AOK is a social game for good and online community that makes sharing positive actions playful, rewarding and impactful.

Solution

Most social networks are vehicles for validation, recognition & to herald causes. None embrace the modern groundswell of daily good deeds, casual activism & deeper cause support like AOK. For ease of user adoption we're a "best of breed" solution founded with features familiar to Facebook, Twitter, Foursquare & Freerice. We're also poised to introduce interactive visual features that have never been done before. AOK's transparent community, social networking & gaming incentives makes For users, AOK's robust features showcase their "brands of kindness" via posting, sharing, commenting, liking, mapping, following & points earned for each AOK. Points can be redeemed for donations to causes or branded discounts & prizes. Never before have people of all ages had a place to track, share & get rewarded for daily Acts & Observation of kindness, however ephemeral or ancillary to daily life these moments may be. For schools, brands etc, AOK's light integration includes customizable campaign pages that aggregate AOK's around their chosen "brand of kindness" leveraging our "Flashtag" feature (similar to Twitter's hashtag), activity feed widgets, & an interactive Facebook app. Deeper integration includes white labeling AOK's technology (aka our "Gameboard"), so that brands can launch their own game & social network for causes. Roadmap items include an interactive graphic representation of "the butterfly effect of good" & limited edition virtual art earned based on AOK'ers posts.

Example

By way of example: A typical person, often with little or no history of supporting causes, joins AOK. Within days, they may see someone helping another fix a flat tire. They photograph the moment & post an Observation, earning 30-50 points. Conscious now of how Acts & Observation translate into real currency and other rewards, that same person waits for a school bus outside of a Starbucks & sees stray cups on the ground. Instead of waiting for someone else to pick them up, our AOK'er does so. A passer-by sees our AOK'er, compliments them and learns about AOK. Our AOK'er posts the Act either with their iPhone or on the web, gets 110 points & creates a "Flashtag" called *CleanerBusStops. He/she encourages friends to not overlook trash at bus stops by sharing the Flashtag on Facebook & Twitter- racks up another 100 points. Meanwhile, "friends" join AOK to pitch in on the *CleanerBusStops Flashtag campaign. Local bus stops start looking cleaner! AOK contacts Starbucks & asks them to incentivize AOK Acts by offering a coupon to AOK'ers who walk into their stores with completed *CleanerBusStops (Starbucks may customize this screen to their brand and chosen cause beneficiary) AOK rewards screens. The result? Thousands of kids nationwide make bus stops cleaner & get rewarded with discounts or the option to convert their points into donations to a real charities & relief efforts. Impact: Starbucks gets CSR recognition, our AOK'er becomes more mindful & gets rewards, & the world gets cleaner. Now extrapolate this experience & imagine "AOK Ambassadors" (students who volunteer to lead) organizing school to school competitions. Kids compete for prizes & social status & the AOK Score becomes a standard to measure personal social responsibility!

Marketplace

The "for good" landscape is burgeoning since cause marketing has become a competitive advantage and consumers have become more conscious of how their favorite brands can make a difference. And schools now offer not only STEM, but emotional intelligence lessons to round out emerging priorities in education. So while there are more competitors than ever before, none of them are as comprehensive and engaging as AOK. Twitter for example, gets used for social good & their community size is a competitive challenge, but a tweet's lifespan is short & they don't directly benefit causes. AOK features "following" & aggregates tagged posts in a feed like Twitter. Yet AOK posts impact beyond the post itself & engagement results in charitable donations! Foursquare's a location-based game but social good is absent from their mission. AOK's mobile app is like Foursquare AND it effects positive change! "For good" leaders such as Tonic, Freerice, CauseCast & Yahoo Ripples are scaled but are narrow user experiences as compared to AOK.