On Demand Volunteerism?

Changemakers recently featured a story on the winners of the 2009 WeMedia Pitch It competition. You can check it out here: http://www.changemakers.com/en-us/node/30072

"The Extraordinaries" is a software for cellphones that allows people to volunteer their time by seeking out and completing short tasks, such as language translation for a non-profit. They're also using social media networks like Facebook to help individuals publicize their volunteer efforts. Do you think volunteer work can truly be successful when broken down into these small tasks? Is it possible to build connections to organizations that will make volunteers want to come back?

Read the story and share your thoughts!