This is discussion about Soap Operas to End Child Trafficking in West Africa.
What an interesting approach--get the valuable behavior-changing lessons into an entertaining and engaging format that is familiar and culturally-accepted. This is a creative way to address a culturally-sensitive issue in a way that raises awareness. I noticed that Population Media Center has a Sabido methodology training guide in three languages for its HIV/AIDS prevention soap operas on its website. Has the soap opera methodology had positive, measurable effects in the countries where the program has been running? Is there a similar guide for the soap operas aimed at ending child trafficking?
The soap-opera-with-a-message model seems like an approach that could be implemented in other areas of the world where child trafficking is unfortunately culturally accepted. Are there plans to expand it beyond Africa? Are the soap operas released in multiple media formats to maximize their reach and effectiveness?
This sounds like a really neat idea. I would love to learn more about what you are doing. It would be great if you could respond to the questions above as well as include some more information about your work. Please tell us more about your finances, your sustainability, your impact, your story and your partnerships. Thank you.
I am currently at an International HT Conference, where I just learned of a similar project being done in Argentina. A soap-opera was created that specifically targets HT. It has been quite successful and since it's release approx. 300 girls have been rescued. I think your idea to have it on the radio in countries where television is not easily accessible is fantastic. I also learned of PSA's produced by the Ricky Martin Foundation that are being played on the radio in South America which has already led to a successful story. A victim who was being held in a remote village heard it on the radio and realized that she was in the situation being described. With just that small glimmer of hope, she was able to escape and get help.
I would like to see your project move forward!