attended a number of international conferences and is considered an expert in South Africa on cancer advocacy.
A recent highlight was Samantha was appointed to represent consumers on the Prescribed Minimum Benefits Task Team (PMB) in May 2010. Representatives from the South African Government, Medical Aid Schemes and Medical Professionals are part of this vital committee which will have a huge impact on the treatment that patients and healthcare consumers receive in South Africa. This is the first time that an NGO has been invited to participate in the debate and policy development around these issues.
Samantha was invited to deliver the cancer Advocacy Plenary at the ESMO Lung Cancer Conference in Switzerland in April 2010 and has been invited to participate in the UICC (United International Cancer Control) Global Conference in Beijing China in August 2010.
Additionally Samantha has recently been appointed to the American Cancer Society Global External Review Committee comprised of subject experts from the public and non-profit sectors to provide a formative evaluation of the Society’s proposed strategy for the Global Health Program.
Samantha is considered an advocacy expert in South Africa and has continually appeared in numerous media (television, print, radio). She continues to promote advocacy and educate patients and the public on speaking out and fighting for patients rights.

How did you first hear about Changemakers?

Through another organization or company

If through another, please provide the name of the organization or company

Prime Consulting South Africa

SMART Systems - Self Managed Automated Recovery and Treatment System for Mental Health

The SMART System is an innovative, multilingual online mental health treatment and support system available to the mental health client 24/7 to assist 60 million Americans who are in need of mental health treatment and support, in the privacy of their own home or mental health center. Crisis, suicide, substance abuse and treatment of PTSD are also built into the system to overcome stigma.

About You

Organization: SMART Systems LLC Visit websitemore ↓↑ hide↑ hide

Section 1: You

First Name

Chip

Last Name

Frye

Organization

SMART Systems LLC

Country

United States

Section 2: Your Organization

Organization Name

SMART Systems LLC

Organization Website

Organization Phone

7202201040

Organization Address

PO Box 444

Is your organization a

For‐profit

Organization Country

United States, CO, Boulder County

Your idea

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Name Your Project

SMART Systems - Self Managed Automated Recovery and Treatment System for Mental Health

Country and state your work focuses on

United States, CO, Boulder County

Describe Your Idea

The SMART System is an innovative, multilingual online mental health treatment and support system available to the mental health client 24/7 to assist 60 million Americans who are in need of mental health treatment and support, in the privacy of their own home or mental health center. Crisis, suicide, substance abuse and treatment of PTSD are also built into the system to overcome stigma.

Innovation

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What makes your idea unique?

One of the only ways to reach the nearly 60 million Americans in need of mental health treatment and support each year is to effectively automate multilingual treatment and recovery. The highly innovative SMART System is one of the only self-managed, online mental health treatment and support systems of its kind soon to be tested with mental health control groups. The acceptance, support and collaboration with local mental health and behavioral health programs for the SMART System, demonstrates what a unique, ideal and necessary online treatment protocol such as this can be. If it can work with mental health, it can work with any other form of public health. Nothing like this presently exists, but is sorely needed.

Do you have a patent for this idea?

No

Impact

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What impact have you had?

Emergency suicide intervention and the evidence-based treatment of severe personality disorders and substance abuse have been at the heart of the concept. We have achieved a design within the automated deliver system of these three areas that will have a major impact in the mental health and public health fields. Personally, I have trained over 10,000 professional caregivers in emergency suicide intervention, treatment and recovery.

Problem

Nearly 60 million Americans suffer from mental illness every year and only 20% receive treatment and support.

Actions

1. Complete R&D.
2. Test with control groups.
3. Refine and retest with controls.
4. Initiate small launch test project.
5. Refine and retest.
6. Launch in general public and test.
7. Refine and retest with general public.
8. Arrive at final multilingual SMART System for Mental Health
9. Proceed to automate other Public Health Treatment and Support SMART Systems

Results

Arrive at a final multilingual SMART System that can be translated to the six primary languages and distributed worldwide to populations in need of mental health treatment and support.

What will it take for your project to be successful over the next three years? Please address each year separately, if possible.

1. Complete the R&D process.
2. Access funding to launch the trials.
3. Refine the evidence-based crisis, suicide, substance abuse and PTSD treatment and support systems to successfully launch the project to the general public.

What would prevent your project from being a success?

Nothing. Whether we do it first or someone else does, mental health and public health must move into a Self-Managed Automated Recovery and Treatment protocol. The time has come and the technology is here.

How many people will your project serve annually?

More than 10,000

What is the average monthly household income in your target community, in US Dollars?

More than $4000

Does your project seek to have an impact on public policy?

No

Sustainability

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What stage is your project in?

Idea phase

In what country?

United States, CO, Boulder County

Is your initiative connected to an established organization?

Yes

If yes, provide organization name.

Foothills Behavioral Health Partners

How long has this organization been operating?

More than 5 years

Does your organization have a Board of Directors or an Advisory Board?

Yes

Does your organization have any non-monetary partnerships with NGOs?

Yes

Does your organization have any non-monetary partnerships with businesses?

Yes

Does your organization have any non-monetary partnerships with government?

Yes

Please tell us more about how these partnerships are critical to the success of your innovation.

Building collaboration with mental health, behavioral health and business has been a crucial aspect of developing the SMART System for mental Health. Without the support, understanding and vision of these individuals and organizations to see the remarkable potential of an automated system of this kind, the concept would have long ago died on the vine. Through the ongoing support and encouragement of the public and private sector, the research and development of the SMART System technology has flourished.

What are the three most important actions needed to grow your initiative or organization?

1. Accessing completion funding for the R&D phase.
2. Partnering with a large corporate supporter.
3. Launching the SMART System in mental health systems nationwide and eventually worldwide.

The Story

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What was the defining moment that led you to this innovation?

I have worked in emergency psychiatric care for 20 years and have witnessed too many people who are in need, yet are not receiving mental health treatment or support. Having completed a highly innovative multilingual online education program for English language learners, k-12, I realized not only will technology now allow such a system, but it has become relatively straight-forward to devise such an integrated system. With 60 million in need and only 20 million receiving treatment I took the initiative to develop the partnerships and create the SMART System.

Tell us about the social innovator behind this idea.

Having worked at the LA Suicide Prevention Center and the Center for the Study of Self Destructive Behavior, with some of the top doctors in the world in the field, I came to realize technology has evolved to the degree, treatment and support may now be automated. With a background in IT is now more apparent than ever that such a strategy will innovate the delivery of these services worldwide not only in mental health, but any area of public health, as well. Awareness Media is our social media company for humanitarian film projects. the film shorts may be viewed at www.HumanitarianPolicy.org.

How did you first hear about Changemakers?

Email from Changemakers

If through another, please provide the name of the organization or company

50 words or fewer

Public Initiatives for Realizing Property Rights

Idea based on the assistance to secure the property rights of people in area called Sovetski which remained unnoticed for 20 years after the collapse of the Soviet Union.We intend to insure this right through publicizing and advocating idea.Idea includes assistance in the prevention of a violation to take the property from them, protecting their right to use their properties and solving problems.

About You

Organization: Public Association for Assistance to Free Economy Visit websitemore ↓↑ hide↑ hide

Section 1: About You

First Name

Rasul

Last Name

Jafarov

Country

Azerbaijan, BA

Section 2: About Your Organization

Is your initiative connected to an established organization?

Organization Name

Public Association for Assistance to Free Economy

Organization Website

Organization Phone

(+994 12) 4371820

Organization Address

J.Jabbarly str. 44, Caspian Plaza 3, 9th floor, Baku, Azerbaijan, AZ1065

Organization Country

Azerbaijan, BA

How long has this organization been operating?

1‐5 years

Is your organization a

Non‐profit/NGO/citizen sector organization

Your idea

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Name your project.

Public Initiatives for Realizing Property Rights

Describe Your Idea

Idea based on the assistance to secure the property rights of people in area called Sovetski which remained unnoticed for 20 years after the collapse of the Soviet Union.We intend to insure this right through publicizing and advocating idea.Idea includes assistance in the prevention of a violation to take the property from them, protecting their right to use their properties and solving problems.

Country your work focuses on

Azerbaijan, BA

Innovation

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What makes your idea unique?

First of all, the choice of this area - where we want to implement this project – indicates that our idea is unique. This project covers former Sovetskiy area (This area is called Sovetskiy because Azerbaijan had been part of the Soviet Union until 1991), the poorest area in Baku. Approximately more than 40 thousand people live there, and most of these people don’t own documents regulating their property rights. No project to secure people’s property rights has ever been carried out in this area on behalf of the government or NGOs in the country.
In addition, the methods considered to realize the project makes the idea exceptional: work will be carried out on three strategic directions during the project – advocacy, publicizing and legal assistance.

Do you have a patent for this idea?

Impact

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Tell us about the social impact of your innovation. Please include both numbers and stories as evidence of this impact

The primary social impact of our idea is that we will be able to assist large masses of population through assisting certain groups of people. For instance, a specific program (for example: “Protect Your Property Rights!”) dedicated to these issues will be broadcasted on online Objective TV with which we have close connections. The beneficiaries of our project, experts, and project implementers will be invited to this TV as guests. The Objective TV will also cover the court trials conducted on our lawsuits.

Having relevant, proper documents regarding their property rights will prevent people from remaining homeless in the streets when they face the reality to sell their properties. The fact is that the property without proper documents is cheaper than the one with the proper documents.

International conference dedicated to the property rights will be a different means of social impact. We will provide information concerning our work and existing problems. TV channels and press operating in the country are interested in covering international conferences. It will attract the attention of broader masses of population to these issues if at least one of the eight nationwide TV channels and several leading newspapers cover the conference.

Problem

The major problem is that most people in this area are indifferent to the idea of officially registering their properties. People believe that they will face bureaucratic obstacles and will be asked to pay a bribe. Some people simply don’t know what to do to obtain these documents, where to turn to, or are not aware of procedures. The documents belonging to some people in this area are already outdated, because they were given when Azerbaijan was part of the Soviet Union. These documents need to be changed. However, the abovementioned two problems make this problem more difficult.

Actions

First,we will publicize the issue,to do this,special programs will be prepared on online Objective TV,and the TV crew will cover all the work implemented and events organized within the framework of the project.In addition, we will appeal to the TV channels broadcast via local frequencies to air our material.Second step considers the conduction of advocacy work. We will hold special trainings and meetings to make the people in this area aware of the issues.Hotlines will be established for this purpose,when the number of people calling the hotlines reaches twenty, we’ll organize trainings.During the trainings, important information will be given to people regarding their rights and the ways of doing their paper work.Third step affects the filing of lawsuits. This means a special expert group will be organized to investigate problems faced by people after they appeal to state organizations.The major obstacles are artificial impediments that are likely to be created by state organizations.However, the project envisages that state organs will be sued in case they create artificial obstacles, and the court trials will be followed to the end.

Results

The major result we expect during the first year is that broad masses of people will be involved in this issue and the involvement process will go on. During the first year we expect that trainings will be conducted, people will be involved to participate in the trainings, and people will turn to state organs after these trainings to register their properties. In addition, during the first year legal assistance will begin to be provided for people whose appeals were not fulfilled.During the second year we expect to continue publicizing our issue. Besides, we believe that during this period court trials will be at their latest stage; they will be ready to be sent to the ECHR. However, it is possible that some courts will fulfill several lawsuits.During the third year communication will be held on the appeals to be sent to the ECHR and to achieve the adoption of successful decisions.

How many people will your project serve annually?

1001‐10,000

What is the average monthly household income in your target community, in US Dollars?

$100 ‐ 1000

Does your project seek to have an impact on public policy?

Yes

If so, how?

The activities carried out within the framework of this type of projects, in any case affect the public policy. First of all, the number of persons applying for registration of property rights will go up. This, in its turn, will lead to acceleration of documentation procedure. Moreover, coverage of current problems on property rights in the aforementioned territory, will spark some reaction by the bodies, which are involved in this sphere. It is also not ruled out that there will be some positive changes in the operation of state agencies involved in regisration of property rights. Namely, they will try to take action much more cautiously and to avoid illegal affairs.

Sustainability

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What stage is your project in?

Operating for less than a year

Does your organization have a board of directors or an advisory board?

Yes

Does your organization have any non monetary partnerships with NGOs?

Does your organization have any non monetary partnerships with businesses?

Yes

Does your organization have any non monetary partnerships with government?

Yes

Please tell us more about how partnerships could be critical to the success of your innovation.

Most of our partners would be glad for our successes achieved in the framework of this project. However, the main criticism can be expected from the ruling authorities. Namely, the top-level authorities claim that there are no serious problems regarding property rights, but the reality is different. The ruling authorities can claim that we can damage the country's image by carrying out this project. Nonetheless, in our practices, we have already become used to this kind of criticism, while implementing different projects. Usually we hold discussion on this type of criticism during the events or with the help of press.

We would like to learn more about how your initiative is financially supported. Please explain your business plan/revenue model

We have been doing some activities on this idea for 2 months. These activities mainly included some monitoring activites in the aforementioned area, meetings with the residents in the courtyards. These activies were carried out at the expense of the internal reserves of the organization and its members. With the aim to enhance these activities, in the next phase we began to search for organizations financing this type of projects and found some information in the internet about the project you announced. In other words, one of the key aims is to apply to donors to finance this project and continue this work in a regular manner. So far we have not met announcements of donors who want to support this type of projects, but we are continuing our searches and in case we find such announcements we will apply and submit projects.

The Story

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What was the defining moment that led you to this innovation?

People in the target area don’t know anything about their regular rights, not to mention property rights. This area remained out of attention of state organs and civil society, and these people need urgent assistance. Certain owners regularly raise initiatives to tear down houses in this area and we do not exclude that the government will support these initiatives. If this happens, hundreds of people will face the danger of simply being thrown into the streets because they have no supporting documents on the land or houses. Some people have documents, but they are old. These people do not know what to do. Some people have information about their own rights, but their work opportunities are limited. The parliamentarian elected during 2005 Parliamentary Elections renounced his mandate as a deputy. As a result, these people don’t have a representative in the Parliament. On the other hand, state organs and NGOs do not take the property rights of these people seriously. All these details make the conduction of a new project in this area unavoidable.

Tell us about the social innovator—the person—behind this idea.

The author of this idea is Rasul Jafarov, who was born and grew up in the area where the project is planned to be realized. He has university degrees in International Law and European Law and began to work at a journalist organization after he returned from military service in 2007. In addition, he is the Public Association for Assistance to Free Economy (PAAFE) consultant on the issues related to property rights. Jafarov began his work as human rights defender in 2005. He was the coordinator of “Magam” Civil Movement which was engaged in securing political rights. Jafarov provided legal assistance to citizens in the Law Clinics at his university. He was the winner of 2010 competition announced by the International Bridges to Justice (IBJ).

How did you first hear about Changemakers?

Web Search (e.g., Google or Yahoo)

If through another source, please provide the information.

Approximately 50 words left (400 characters).

Additional

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Which (if any) of the following strategies apply to your organization or company (check as many as apply)

Policy advocacy to strengthen property rights or increase security of tenure, Formalizing and documenting property rights (i.e. titling, leasing or certification), Legal education and awareness.

Please explain how your work furthers one or many of the above strategies (if you selected “other”, please explain your strategy)

The main activity directions of our organization were built on chosen strategies. In fact,we provide people with information about their property rights and how to strengthen them,hold different meetings,and convince them that they should have these rights.As a result of this, people appeal to related organizations to register their property rights officially and receive relevant documents.

End Too Big To Fail

Fee on gross assets of all limited liability entities.

About You

Organization: Edward C. Fleischer Visit websitemore ↓↑ hide↑ hide

About You

First Name

Edward

Last Name

Fleischer

Website

Your Organization

Edward C. Fleischer

Country

United States

About Your Organization

Organization Name

Edward C. Fleischer

Organization Website

Organization Phone

5165936166

Organization Address

247 Merrick Rd, suite 102, Lynbrook, NY 11563

Organization Country

United States

Organization Type

Private Institution

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Your solution

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Name Your solution

End Too Big To Fail

Describe Your Solution

Fee on gross assets of all limited liability entities.

Country your work focuses on

United States, NY, Nassau County

If multiple countries, please list them here. If your solution targets an entire region, please select it below

Region(s) your solution focuses on:

North America.

Range of turnover in your target firms, in USD

More than 50 Million.

Average turnover in USD of your target firm

1,000,000,000

Number of employees in your target firms

More than 150.

Average number of employees of your target firm

10000

Specify the size, average and range of expected loans or investments in each target firm

$100,000 to $500,000

What stage is your solution in?

Idea phase

Innovation

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What makes your innovative solution unique?

It is a fee for protection granted by the state.

How does your proposed innovation leverage public intervention in catalyzing private SME finance?

The intervention should reduce public intervention thereby increasing opportunities for SME Finance.

What barriers does your proposed solution address?

