Media For Society is a network of artists (filmmakers, designers, photographers and writers) who wish to use their creative talents to raise issues, engage communities, celebrate real life heroes, and become a platform to take these stories on a global platform. As media professionals, we have often seen how NGOs grapple to get quality media outputs. Most of the service providers in the market are profit oriented. So any change maker who wants to get his/her story across has to either pay a hefty charge or settle with mediocre quality. Media For Society provides a better solution. We are a group of well trained and experienced media professionals with a social bent of mind. For us, the story and the way it should it is presented is equally important. Our target based costing help change makers to get things done in their budget.

The second service that media for society wishes to provide is to create a pool of media professionals out of Kids living in shelter homes in India. There are millions of kids of live in shelter homes in India. As soon as these kids turn 18, they are asked to leave the shelter home and step outside. Such kids are highly vulnerable to crime, poverty and under employment. Some of them work as construction workers, others work as cleaners, in the sweatshops, or indulge in crime. The idea is to allow these kids to have an ambition. Give them free of cost, job-oriented training so that they can do something better than breaking houses and washing dishes. We hope to provide media related training to 5 kids (to begin with) in Delhi for one year. Post one year, offer 2 kids a fellowship for 2 next years. Within this fellowship, the kids get on the job training as well as a small stipend.

Problem

There are over 3 million NGOs in India. There are half as many people working independently as filmmakers, photographers, and designers. Almost all of these at one point or the other look for media related exchange of service. While NGOs and individuals working for change struggle to get media outputs within their budget, the independent filmmaker community is struggling to get projects on a regular basis to live sustainably. Media For Society acts as a bridge between the two and facilitates the interaction. Also, like already mentioned above, there are millions of kids who live in shelter homes across India. As soon as these kids turn 18, they are asked to leave the shelter home and step outside. Such kids are highly vulnerable to crime, poverty and under employment. Some of them work as construction workers, others work as cleaners, in the sweatshops, or indulge in crime. The idea is to allow these kids to have an ambition. Give them free of cost, job-oriented training so that they can do something better than breaking houses and washing dishes.

Solution

Provide cost effective as well as quality media services to our clients. Provide media related training to 5 kids (to begin with) in Delhi for one year. Post one year, offer 2 kids a fellowship for 2 next years. Within this fellowship, the kids get on the job training as well as a small stipend. BENEFITS FOR CLIENTS • Assured quality of work • Reduced costs on media outputs • Work with professionals earlier inaccessible • Blog videos to initiate meaningful debate BENEFITS FOR FELLOWS • Free of cost vocational training • Learn from best in the industry • Employment Opportunities • Brighter vision for future BENEFITS FOR M4S TEAM • Use talent for a cause • Regular flow of work • Sustained incomes

Example

Media For Society is a sustainable model wherein it can generate enough revenue for its operations. However, initial investment needs to be sourced from innovator, donors as well as investors. To elaborate this, lets say we get a project worth $100. We give $80 to our associate who takes up the project on behalf of the organization and delivers it to the client (NGO/Individual/Corporate) Out of $20 retained by the MFS, $10 is spent of training kids at shelter homes and remaining $10 is earning before interest and tax.

Marketplace

Media For Society is a new concept and we are not currently aware of media organizations who are targeting NGOs. However, there are a number of production houses and consultants present in the market who can invest enough capital to overpower us. But in the long run, Media For Society will stand out because of its unique team and quality of outputs we produce. Our humanistic approach and transparent setup will help us build long lasting relationships with NGOs. And if there are people who wish to follow us, it will be great because that would make us a reason for the market to raise it standards high. This will be in turn beneficial for all.