An educational campaign designed to advance kid´s self-confidence, social awareness and creativity and courage to solve problems.

Problem

Most education systems impose a way of thinking and seeing the world on students, only focusing on evaluations on paper and grades. Later most of these students follow the only model they were taught: Finding a job in a company or to try and get a job in a public administration (independently from what title or potential they possess). Now, in times of crisis, there are not enough jobs and countries need innovative and creative people to change the situation. Only thing, people were never shown how to believe in themselves, their talents, their creativity and their skills to be independent and solve problems.

Solution

We want to start an educational campaign, giving workshops in schools directed to children aged 10 to 12 and introduce creativity, innovation, leadership and social responsibility into class rooms using the concept of a "Social Entrepreneur". By introducing and promoting entrepreneurial spirit and social awareness among children who are still in their psychological and emotional development, long term, will create a society that will be able to face their problems with efficiency and effectiveness. One of the key exercises is going to be to form groups of 3 to 5 kids, present them a concrete social problem and ask them to find creative solutions (encouraging them not to think in money or technology difficulties)and then analyze and discuss the solutions in class.

Example

In our association we work cultural topics with children, have students doing internships with us and work integration, social journalism, social entrepreneurship and Corporate Social Responsibility through our social communication medias TEGI –Social Communication Medias. So we have a lot of contact with all type of people and all type of ages. The crisis is hitting Europe and especially Spain very hard, having the highest unemployed rate and the second highest rate of people that do not finish basic education. We observed the desperation and helplessness within all kind of different social groups. Our goal is helping to prevent that a situation like this does not happen again in the future. Therefore we cannot give a specific example as such. Based on our experiences and talks with diferente people we developed this program with the help of a psychologist. Our conclusion was, that the best way to make a change is somebody´s behavior is to start teaching them when they are still young and in emotional and psychological development. With this campaign we want to enable kids to take responsible decisions, believe in themselves, their skills and talents, so that they learn that can make a difference, change the world and do not have to depend on governments, companies or other institutions to be able to work, live and find happiness.

Marketplace

We have not found so far a company, foundation etc. with the same intentions as ours. There are programs from other foundations that have programs directed to children in schools, but their main focus is to motivate children towards entrepreneurships. Our focus, lays not only entrepreneurship but as well on social responsibility and the ability to believe in themselves and their skills and talents. We think that to change a whole system it takes a lot of people that unite and take real actions. We talk about education, not about a good or service to sell. Our biggest challenge in the market is to find sponsors and supporters that are visionaries like us.