Youth Video - fuel to power a sports for change movement
Sport for change recipients use video to communicate the real people, stories and actions involved: strengthening themselves & inspiring others.
About You
Location
Project Street Address
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Your idea
Sport
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Year the initative began (yyyy)
1998
YouTube Upload
This film was made by Youth Leaders from across Africa & South America taking part in the Next Step Conference, Namibia 2007. After Insight's Participatory Video training, Young Leaders used their skills to make sure the voices of the youth were effectively heard at the main sport for development conference.
In May 07 Insight trained a group of social change makers from around the world in Casablanca as part of a conference exploring the issue of Gender Equity in Sport for Social Change. The trainees worked with PV to make a record of La Course Feminine where over 25,000 women (predominatntly Muslim) took over the streets of Cassablanca for a 10km run. The atmosphere was electric!
In April 07 Insight trained the members of the Association of Kigali Women Footballers (AKWOF) and the Rwandan Federation for Handicapped Sports (FERHANDIS) to use video to work with their clients and tell their powerful stories of how sport is changing their lives.
More sports for change community made videos on our website,
Project URL (include HTTP://)
Positioning of your initiative on the mosaic diagram:
Which of these barriers is the primary focus of your work?
Sport is trivialized
Which of the principles is the primary focus of your work?
Social cohesion
If you believe some other barrier or principle should be included in the mosaic, please describe it and how it would affect the positioning of your initiative in the mosaic:
This field has not been completed
Name Your Project
Youth Video - fuel to power a sports for change movement
Describe Your Idea
Sport for change recipients use video to communicate the real people, stories and actions involved: strengthening themselves & inspiring others.
Innovation
What is your signature innovation, your new idea, in one sentence?
Sport for change recipients use video to communicate the real people, stories and actions involved: strengthening themselves & inspiring others.
Describe your innovation. What makes your idea unique and different than others doing work in the field?
We hand the video camera over straight away to project beneficiaries. Our pioneering methods, known as Participatory Video (PV) boost self esteem, reflection and dialogue among communities. Over 10 years of experience show that video becomes a catalyst and a powerful tool/fuel for transformation. Insight is today recognised as the global leader in training and capacity building of PV.
Now is the perfect time to use this tool to help strengthen a global network of sport for change initiatives; the technology is cheap, the methodology is tried and tested and the passion and energy within the Changemaker community is dynamite!
We aim to create a global network of sport for change PV Hubs, so that impressive sports initiatives and ideas can be documented and evaluated by those directly concerned, cheaply and effectively. Our PV method is designed to enable everyone, irrespective of level of education, to share their knowledge and stories. To read about participatory video “in a nutshell” see the attached document.
What are the existing barriers, the biggest problem, your innovation is hoping to address/change?
Great initiatives are happening all over the world, inspiring stories of sports-led change are being lost or at best translated into inaccessible reports by outsiders for outsiders.
Sport remains trivialized, convincing the “disbelievers” that this work has serious impacts is key. Video in the hands of beneficiaries offers an opportunity to communicate impacts that are difficult to capture with words.
Videos made by external professionals are expensive and unsustainable; participants become subjects rather than creators. PV films are made by the people…in their own voice.
Delivery Model: How do you implement your innovation and apply it to the challenge/problem you are addressing?
By building the capacity of key sports for change partners to use PV to strengthen & scale up their activities. Over the last 5 years we have developed a training model, which we have applied successfully in many different countries and contexts. Last year we were funded by UNDP to write our handbook on PV. The first 1500 copies were sold out within a year and 3000 more have been downloaded for free from our website.
Trainings are designed around principles of experiential learning employing a wide range of games & exercises that enhance creativity, sharing, reflection and learning. They have 3 stages starting with a 12 day training. This includes 4-5 days in the field getting hands-on facilitation experience, ending with trainees & community members editing 4-6 short locally made films. Next, trainees carry out their own post training assignment with our support, producing at least 2 short PV films with their target groups. The training concludes in a 5 day consolidation workshop 12-18 months later.
