Mobile Science Laboratory (M S L)
M S L is a project aimed at preparing movable scientific laboratory to build up and develop the future Indian Students’ mind in various science fields.
M S L will be well equipped for demonstrating various aspects of analytical sciences. The objective is to reach out to students and schools who do not have Science Laboratory. It will be utilized to impart the scientific knowledge to a number of student’s community at a reasonable cost.
Social Mission
To provide Mobile Science Lab services to Each and Every Student. Irrespective of affordability.
Facts
Sl . No Particulars Figures
1 Number of Schools in Hyderabad 7000 approx
2 Number of Schools with Science Laboratory 600 approx
3 Number of Schools with Play Ground 600 approx
4 Number of Science Teachers in Schools use Science Laboratory or Equipment in Class 1%
5 Number of Teachers Trained in using Science Equipments 1%

Design
What is MSL?
A custom built vehicle, with the required Laboratory equipment pertaining to Physics, Chemistry, Biology, Zoology, Geology and Astronomy. Chemicals, charts, Audio Visual Aids, Computer, books etc. will be provided. This vehicle will be driven to schools, with 2 science Instructors, a coordinator, and a driver with helper.

Target customers
School students of VIII, IX, X Class
Revenue generation
• Fee from school visit
• Advertising
• Sponsorship

Problem

Laboratories are real places for teaching and learning science. They provide students with opportunities to solve the real problems and develop clear understanding. Everyone acknowledges the need for better education in science. It is generally observed that many children lose their interest in science before they enter middle school. Since the teachers are not groomed properly, they fail to inspire their students as well.  Concept Science is either taught by memorization of notes dictated by the teachers. Very few teachers are prepared to instill in their students the importance and wonders of science, or the nature of science as a "correct way of thinking" that is required to succeed in our increasingly scientific and technological world. M S L focuses on science content and effective instructional strategies, infused with the concept of inquiry learning. M S L focuses on gaining knowledge through research. Scientific learning is tried directly to state learning standards (Essential Knowledge and Skills) and is scheduled so that teachers have time to take up new concepts and design ways to transfer the essential concepts to their students on a regular basis.

Solution

What is MSL? A custom built vehicle, with the required Laboratory equipment pertaining to Physics, Chemistry, Biology, Zoology, Geology and Astronomy. Chemicals, charts, Audio Visual Aids, Computer, books etc. will be provided. This vehicle will be driven to schools, with 3 science Instructors, a coordinator, and a driver with helper. OBJECTIVE • Primary: o To develop deep understanding of concepts o To learn to apply concepts learned in the class to new situations o To experience basic phenomena –first hand - to clear basic concepts and doubts o To develop critical and qualitative thinking o To develop experimental and data analysis skills o To learn to use scientific apparatus o To develop reporting skills (oral and written) • Secondary: o Producing an exemplary science education program is to facilitate the teacher to have access to research-based student learning experiences and vice versa, that will incorporate best practices in teaching science to students. o Qualitative approach

Example

IDENTIFIED FIELDS • Critical and Creative Thinking • Training both learners and educators • Scientific Research Solving the Problem Program & Benefits MSL is outfitted with state-of-the-art science equipment making it feasible for students and teachers to do hands-on investigations that would not have been possible in the regular classroom. Using the project's equipment, students could perform a wide variety of lab activities in biology, chemistry, physics, and earth science. Real-time measurement and graphing of a wide range of data. Benefits for Teachers Teachers participating in this program benefited in several ways:  increased content knowledge and increased awareness of high-tech science equipment,  access to equipment and inquiry-based activities that were unavailable to them at their school  increased teacher confidence in their ability to deliver instruction, and  Support from a community of teachers that shared a common goal and vision for instruction. Benefits for Students Students benefited in increased content knowledge and improved attitudes toward science.  Inculcating of Scientific temper  Development of a Scientifically Oriented Mind  A Path way leading to future innovations

Marketplace

Target Market Schools of Hyderabad & Secunderabad dividing them into 5 areas (North, South, East, West, Central) Offering to customers What is MSL? A custom built vehicle, with the required Laboratory equipment pertaining to Physics, Chemistry, Biology, Zoology, Geology and Astronomy. Chemicals, charts, Audio Visual Aids, Computer, books etc. will be provided. This vehicle will be driven to schools, with 2 science Instructors, a coordinator, and a driver with helper. Price Strategy 7000/- per visit per School Frequency Visiting Each School 5 to 6 time in an academic year Service Strategy Why to Opt for MSL? • Affordable cost • Service at door step • Hassle free • Subject experts • No capital expenditure for schools Promotion Strategy Inter Schools Science Fair Program Annual Days Program Science for Fun Shows Public Relations Publicity (wide coverage of MSL in Electronic and Print Media ) Marketing Research Visited School and enquire about they have the Lab or not Any other component of your marketing plan