Lack of institutional capacity of financial intermediaries, High transaction costs for financial intermediaries to serve SMEs, Lack of competition / incentives for financial intermediaries to serve SMEs, Underdeveloped local capital markets (term local currency funding, exit options for SME equity).

If you checked any of these barriers, describe how your solution addresses them

Reducing or eliminating political intervention in financial matters.

Impact

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Provide empirical evidence of your proposed solution's success/impact at present. If your project is in the idea phase, please provide evidence that speaks to its potential impact

By having the business community spin off unjustifiable assets, we will create an environment that will be self generating to create finance at a meaningful level.
In My Words (beginning)
You can fix the US Econony - following please find a unique and very simple and effective method.
The following was prepared based upon the US economy and government with which I am experienced.
Still the basic concept of Small & Medium Government and Small & Medium Finance to provide competition, innovation and cognizance is inescapable.
As I see the US all the prerequisities exist.
Globally we have to examine the existing condition of Small & Medium of the existing culture. Implementation in the US can only be a benefit.
A fee for the Government provided benefit of Limited Liability.
The fee is on ALL entities which have Limited Liability of any type, full or partial. If the government has provided you with this invaluable protection you must pay for it.
The fee is on all GROSS ASSETS at the highest value you have cliamed in any business or tax transaction.
The fee is a minimum (there will be on credit, described lated) of $100 for the first One Million ($1,000,000) Dollars of Gross Assets.
For additional gross Assets of from $1,000,0901 to $99,999,999 the fee rate is one/one thousandth (.001) on those Gross Assets.
For additional gross Assets of from $100,000,000 to $999,999,999 the fee rate is one/one hundreth (.01) on those Gross Assets.
For any additional gross Assets in excess of One Trillion ($1,000,000,000) the fee is one tenth (.1).
The only credit would be for Federal Unemployment Rax which is now about Fify Six Dollars per employee.
The net result will be the elimination of "too big to fail" and a benefit rather than a penalty fosr hiring employees in the US.
In addition, the fees will be used to reduce out of control debt.
Easch business executive (not a political) will make the decision as to what should be sold or spun-off. No one knows better than business executives, whether it is worth the cost, or to dispose assets via the rigors of the market.
If you do not pay this fee you may not, will not, can not, prosecute or defend any aspect of the Gross Asset, in any Court, Tribunal, Agency, etc. in any jurisdiction that is part of the US. This defense may be raised by either or any party.
We have just created a motivated, knowledgeable and inspiried audit staff at no cost.
An additional benefit will be those gross assets, which are 'off shore' and would not have benefit to the United States Jurisprudence, might be anxious to have, and pay for the availability.
With all due respect, Regulators, Chinese Wall, Business Ethics, etc. are totally, unqualifiedly, without exception, a fiction promoted by "corrupters".
I am sure that if you reseach the current and past bubbles and creashes, they are plotted and executed by "corrupter" (see Wall Street) through willing, nay anxious "corrupted" (see Central Government).

How many firms do you expect to reach?

At least hundreds, maybe thousands.

What is the volume of private SME finance you aim to catalyze?

At least thousands, maybe millions.

What time frame will be required to reach these targets?

At least one year, but thereafter the effects should snowball.

Does your solution seek to have an impact on public policy?

Yes

What would prevent your solution from being a success?

Political and big business intransigence.
In my words (continued)
Are you familiar with Usury? It would stop mortgages or any debt from being abusive or doomed to failure.
How about if Banks (in all aspects) had to be State (Local) Chartered - No Central Banks except the Reserve.
How about if the Insurances Companies were again State (Local) creation and regulated?
How about if the Law, even Federal, required an Insurable Interest?
How about if the Federal Government gets out of the gambling business and leaves it to the States. If the 'investment' does not porvide a way for Americans to provide for their families, then it is gambling and will be left to the States. If the investment provides a job for Americans then we should have Federal oversight.
It was the States that outed the cigarette companies. The Federal Government has been "corrupted" and their oversignt agencies were, are and will be useless or worse (insulation from real regulation).
It should be apparent now that somebody or somebodies did and continue to consolidate all power in Washington in order for them to corrupt the system.
However now that they have been shown the errors of their ways, it would be great for the country to have right and left join to stop the next crash, which is obviously coming. A Constitutional Convention would distance the issues from the current corrupted system.
Politically mabe you will want to wait for the second coming of the recession or maybe depression.

Describe the social impact of your innovation. Please include both numbers and stories as evidence of this impact

There are no numbers and stories as this is a new system. The expected impact will be many more people providing solutions needed by Main Street but not even recognized by Wall Street.

Sustainability

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List all the funding sources that are required for the sustainability of this solution

None are required, but the availability on the smaller universe created will be critical.

Demonstrate how your proposed solution has the capacity to graduate from dependence on public finance. What is the time frame?

I do not expect requirements of public finance unless Wall Street decides to try and destroy the competition which will obviously be created.

Demonstrate how your proposed solution will survive a potential loss of its largest private funding source

The small entities created should be able to find the newly created smaller funding (i.e. lending or investing).

Please tell us what kind of partnerships, if any, could be critical to the greater success and sustainability of your innovation

This would need substantial political will. The organizations in this competition will hopefully have that political will.

Are there non-financial issues that could threaten the sustainability of your proposed solution?

The lack of political will.

Please tell us if your proposed solution aims to scale up through a high growth sector, expand immediately to multiple sectors, and/or scale up geographically

The intention of this program is to unleash small to medium entities and have them determine these issues.

PBG: A Revolution Powered by Girl

Powered by Girl is taking girl power back one media image at a time. PBG is an edgy, girl-driven social media campaign designed to educate teen girls about the impact of media on their lives and give them new knowledge, creative tools, and opportunities to talk back to media and demand more realistic and positive versions of girlhood.

About You

Organization: Hardy Girls Healthy Women Visit websitemore ↓↑ hide↑ hide

About You

First Name

Allison

Last Name

Cole

Organization

Hardy Girls Healthy Women

Country

United States, ME, Kennebec County

About Your Organization

Organization Name

Hardy Girls Healthy Women

Organization Website

Organization Phone

(207) 861-8131

Organization Address

14 Common Street, Waterville, ME 04901

Organization Country

United States, ME, Kennebec County

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Your idea

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Name Your Project

PBG: A Revolution Powered by Girl

Country your work focuses on

United States

Describe Your Idea

Powered by Girl is taking girl power back one media image at a time. PBG is an edgy, girl-driven social media campaign designed to educate teen girls about the impact of media on their lives and give them new knowledge, creative tools, and opportunities to talk back to media and demand more realistic and positive versions of girlhood.

Website URL

http://www.hghw.org (PBG site is currently under construction)

Innovation

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What makes your idea unique?

These days, pop culture media targeting girls is filled with sexualized “gossip girls” obsessed with shopping and dieting. Girls are told that uploading images of their American Apparel-clad bottoms to be scored and judged is girl power and that choosing “stupid” over “smart” by flashing their breasts, as Diesel suggests, is fun and funny. Empowering girls with media literacy to counteract these messages isn’t enough. Girls need opportunities to think and work together, public spaces to critique and talk back, and tools to demand a more diverse and healthier set of messages. PBG connects girls with one another and gives them online tools and a platform to talk back to sexist versions of girls and women in media.

Powered by Girl leverages girls’ engagement with social media and the Internet to connect with girls where they’re spending so much time already, engaging them in new media literacies and activism. It’s unique because it works on many levels. We invite girls into the PBG community that girl activists have created and we offer a range of ways for them to connect, to be involved, and to make social change. Most girls will simply see and share a spoofed ad, read a blog post, or vote on an activity they like. They will have opportunities to participate in a social movement and learn in the process that social critique and girls’ activism is both fun and vitally important.

Do you have a patent for this idea?

No

Impact

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What impact have you had?

Hardy Girls Healthy Women (HGHW) is a non-profit organization committed to changing the culture in which girls are growing. We connect girls with the people and resources that help them transform their surroundings into safe havens and we empower girls with knowledge, critical thinking skills, and a platform for activism. As an organization, we have spent the last ten years finding out what happens when you listen to girls and take them seriously, when you empower them instead of treating them like victims, and when you work side by side with them to challenge the cultural narrative that pits girls against one another, promotes unrealistic body and beauty ideals, and sexualizes girls from a very young age. Our programs and resources are utilized in 38 states.

Powered by Girl’s target audience is teen girls aged 14-18. We have been working with girls and young women from the U.S. and Canada for the past 8 months to name the campaign, design the logo, develop both online and on-the-ground activities, and create content for the website once it launches. Right now a diverse collection of girls and young women from the US and Canada are testing out and contributing to content for the launch of the public site. Girls are writing and responding to blog content, marking up advertisements with witty, satiric commentary and adding dialogue boxes and captions to print ads with the “That’s What She Says” and “PBG this ad” tools they have dreamed up.

Problem

Research tells us that a steady diet of media has a negative impact on girls' health and development. The disconnect between what’s real and what’s media-generated can trigger a range of risky behaviors in girls including self-harm, disordered eating, substance abuse, and suicide.

In the last 10 years, media literacy programs have popped up all over the country, designed to help girls understand that images are digitally enhanced, and not real. But mostly these programs take a protectionist approach, and as a result they can unintentionally disempower girls (Kearney, 2006; Bay-Cheng and Lewis, 2006). Informing girls that media ideals are predicated on phony, computer-enhanced images, is not only lost in the 5,000+ media images girls encounter each day, but such an approach can also backfire (Wheeler, 2009). The risk of imparting this information as a one-time shot is that girls may take away from it the motivation to learn how to manipulate media in order to maintain the status quo — Photoshopping their own Facebook profile pictures, for example.

Powered by Girl will engage girls to be part of the solution rather than to protect them from the problem.

Actions

For the last 8 months, we have been working to catalyze a girl-powered media movement driven by a coalition of sister organizations, uses, and most importantly, girls. That coalition now consists of girls, more than 50 girl-serving organizations across the US and Canada, media and girl experts, researchers, bloggers, and journalists. The website construction is underway while a select group of girl activists are generating content, testing out tools, and connecting with one another on a beta site.

To raise awareness and to promote HGHW’s approach to working in partnership with girls, HGHW and girls from PBG are working with Women’s Media Center, TrueChild, ASAP Initiative at Hunter College, and the Ms. Foundation to organize a national summit challenging the sexualization of girls. Called SPARK (Sexualization Protest: Action Resistance Knowledge), it will be an in-person and virtual summit, thereby engaging thousands of girls and adults across the US and Canada.

Results

• PBG-affiliated girls’ organizations will be more committed to girls’ activism as a component of media literacy work
• Orgs will recognize girls as co-leaders in social change work, as demonstrated by increased youth leadership
• PBG girls will have a better understanding of media activism and how to use social media to effect change
• Girls will participate in girl- and organization-initiated calls to action hosted on PBG site

The answer to media saturation is not censorship or over-protection. A media literacy movement must appeal not only to girls’ love of satire but also to their keen sense of justice and fairness. Because what we’ve found, without fail, is that when girls are given the opportunity, they will demand something that better reflects their own realities – more diverse bodies, abilities, and interests.

What will it take for your project to be successful over the next three years? Please address each year separately, if possible.

1st Year Timeline:
•Audience development, vetting of content for PBG Ning and Facebook fan page – ongoing
•Design, development, and launch of PBG website and Facebook fan page - July 1st
•Unveil PBG Campaign at Sexualization of Girls in Media Summit -- October 2010

Anticipated outcomes that would mark this project a success include:
•Content generated for one year of “What the Blank” blogs
•1,000 girls will participate in PBG calls to action
•A diverse coalition of more than 200 likely and unlikely organizations and thought leaders supporting girls’ media literacy and activism
•A diverse group of more than 10,000 teen girl users active in the PBG community
•At least 2,500 user-generated PBG or TWSS images will be uploaded and circulated in the PBG community

Within one year, we will work to catalyze and support a girl-powered media movement with a coalition of sister organizations, muses, and most importantly girls in order to instigate awareness, spark activism, and ultimately contribute and transform the landscape of girls’ media to one that reflects more realistic and healthy media representations of girls and women.

In years 2 and 3 we will work to grow our impact by building the size of our Powered by Girl community of girl activists and collaborating organizations. The PBG bloggers will be seen as experts on girls’ views of the media, a comment source for TV, print, and online content around girls’ activism. Our PBG community will initiate and support actions to call attention to the good and bad in the media, including a top ten list of the best and worst, an annual Intervene on Halloween fashion show with the tagline “We’re Bringing Scary Back”, and eventually a PBG book that will capture the best of the blogs and actions in one place.

What would prevent your project from being a success?

For us at Hardy Girls, one of our biggest challenges remains keeping the issue of girls’ equality, safety, and independence on the radar of the general public. There are some alarming statistics that shape girls’ and women’s realities today. Ranging from eating disorders to the media’s increasing sexualization of young girls to violence against girls and women, the spectrum of damaging factors is wide. It’s a landscape riddled with messages that narrowly define who girls are supposed to be and that severely limit their potential. Living, breathing girls barely recognize themselves in this landscape and research tells us that a steady diet of sensationalized media and societal messages about gender has a negative impact on girls’ health and development. Conversely, studies indicate that girls who learn to think critically about femininity and gender stereotypes prevalent in the media are more likely to be in genuine, healthy relationships with others, to challenge negative stereotypes of girls and women, to be more accepting of their own bodies, and to have higher self-esteem and lower depression rates.

The immense amount of damaging messages that girls are forced to wade through on a regular basis and a lack of an arena in which to counteract them would negatively affect HGHW programming, including Powered by Girl. A lack of funding, of course, would also prevent Powered by Girl from reaching the vast audience and network that we envision for it.

How many people will your project serve annually?

More than 10,000

What is the average monthly household income in your target community, in US Dollars?

$1000 - 4000

Does your project seek to have an impact on public policy?

No

Sustainability

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What stage is your project in?

Operating for less than a year

Is your organization a

Non‐profit/NGO/citizen sector organization

Is your initiative connected to an established organization?

Yes

If yes, provide organization name.

Hardy Girls Healthy Women

How long has this organization been operating?

More than 5 years

Does your organization have a Board of Directors or an Advisory Board?

Yes

Does your organization have a non-monetary partnerships with NGOs?

Yes

Does your organization have a non-monetary partnerships with businesses?

No

Does your organization have a non-monetary partnerships with government?

No

Please tell us more about how these partnerships are critical to the success of your innovation.

By our very nature, HGHW’s success hinges on collaboration. The success of the Powered by Girl campaign relies on the broad coalition of girls, activists, researchers, bloggers, and girl-serving organizations who have a stake in broadening the definition of what it means to be a girl and who have committed activities, programs, time, and their girls to the effort, including the Women’s Media Center, New Moon Girl Media, True Child, Project Girl and About-Face. Hardy Girls has built this coalition over the past nine months in order to reach and support girls. We’ll feature these organizations and the work they’re doing with girls on the PBG site in order to showcase their activities and resources for girls and we’ll leverage these sister organizations’ girl membership to grow the PBG community of girl activists and muses, and circulate the content created by PBG members.

To date our coalition represents more than fifty organizations, researchers, bloggers, and activists, including Gail Dines, Sharon Lamb, Jessica Henderson Daniel, Jean Kilbourne, Jin In, Deborah Tolman, Janie Ward, Rachel Simmons, and Carol Gilligan.

What are the three most important actions needed to grow your initiative or organization?

The multi-platformed campaign consists of the following pieces:

1) PBG’s beta Ning site is the campaign’s nerve center, where girls work together to create content for the campaign and where new activities and ideas are incubated before public launch. Girls interested in working in coalition with other girl activists to generate new ideas and activities for the public PBG sites are invited into this monitored site.

Girls now on the beta site have been identified by sister organizations and campaign supporters and invited in. We will continue to reach girls this way until the PBG website and Facebook fan page are developed and public, at which point we can encourage interested girls to join the site and help develop content. Girls will be moved to action both by the fun of interacting with other girls and by the possibility of having their ideas, blogs, etc. featured on the website.

2) PBG Facebook Fan page is an open forum for girls to post spoofed ads, develop themed albums, and communicate with other interested girls.

3) PBG Website will host Ning site-tested content and activities. Working with a digital strategist, we have created a site wireframe that is simple, direct, and fun. Girls can come and go quickly—they can spoof/caption an ad or vote on their favorite spoof, comment on a blog post, watch a short video, and share anything of interest through their social networking site. Each week a What the….!? Blog will feature some aspect of girl targeted media (e.g., What the Pink?! What the Skinny?!), breaking it down, inviting commentary, and offering tools and activist ideas for protest, as well as informing girls about existing actions. The site will also feature a sister org or media activist/action of the week.

The Story

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What was the defining moment that you led to this innovation?