How do you plan to grow your innovation?
By growing a network of Southern based PV trainers, up-scaling our successful model and reducing costs to local fees. In this way enabling the many organisations and communities wanting PV in the majority world to be able to afford it. Hubs will be set up in 3-4 different countries simultaneously with facilitators training together and peer-reviewing each others progress. This is more cost effective and interlinks hubs from inception. Facilitators from the 1st generation of Hubs then assist in training and supporting the next group of Hubs. The network grows exponentially; driven by regional expertise & at massively reduced costs.
Insight will oversee the authentic & high quality PV process and products synonymous with our name. We will facilitate:
• a dynamic forum of peer-learning & sharing through face-to-face meetings & a Hub members PV web portal
• collaborative production of quality training resources, sustainability strategies and best practice examples for members.
• A volunteer programme will provide the Hubs with media-competent, mature volunteers skilled in video production to assist local facilitators.
Impact
Provide one sentence describing your impact/intended impact.
Enable the grassroots to focus on & communicate key issues & stories of change; breaking down boundaries, mobilizing support and inspiring others to take action.
What impact has your innovation had to date/or what is your intended impact? Exactly who are the beneficiaries?
Insight’s impact statement: Amplifying voices, connecting worlds, inspiring transformation.
We have shown over 10 years how PV escalates positive social change. Beneficiaries on the micro-scale are those individuals taking part in our workshops. PV equips people with group working and listening skills. It builds self-esteem, positive attitudes and an active role for participants in improving their quality of life. Young people are at the heart of the Sport for Change movement. PV engages the youth and ensures their voices are heard (eg. see video above).
With PV there is a huge “spread effect”: innovations, ideas and impacts are passed from individual to individual, community to community…and beyond!
Beneficiaries also include decision makers and a number of our projects have directly influenced policy shift. Programme implementers, donors and policymakers can be deeply affected by powerful stories and images captured at, and by the grassroots.
The impacts move from micro to macro, process to product as the videos themselves
become tools for change in the hands of NGO’s and Changemakers globally.
How many people have you served directly?
In the past 10 years we have worked – hands on - with more than 3000 individuals in over 28 different countries. Each individual PV workshop of more than 3 days directly involves an average of 50 participants. 100’s more will be closely involved, watching footage at community screenings, taking part in discussions or involved in role plays etc.
We then move into the 1000’s and 10,000’s depending on the particular project’s objectives. Some films are destined for advocacy or awareness raising on a local level, others are meant for mass dissemination via NGO networks, the web or national TV channels.
In Tanzania more midwives have been recruited by the Ministry of health as a direct result of a recent PV project. In other cases policy change cannot be attributed so clearly and directly to PV. In cases where PV has been used to add strength and momentum to wider movements our project evaluations show that many recognize PV as their key lobbying tool.
How many people have you served indirectly?
Qualifying rather than quantifying our impact has been our focus, helping us strengthen project and training delivery. Qualitative analysis has shown that those who watch the films, communities and individuals who are inspired by the changes they witnesses have been encouraged to act. Often we find that participants have managed to realize the goals and visions they have developed through PV workshops, though not always in the ways they planned. We see again and again that the first step to change is in the mind and very often reality will follow.
Produced PV films are copy-left (ie. we encourage duplication and free sharing of the films) so DVDs and low cost VCDs move from hand to hand, community to community, further circulated by street-side film rental shops. They are also shown at international conferences and meetings, in some case broadcast on national TV and always end up on our website thanks to YouTube and Google video, where they have attracted aprox 10,000 hits.
Please list any other measures reflective of the impact of your innovation?
A survey was conducted by the World Bank in 1999 amongst 60,000 people living on less than $1 a day. When asked what would make the greatest impact on their lives, the No.1 answer, above even food and shelter, was access to a voice.
The importance of communication for development is increasingly recognized. NGO's, Researchers and community groups throughout the world are asking how they can use this tool. To reach more marginalised communities we need an evolving network of southern based trainers.
