Marine Gifts_Inspiring Marine Conservation

Stage of Innovation
1. Idea
2. Start-up
3. Growth
4. Established
5. Scaling

Marine Gifts (MG), established in 2011, is first and only social enterprise in Vietnams that works with poor women to conserve threatened marine and coastal environments, both protecting biodiversity, promote gender equity and alleviating poverty. Our business models include community based ecotourism (CBET); handicrafts made from marine waste, vocational and living skills training for poor women and awareness raising on marine conservation. We aim to create a network of 2.500 poor women providing CBET and handicrafts as an alternative livelihood to reduce illegal fishing in MPAs.
We are the first Vietnamese social enterprise that wins Global Social Venture Competition – Southeast Asia Regional; the first and only Vietnamese Social Enterprise attending Sankalp forum as Sankalp finalist for South East Asia in 2012 and our leader – Tang Thi Duyen Hong is one of the first 29 leaders that won a national award for social entrepreneur in Vietnam from 2009 - 2011.

Problem

Vietnam is a coastal country with 3.200 km of coastline and more than 1 million km2 territorial waters. Total inland waters are 3 times bigger than total main land and there are 83% of total resident are living in coastal areas, of them, more than 10 million people (65% are women and girls) are living totally depend on fishing and aquaculture. Vietnam’s coastal areas attract over 3 million international visitors and more than 10 million domestic tourists annually. Notably, the systems of MPA in Vietnam with about 16 MPA and 4 national parks with marine areas illustrated high priority of Vietnam government on conservation of marine resources. However, behind high-end resorts, gorgeous luxurious beaches and big development projects, women living around MPAs still face with difficult lives that below the poverty line, lacking of jobs, information, living skills and most importantly, the right to making decision. Their lives become increasingly difficult in the context of climate change, which affected the coastal areas of Vietnam heavily. The current situation of women in islands requires development of alternative livelihoods for women in sustainable manners that enable them to utilize their nature resources, landscape and marine culture.

Solution

MG addressed a number of immediate needs: 1. It provides job opportunities and income in areas where the economic sources of income had been limited in accordance with government’s conservation purposes. 2. It contributes to raise awareness on illegal fishing, marine resources conservation, protection of beaches and undersea areas that are major tourist attractions. 3. It provide living skills training for women in the context of fact that infrastructure conditions in islands are limited with lack of electricity, fresh water supply and means of communication (radio, television coverage, newspaper, etc.) which lead to little access to information. It also contributes to the fact of limited awareness and access to information for women, and then they continue to be hardly listened, independent and be abused in some ways.

Example

At the moment, after 1 year operating, MG has it own legal status of a limited company and successfully set up 02 MG groups in Nha Trang Bay MPA and the first and only Trao Reef locally managed MPA in Vietnam (both in Khanh Hoa Province). We gain totally USD 60.000 in 2011, provide job and income for 32 women earning about USD 150/month. None of these 32 women was an artisan before they enter MG’s program. They even have no job, income and the chance to voice up at their family.

Marketplace

Tour operators, handicrafts producers and development organisation that work in coastal Vietnam are our competitors. High end tour operators have distribution channels, budget avaiable while we have strong technical in Marine Conservation and unique products which is marine conservation expedition. Many handicrafts producers in Vietnam have distribution channels around the world already. However, we have unique products that ultilizing from marine by products. We have market orientation and a long term committment to our work in compering with avaiable funding but projects based approach of NGOs.

Meet the Creator

July 20st, 2012

Marine Gift provides vocational training and job for local women living in MPAs of Vietnam. Before joining MG’s activities, they are mostly dependent on their men with limited choice in terms of jobs or ways to earn some money for their lives. Their voices are hardly listened in the community. Besides that, as men are main source of labor, it is great pressure to women to have sons, who go fishing in the future. Furthermore, due to the fact that infrastructure conditions in islands are limited with lack of electricity, fresh water supply and means of communication (radio, television...

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Growth Tracker

Stage: Milestone 1 of 2
Start
07/04/12
End
Impact Report
Marine Gifts empowering women
Date 07/20/12
Marine Gift provides vocational training and job for local women living in MPAs of Vietnam. Before joining MG’s activities, they are mostly dependent on their men with limited choice in terms of jobs or ways to earn some money for their lives. Their voices are hardly listened in the community. Besides that, as men are main source of labor, it is great pressure to women to have sons, who go fishing in the future.
Milestone
Move to new office and have 3 full time staffs
Date of Completion 03/20/13
In Progress
Get everythings ready for sales
In Progress
Get sales of at least 3 tours
In Progress
1 award for social innovation
In Progress
established up the Centre to support community development work
In Progress
Move to new office and get 3 fulltime staffs
Milestone
Scale up Marine Gifts model
Target Completion Date 12/31/13
In Progress
Complete MFF project = 5 MG models = 100 beneficiaries
In Progress
Get sales of at least 1 tour every month
In Progress
Have at least 4 projects
In Progress
Open 1 store in Hanoi
In Progress
Have 2 more fulltime staffs with all facilities to support their work
Milestone 1
Move to new office and have 3 full time staffs

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Comments

Fri, 07/20/2012 - 00:21

We want to be the change that we want to see in the future!