"Beginning with my doctoral work at the Harvard Project on Women’s Psychology and Girls’ Development in the early 1990’s, I have listened to girls and learned much from them. Our goal then was to provide the means for girls to give voice to their thoughts and feelings and to trace girls’ development from childhood to adolescence. We never set out to worry about or fix girls. We set out to listen to them. As such, we developed approaches and methods designed to free up and legitimize space for girls’ voices. While popular books on adolescent girls were touting girls’ low self-esteem, we wrote about the lively curiosity and disruptive behavior of younger girls, we observed the resistance of girls on the brink of adolescence, and we experienced the political potential of all of it. In what has become the two prevailing discourses about girlhood --“crisis” and “girl power” we heard girls negotiate the pathways between them, and we encouraged women to join girls in their insights, to create spaces for girls to develop their own complex, strong selves.

After 20 years of studying girls, I wanted to start an organization where I could put this theory about voice, about giving girls more power and control in their lives, into action. Hardy Girls Healthy Women is based on the health psychology notion of resilience called “hardiness,” and is designed to give girls the tools and resources they need to become stronger in the face of life stresses by connecting them with the adults in their communities, by giving them choices and opportunities, and by providing them with alternatives in responding to their world. Our goal is to provide the scaffolding for girls so they can be cultural change agents.

Hardy Girls competes with programs that worry about girls’ low-self esteem and body image, that tout fun, fashion, and shopping to attract girls to their websites and programs. Of course, any effort to engage girls has to take their love of popular culture seriously and the clever ways marketers shape girls’ desire for love, happiness, visibility and power. But too often we underestimate what girls really want and their capacity to see their vision realized. Through Powered By Girl, Hardy Girls opens up the space and provides the skills and resources for girls to do social justice work, to create change, and to have a little fun, too."

Tell us about the social innovator behind this idea.

Lyn Mikel Brown Ed. D. is a mom, professor, and community activist. She is Professor of Education and Women’s, Gender, and Sexuality Studies at Colby College in Waterville, Maine and co-creator of Hardy Girls Healthy Women. She writes extensively and lectures around the country on the relational life of girls; the influences of race, class and gender on girls' lives; girls' feelings of anger, self-knowledge, loss, hope, and desire. She is the author of four books, including Meeting at the Crossroads: Women's Psychology and Girls' Development (co-authored with Carol Gilligan and also the 1992 New York Times Notable Book of the Year), and most recently Packaging Girlhood: Rescuing Our Daughters From Marketer's Schemes (co-authored with Sharon Lamb and a 2006 Books For A Better Life Award winner).

She has been an American Association of University Women Educational Foundation Scholar-in-Residence and a winner of a National Academy of Education Spencer Postdoctoral Fellowship for her research on girls. She is a member of the APA's Psychology of Women Executive Board and was a member of the APA's Task Force on Adolescent Girls. Lyn's acclaimed work on girls' social and psychological development has consistently broken new ground and challenged old perceptions. Her curricular materials proactively address concerns about girlfighting in schools across the nation.

How did you first hear about Changemakers?

Through another organization or company

If through another, please provide the name of the organization or company

Maine Philanthropy Center

Media -Change Makers

Location

Baroda meo,Rajsthan (india)
Regd.Office: a-28,subash park,uttam nager,New Delhi work Office: Baroda meo,Distt-Alwar
India
28° 38' 7.1088" N, 77° 13' 29.856" E

Media Change Makers

Experience Talks Community

The Experience Talks radio show will create a community of older adult radio correspondents to capture stories in 4 cities in America to provide a segment for our weekly radio show, Experience Talks, which airs on KPFK in Los Angeles and streams worldwide on the web. We will purchase digital recorders and provide training so that 4 older adult correspondents in these cities can record and upload their stories for use on our show and on our website stream.

About You

Organization: EngAGE Visit websitemore ↓↑ hide↑ hide

About You

First Name

Tim

Last Name

Carpenter

Organization

EngAGE

Country

United States, CA, Los Angeles County

About Your Organization

Organization Name

EngAGE

Organization Website

Organization Phone

818-563-9750

Organization Address

240 E. Verdugo Avenue, Suite 100, Burbank, CA 91502

Organization Country

United States, CA, Los Angeles County

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Your idea

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Name Your Project

Experience Talks Community

Country your work focuses on

United States, CA, Los Angeles County

Describe Your Idea

The Experience Talks radio show will create a community of older adult radio correspondents to capture stories in 4 cities in America to provide a segment for our weekly radio show, Experience Talks, which airs on KPFK in Los Angeles and streams worldwide on the web. We will purchase digital recorders and provide training so that 4 older adult correspondents in these cities can record and upload their stories for use on our show and on our website stream.

Innovation

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What makes your idea unique?

The Experience Talks radio show is the premiere show in the country covering issues about aging and changing the way people think about getting older in America. This project will provide us with on-the-ground story capturing capability by seniors themselves, allowing us to cover a broader geographic area and expand our mission and voice. It will unify communities around the issues of aging in a fresh way, providing more diverse voices on the air and giving the mike to the older peoples themselves for a change. What does the world look like, feel like, sound like to older people in America. Through this project we can connect communities around stories that will inspire and motivate people to do it differently. We will arm and train correspondents in new technologies and their stories will empower older adults to do the same.

Do you have a patent for this idea?

Yes

Impact

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What impact have you had?

Our show is nationally recognized as a leader in changing thoughts about aging in this country. Experience Talks EXPERIENCE TALKS is the radio program that shares the experience of dynamic baby boomers and beyond in a way that communicates across generations. We’ve come to learn that it’s not so much the age of our guests that unites them, but their ability to learn from and pass on experience. Experience in the hands of people like Patagonia founder Yvon Chouinard, actor Ed Asner and playwright John Patrick Shanley leads to reflection, perspective and - dare we say - wisdom. In a time when there is so much emphasis on the ephemeral - on passing trends, youth and novelty - we feel inclined to give a voice to those who’ve seen a few things, to discuss the subjects that make a difference to how we view ourselves and our world, and perhaps to discover the things that endure. We know that age isn’t necessarily an indicator of wisdom, but it’s the Boomers and beyond who - like it or not - are now our village elders. In seeking out what the best of them have to say, we hope to give you, the listener, something to reflect on, to smile about, to ponder, and to share with the people in your lives. "There's so much chatter on the airwaves and so little actual conversation. You were my favorite interview on my book tour - intelligent, well-thought questions and a real connection for a change." John Lahr, Senior Theater Critic, The New Yorker

Problem

Most people will require assistance at some point in their lives, and most families will face these issues with their older relatives. Many elders are unable or unwilling to live completely independently but do not need the level of care offered in a nursing home or similar facility. The pool of those in need of services is growing as Americans are living longer. According to the census, the number of people age 85 or older is expected to double from 3 million in 1990 to 6 million by 2010, and to double again by 2040. Keeping the independent senior healthier and independent longer is vital, from both a social and economic perspective. The average cost of an affordable apartment unit is approximately $500 per month, while the average cost of an assisted living unit, for which there is no current housing subsidy, is over $3,500 per month without supportive services. The additional cost must be subsidized by Medical/Medicaid and Medicare. Most property owners care more about profit margins than the quality of residents’ lives. For seniors, moving to assisted living marks a sharp decline in quality of life.

Actions

The radio show can be heard each Saturday morning at 8 a.m. and has a listenership of 250,000 people, plus additional listeners online. The project would add a segment to the show that could be immediately woven into the existing format. The competition proceeds would pay for technology and training to launch the project and correspondents would be chosen through local community networks.

Results

The correspondents would add a citizen-centered, community segment to the show and encourage more stories to be developed from other areas. This would help to communicate ways to inspire people to age differently, to become and remain engaged in new pursuits in later life, to bring hope and dignity to the process of getting older.

What will it take for your project to be successful over the next three years? Please address each year separately, if possible.

First year - identify, arm and train the volunteer correspondents in 4 cities.
Second Year - continue to produce segments from four cities.
Third year - expand to new cities based on existing model.

What would prevent your project from being a success?

Nothing - we think we can do it.

How many people will your project serve annually?

More than 10,000

What is the average monthly household income in your target community, in US Dollars?

More than $4000

Does your project seek to have an impact on public policy?

Yes

Sustainability

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What stage is your project in?

Operating for more than 5 years

Is your organization a

Non‐profit/NGO/citizen sector organization

Is your initiative connected to an established organization?

Yes

If yes, provide organization name.

EngAGE

How long has this organization been operating?

More than 5 years

Does your organization have a Board of Directors or an Advisory Board?

Yes

Does your organization have a non-monetary partnerships with NGOs?

Yes

Does your organization have a non-monetary partnerships with businesses?

Yes

Does your organization have a non-monetary partnerships with government?

No

Please tell us more about how these partnerships are critical to the success of your innovation.

We have successfully built community partnerships for 12 years, working primarily in senior housing, to provide programs and the radio show. We believe that working with established local organizations is the key to success.

What are the three most important actions needed to grow your initiative or organization?

Initial funding, expanding broadcast reach and working with local seniors to expand the voice of the show.

The Story

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What was the defining moment that you led to this innovation?

Walking into a senior housing community and meeting a man who was Preston Tucker's right hand salesman, who told me his amazing story. When I asked him what he did in this place, he said, "I'm dying here."

Tell us about the social innovator behind this idea.

Tim Carpenter, Founder & Executive Director - Mr. Carpenter has more than 20 years of experience in the field of aging, working in senior housing, services and healthcare. Prior to co-founding EngAGE, he served as Chief Development Officer for Med/Max Health Management, developing hospital-affiliated senior health centers in five states. Mr. Carpenter also worked as Director of Program and Business Development for Psychiatric Management Resources and as Marketing Director for Horizon Health Management, creating systems of treating mentally ill seniors. Prior to his entry into the senior services arena, Mr. Carpenter worked as a journalist and advertising copywriter and holds a Bachelor of Arts in journalism from San Francisco State University. He is a credentialed writing teacher that has been teaching creative writing for stage and screen to seniors for more than 10 years. In 2008, Tim was elected an Ashoka Fellow for being one of the top social entrepreneurs in the world.

How did you first hear about Changemakers?

Email from Changemakers

If through another, please provide the name of the organization or company

Patient Opinion - Using patient insights to improve health services across three countries

Patients often know how their health services could be improved. Since 2005 Patient Opinion has used the web to direct their insights and stories to just the right people in hospitals (and government) across the UK who can reply publicly showing what they have learnt or changed as a result (http://bit.ly/ahmkBY)
Patient Opinion has already helped establish sister organisations in Spain and Italy

About You

Organization: Patient Opinion Visit websitemore ↓↑ hide↑ hide

Section 1: You

First Name

Paul

Last Name

Hodgkin

Organization

Patient Opinion

Country

United Kingdom, SHF

Section 2: Your Organization

Organization Name

Patient Opinion

Organization Phone

00 44 114281 6256

Organization Address

SCEDU, 53 Mowbray St, Sheffield S3 8EN, UK

Is your organization a

Non‐profit/NGO/citizen sector organization

Organization Country

United Kingdom, SHF

Your idea

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Name Your Project

Patient Opinion - Using patient insights to improve health services across three countries

Country and state your work focuses on

United Kingdom, XX

Describe Your Idea

Patients often know how their health services could be improved. Since 2005 Patient Opinion has used the web to direct their insights and stories to just the right people in hospitals (and government) across the UK who can reply publicly showing what they have learnt or changed as a result (http://bit.ly/ahmkBY)
Patient Opinion has already helped establish sister organisations in Spain and Italy

Innovation

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What makes your idea unique?

Patient Opinion is unique as a social enterprise because we:
• Allow patients to talk publicly about their experiences of healthcare in all major NHS and independent providers in the UK.
• Provide a much needed real-time link between patient views and the delivery of healthcare by front-line staff.
• Enable a wide range of stakeholders to monitor and respond to patient comments including hospitals, 3rd party insurers, patient organisations, local government and Members of Parliament
• Are supporting similar organisations building citizen-feedback platforms that cover the police and local government. If successful this platform will allow citizens to give feedback about public services in a seamless way with each aspect of a story being delivered to the relevant local people in each public service.
• Have worked with sister organisations to develop similar systems in Italy and Spain using an ‘open business’ model where organisations access and contribute to our code base at no cost with all code and IP held in common for the benefit of all partners.
• Generate 95% of our income via subscriptions from health service organisations.
• Have traded at a profit for the last 3 years with a surplus equal to 18% of turnover last year
• Have secured significant investment from Channel 4 one of the UK’s major TV channels to help us reach the profile, volume and scale we need.
• Generate profile and publicity via partnerships with TV makers: From November 2010 our widgets will appear on Embarrassing Bodies (one of the biggest show on Channel 4) and other programmes. This will enable the audience to post stories, get replies and sometimes trigger improvements in their local hospitals. Linking mass broadcast audience to local action via our transparent, structured on-line conversations is a unique departure for television and generates very significant benefits to both sides.

Do you have a patent for this idea?

Impact

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What impact have you had?

- Created a working system that links thousands of patients and carers with staff across the UK's National Health Service
- Currently around 60% of stories to subscribing hospitals generate a response, with 10% resulting in an improvement to a service – which means that when health services work closely with us, they make improvements for 10% of their feedback
- built a business model that trades generates a surplus for the last 3 years via subscriptions from >150 organisations.
- shared our software on a no-cost, open-business model to help establish two sister organisations in Italy and Spain. See http://www.e-criterium.org/ to see the system working in Spanish. The software is now easy to adapt to any language
- agreed significant investment from Channel 4 TV which will enable us to grow and scale. We are also now part of Embarrassing Bodies (one of the biggest UK health programmes) and are negotiating to incorporate Patient Opinion into health programmes on the BBC.

Problem

Health is a complicated business subject to frequent market failure and chronic shortage of resources. Patients, staff and family all have useful insight about how local services could be improved but these are currently largely ignored.
Web 2.0 gives everyone a voice and lowers the cost of collaborating dramatically. Patient Opinion exploits these new, lower costs to enable thousands of patients to interact with staff in structured, public, safe conversations. These conversations are large, very cheap resource that can help improve health services but which is as yet unexploited.
The key problems are not technological but how to create clear benefits to those sharing their stories in a way that delights busy staff so that both sides win. And to do all this with a business model that engenders trust and which is sufficiently independent to resist political and commercial pressures.

Actions

Over the last 6 years we have solved the legal, ethical, marketing, sales and financial problems and built a system that is recognised nationally but which has not yet hit the scale or volume we require.
In the next few months our collaboration with a range of television programmes will begin to pay off. This is supported by significant investment to enable us to scale as volumes of stories and sales grow.
We are also extending Patient Opinion into new markets such as residential care homes , and imaginative ways to reduce the costs of litigation in healthcare .
Currently we are undergoing a major re-branding and User Interface review and in November will be launching a new, rebranded version of the website. This represents a total investment in excess of £150,000.

Results

We have:
Survived the start-up phase of a disruptive innovation whose target customers are risk-averse hospitals!
Generated a surplus (last year this was 18% of turnover)
Won a reputation across the UK for consistent positive, collaborative, and highly innovative work.
Generated an increasing number of service improvements
Coped with the challenges of scaling from a small organsiation with <10 employees to a national platform sustaining
Successfully spread our system, at no cost, to Spain and Italy.

What will it take for your project to be successful over the next three years? Please address each year separately, if possible.

Y1:
Survive the recession!
Successful use of our collaboration with broadcast TV - with the ultimate aim of reaching a minumum of 50,000 stories and 5,000 service improvements per year.
Completing our brand review and redesign of the website
Y2: create 100,000 stories per year and 10,000 service improvements
increase turnover to £1 million
Begin piloting planned new services (for example our work to find alternatives to litigation for those who feel they been harmed by the health care they have received)
Y3: Hit 50% market penetration (currently 15%) of hospitals and insurers
Increase turnover to £1.5 million whilst generating surplus of at least 10%

Our overall goal is to have 100,000 stories donated to Patient Opinion each year. This will create:
Better services – NHS providers will use stories to make 10,000 changes every year
Better choices – as stories are used by patients to choose the best healthcare
Better governance – as stories are directed to regulator, government and commissioners
Empowered communities – local health stories will help people lead local service change
Better professionals – health education institutions use stories to train and develop professionals
Feeling better – people sharing stories feel better and create social solidarity

What would prevent your project from being a success?

The main risks are currently recession and credit crunch leading to lack of sales and/or cash flow problems.

How many people will your project serve annually?

More than 10,000

What is the average monthly household income in your target community, in US Dollars?

$100 ‐ 1000

Does your project seek to have an impact on public policy?

Yes

Sustainability

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What stage is your project in?

Operating for more than 5 years

In what country?

United Kingdom, XX

Is your initiative connected to an established organization?

If yes, provide organization name.

How long has this organization been operating?

More than 5 years

Does your organization have a Board of Directors or an Advisory Board?

Yes

Does your organization have any non-monetary partnerships with NGOs?

Yes

Does your organization have any non-monetary partnerships with businesses?

Yes

Does your organization have any non-monetary partnerships with government?

Yes

Please tell us more about how these partnerships are critical to the success of your innovation.