What are the main barriers to creating or achieving your impact?
We need partners who support the bigger picture – investing in developing a working network through its inception years to enable deep work and longer-term capacity building. Investment into this framework will make PV cheaper & more accessible 2 years down the line. Whilst the development stage will deliver immediate impacts among involved NGOs & beneficiaries, getting some donors to invest in long-term strategies can be difficult.
This Entry is about (Issues)
Sustainability
How is your initiative financed (or how do you expect your initiative will be financed)?
Some of the set up costs will be funded by partners supporting global Sport for Change programmes, who aim to enhance their impacts and build the PV capacity of their local partners. We will encourage collaboration between programmes and cross-regional group trainings. Additionally we seek donor/corporate investment of approx $150,000 a year for 2 years to subsidise trainings and build a framework for long-term sustainability. Insight will also continue to invest time and profits into this model.
The hubs will develop business plans with Insight (supported by NESsT), exploring a wide range of income streams eg. PV training for other NGOs, documenting conferences, Monitoring & Evaluation services, promo-films for NGOs or businesses etc. Insight expects to attract cross hub programmes from global agencies such as UNDP.
If known, provide information on your finances and organization.
INSIGHT STAFF: Full-time:3, Part-time:3, Intern:1
ANNUAL BUDGET: 2005-6, 2006-7, 2007-8 (projected)
Turnover: $133,824, $168,086, $220,000
Core funds from Grants: $23,268, $5277, $36,000
Profit reinvested as core funds: $7,152, $11,800, $34,000
(See attached graph).
Most of our revenue comes directly from project work. We are proud to be succeeding as a self-sustaining social enterprise rather than as an NGO reliant on grants. Our profit is reinvested into our core running costs & growth: Last year 79% self generated, this year 100%, we are growing at a rate of 39% a year!
HUB COSTS: Currently, setting up 1 Hub on its own costs up to $90,000 to equip and train over 2 years ($5000 for equipment, $5000 for travel, $25,000 for coordination and associated costs, $25,000 for capacity building/training, $20,000 for staffing and running costs, $10,000 post production product development). Financial and in-kind contributions to local costs are expected from local organisations. Setting up several Hubs together can reduce the overall costs by up to 40%. A southern network of trainers will reduce costs massively.
What is the potential demand for your innovation?
The PV Hub idea has grown in response to demand coming from NGOs, research institutions, government organisations and corporate sponsors engaged in Sports for Change across the world. These groups are all potential clients. Applications go beyond sports, as our work in agriculture, climate change and health demonstrates. PV can add value at every level from project conception, implementation and dissemination to monitoring and evaluation. Insight’s growth curb shows this can become an important income generating activity for the local Hub hosts.
What are the main barriers to financial sustainability?
Developing the correct model to suit all partners is crucial. Enabling growth & sustainability for Insight, the network and each autonomous Hub. Hubs will find their own local work and as part of a network should be able to access a much wider donor platform. Insight will focus on developing global programmes which bring work to the hubs and strengthen the network. We want your opinion. What is the best model to apply? Eg. should we follow a model similar to a franchise?
The Story
What is the origin of this innovation? Tell us your story.
After graduating in Anthropology from Oxford University I worked as a social researcher on a programme working with semi-nomadic shepherds in Central Asia. I soon started to feel the frustration I had experienced at University with the whole academic approach to learning and understanding. However, now it didn’t just make me feel rebellious it made me feel deeply uncomfortable. The extractive research methods and academic approach produced long reports yet no obvious impact or change. I knew there must be better ways to do this, but how? I wanted the shepherds to be able to analyse their situation themselves and share their knowledge and visons directly rather than via my notebook.
My brother was at the time working with children excluded from mainstream education for behavioural reasons. He was using participatory video as a way to give them a creative outlet and means of engaging with local environmental and community issues. I was sure the same tools could be applied to my work. We started working together to adapt the tools to this new research/development context, drawing from various participatory methodologies and inventing new games and exercises. The results exceeded my expectations and we received strong approval from the communites themselves.