We have developed a range of non-monetary partnerships that have proved crucial to our development:
• We provide free subscriptions to any relevant organisation with a turnover of <£1 million. This enables a wide range of patient organisations across the UK to use the site and in return their members post stories.
• Maverick TV. We partner with Maverick on Embarrassing Bodies which is a wonderful, free(!) way to generate profile and stories to the site.
• We partner with the UK Parliament to provide subscriptions to all MPs alerting them to what their constituents are saying about health. This service is provided for free and generates significant profile for Patient Opinion
• We partner with our two sister not-for-profit social enterprises in Italy (http://www.pazienti.org) and Spain (http://bit.ly/9Uex3W). We do not charge for these partnerships but gain great benefit by mutual collaboration – for example our Spanish friends internationalised our software which enables us to adapt the site to any language providing very quickly. In addition both teams had a wonderful 5 day working holiday in Barcelona!

What are the three most important actions needed to grow your initiative or organization?

1. Securing sales over the next year at a time of get financial turmoil. To do this we are using the investment from Channel 4 to emplying marketing and sales staff and expertise.
2. Getting better at generating publicity and profile so that more people know about the site and post stories to it. Again Channel 4 investment is supporting new staff to do this.
3. Manage the internal scaling problems for the company whilst at the same time handling the uncertainty and difficult sales environment created by the recession.

The Story

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What was the defining moment that led you to this innovation?

In 2001 I set up Get Fresh Community Coffee, a social enterprise that provided employment to young people with learning difficulties. I was watching Craig sell coffee one day when I realised that despite his learning disabilities, he was much better at selling than I would ever be - the coffee had become the excuse for some one with LD and someone without to have a relationship that both liked and neither felt embarrassed about. This unique USP arose entirely because of Craig's disability.
This Eureka moment made me think about other businesses that used the experience of distress and disability as the source of competitive advantage. Initially I tried setting up Jabbers - a social enterprise that would license diabetics to give flu vaccinations each November under the supervision of family physicians. However by 2004 it was clear that a system like Patient Opinion would have much bigger impact and scope. (Incidentally the coffee business is still running though I am no longer involved. Craig has left but some of the other original disabled young people are still employed there.)

Tell us about the social innovator behind this idea.

Paul Hodgkin is a GP (family physician) by training and still works 1 day per week as a doctor. In 1985 he set up his own practice and grew this to 6 doctors and a staff of 20. From 1991 he helped set up and lead the Centre for innovation in Primary Care, a charity that developed innovative medical services in the community.
By 1999 he had left both these and was running Primary Care Futures, his own for-profit consultancy specializing in how technology and social changes were impacting medicine.
In 2003 he set up Get Fresh Community Coffee, a social enterprise that employed young people with learning difficulties to sell fresh roasted coffee to community groups. This firm is still running and employs some of the same young people that Paul started out with, although Paul is no longer involved in the business.
In 2004 he went on a year’s course at the School for Social Entrepreneurs in London and then started Patient Opinion which was incorporated in January 2005. Since then he has been Chief Executive and led Patient Opinion to being an acknowledged leader within its field.
As Patient Opinion became well known it began to receive requests to help people start similar organisations in other countries. We responded by sharing the Patient Opinion code base with selected groups for free. We did this because:
- Typically the people approaching us who we liked the most and who shared the same values as Patient Opinion, had no money.
- Patient Opinion had neither the capacity nor expertise needed to run similar systems in other countries
- We did not want to sell the software as this would have created legal obligations
- Sharing all code, and all future coding, within the ‘family’ of similar organisations reduced costs for everyone.
We have now been pursuing this ‘open business’ model with groups in Italy and Spain for 3 years. No money changes hands, all IP is held in common and the whole process is held together by an innovative ‘technology pool’ legal agreement adapted by Patient Opinion from similar agreements developed by mobile phone companies to allow mutual sharing of technology platforms.
Paul has written more than 20 papers for medical journals and more than 35 journalistic articles. He has been published by the Guardian, the Independent, the British Medical journal and The Lancet.

How did you first hear about Changemakers?

Email from Changemakers

If through another, please provide the name of the organization or company

50 words or fewer

Journalism That Matters Pacific Northwest Collaboratory

The JTMPNW Collaboratory is a catalyzing hub for a loose-knit network of people who are furthering innovation in journalism and civic engagement in the Northwest.

About You

Organization: Journalism That Matters Visit websitemore ↓↑ hide↑ hide

About You

First Name

Peggy

Last Name

Holman

Organization

Journalism That Matters

Country

United States, WA, King County

About Your Organization

Organization Name

Journalism That Matters

Organization Phone

425-746-6274

Organization Address

425-746-6274

Organization Country

United States, WA, King County

The information you provide here will be used to fill in any parts of your profile that have been left blank, such as interests, organization information, and website. No contact information will be made public. Please uncheck here if you do not want this to happen..

Your idea

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Name Your Project

Journalism That Matters Pacific Northwest Collaboratory

Country your work focuses on

United States, WA, King County

Describe Your Idea

The JTMPNW Collaboratory is a catalyzing hub for a loose-knit network of people who are furthering innovation in journalism and civic engagement in the Northwest.

Innovation

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What makes your idea unique?

The JTMPWN Collaboratory uses leading edge conversational practices to bring together the whole system of people who care about the role of journalism in civil society. We are particularly unique in attracting people from a wide variety of sectors - mainstream, independent, and ethnic journalists, community and media activists, students, researchers, technologists, business people, and others are part of the collaborative's constituency. We are growing a variety of means to support the people involved: face-to-face engagement, microfinance, stewarding ten initiatives that grew out of a Journalism That Matters conference held in January 2010 to name a few.

Do you have a patent for this idea?

No

Impact

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What impact have you had?

How do you put value on mechanisms that cultivate community? JTM supports people to
1) clarify and strengthen their individual work;
2) connect with partners;
3) undertake innovative and ambitious projects;
4) grow a spirit of community; and
5) re-envision and create journalism that serves civil society.

JTM has sparked a variety of innovative projects, including www.spot.us, which provides the means for crowd-funding investigative journalism and the Common Language Project, which puts a human face on stories from the developing world for a US audience.

The Common Language Project recently launched a media literacy effort in partnership with the University of Washington as a result of connections made through Journalism That Matters Pacific Northwest.

JTM influenced the creation of entrepreneurial curriculum for journalists at the Poynter Institute.

Josh Wilson of the award winning Newsdesk describes the impact of JTM, characteristic of what many have told us:

"JTM recognized that new social mechanisms were required to connect practitioners, advocates, academics and the newly engaged citizenry -- and then provided that space. I got to test my ideas, meet peers, recruit advisers (notably Tom Stites), encounter funders; it's impossible to overstate the value of this...JTM was a place where I could talk about big ideas, such as peer-to-peer networks, and shucking the ad model, and building infrastructure for democracy. It was vital. We wouldn't be here without it."

Problem

Journalism as we know it is failing - both financially and in providing the news and information we need to be free and self-governing. In the Pacific Northwest, we have seen a major newspaper collapse and another struggling to survive.

How do we continue to get the news and information we need to make wise collective decisions? More, how do we change a complex social system like journalism?

Actions

JTM is a 9-year experiment in convening the people of the system to re-envision and create journalism that matters. JTM PNW is an experiment rooted in place to support the people who are shaping the emerging news and information ecosystem. It brings together a diverse group of stewards to

1) support ten initiatives identified at a conference in January 2010 (see www.jtmpnw.org)

2) continue to convene the people involved in journalism and civic engagement in the Northwest

3) support experiments, such as microfinancing journalism initiatives

4) create the means to share stories of what is working and what we are learning.

Results

In January, 250+ people from the Northwest and beyond re-envisioned our news and information ecosystem - www.jtmpnw.org
Ten initiatives emerged:
1. Sustaining JTMPNW: a collaboratory to keep the work going
2. Exploring a Civic Communications Commons: a civic space from existing resources in neighborhoods, communities, the non-profit sector, government and business
3. Creating Abundant Journalism: an information clearinghouse
4. Building On Transparency: Heightening collaboration between community and public bodies
5. Mapping the News and Information Ecosystem: Creating a dynamic sense of the public's needs and how to meet them
6. Creating the "TAO of Journalism Seal": Transparent, Accountable and Open journalism
7. Growing a Media/digital/news literacy project in Seattle: Helping students and citizens access and create information
8. Exploring a global health journalism collaboratory: Seattle is a hub for global heath collaboration, a journalistic opportunity
9. Creating a Seattle Happiness Index: Formulating measures of community well being
10. Forming a technology group for ongoing communication

What will it take for your project to be successful over the next three years? Please address each year separately, if possible.

The JTMPNW Collaboratory sees its role as supporting the pioneers who are shaping the emerging news and information ecosystem. To be successful, it will take sufficient funding to grow a minimal infrastructure to support a self-sustaining membership and sponsorship network. In keeping with the JTM’s commitment to innovation, we expect that infrastructure to be non-traditional in form. It will stay small, nimble, and like its constituency, network-based.

Year 1. Focus on infrastructure. Define the core functions to support the ongoing needs of the community. We are already working on a decent website that supports community interaction. We are scheduling monthly face-to-face meetings to keep people informed and engaged, reach new people, and spark new ideas. We are learning what support the ten initiatives want from the Collaboratory. Additionally, we are keeping an ear open for emerging initiatives, such as the micro-financing effort that recently surfaced. This work is currently being done through a part-time outreach coordinator/editor, a web team, and group of volunteer stewards.

Year 2. Growing the network. What does it take to support a network? We know that involves cultivating a sense of community so that people can sharpen their own ideas, share ideas with others, and meet potential partners. We are looking at how we can support such efforts with financing options, mentors, shared information, and other simple, distributed infrastructure.

Year 3. Broadening and deepening the network. The work in the northwest is a model that has national and even international implications. As we grow, we expect to reach a broader network of news and information pioneers. We also expect to continue to evolve the functions of the Collaboratory as the needs of an emerging constituency evolve.

What would prevent your project from being a success?

Money. We have a group of committed volunteers. We need sufficient funding to support 2-3 core staff. They are the hub of a network, the glue to attract volunteers, link with the stewards, who are engaged advisors, and connect with the initiatives.

Organizational form. Many traditional systems, such as journalism, are failing. We need to learn new ways of organizing ourselves to get important work done. The Collaboratory is an experiment in supporting an emerging network by being a network-based organization. As with any experiment, it has risks.

Yet, the Collaboratory is ideally positioned for this experiment. It already has momentum, with people acting as core staff, stewards, an interested community, and identified initiatives. These ingredients provide an excellent model for understanding how to influence a complex social system. As we move forward, we expect to contribute to the health of the Northwest by providing an incubator for discovering what it takes to affect a regional news and information ecosystem. We expect to influence journalism and media, citizen participation, democracy, transparency, and public policy. For example, the Building on Transparency project will lead to greater openness in government and greater citizen access to government data. The Digital Literacy initiative will result in new programs in public schools that prepare young people to be more informed in their interactions with media. The CCC initiative will result in new forms of citizens and community engagement with government and journalism. The mapping initiative will provide insights about information needs that could prompt changes in public policy. Together, these initiatives positively influence almost every area identified in the recent Knight Commission’s report on the information needs of communities. In short, the Collaboratory, the community it cultivates, and the initiatives it incubates provide the means to shape a complex social system.

How many people will your project serve annually?

More than 10,000

What is the average monthly household income in your target community, in US Dollars?

Please select

Does your project seek to have an impact on public policy?

Yes

Sustainability

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What stage is your project in?

Operating for less than a year

Is your organization a

Not registered

Is your initiative connected to an established organization?

Yes

If yes, provide organization name.

Journalism That Matters

How long has this organization been operating?

More than 5 years

Does your organization have a Board of Directors or an Advisory Board?

Yes

Does your organization have a non-monetary partnerships with NGOs?

Yes

Does your organization have a non-monetary partnerships with businesses?

Yes

Does your organization have a non-monetary partnerships with government?

Yes

Please tell us more about how these partnerships are critical to the success of your innovation.

Because JTMPNW is all about bringing different aspects of the system of news and information together, partnerships provide access to constituency. And through our influence, they, too benefit from innovative ideas. In other words, it is a mutually reinforcing virtuous cycle.

What are the three most important actions needed to grow your initiative or organization?

1. Get the web site up and running so that information exchange is more effective
2. Fund an editor/curator to make the stories of what is already happening visible
3. Continue to meet periodically face to face so that the energy and ideas keep flowing.

The Story

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What was the defining moment that you led to this innovation?

It was a shooting at a Jewish Community Center in Los Angeles in 1999. I thought, the stories that we tell ourselves shape the way we see the world. That shapes our behavior. And journalists are our cultural story tellers. I wondered if the work I did with whole systems - groups of people dealing with complex, important issues - could make a dent in how journalism worked. A mutual friend connected me with a journalist colleague and Journalism That Matters was born.

Taking it local -- growing a model in a geography is the experiment of JTM Pacific Northwest.

Tell us about the social innovator behind this idea.

Peggy Holman, peggy@peggyholman.com, supports organizations and communities to uncover creative responses to complex challenges using innovative engagement processes. The Change Handbook, co-authored with Tom Devane and Steven Cady, documents many such processes. The book is the considered the definitive resource for leaders and consultants working to increase resilience, agility, and collaboration in social systems. Peggy co-founded Journalism that Matters in 2001 with three journalists to support the pioneers who are shaping the emerging news and information ecology. Peggy’s latest book, Engaging Emergence: Turning Upheaval into Opportunity, supports people facing disruptions to invite others to join them in realizing new possibilities.

How did you first hear about Changemakers?

Personal contact at Changemakers

If through another, please provide the name of the organization or company

Jim McGinley

Child Protection From sex Predators by introducing free SMS center and Radio calls in all health Centers.

Children Protection.
With the rise in child pornography,Internet predators,the development and instigation of new laws,child sexual abuse and exploitation is at the forefront of the media.This problem affects all of us,whether you have children or not. Our children end up in health center where they receive little or no services at all.We need to educate our kids and have SMS center in hospital

About You

Organization: Self(INDIVIDUAL) Visit websitemore ↓↑ hide↑ hide

Section 1: You

First Name

Phares

Last Name

Kariuki

Website URL

http://www.facebook.com/#!/phares.hehu

Organization

SELF(INDIVIDUAL)

Country

Kenya, NA

Section 2: Your Organization

Organization Name

Self(INDIVIDUAL)

Organization Website

Organization Phone

+254202678681

Organization Address

P.O. BOX 8928-00100 NAIROBI

Is your organization a

Not registered

Organization Country

Kenya, NA

Your idea

read more↑ hide↑ hide

Name Your Project

Child Protection From sex Predators by introducing free SMS center and Radio calls in all health Centers.

Country and state your work focuses on

Kenya, NA

Describe Your Idea

Children Protection.
With the rise in child pornography,Internet predators,the development and instigation of new laws,child sexual abuse and exploitation is at the forefront of the media.This problem affects all of us,whether you have children or not. Our children end up in health center where they receive little or no services at all.We need to educate our kids and have SMS center in hospital

Website URL

http://www.facebook.com/#!/phares.hehu

Innovation

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What makes your idea unique?

Surprising Statistics(USA AND AFRICA(KENYA) IN COMPARISON)
I have used this statistic to show that in Africa(Kenya)there is inadequate resource health centers where like statistics can be found.
According to Statistics, in the U.S.(as in comparison to many countries in Africa where the child protection is very high)
- Two-thirds (67 percent) of all victims of sexual assault reported to law
enforcement agencies were under the age of 18 at the time of the crime.
- One of every seven victims of sexual assault reported to law enforcement
agencies was under age 6.
- The year in a male's life when he is most likely to be the victim of a
sexual assault is age 4; a female's greatest risk is at age 14.
- Nearly half (49 percent) of the offenders of victims under age 6 were family members.. This is just was is documented what of in Africa where documentation less to be found or not to be found.
According to the National Institute of Mental Health, the typical sex offender molests an average of 117 children, although most offenses are never reported.
According to the Colorado Bureau of Investigation, "US Based:"
- 80 percent of convicted adult rapists admit to molesting children.
- 80 to 95 percent of sex offenders assault people they know.
- Less than 30 percent of sex crimes are reported.
- Young victims who know or are related to the offender are least likely to
report the crime.
It is estimated that in America there are 60 million childhood sexual abuse survivors.Unlike in Kenya is Unknown.
My INNOVATION: A free SMS center (short message services to be introduced to all major health centers e.g Provincial Hospital, District Hospital, in order to save life of the abused child or children by predator and speed up treatment to avoid deaths or getting drugs either from the bush or local chemists.Attached find a Video clip on child abuse.

Do you have a patent for this idea?

Impact

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What impact have you had?

INSUFFICIENT COMMUNICATION.
Teach Children That Some Secrets Are Bad
An open line of communication between children and parents is paramount. Children should feel as if they could share anything with their parents. Teach children from a young age the difference between harmless secrets shared with their friends and inappropriate ones. Children should understand that there should never be secrets kept from parents.

Problem

As concerned citizens, we can make our neighborhoods safer places for children.Through our efforts, we can lower the statistics and decrease the number of sex abuse stories we read in the media.
Also having the Radio call it will be so easy for the health service providers transfer information without cost or delay. E.g many patients die on the way to hospital or at the door steps of the hospital due to a greater number of patients to be attended.

Actions

If the SMS(short message services) center and Radio call are available the ambulances, the media will get information and can inform the public where to take their patients.
For example:
Tips to Protect Our Children(either by parents or Media)
Whether you have children of your own, nieces, nephews, siblings or friends with children, here are some easy-to-follow tips to help ensure the safety of the children in your life.
Trust Your Instincts
If a relationship between an adult and a child seems unusual or not quite right, it is worth investigating. Some common signs of abuse include:

* An adult spends time with a child in unique or isolated situations.

* The child withdraws from other friends and spends their time with one adult.

* The child receives unexplained gifts.

Results

HAVING GOD RESULTS.
One of the best ways to teach children to say no is to role-play. You can pretend to be the perpetrator in different situations and ask your children for help finding a kitten or offer them a toy if they will come with you. Remind children that not all offenders are strangers. The perpetrator is more likely to be someone they know.
In addition, you can create ”what if” scenarios. Ask your children how they would react if they were in a dangerous situation. Also, ask why they would react that way.

What will it take for your project to be successful over the next three years? Please address each year separately, if possible.

CHILD PROTECTION
EDUCATE THE CHILDREN THOUGH MEDIA E.G..Teach children from a young age the difference between harmless secrets shared with their friends and inappropriate ones. Children should understand that there should never be secrets kept from parents.
CHILD CARE
Teach our children to respect authority and to do as they are told. However, kids should also understand that it is okay to say ”no” if they feel uncomfortable, regardless of whom they are confronting. It is helpful to practice this technique in different scenarios.
CHILD EXPLOITATION
The Internet can be an invaluable resource for information and educational material, but it can also be dangerous. Warn your children that they should never give out personal information online or meet someone in person that they met online

What would prevent your project from being a success?

THE BIG CHALLENGE IS FUNDS,PEOPLE WILL TO VOLUNTEER IF ANYTHING HAPPENS TO THEIR CHILDREN(FEMALE GENITAL MUTILATION,ABORTIONS,EARLY MARRIAGES ETC),TRAININGS FOR THE OPERATES OF THE SYSTEMS AND AND WILLINGNESS OF THE MEDIA TO AIR THE PROGRAMMES.

How many people will your project serve annually?

More than 10,000

What is the average monthly household income in your target community, in US Dollars?

Less than $50

Does your project seek to have an impact on public policy?

Yes

Sustainability

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What stage is your project in?

Idea phase

In what country?

Kenya, NA

Is your initiative connected to an established organization?

If yes, provide organization name.

How long has this organization been operating?

Less than a year

Does your organization have a Board of Directors or an Advisory Board?

Does your organization have any non-monetary partnerships with NGOs?

No

Does your organization have any non-monetary partnerships with businesses?

No

Does your organization have any non-monetary partnerships with government?

No

Please tell us more about how these partnerships are critical to the success of your innovation.

N/A

What are the three most important actions needed to grow your initiative or organization?

WILLINGNESS OF THE MEDIA TO AIR PROGRAMS.
WILLINGNESS OF INDIVIDUAL WORKING EXTRA TIME
FUNDS AND OTHER RESOURCES

The Story

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What was the defining moment that led you to this innovation?

Two-thirds (67 percent) of all victims of sexual assault reported to law enforcement agencies were under the age of 18 at the time of the crime.AND Nearly half (49 percent) of the offenders of victims under age 6 were family members.

Tell us about the social innovator behind this idea.

AM creating new spaces to foster social innovation by bringing together a mix of people, services, strategies and ideas.Social innovations THAT come from individuals, groups or organizations, and can take place in the for-profit, nonprofit and public sectors.

How did you first hear about Changemakers?

Web Search (e.g., Google or Yahoo)

If through another, please provide the name of the organization or company

50 words or fewer

Mediabistro.com: Connecting Creative and Content Industry Professionals With Technology

Laurel Touby, the founder and cyberhostess of mediabistro.com, believes that technology is a natural way to network people with shared professional interests. What started in 1994 as a cocktail party has now grown into a website where more than 1 million persons visit monthly to find jobs, take classes, and connect about topics surrounding the media and freelance marketplace. 

Soccerpal Network

Soccerpal network is a logical network anticipating linking up all soccer diehards, fans and their stars across the globe, affectiing enviroments in which it’s implemented physically, socially and economically via internet like interconnection of families through its projects.

About You

Organization: student more ↓↑ hide↑ hide

Section 1: About You

First Name

Mwine

Last Name

Afrod

Website

Organization

student

Country

Uganda, KMP

Section 2: About Your Organization

Organization Name

student

Organization Website

Organization Phone

+256772848670/+256775034804

Organization Address

Kyambogo University,P O BOX 1,Kampala

Is your organization a

Non‐profit/NGO/citizen sector organization

Organization Country

Uganda, KMP

Your idea

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Name Your Project

Soccerpal Network

Country your work focuses on

United States

Describe Your Idea

Soccerpal network is a logical network anticipating linking up all soccer diehards, fans and their stars across the globe, affectiing enviroments in which it’s implemented physically, socially and economically via internet like interconnection of families through its projects.

Website URL

Innovation

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What makes your idea unique?

Firstly its a global idea and can be any where on the planet,secondly it bridges the great financial Gap between the loyal soccer diehards and their highly paid soccer stars by placement of an infrastructure in which both parties thrive financially.It literaly makes watching /spectating more productive,thidly it not only bridges the societies'less advantaged but also establishes a mutual relationship amongst soccer fans and aspiring soccer fans.Also Soccerpal network provides the Pal cake sub project.Implementation could differ accroding to varied enviromental preferences.
This is a not only a balanced dieted item but also in one way or the other a trade mark for the network meal.
Objective
Meant to be hocked on a daily basis to soccer pal network shelters on a daily basis.To be served on special soccer pal network magnificent moments.
Finally Soccerpal network anticipates for an anual Soccerpal Gala whose main conerstone is a Horizon the league.HORIZON THE LEAGUE,
This is a simple old men’s league aiming at relaxing pioneer pals,getting a taste of a superstar’sexperience live on pitch ,charitable,measuring up in one way or so towrds their monthly subscription,expanding football horizons across the globe and reward the players with an amazing entertaining dissplay of their sole fans.nonetheless to the returns of this project ,only the sky is the limit.A glimpse into the operation of this league is as follows;
Soccerpal network is primarily an investment based.In horizon The great consistent subscribers in any soccerpal level do participate for 1)for pure leisure,getting an feel of a superstar.2)a chance to raise a good amount for them selves and their pal coleagues.ie e-soccer.

Do you have a patent for this idea?

No

Impact

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What impact have you had?

I am so grateful for all your endeavours, giving opportunities to people like us to blow our minds out, I must admit this opportunity has been a wonderful change ornament for my sake in a cup of ways out of scope of this project.
Firstly my mindset revolution in that i could also provide a global solution.Secondly i've had to adjust and balance my academics,family,job,and constant thought engagement hence depriving me of loitering in streets,In summary my Personal Organisation Has improved tremendously to recognition.Thank you so much and once again I say thank you from the bottom of my heart, may all that you aspire for be found within this humble soccer pal network proposal.

Problem

These so cold little sgods have given risen to a never anticipated social,political and economic glory ,not to mention the gently humbled crunch threat,well thumbs up for FIFA,UEFA and other associated game revolvers. However there’s an impairement which is one and only just one of the numerous predicarments, one if well confronted has the potential to a wonderworld nearly imposible for me to vividly describe;-the great wealth imbalance between the core financially wanting loyal fans and their higly rated “soccer magicians”.Its in such a moment at stake that an equal reaction needs be applied.
Secondly we want more fans on board from the US,Newsland and Angola to mention but a few through spicing up the game.
thirdly tackling the growing un employment resulting from the Financial crisis.
Finally finding a means of food production for the great populations in Brazil,Africa and india

Actions

PROJECT 1: WEB SITE /INTERNET.
This is the foremost beginning of this campaign for publicity purposes.Internet in this situation encompases the media .Features of consideration for a worthy web site includes portions for;
SUB PROJECT: PAL CAKE 2;
Here major deal
Results
A unique in methodology creation of a “cake”
Empower pioneer pals,general pals and soccer pals/levels of subscription.
brand sponsorship on cake (publicity).
SUB PROJECT 3: HORIZON THE LEAGUE
This is executed by the collective soccerpal network as mentioned before.
Its pretty esay to execute when the other projects have been established.

SUB PROJECT 4: PAL GALAS AND PRE PAL GALA.
PRE PAL GALA
Monthly meetings are conducted although prior electronic ones are used as per the concerned parties.Actually most of under neath meetings are first conducted on soccer pal network website.
A venue built out of wood or a rental building situated in the centre
Pal cake a must have for members
Stars available in a given are to greatly interact with their fans.

Results

PROJECT 1: WEB SITE /INTERNET.
Constant interaction of pioneers, generals, pals and their super stars live on network internet.
Too much consistent web engagement.
Too much phone usage for alerts/announcements.
Sponsorhip of cake,pal tshirts …
Pal bands music sale/ownership.
Sponsorhip of pal gala venue,food,
In reality this is first be implemented out in one single nation.

SUB PROJECT: PAL CAKE 2.
An established business Empowering Rural and also empowering youth both in activity and leadership.

SUB PROJECT 3: HORIZON THE LEAGUE.
III. Socccer pal horizon awards
These shall be held every December fortnightly prior to the FIFA awards.
Aim
To encourage more soccer pal sign up
2. compasate and appreciatepioneer palerals
3. also reward different activity makers
4. more soccer pal network fundraise move
5. And so much more.
IV. Generation and Profit Distribution amongst soccer pals,frequence of matches.
Players /pal gens share amounts for instance if apioneer pal recieves $30.000 for a game completed,he could own $15.000 and the other shared amongst a given pal network tree (which,normaly is less than 100 members,the lesser the t

What will it take for your project to be successful over the next three years? Please address each year separately, if possible.

2011
An estblished internet enviroment generally is paramount.

2012
Renewing and stirring up pals via phones,the monthly pre pal galasand the anual pal galas.

In this network the activities are implemented have got an opportunity to be improved by the pal network itself.
Therefore there's no limit to this chain reaction once implemented at a soccrpal joint.
May be the monthly meetings would have to be be enhanced as all the interaction are to generate from here.The point is mantainace and no much worry.

What would prevent your project from being a success?

1)less comitment of soccerpal pioneers and pals in identifying the potential joints,sites for effective network administration.
2)Laziness in delivery of the pal cake.
3)failure of general public to buy the idea that has the repercussion of faithfully submitting a monthly amount to the network.For example the faith to hand in $100 monthly expecting to recieve a return in the shortest time possible.
4)Also the e-commerce woes here come to play over the internet insecurity.
5)I dont know whether this is quite a problem but there's a very huge task of formation of a centralized financial location and infrastructure.
4)

How many people will your project serve annually?

More than 10,000

What is the average monthly household income in your target community, in US Dollars?

$50 - 100

Does your project seek to have an impact on public policy?

No

Sustainability

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What stage is your project in?

Operating for more than 5 years

In what country?

n/a

Is your initiative connected to an established organization?

No

If yes, provide organization name.

How long has this organization been operating?

Less than a year

Does your organization have a Board of Directors or an Advisory Board?

Does your organization have any non-monetary partnerships with NGOs?

Does your organization have any non-monetary partnerships with businesses?

Does your organization have any non-monetary partnerships with government?

Please tell us more about how these partnerships are critical to the success of your innovation.

Approximately 150 words left (1200 characters).

What are the three most important actions needed to grow your initiative or organization?

1)Publicity.
To a minimal level radio and tv adverts are to be used at the very preliminary stages of implementation.Minimal because the later funds are to be funded after capturing a considerate sucess at small level.

2)Ecommerce implementation of website
As already mentioned this will be one of the fery first project for spending prize money if awarded
3)connectivity and establishment of soccerpals;
-An Initiator/pioneer mobilizes sixpioneer pals in a given zone.t-shirt/shirts unleashed at this stage.All work must be done in these t-shirts for prior publicity. (Design to be derived in due time).
-media advertisement in radio,papers,tv,face book and word of mouth to institution leaders such as schools,universities and others possible. Less than a fortnight’s advertisement. (Award spending begins right away).
-In any given nation seven pioneer pals distribute across 7-soccerpal joints as recognized by the soccer pal network protocols.The joints could be multiplied in cases of very wide area given at stake.Remember a joint is composed of several zones clearly mapped out by the network. (Relevant transport is applied here in the interest of time and money).This is the reason for mobilization of the seven pal pals/gens at every established soccer pal joint.
-The core result is to come up with a strategic temporary venue some where in between the urban and the rura/urban and urban but not rural with rural, the venue that is to be gradually gazetted in which soccerpal network gatherings are conducted.
-Unleashing of pal cake requirements to the less affluent/strategicaly located pioneer pal who takes up responsibilites of delivery, paying up a compulsory monthly subscription and investment.Remember we invest the soccerpal business to this pioneer from which they are to finance themselves into the network.

Goal here is to link up fans and upcoming soccer casualities all across a nation and globe at large through intimate business and frequent monthly interactive moments as dictated by the soccerpal network.This is the engine of this network,I belive the rest of the aims come following after.

Actual role of a soccer pal pioneer mobilizer
Identify potential zones (mobile or stationed as one wills depending on ability)
Create a simple hard copy database
To reach out to a family for joining
And others as practicalities may dictate.

The Story

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What was the defining moment that led you to this innovation?

Observation of massive wages given to topflight league superstars yet the sole fans are left either incpable of attending or financially wanting since tickets became expensive.Recall that FiFa gave away many tickets the previous confiderations cup.Also the great Earh wealth imbalance

Tell us about the social innovator behind this idea.

Its me personally,An undergraduate dtudent at Kyambogo University seeking a change and transformation in Football's History.

How did you first hear about Changemakers?

Web Search (e.g., Google or Yahoo)

If through another, please provide the name of the organization or company

50 words or fewer

Football web

Football web is stands for online football school, every month one of world players or coaches would show some football move and it would be shown on football web. In one month time, people all around the world could practice that and eventually upload video of themselves, doing that move in it's own way.

About You

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Section 1: About You

First Name

Ermin

Last Name

Sočo

Website

Organization

Country

Bosnia and Herzegovina

Section 2: About Your Organization

Organization Name

Organization Website

Organization Phone

Organization Address

Is your organization a

Not registered

Organization Country

n/a

Your idea

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Name Your Project

Football web

Country your work focuses on

n/a

Describe Your Idea

Football web is stands for online football school, every month one of world players or coaches would show some football move and it would be shown on football web. In one month time, people all around the world could practice that and eventually upload video of themselves, doing that move in it's own way.

Website URL

Innovation

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What makes your idea unique?

Idea is simple. It’s a school of football, first online world school. People from all around the world could learn some football moves, they could participate on football web uploading theirs videos, photos. They could vote for their favorites. This idea would be suitable for buzz. Football news; moves would spread between people, on football grounds, in the streets… People could talk about it and participate in ‘’web’’.

Do you have a patent for this idea?

No

Impact

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What impact have you had?

Approximately 250 words left (2000 characters).

Problem

Idea is mainly focused on education. Kids would listen to their football heroes, not learning only football moves, but also learning important things. Important massages could be transmitted.

Actions

Approximately 150 words left (1200 characters).

Results

Project would result with word of mouth based on educational messages.

What will it take for your project to be successful over the next three years? Please address each year separately, if possible.

Each year would offer 12 football moves and 12 educational massages

What would prevent your project from being a success?

Approximately 250 words left (2000 characters).

How many people will your project serve annually?

More than 10,000

What is the average monthly household income in your target community, in US Dollars?

$100 ‐ 1000

Does your project seek to have an impact on public policy?

No

Sustainability

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What stage is your project in?

Idea phase

In what country?

n/a

Is your initiative connected to an established organization?

No

If yes, provide organization name.

How long has this organization been operating?

Less than a year

Does your organization have a Board of Directors or an Advisory Board?

Does your organization have any non-monetary partnerships with NGOs?

Does your organization have any non-monetary partnerships with businesses?

Does your organization have any non-monetary partnerships with government?

Please tell us more about how these partnerships are critical to the success of your innovation.

Approximately 150 words left (1200 characters).

What are the three most important actions needed to grow your initiative or organization?

Approximately 300 words left (2400 characters).

The Story

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What was the defining moment that led you to this innovation?

400 words or fewer

Tell us about the social innovator behind this idea.

400 words or fewer

How did you first hear about Changemakers?