Now we have a great team of inspired individuals all working towards developing and refining PV. The Sport for Change movement is full of potential and again I see ways in which we can contribute in a unique way to enhance the great work being done on the ground.
Please provide a personal bio. Note this may be used in Changemakers marketing material.
Chris is passionate about building bridges...between beneficiaries and donors, youth and their communities, new ways of seeing, knowing and doing. He has spent the last 10 years of his energy on the rewarding and fullfilling task of developing new tools to enable the majority world to have greater control and greater say in their own futures. He and his brother have worked tirelessly to spread and develop the tool of participatory video and its ability to empower and change communities and individuals.
How did you hear about this contest and what is your main incentive to participate? (this is confidential)
I have been encouraged to submit an entry by Delyse Sylvester from changemakers and Ziba Cranmer from Nike. I want to get open and honest feedback from others working in this field to help refine and improve my innovation. I also want to gain exposure and link with potential partners among NGOs who could possibly host a hub, International partners who could incorporate this concept into their wider sport for change initiatives and donors/sponsors who feel they want to get involved in this vision of youth controlled media for social change through sport.
Affiliation (please list all that apply)
I am director of Insight an independent not for profit organisation. We are developing exciting links and partnerships with many in the Sport for Change movement but have no particular affiliation.
We were approached by Nike earlier this year who had read an article I had written about PV as a tool for beneficiary-led monitoring and evaluation (see attachments). Since then we have carried out 3 Nike sponsored trainings, one for Ashoka fellows and global Sports for Change leaders in Cassablanca, 1 for a womens football team and coaches in Rwanda and more recently with Youth leaders at the Next step conference in Namibia organised by UK sport (see video with this application).
| Attachment | Size |
|---|---|
| Insight Accounts Graph.pdf | 230.18 KB |
| PLA NOTES - PV for Monitoring & Evaluation.pdf | 310.41 KB |
| What is PV - in a Nutshell.pdf | 211.43 KB |
 | 228 weeks agoChris Lunch said: Hi and thanks for this! I think you will love to read the case study we have on our website about using Participatory Video as a tool ... about this Competition Entry. - read more > |
| 228 weeks agoChris Lunch said: Hi Ziba, I saw your comments on their entry and like where you are heading with that, an interesting new application which could add ... about this Competition Entry. - read more > |
| 228 weeks agoChris Lunch said: Hi Chris, Thanks for this, I will check out your updated entry. Andrew spoke very positively about you and I love what you have been ... about this Competition Entry. - read more > |
| 228 weeks agoChris Lunch said: Thanks Kieran for your support. Lets see how we can work together on this in 2008, great to hear you guys at Commonwealth Games ... about this Competition Entry. - read more > |
| 228 weeks agoKieran Hayward said: Chris. A little late for comments but this is definitely a great idea and we would love to see how we can support and be part of it. ... about this Competition Entry. - read more > |
| 228 weeks agoChristian Wach said: Hi Chris, My name is Christian Wach and I'm one of the founders of the Spirit of Football project. I thought I'd drop you a line to ... about this Competition Entry. - read more > |
| 229 weeks agoziba cranmer said: Chris, I was just reading the dimension dance entry (look under the dance entries) and thought that in terms of coming up with a ... about this Competition Entry. - read more > |
| 231 weeks agoziba cranmer said: Hey Chris, Use them and subvert them eh? Sounds like a revolution! Count me in ;-) Seriously, a couple of thoughts for you...I do ... about this Competition Entry. - read more > |
| 231 weeks agoziba cranmer said: Hey Chris, Use them and subvert them eh? Sounds like a revolution! Count me in ;-) Seriously, a couple of thoughts for you...I do ... about this Competition Entry. - read more > |
| 231 weeks agoChris Lunch said: Hi Ziba! Thanks for your inspiring thoughts re: alternatives to traditional sports media portrayals. Ive been thinking about the vision ... about this Competition Entry. - read more > |