Web Search (e.g., Google or Yahoo)

If through another, please provide the name of the organization or company

50 words or fewer

Creative NGO

NGO using creative ways to help people in need around the world. To raise funds, we created a brand of products, Happy Goods, in which 100% of the profits go to the organization and its projects. Since all members of our NGO are young professionals (designers, producers, marketers, etc.) we also are planning to offer professional services for a fee/donation.

About You

Organization: Planeta Feliz Visit websitemore ↓↑ hide↑ hide

Section 1: About You

First Name

Cristina

Last Name

Collazo

Country

United States, FL, Broward County

Section 2: About Your Organization

Is your initiative connected to an established organization?

Yes

Organization Name

Planeta Feliz

Organization Website

Organization Phone

305.343.5388

Organization Address

PO BOX 260066 Miami FL 33009

Organization Country

United States

Is your organization a

Non‐profit/NGO/citizen sector organization

How long has this organization been operating?

1‐5 years

Your idea

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Name Your Project

Creative NGO

Describe your Social Enterprise

NGO using creative ways to help people in need around the world. To raise funds, we created a brand of products, Happy Goods, in which 100% of the profits go to the organization and its projects. Since all members of our NGO are young professionals (designers, producers, marketers, etc.) we also are planning to offer professional services for a fee/donation.

Country your work focuses on

n/a

Innovation

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What makes your innovation unique?

100% of the profits make from the services and products go to our organization and its projects. Since we run our non-profit in innovative ways and with almost no budget we know what services and solutions to offer other non-profits. Our products are 100% natural and by selling these we don't need to depend on donations to make our projects happen. We offer the reward of happiness and progress to individuals and communities in developing countries and spread the word through social media and interactive strategies.

Do you have a patent for this idea?

Impact

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Tell us about the social impact of your innovation. Please include both numbers and stories as evidence of this impact

With the profits we got from our products we were able to feed more than 6,000 haitians after the earthquake last January. Also, we are able to have 3 new projects in Colombia, Haiti and Puerto Rico this summer thanks to the sales of our products.

Problem: Describe the primary problem(s) that your innovation is addressing

Hunger. Need for education. Lack of health assistance.

Actions: Describe the steps that you are taking to make your innovation a success. Include a description of the business model. What might prevent that success?

100% of the profits go to the projects. Since all the member of the organizations are professionals and volunteers and work from home we have minimal operation expenses and we use our personal money (our personal donations) to pay for that.

Results: Describe the expected results of these actions over the next three years. Please address each year separately, if possible

Feed thousands of people.
Help in the education of thousands of children.
Give health care to thousands in need.

How many people will your project serve annually?

1001‐10,000

What is the average monthly household income in your target community, in US Dollars?

$50 - 100

Does your innovation seek to have an impact on public policy?

No

If your innovation seeks to impact public policy, how?

Approximately 150 words left (1200 characters).

Sustainability

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What stage is your Social Enterprise in?

Operating for less than a year

Does your organization have a board of directors or an advisory board?

Yes

Does your organization have a non monetary partnerships with NGOs?

Yes

Does your organization have a non monetary partnerships with businesses?

No

Does your organization have a non monetary partnerships with government?

No

Please tell us more about how partnerships could be critical to the success of your Social Enterprise

We work with local organizations in the different countries so we can help each other.

We would like to learn more about how your initiative is financially supported. Please explain your business plan/revenue model

We (members of the organizations) give some of our paycheck to the organization, make profits from the products sales and we are planning to implement the offering of creative services for a donation/fee.

The Story

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What was the defining moment that led you to this innovation?

Having seen the need for help, we talked and decided that we needed to do something for raise funds and try to make a Happy Planet.

Tell us about the person—the social innovator—behind this idea.

Amaury Blondet - a 28 year old professional that works 50 - 60 hours a week, and has a small family business, but rather than feeling overwhelmed, tired or that time isn't enough has decided to make a difference in this world. No questions asked, no excuses. Amaury has always felt the urge and need to help, defend and care for others. But after traveling to Guatemala on a missions trip and attending numerous events looking for ways to help various communities, Amaury decided that this is what he wants to do for the rest of his life, help others in need. In need of shelter, food, medical attention, education, or a business that can lead them to a better life. Nothing fulfills him more than knowing that someone in need is taken care of, around his community or around the world. Planeta Feliz has been registered as a non-profit organization for approximately two years now. In this period Amaury and leaders from each pillar of the organization (health, education, small business development, humanitarian assistance and construction - www.planetafeliz.org) have traveled to Nicaragua, Haiti and Puerto Rico to help families and communities in need. While not traveling Planeta Feliz is in constant search of families or communities around the world, especially in South and Central America that may need help, this has been a roof in Bolivia or a family that just lost their father and main source of income in Colombia. It's because of people like Amaury that their is hope in this world. Just a regular guy wanting to make a difference and willing to do whatever it takes to help. Amaury has been an inspiration to all that meet him. He has taught others including myself that there are no excuses, we are here for a reason and that is to help others. Anyone can do something to help, it could be your time, your resources, your voice, your contacts, etc. Quoting an anonymous writer: No one can do everything but everyone can do something"

How did you first hear about Changemakers?

Social media (e.g. Twitter, Facebook, LinkedIn)

If through another source, please provide the information

Belgian Homeless Cup

The Belgian Homeless Cup is a social sports project designed to motivate and help homeless people reintegrate in society. Some participants are literally roofless, others are in poor housing situations and all have a cluster of problems such as debts, alcohol or substance abuse, mental health problems, lack of education, etc. The projects gives them a chance to concentrate on their strengths, to refind themselves as individuals and to learn to work together as a team.

About You

Organization: Belgian Homeless Cup Visit websitemore ↓↑ hide↑ hide

Section 1: About You

First Name

Helen

Last Name

Blow

Organization

non-profit

Country

Belgium, XX

Section 2: About Your Organization

Organization Name

Belgian Homeless Cup

Organization Phone

003233404913

Organization Address

Is your organization a

Non‐profit/NGO/citizen sector organization

Organization Country

Belgium

Your idea

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Name Your Project

Belgian Homeless Cup

Country your work focuses on

Belgium, XX

Describe Your Idea

The Belgian Homeless Cup is a social sports project designed to motivate and help homeless people reintegrate in society. Some participants are literally roofless, others are in poor housing situations and all have a cluster of problems such as debts, alcohol or substance abuse, mental health problems, lack of education, etc. The projects gives them a chance to concentrate on their strengths, to refind themselves as individuals and to learn to work together as a team. Football is the motivator, and we find that it works as a trigger to tackle other areas in life such as housing, health, work, training, relationships etc. We strive for a balance between sport and social issues, so that it is not the best footballers who win, but the team that has worked best to tackle their personal problems and made the most progress. In that proces, no one is left behind. Non-footballers can play a role as supporters, volunteers, etc. Another important element in the project is to influence public opinion on homelessness by creating more awareness on how easy it is to become homeless and how different the paths into and out of homelessness may be. By sharing individual's stories and showing their strengths and weaknesses we see that there is more empathy among the general public.

Innovation

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What makes your idea unique?

The Belgian Homeless Cup does the national selection to determine who goes to the Homeless World Cup. In talking to other countries, we have found that our link with the national football association is unique, and our system of social judging is also unique. All teams are screened by an independent jury on a set of social criteria, and the marks awarded there are added to the football results to establish a ranking.
In this jury, the organisations describe the way they organize themselves in cooperation with other organisations and the way to implement the principles with a good balance between the social an the sportive element.
In addition, two players from each team testify and explain the dynamic of their teams. We choose to work this way, so we can hear the different sides of the teams: the way they organize themselves to be able to accomplish their goals and the way this is perceived by the players.

The final tournament starts from this ranking, after that, football rules!

Do you have a patent for this idea?

Impact

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What impact have you had?

University students are currently researching the impact. At the moment we have anecdotal evidence that many individuals have got their lives back on the rails thanks to this project. They have found jobs, homes, gained in self confidence, improved their relationships, started training, learned to take care of their bodies by eating properly and reducing drug/alcohol consumption.
We have also influenced the public perception of homelessness by getting the tournaments and the life stories into the press. Our first year got us of to a grand start with an 8 part television series, culminating in the Homeless World Cup in Melbourne, where the Belgian team of brave Gauls was awarded the first ever Bravery Cup.
We focus on the positive energy and image of homeless people. Just by taking part in the Homeless Cup, they are winners.
We consistently talk about 'players', not clients, not target groups. They are in the first place inviduals who can make a difference, not only on the field but also outside it.

Problem

Homelessness is not just a housing problem, it tends to be a cluster of problems. By not focussing on the problems but on the energy, enthusiasm and skils of the players, we build their confidence and help them tackle areas in their lives that they want to change, when they are ready to do so.
We also want to improve the public perception of the homeless, to show the general public that there is more to a homeless person than the cliché, and that there are many paths in and out of homelesness.

Actions

We organise three tournaments each year in order to select the winning team. The football results are paired with the results of a social jury, to level the playing field. There is not just the trip to the Homeless World Cup as a prize, but also the chance to play in a European tournament or to win a teambuilding weekend with Outward Bound School, an organisation that works with groups on the basis of learning by experience.
At the awareness raising level we are about to launch our own newspaper 'The Cup' as a tool to raise awareness and inform stakeholders and the public, people who drop by the tournaments. But also as a way to bring together the different teams, with inspirational stories about the players, their thoughts and actions.

At a local level we stimulate the teams to broaden their perspective: it's not only about the players, but about the fans as well. It's not only footbal, it's other sports as well. It's not only about playing football, it's doing activities towards teambuilding and getting in contact with other initiatifs such as jobcoaching, health, volunteering etc.

Results

Players level:
We can surely state that most players advanced in their personal life.
- Work: several players found work, others inscribed in an education. Of the 8 players participating at the Homeless World Cup, 5 found a job after. The other players achieved incredible growth. One is a volunteer in a welfare organisation, other players still train every week
- Health: weekly training toughens the body and gives motivation to stop or reduce use of alcohol or drugs
- Administration: getting the paperwork straighted out opens doors to housing, jobs etc
- Self-confidence
- Housing
- Social network: belonging to a team
Organisational level:
- 8 part tv series 'Homeless Word Cup' + book (Flemish television 400 000 viewers & spin off)
- major press coverage in Flanders
- launch of our own newspaper 'The Cup'
- 9 participating teams in 2010, easily 200 people attended the tournament as player, social worker or supporter in addition to the general public who see the event as passers by and stop to find out what's going on
- national teams participated in the HWC in Melbourne and Milan, and we aim to send a team to Rio in 2010

What will it take for your project to be successful over the next three years? Please address each year separately, if possible.

2010/2014 : We urgently need to find long term sponsors and reliable government funding to cover our costs. We have two members of staff who need longer term job security + we need a new pitch (or two) and there is the event and travel costs to cover. An important challenge is to expand into the French speaking part of the country, where we are not yet well known. The football clubs need to pull their weight and offer the homeless teams more support, some do a lot and others do very little.
There is also a need to break into the media as a social project, reports tend to focus too much on the events and the trip to the Homeless World Cup and not enough on the succesful social work that is going on.

What would prevent your project from being a success?

Lack of funding/sponsoring. Otherwise, we have the fundamentals in place: a thourough vision, good structures, good rules, good organisation, enthousiasm of local authorities and organisations, good perception by the players

How many people will your project serve annually?

101‐1000

What is the average monthly household income in your target community, in US Dollars?

$100 ‐ 1000

Does your project seek to have an impact on public policy?

Yes

Sustainability

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What stage is your project in?

Operating for 1‐5 years

In what country?

Belgium, XX

Is your initiative connected to an established organization?

Yes

If yes, provide organization name.

Open Stadion vzw and Steunpunt Algemeen Welzijnswerk vzw

How long has this organization been operating?

1‐5 years

Does your organization have a Board of Directors or an Advisory Board?

Yes

Does your organization have any non-monetary partnerships with NGOs?

Yes

Does your organization have any non-monetary partnerships with businesses?

Yes

Does your organization have any non-monetary partnerships with government?

Yes

Please tell us more about how these partnerships are critical to the success of your innovation.

We work closely with all sorts of social actors such as the employment agencies, social welfare, mental and physical health centers, and self organisations for the homeles and the poor. We also search for input from businesses who can help us with their knowhow and facilities. Nike and Outward Bound are important partners.

In every partnership we seek a win-win situation.
E.g. Nike has trainees who are being educated to become floor managers. We give them to opportunity to do their training within a homeless team. Our win is that the knowledge and corporate teamvalues the coaches use gives the local team an extra knowhow. Nike can offer its trainees an interesting experience at a professional and personal level.

We are a member of the European umbrella organisation for the homeless FEANTSA and we can combine lobbying at a policy level on behalf of the homeless with media coverage and success stories on how football has changed homeless peoples lives. We gain credibility as well as networking advantages by working closely with local, regional and national governments, with the football clubs and national football association and with businesses.

What are the three most important actions needed to grow your initiative or organization?

- we need to expand into the French speaking part of the country to make our organisation truly national
- we need to help new teams and build the expertise of the existing teams in using footbal as a motivator in order to achieve a variety of social goals (methodology development)
- we need basic equipment such as pitches and storage space, tents and things such as banners and flags to enhance our visibility during events

The Story

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What was the defining moment that led you to this innovation?

After a local Antwerp team joined up with a television production house to make an eight part tv series, we knew the time was right to start a national competition and to use the promotional impact of that first tv series to get teams started across the country.

Tell us about the social innovator behind this idea.

The umbrella organisation for the homeless in Flanders and Brussels (Steunpunt Algemeen Welzijnswerk) and a football in the community organisation (Open Stadion) found each other and had the right mix of contacts and skills to start up the project together.

How did you first hear about Changemakers?

Through another organization or company

If through another, please provide the name of the organization or company

Homeless World Cup - sent a message on 8th June, so time was very tight!

Combating Childhood Obesity with Social Media

Childhood obesity is now an epidemic. Innovations which promote healthy behavior for youths are crucial. MECKids offers a solution by providing fitness, health, and nutrition tracking, gaming & education to inform, motivate, and empower youth. MECKids teaches kids how to take personal responsibility for their health and fitness while providing them with the support of a social network of peers.

About You

Organization: MECKids Visit websitemore ↓↑ hide↑ hide

Section 1: About You

First Name

Fran

Last Name

Bishop

Country

United States, VA, Alexandria City

Section 2: About Your Organization

Is your initiative connected to an established organization?

Yes

Organization Name

MECKids

Organization Website

Organization Phone

703-820-0217

Organization Address

3543 W. Braddock Rd. Alexandria, VA 22302

Organization Country

United States, VA, Alexandria City

Is your organization a

For‐profit

How long has this organization been operating?

1‐5 years

Your idea

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Name Your Project

Combating Childhood Obesity with Social Media

Describe your Social Enterprise

Childhood obesity is now an epidemic. Innovations which promote healthy behavior for youths are crucial. MECKids offers a solution by providing fitness, health, and nutrition tracking, gaming & education to inform, motivate, and empower youth. MECKids teaches kids how to take personal responsibility for their health and fitness while providing them with the support of a social network of peers.

Country your work focuses on

United States, VA, Alexandria City

Innovation

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What makes your innovation unique?

The intent of MECKids is to motivate youth to take responsibility for their own physical well being by engaging in activities that are health promoting: cardiovascular exercise, strength conditioning, stress management behaviors, good nutrition choices and flexibility habits. MECKids uses social media platforms, interactive games, maps and digital and real-time data tracking to motivate students and community to get fit, stay active, make good nutrition choices for a lifetime. MECKids also gives students the creative power and resources to share blogs, videos, pictures, games about their favorite sport, exercise, food choice and lifestyle habit.

The easy to use system allows students to input their daily health data, the system computes their caloric intake and expenditure ratios; the nutritional content of their food choices; personal lifestyle trends and physiological changes due to exercise. Students are encouraged to connect with other MECKids members that may be involved in similar activities and are shown profiles of places of interest and resources around the world where their activities may be enjoyed.

Finally, MECKids promotes leadership and connection in the education community. Using interactive maps and lesson plans, the MECKids application can be used in a variety of subjects including English, math, geography, history and physical education. MECKids encourages teachers to participate in and utilize social media in their classrooms; inviting feedback on lessons and new MECKids program features, hosting webinars, online conferences, discussion forums and case studies.

Do you have a patent for this idea?

Impact

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Tell us about the social impact of your innovation. Please include both numbers and stories as evidence of this impact

Obesity rates among youths in America are at an all time high. According to Centers for Disease Control and Prevention, more than one third of U.S. adults—more than 72 million people—and 16% of U.S. children are obese. Since 1980, obesity rates for adults have doubled and rates for children have tripled.

Once seen only in adults, children and adolescents are developing obesity-related diseases including type 2 diabetes. Obese children are more likely to have risk factors for cardiovascular disease, including high cholesterol levels, high blood pressure, and abnormal glucose tolerance. One study of 5 to 17 year olds found that 70% of obese children had at least one risk factor for cardiovascular disease and 39% of obese children had at least two risk factors.

Additionally, from 1979–1981 to 1997–1999, annual hospital costs related to obesity among children and adolescents increased, rising from $35 million to $127 million.

As the adolescent obesity rate continues to rise so does the need for a proven, innovative solution. The objective of MECKids is to inform students about the importance of nutrition and healthy living, teach them how to make intelligent food choices and conduct physical activities, encourage children to join organized sports, and to provide a connection with their parents through joint activities.

The overall goals of MECKids are:

1) Contribute in decreasing the rates of obesity
2) Promote healthy eating and living
3) Equip students with the knowledge and tools to make better nutrition and exercise choices
4) Develop the social technology skills of the students
5) Encourage after-school physical activity opportunities
6) Provide teachers with ideas for developing an innovative health and physical education training curriculum for students

Since its launch in March 2009, MECKids has established partners and/or customer relationships with the school districts of Washington, DC; Arlington County, Va; Alexandria, Va; and Virginia Beach Public Schools. Our team is working anxiously with legislative officials and school administrators in these respective jurisdictions and many others across the nation to incorporate the MECKids program into physical education and nutrition curriculum. Since its initial launch, MECKids has garnered much attention from the media (ABC news profile and social media). We have also held several focus groups and stakeholder meetings to gather feedback from teachers, parents and students regarding the content and functionality of the MECKids web application.

As a result of this feedback the external-front view of the website is currently undergoing a complete redesign and the new MECKids 2.0 version will be released in the fall of 2010 with a premier launch event.

Problem: Describe the primary problem(s) that your innovation is addressing

Obesity has reached alarming rates on both national and state levels and is fast becoming a serious health concern for children and adolescents. Results from the 2007-2008 National Health and Nutrition Examination Survey (NHANES), using measured heights and weights, indicate that an estimated 17 percent of children and adolescents ages 2-19 years are obese. Between 1976-1980 and 1999-2000, the prevalence of obesity increased.

In addition to increasing health risks such as diabetes, studies show obese children and adolescents are more likely to become obese as adults. According to two studies conducted by RC Whitacker and MK Serdula, approximately 80% of children who were overweight between the ages 10–15 were obese adults at age 25. Another study found that 25% of obese adults were overweight as children, this study also concluded that if overweight before 8 years of age, obesity in adulthood is likely to be more severe.

More than an online health and fitness company MECKids.com provides the much-needed connection between parents and their children by promoting parents’ participation during and intervention after the program, such as monitoring the daily food intake and physical activity of the whole family. The program provides a low-cost opportunity for children of various ages and all socio-economic backgrounds to acquire the knowledge and skills necessary to lead healthy, active lives now and in the future.

MECKids.com is more than just a social network for students. The program also provides teachers with resource tracking software and database management capabilities to keep students in tune w/ daily lifestyle choices and decisions they make in fitness and nutrition.

Actions: Describe the steps that you are taking to make your innovation a success. Include a description of the business model. What might prevent that success?

In response to the growing problem of obesity among U.S. children, Aerobodies, Inc. (www.aerobodies.com), a company that develops unique and innovative wellness programs for individuals and corporations, announced the launch of a new program targeted to middle school aged kids called MECKids.

MECKids.com is a new health education program dedicated to helping tweens between the ages of 11-17 who experience problems with weight. MECKids' long-term goal is to establish health and fitness programs for middle and high school students in other parts of the country. With the increased availability and speed of the Web, and higher percentages of school-aged students with web access, these programs could be implemented successfully regardless of geographic location.

Last year MECKids kicked off their Spring Health and Fitness Virtual Challenge at TC Williams High School in Virginia. Designed to improve their health, flexibility and strength, the MECKids challenge goes beyond diet and exercise, building healthier, stronger, better bodies. Unlike many other programs, the challenge tracks their progress using computers and the power of the Web. Kids and parents can access an extensive database of foods, complete with valuable nutritional data.

Presently MECKids is marketed individually to school districts through online advertising, direct mail and tradeshows. MECKids is also on GSA Contract Schedule for purchase by federal agencies. The MECKids software application currently sells for $2500 to $5000 depending on several factors: the number of schools licensing the product within a district, the number of teachers using the program, the number of individual student users and the number of lesson plans purchased.

MECKids has garnered the respect, support and sponsorship of several individuals and organizations. Through its incubator pilot study in 2008 and the 60 day challenge launched with TC Williams students in March 2009, current sponsors and partners of MECKids.com include Coca-Cola, Gojo Industries, USDA, My Pyramid.gov, Steptoe & Johnson, Betsey Johnson, Aveda Products, Washington Redskins NFL Players, Stott Pilates, Les Mills, and Mayor Bill Euille; City Of Alexandria, VA.

In order to maintain our growth potential and continue to stamp out childhood obesity, we need regional and national government support as well as cooperation and collaboration from teachers and parents.

Results: Describe the expected results of these actions over the next three years. Please address each year separately, if possible

Over the next three years, our goals consist of growing our social media networks including Twitter, Facebook, LinkedIn, YouTube, Flickr, and MySpace in addition to amplifying the quality of our website design and functionality, increasing customer retention and satisfaction and constantly providing innovative solutions for students and teachers alike. Ultimately, we anticipate supporting 500,000 students—approximately 1,000 schools—who are actively using the MECKids web application and leveraging social media technologies to interact with peers, teachers and parents.

Year 1 goals include: Launching our refurbished website, adding 5 to 10 new partners/sponsors, increase our network of followers in popular social media platforms 100%+, work with MECKids Ambassadors from local schools, and grow the MECKids platform to include approximately 160k more students/330 schools.

Year 2 goals include: Growing our MECKids platform another 160k students/330 schools, in addition to fostering our social media platforms and social presence through tradeshows, presentations, and working closely with schools to implement the MECKids program. Also, our objective is to collaborate with Health and Physical Education teachers as well as Math, Science, History and English teachers to create lesson plans that can be quickly and easily integrated into their current curriculum. These lesson plans will not only be well-aligned with the teacher’s curriculum but will also mirror the goals of MECKids, which is to get the students active and thinking about nutrition.

Year 3 goals include: Continuing to grow the MECKids platform another 160k students / 330 school and add to our partnerships and sponsorships as well as the MECKids Ambassadors. Our goals for Year 3 also include working on an International strategy that will allow MECKids to increase their reach beyond the U.S.

Short term, our goal is to have several thousand students participate in MECKids virtual challenges through school physical education programs. For the long term we wish to move that number well past 1 million and eventually millions internationally. This translates into serving hundreds of schools in physical education and technology curriculum development.

How many people will your project serve annually?

More than 10,000

What is the average monthly household income in your target community, in US Dollars?

Less than $50

Does your innovation seek to have an impact on public policy?

Yes

If your innovation seeks to impact public policy, how?

Funding for physical activity programs in schools is at an all time low while funds for effective, innovative technologies continue to climb. Today’s schools are in need of reliable, effective programs and technologies that can consistently measure student progress in the areas of physical activity and well-being. MECKids can help teachers chart and measure students’ moods, well-being, physical fitness levels and beyond. Future applications of MECKids could perhaps help teachers to proactively deal with depression, eating disorders and mental instability of students under their direction.

The effect on public policy would be the provision of funds by congress to identify and proactively train students to deal with mental health and eating disorder issues in themselves, fellow students and family members.

Sustainability

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What stage is your Social Enterprise in?

Operating for 1‐5 years

Does your organization have a board of directors or an advisory board?

Yes

Does your organization have a non monetary partnerships with NGOs?

No

Does your organization have a non monetary partnerships with businesses?

Yes

Does your organization have a non monetary partnerships with government?

Yes

Please tell us more about how partnerships could be critical to the success of your Social Enterprise

MECKids is currently partnered with the City of Alexandria, Va.’s Partnership for a Healthier Alexandria as well as the United States Department of Agriculture(USDA). Below is a quote from Dr. Brian Wansink, Executive Director for USDA’s Center for Nutrition Policy and Promotion:

“USDA welcomes MECKids as a team member of the ‘Partnering with MyPyramid: Corporate Challenge’ to improve family nutrition and end childhood obesity. Working together, we can begin to make immediate changes where family members work, live, and play, which can have lasting impact on child and family health. The purpose of the ‘Partnering with MyPyramid: Corporate Challenge’ is to equip consumers with the information that they need to make smart decisions about eating more healthfully and being more physically active, so MECKids plays an important part in bringing that vision to reality.”

MECKids is also working to grow our list of partners and sponsors to include Astra Zeneca, Case Western Reserve, Fleet Feet Sports, General Mills, Merck & Co., Nike, Sports Authority, Ultimate Frisbee, Kaiser Permanente, and Vitamin Water.

We would like to learn more about how your initiative is financially supported. Please explain your business plan/revenue model

The MECKids software program as created and funded by the CEO of Aerobodies, Inc. Ms. Fran Dean Bishop. An initial $25,000 was invested to develop, design and launch the version 1.0 which launched in the spring of 2008. Since then the system has had minor updates with an additional $5000 invested in those update features.

The MECKids software application currently sells for $2500 to $5000 depending on several factors: the number of schools licensing the product within a district, the number of teachers using the program, the number of individual student users and the number of lesson plans purchased.

The software is currently marketed to schools and the federal government. User acquisition generally happens through contract with an individual school, school district, state government or federal agency. At this time MECKids currently has 10 schools under contract using the program.

The Story

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What was the defining moment that led you to this innovation?

One dreary afternoon in November 2005, Fran took a call from a young girl by the name of Lisa Perez, a student at TC Williams High School, Alexandria, Va. Lisa told me she'd read about one of our signature programs, Fitness By Phone Coaching, in a local paper and thought "this program sounds like just what I need to get in shape." I've tried everything and my mom says as long as I keep my grades up and use monies from my part-time job, she will help me pay for the program." So I told Lisa what was involved. That we needed to meet to fill out the necessary paperwork, she would be measured and weighed and given a few starter materials. She was so excited! She said "Great, how much do I need to bring?" I told her the price was "four ninty-five, ($495)" "Okay I'll get a check from my Mom and I'll see you Thursday Ms. Bishop." She was just as charming and peppy in person as over the phone. She promptly arrived at the Recreation Center at 7:00 pm that Thursday night. Her large coat camouflaging the body she said "I want to get rid of" as she shed her layers and prepped for measurements. After we filled out all the paperwork she said "O yes and here is my check!" The check was for four dollars & ninty five cents. My heart sank. I turned away so as not to show the tears that had formed in my eyes. It was at that moment I realized we have to create a way for young people to get fit, and works, just for them! From Lisa's request, the idea for MECKids began.

Tell us about the person—the social innovator—behind this idea.

Fran Bishop is the founder and CEO of Aerobodies Inc. a provider of wellness and work/life balance solutions. In her role as Chief Executive Officer, Fran has designed and implemented a variety of strategic and behavioral change programs for several Fortune 100 and 500 companies. She is an award winning coach, writer and master trainer with a 15-year track record in leadership, teambuilding and public speaking.

Fran has proven, seasoned experience, in such industries as healthcare, construction, industrial chemicals, government services and entrepreneurial organizations. As a speaker and facilitator, Fran has facilitated teambuilding and leadership retreats; designed regional workforce initiatives and conducted a wide variety of motivational lectures and workshops.

Fran has demonstrated her ability to assist leaders in maximizing their value and performance in critical situations. Fran works closely with companies to develop a trusting, valuable partnership that promotes growth and accountability. Through her skills and studies in the area of interpersonal communication and workplace relations, Fran assists her clients to meet the constant challenges of the corporate environment.

Fran earned her Bachelor's Degree in Communications with a minor in Business Marketing from George Mason University. She attended Georgetown University's School of Professional Studies for a certificate in Leadership Coaching. Fran is also a professionally certified master fitness coach and trainer and is a featured speaker for many companies and associations.

How did you first hear about Changemakers?

Social media (e.g. Twitter, Facebook, LinkedIn)

If through another source, please provide the information

yMedia Challenge

yMedia is a social enterprise that works to connect students, industry and not-for-profit organisations to develop and implement new media initiatives for collective growth. We have established an 8 week challenge, which connects these three groups to impliment live new media projects. A series of informative workshops led by industry professionals is also run throughout the challenge.

About You

Organization: yMedia Visit websitemore ↓↑ hide↑ hide

Section 1: About You

First Name

Jade

Last Name

Tang

Country

New Zealand, AUK

Section 2: About Your Organization

Is your initiative connected to an established organization?

Yes

Organization Name

yMedia

Organization Website

Organization Phone

+6421 80 50 75

Organization Address

16a Fickling Avenue, Hillsborough, Auckland

Organization Country

New Zealand, AUK

Is your organization a

Not registered

How long has this organization been operating?

1‐5 years

Your idea

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Name Your Project

yMedia Challenge

Describe your Social Enterprise

yMedia is a social enterprise that works to connect students, industry and not-for-profit organisations to develop and implement new media initiatives for collective growth. We have established an 8 week challenge, which connects these three groups to impliment live new media projects. A series of informative workshops led by industry professionals is also run throughout the challenge.

Country your work focuses on

New Zealand, AUK

Innovation

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What makes your innovation unique?

There are two aspects to this: the holistic educational aspect, and the way in which community groups are brought further into the digital world.

Firstly, we believe that the current tertiary educational system is improved when students are mentored by 'real-world' organisations, alongside study. Our emphasis is on preparing our students for success beyond university, while simultaneously giving them the chance to give back to their local communities, using their inherent digital knowledge. We believe that media does not have to be a selfish career choice - that regardless of their age, students can give back to their local communities in a tangible way that simultaneously develops their skills before graduation.

Secondly, we bring community organizations further into the digital media world by introducing them to tools in both a theoretical and practical way. In the past, we have worked with global corporations like Microsoft and Saatchi & Saatchi, as well as with local web companies like Silverstripe and Terabyte. Industry sponsors are encouraged to come in and give workshops to our students and community groups. The community groups learn in theory from the workshops, but learn in a practical way when students implement the digital project.

We are entirely youth-driven. Our volunteers are from the creative industries and strive to bridge their professional lives with the community work they do through yMedia. This means that yMedia is consistently aligned with the latest industry trends. The core to our innovation comes from being in constant 'connector' mode - we bridge the corporate, not-for-profit, and youth sector through the competition, in a win-win way that allows each to derive maximum benefits. We also have a number of systems and processes that ensure the highest calibre of student work.

Do you have a patent for this idea?

No

Impact

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Tell us about the social impact of your innovation. Please include both numbers and stories as evidence of this impact

SIDS (Sudden Infant Death Syndrome) was an organization located out in the middle of nowhere. All of the organization's files were stored in boxes in a garage. Through the yMedia Challenge, Anthea and Hayden, two students, went in and built the organization a beautiful website. The organization's leader cried when she saw it. Suddenly, this information was readily accessible through Google to any victims of SIDS. Anthea and Hayden both found full-time employment through the Challenge; and Anthea is currently one of the leaders of yMedia, 3 years later, helping to mentor other students who come through the Challenge.
By the end of this year, we would have helped over 150 students, and 50 community groups.

Problem: Describe the primary problem(s) that your innovation is addressing

Students need work experience when they leave university. During a recession, they graduate with student debt, as well as a tough job market. Community groups need to know about the power of the web but often do not have the resource to implement such solutions. We teach students how to develop their skills and how to give back to their community in a tangible way, while being mentored by local agencies that otherwise might have offered them a less rewarding internship. We also help to bridge the digital divide at the same time, by bringing community groups further into the digital space of Web 2.0 tools through experience (not just lecturing them).

Actions: Describe the steps that you are taking to make your innovation a success. Include a description of the business model. What might prevent that success?

To make our innovation our success, we are:
- Introducing a new revenue stream, asking our community groups to pay a participation fee
- Actively seeking advice on a regular basis from our stakeholders, in a structured manner
- Consistently collecting feedback from stakeholders throughout the competition and recording it digitally
- Partnering with tutors to ensure that the competition can fit into existing curriculum needs where possible
- Partnering each student team with an industry mentor, so that the ratio of industry mentor to student is on average 1:3
- Putting together a judging panel of industry leaders to ensure that student projects are of the highest caliber and are judged independently of the yMedia management team
- Running an annual awards dinner to showcase students' work
- Meeting with national Ministers to build political goodwill and support

Our business model is currently a corporate sponsorship and grant-funded model.

Results: Describe the expected results of these actions over the next three years. Please address each year separately, if possible

Essentially ymedia is about providing community groups with the opportunity to increase their knowledge and use of information communication technology,
tertiary students the opportunity to implement live new media projects and gain tangible experience, and support from a dedicated industry professional to mentor each team.

Collective growth and shared learning is core to yMedia, therefore a series of workshops led by industry professionals is also run throughout the challenge. The workshops show how to develop solid brand messaging and make genuine connections with target audiences, and introduce online communication tools to build brands, grow audiences, and simplify operations. Over the next three years we expect the results to be:
- A stronger graduate talent pool
- A heightened awareness among young people in NZ that the community sector can provide them with valuable knowledge and opportunities
- A stronger, more informed community sector, on the potential of the web
- A broader web presence from the community sector in NZ
- A stronger alignment between the private and community sectors, in the marketing and advertising industries

2010: 18 teams participate in the yMedia Challenge, giving 18 community groups high-caliber web projects and increased digital knowledge, and over 70 students short-term, high-value community internships

2011: 20 teams participate in the yMedia Challenge, giving 20 community groups high-caliber web projects and increased digital knowledge, and over 80 students short-term, high-value community internships

2012: 25 teams participate in the yMedia Challenge, giving 25 community groups high-caliber web projects and increased digital knowledge, and over 100 students short-term, high-value community internships

How many people will your project serve annually?

101‐1000

What is the average monthly household income in your target community, in US Dollars?

$100 ‐ 1000

Does your innovation seek to have an impact on public policy?

Yes

If your innovation seeks to impact public policy, how?

We are investigating the intentions of government to increase digital literacy in the community sector, and how we can fit into this or provide material to be used in such workshops. If possible, we would prefer funding that goes towards increasing digital literacy, to be measured in terms of tangible projects produced through initiatives like yMedia.

Sustainability

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What stage is your Social Enterprise in?

Operating for 1‐5 years

Does your organization have a board of directors or an advisory board?

No

Does your organization have a non monetary partnerships with NGOs?

Yes

Does your organization have a non monetary partnerships with businesses?

Yes

Does your organization have a non monetary partnerships with government?

Yes

Please tell us more about how partnerships could be critical to the success of your Social Enterprise

These partnerships with NGOs, businesses, and government are crucial to yMedia's success. We have built these partnerships in order to walk our talk of collective growth. By partnering with each, we gain a broader knowledge of where the needs in the community are, and which private or public sector partners can help us to fill them.

We would like to learn more about how your initiative is financially supported. Please explain your business plan/revenue model

There is a fee of $500 for a community organisation to be involved in the yMedia workshop series. This fee includes:

- Up to four community representatives from each organisation can attend ALL workshops run prior to and during the yMedia Challenge 2010 (there will be a total of eight workshops - four before the challenge and four during the challenge itself)
- A comprehensive Online Toolkit, with a full overview of some of the best tools you can utilise on the web will be delivered for you to take away, at the end of the fourth workshop
- Each not-for-profit organisation also gets the opportunity (where appropriate) to participate in the yMedia Challenge 2010

For the first three years, yMedia was supported by a Tindall Foundation grant, however in 2010 yMedia is moving towards a more self-sustainable, value based model. Hence, the small fee paid by community groups helps to fund the facilitation of the workshops themselves, along with the development of the yMedia Challenge (including the prize packages offered to the student groups who participate).

This year, yMedia is also being provided monetary assistance from the Digital Strategy Community Fund to develop a web portal to assist with communicating opportunities and connecting students with NPOs and industry mentors.

As yMedia endeavour to be a self sustainable venture, and not reliant on grants and funding, yMedia see value in working to build close relationships with key sponsors (such as primary sponsor nzherald.co.nz), and look to provide mutual benefit by integrating sponsors into the yMedia offering in return for contra or monetary support.

While funding is required to facilitate the yMedia Workshop Series and the yMedia Challenge, the real value comes from the people involved. yMedia could not be run without the generosity, time and energy of the volunteers in the yMedia Crew.

The Story

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What was the defining moment that led you to this innovation?

In March 2007, Adele was taking a break from her studies at Melbourne University and Pamela was working as a web developer.

Over a coffee in Ponsonby, after having not seen each other for about 5 years, they met up and got onto the topic of the web.

They started yakking away at a hundred miles an hour (as they often did) about how the web opened up new opportunities for community groups. Adele was working with community groups at the time, and vented about how Web 2.0 tools could be used much more than they currently were. Pamela had just graduated from Media Design School, and shared her frustration of seeing her talented fellow graduates struggle to find their first jobs in the industry.

There seemed to be two key complementary needs. The community sector needed knowledge about free and low cost digital tools. Students needed portfolio experience prior to graduation.

Soon the concept of the yMedia Challenge emerged. Digital media, marketing, design and communication students could complete short-term internships with community groups – increasing their community group’s digital literacy in the process. Digital media industry leaders would judge the final projects and the funding provided by the Tindall Foundation would provide students’ prize money.

The first competition in 2007 was in Auckland with six community groups and six teams of students. Pamela and Adele later went on to present at the Digital Future Summit alongside former Minister of Communications David Cunliffe, presenting to New Zealand’s top 500 business and government leaders. In 2008 the yMedia Challenge won a Computerworld Award for Excellence, and in 2009 the yMedia management team grew to eight.

Tell us about the person—the social innovator—behind this idea.

Pamela is now taking a well-deserved sabbatical from yMedia while she pursues study opportunities in Vancouver, Canada. Previously, she worked as a Digital Communications Manager at Telecom, a web developer at Touchpoint, and was top of her graduating class at Media Design School in Auckland.

While Adele is focusing on developing her research and business skills in London, she still consults to the yMedia team and is actively planning growth opportunities for the organization. Adele studied a Bachelor of Media and Communications (Hons) at Melbourne University, and has consulted in communication and management roles with the NZ Computer Society, Pembridge Partners, Xero, X Media Lab, the Centre for Social Innovation, and Capability NZ.

How did you first hear about Changemakers?

Web Search (e.g., Google or Yahoo)

If through another source, please provide the information

Football For Life

'Football For Life' is a landmark charitable grassroots project which brings joy into the lives of disadvantaged children in migrant worker communities in China. FFL provides in-curricula coaching courses delivered by British FA qualified coaches and local assistants in an educational and fun English language environment.

About You

Organization: China ClubFootball FC Visit websitemore ↓↑ hide↑ hide

Section 1: About You

First Name

Rowan

Last Name

Simons

Organization

China ClubFootball FC

Country

China

Section 2: About Your Organization

Organization Name

China ClubFootball FC

Organization Website

Organization Phone

+86 10 51306893

Organization Address

Unit A211, Door 3, Zone A1, Zhaowei Huadeng, Zhaowei Building #51, No.14 Jiuxianqiao Road, Chaoyang District, Beijing 100015

Is your organization a

For‐profit

Organization Country

China

Your idea

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Name Your Project

Football For Life

Country your work focuses on

China

Describe Your Idea

'Football For Life' is a landmark charitable grassroots project which brings joy into the lives of disadvantaged children in migrant worker communities in China. FFL provides in-curricula coaching courses delivered by British FA qualified coaches and local assistants in an educational and fun English language environment.

Innovation

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What makes your idea unique?

Football For Life is unique in several ways. In this competition, we are unique in being the only submission from China, the world’s biggest football nation. Our commitment to community values and the principles of fair play still make us unique in this market today.

FFL is the first time that a registered charity and a community football club have come together in China to provide disadvantaged children with the same high quality experiences enjoyed by more affluent urban kids.

FFL is the first time that ClubFootball’s 90,000+ members and fans (and many more supporters) have had the opportunity to channel charitable contributions directly into football and witness the impact on deserving children in their own communities.

FFL is unique in matching CAI’s network of migrant schools with ClubFootball’s spare coaching capacity. This matching of resources enables us to jointly deliver football courses free to all FFL participants and to start integrating migrant kids groups with the more than 2,000 city registered kids currently playing football at our courses held at nearly 20 locations across Beijing.

At the heart of FFL is the desire to provide positive learning experiences, not just for city and migrant kids, but also for ClubFootball’s international coaches, local staff and volunteers. These innovations make FFL sustainable and scalable directly in line with the growth of football in major cities.

Do you have a patent for this idea?

Impact

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What impact have you had?

FFL kicked off in the first semester of the 2009/10 academic year (autumn/winter) with pilot programs running in Dongba Experimental School. The pilot involved approx. 150 boys and girls.

In Spring 2010, Football For Life expanded to reach a total of 242 kids. Substantial media support has been secured and key sponsors & partners are committed for future seasons.

Feedback

At the outset, being unfamiliar with the game of football, many had expected not to enjoy the activity but were unanimously converted come the end of the course! Aside from bringing happiness to the children, they were particularly grateful for the exercise and the opportunity to play outdoors having previously stayed inside for PE classes.

The activity helped boost confidence, self-esteem and energy levels, as well as giving kids the chance to interact more and form stronger, more compassionate relationships with their peers.

In addition, many of the children also mentioned that taking part in the programs had prompted a love of the game that they could use in their family life and intended to watch televised games with their fathers in future.

FFL also helped break down gender-based barriers amongst girls who previously believed that football was a sport for boys only and who now look forward to playing with a newfound sense of confidence in their abilities.

Problem

There are currently 150-200 million migrant laborers who have moved from the countryside into major cities in China. They must either uproot or leave behind their children. In certain regions, 50% of children have parents working in other provinces.

Migrant children are especially vulnerable to low self-esteem and delinquency. They are also the most at risk from human trafficking. Studies show that a large percentage perform poorly in school, are disenfranchised, and develop behavioral issues due to limited social support, poor economic conditions, lack of familial support and low motivation levels.

Migrant children mostly live outside city centers and frequently move with their parents. They lack stability and suffer from limited access to education and government services. Against this backdrop, recent studies show that youth crime in China is escalating dramatically and gangs are attracting children by providing comfort, structure & a sense of purpose.

Actions

With the project now successfully launched in Beijing, our efforts in 2010 are focused on further evaluating the impact, consolidating our current operations (including dealing with the issue of the fluctuating numbers of students at migrant schools) and, subject to funding, extending Football For Life into more migrant schools to reach more deserving kids.

For that we require support from multiple sources and we are working closely with local government, private companies, non-profit organizations and other community groups to secure in-kind and cash donations and sponsorships. We are also actively seeking grants from charitable foundations.

Our aim is to build Football For Life into the primary vehicle for uniting the incredible power of football at all levels in China and directing those combined efforts directly into delivering practical solutions on the ground in the most deserving communities.

PLEASE NOTE THAT ALL THE CHINESE VIDEO REPORTS SUBMITTED IN SUPPORT OF THIS APPLICATION WERE REJECTED. WE ARE HAPPY TO SEND THIS LIST SEPARATELY.

Results

Feedback From The Children

“This activity makes me happy and gives me confidence and courage in meeting the challenges I will face. I also felt the spirit of team work too! I really like this activity and coaches. Thank you for helping me to find happiness and courage.”

Sun Lan (Grade 7)

“I really liked this activity. It helped me to change a lot of bad habits. Before I did not listen carefully in class, even fell asleep, but now I listen carefully and do not fall asleep anymore. This is how football helped me to change.”

Yang Mengmeng (Grade 5)

“Every time the coaches came to our school, although we did not cheer out loud, I was really excited inside. When they said hello to me, I only replied simply but I was very happy!”

Wang Jiali (Grade 5)

“I will remember forever that I played football with English coaches and shook hands with them when I was in Grade 5”

Wang Lige (Grade 5)

“Before I usually only played with my best friend and sometimes just on my own, so I felt lonely. My classmates always said I was like a sad, old person! But after I took part in this activity, I smile every day."

Tan Dan (Grade 7)

What will it take for your project to be successful over the next three years? Please address each year separately, if possible.

2010 – The successful pilot project provides the practical proof of impact required by many major funding bodies. Our primary objective is to ensure the sustainability of the current FFL project in Beijing by establishing minimum annual commitments from our current supporters and by reaching out for further CSR and public affairs contributions from China-based businesses. We need to further improve the donation process to facilitate smaller, individual contributions and we will further develop corporate schemes that better match client budgets and deliver tangible CSR benefits.

2011 – ClubFootball is in the process of securing private backing for the construction of the first dedicated community football center in China. As our flagship charitable project, FFL will be at the core of the fund-raising activities facilitated by the new venue. In addition to providing further high quality capacity for free coaching sessions, the center will also allow us to host special FFL Football Festivals for all participating migrant children and better integrate our migrant kids groups with their city-registered neighbors.

2012 – ClubFootball is exploring options for the extension of its business into further Chinese cities. We commenced commercial community coaching programs at international schools in the city of Tianjin in 2009 and initial FFL fundraising activities started there this year. As these activities and the associated ‘football-friendly’ network grows, we will establish a permanent presence in the city and FFL Tianjin will be our central community commitment.

What would prevent your project from being a success?

With ClubFootball’s coaching capabilities and CAI’s migrant schools network both in place, the major barrier remains the lack of knowledge about this type of community responsibility among local people and the position of many companies which have funds to allocate for similar projects but have yet to recognize Football For Life as a positive force for good within China.

In China, government ownership of sport, restrictions on the activities of charities and NGOs and the failure of the education system to properly value sport in school, all conspire to make it harder to build community sports networks. As indicated by the lack of entries from China for this competition and China's absence from the 2010 FIFA World Cup Finals, football here remains isolated from the world at all levels.

As an organization, ClubFootball is dedicated to building the sustainable infrastructure needed for grassroots football to flourish in China and, with FFL, we are further stating that, as grassroots football finally gets going within major cities, the amateur principles of community support must be proudly proclaimed and delivered from Day One. Given China's population, this is the biggest challenge in the world and we will succeed only if more people and organizations come to share this understanding and actively contribute to ensuring that society's most vulnerable members can enjoy and share the same uplifting sports experiences as the most secure.

How many people will your project serve annually?

101‐1000

What is the average monthly household income in your target community, in US Dollars?

$50 - 100

Does your project seek to have an impact on public policy?

Yes

Sustainability

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What stage is your project in?

Operating for less than a year

In what country?

China

Is your initiative connected to an established organization?

Yes

If yes, provide organization name.

China ClubFootball FC Limited

How long has this organization been operating?

More than 5 years

Does your organization have a Board of Directors or an Advisory Board?

Yes

Does your organization have any non-monetary partnerships with NGOs?

Yes

Does your organization have any non-monetary partnerships with businesses?

Yes

Does your organization have any non-monetary partnerships with government?

Yes

Please tell us more about how these partnerships are critical to the success of your innovation.

Chinese Football Association – ClubFootball supports the “Schools Football” program in 44 cities nationwide.

Beijing Olympic City Development Association – ClubFootball is partner to the Olympic legacy organization. We work with Beijing Education Commission, British Council and Premier League to deliver coach training courses.

Nike is a ClubFootball partner and donates footwear and balls for FFL courses.

Digitouch Foto supports FFL with in-kind services, including team photos for all participants.

Leung’s Studio volunteered their skills to help ClubFootball and CAI create the FFL logo.

Grassroots sports and charitable giving both suffer from lack of media exposure and we have cultivated relations with media organizations that share our commitment. Media partners distributing FFL information (press releases, news and features) are:

PR Newswire Asia, Beijing Today, Sohu Sports Broadcasting, Jin magazine, iCUBED.us, Global Times, China Newswire, China CSR

The involvement and support of the above organizations is crucial to bringiing the FFL message to the wider public.

What are the three most important actions needed to grow your initiative or organization?

1. Secure more funding. We know the exact costs and resources needed to deliver each FFL course and we still have potential capacity within our current coaching teams. Unfortunately, there is an almost endless number of migrant children who have no organized sports activities and could benefit from FFL courses.

2. Official recognition. We work closely with government, business, media and communities, but we still need to gain more official recognition for our work from domestic and international football organizations and supporters.

3. English. The English language environment provided by FFL is key to attracting kids, parents and schools and we need to better integrate fun-based language learning and practice into all our courses. We are exploring opportunities to add "English Through Football" materials to the packs supplied to FFL participants.

The Story

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What was the defining moment that led you to this innovation?

From its inception, ClubFootball has had a very strong community ethic and, in partnership with sponsors including MasterCard and Manchester United FC, we have raised nearly US$100,000 for charities including UNICEF, Red Cross and Huiling since 2004.

While we are proud of these achievements as an example of how social groups can join together for the common good, it became increasingly clear to us that football itself desperately needs support in China and, crucially, that football itself is the best solution for many social challenges addressed by various charities.

Once we identified that our football courses directly address many of the issues being tackled by CAI and other NGOs in migrant worker communities, it was an easy extension for us to move forward together to create a single project that combined those shared objectives and benefits.

Tell us about the social innovator behind this idea.

ClubFootball was established by a group of British social entrepreneurs based in China and FFL is just one of the positive results of over 10 years of efforts to instill community sports ethics here.

Chairman Rowan Simons is one of the most respected experts in China’s media industry and a prominent spokesman for the grassroots game. His story of building football in China was told in the book “Bamboo Goalposts” which was shortlisted for the 2008 William Hill Sports Book of the Year.

CEO Keith Bradbury has led our charitable projects since the launch of ClubFootball and he created and now drives forward the FFL project with CAI.

COO David Niven is responsible for building ClubFootball’s junior coaching and league programs and coordinates the schedules of our FFL coaching teams.

How did you first hear about Changemakers?

Through another organization or company

If through another, please provide the name of the organization or company

Two separate referrals: Nike China and FA Premier League