you have an amazing project which has been reaching a representative audience. what kind(s) of key decision(s) that 104 Advice wants to seed among people (who calls the line) in a way to help them change their behavior? What is the nudge in your project?
thank you for participating in this competition!
regards,
Elenice
Ashoka´s Changemakers
Thanks for your interest in our project, we always welcome feedback!
As I have mentioned in our entry, the rural health coverage in Andhra Pradesh falls well below WHO standards. One of the major reasons for this is that more than 86% of the villages in the state lie beyond 3 kilometers from the nearest hospital - which is usually a government facility providing primary healthcare.
This difficulty in accessing primary health care results in around 600,000 patients going untreated each day. The main obstacle to these people for seeking the government provided healthcare is the cost involved in traveling the distance - in terms of time, effort, and money. This encourages them to neglect their health and ignore any medical conditions that they deem 'minor', such as a cough, or a fever - which can be symptoms of more serious health conditions.
The key nudge in the '104 Advice' helpline project is to change the behaviour of the impoverished rural populations who neglect or ignore their health problems due to the cost involved in seeking qualified medical attention. By providing an easier-to-use alternative that offers free standardized medical advice, we hope to change their habit of overlooking medical problems - be they minor or major.
Another change we want to effect in the people that make up our target group is to nudge them to seek medical attention from a qualified source only. There is a lack of basic health awareness among the rural populations in India, which, coupled with their lack of education, makes them easy prey for quacks who take advantage of their naiveté to con them. As mentioned in our entry, '104 Advice' was founded because of one such incident, where rural populations fell victim to con men and quacks posing as doctors during the Chikungunya epidemic in 2005.
By providing the rural populations a source of qualified - and free - medical advice, we hope to tackle this problem.
On May 11, 2009, the judges reviewed the entries for the Changemakers “Designing for Better Health” competition and would like to pass on the following feedback (listed below) for your entry. Thank you for applying and for your hard work in the field. We are excited to archive your entry to serve as a leading solution for the worldwide community of innovators who are seeking solutions that help people make better choices regarding their health and the health of others. We wish you continued luck with your innovative, sustainable, and socially impactful initiatives.
All the best, The Changemakers Team
“Your innovation has been well implemented! You are clearly well established given your reach. Nice use of resources to reach large numbers of the population in need. Is it possible to move to mobile technology for this initiative?”
“Great idea! Can you also provide more information about how exactly the grant money would be used for a new innovation? It seems to be more of an expansion for good idea already in effect!”
- Changemakers “Designing for Better Health” Judges: Doutores da Alegria, The Robert Wood Johnson Foundation, Cornell Food and Brand Lab: Cornell University, Innovations in Health @ Massachusetts Institute of Technology, Department of Pediatrics: University of California San Francisco.
Comments
Dear Sudha,
you have an amazing project which has been reaching a representative audience. what kind(s) of key decision(s) that 104 Advice wants to seed among people (who calls the line) in a way to help them change their behavior? What is the nudge in your project?
thank you for participating in this competition!
regards,
Elenice
Ashoka´s Changemakers
Dear Lele,
Thanks for your interest in our project, we always welcome feedback!
As I have mentioned in our entry, the rural health coverage in Andhra Pradesh falls well below WHO standards. One of the major reasons for this is that more than 86% of the villages in the state lie beyond 3 kilometers from the nearest hospital - which is usually a government facility providing primary healthcare.
This difficulty in accessing primary health care results in around 600,000 patients going untreated each day. The main obstacle to these people for seeking the government provided healthcare is the cost involved in traveling the distance - in terms of time, effort, and money. This encourages them to neglect their health and ignore any medical conditions that they deem 'minor', such as a cough, or a fever - which can be symptoms of more serious health conditions.
The key nudge in the '104 Advice' helpline project is to change the behaviour of the impoverished rural populations who neglect or ignore their health problems due to the cost involved in seeking qualified medical attention. By providing an easier-to-use alternative that offers free standardized medical advice, we hope to change their habit of overlooking medical problems - be they minor or major.
Another change we want to effect in the people that make up our target group is to nudge them to seek medical attention from a qualified source only. There is a lack of basic health awareness among the rural populations in India, which, coupled with their lack of education, makes them easy prey for quacks who take advantage of their naiveté to con them. As mentioned in our entry, '104 Advice' was founded because of one such incident, where rural populations fell victim to con men and quacks posing as doctors during the Chikungunya epidemic in 2005.
By providing the rural populations a source of qualified - and free - medical advice, we hope to tackle this problem.
I hope this answers the question!
regards,
Sudha S K
On May 11, 2009, the judges reviewed the entries for the Changemakers “Designing for Better Health” competition and would like to pass on the following feedback (listed below) for your entry. Thank you for applying and for your hard work in the field. We are excited to archive your entry to serve as a leading solution for the worldwide community of innovators who are seeking solutions that help people make better choices regarding their health and the health of others. We wish you continued luck with your innovative, sustainable, and socially impactful initiatives.
All the best, The Changemakers Team
“Your innovation has been well implemented! You are clearly well established given your reach. Nice use of resources to reach large numbers of the population in need. Is it possible to move to mobile technology for this initiative?”
“Great idea! Can you also provide more information about how exactly the grant money would be used for a new innovation? It seems to be more of an expansion for good idea already in effect!”
- Changemakers “Designing for Better Health” Judges: Doutores da Alegria, The Robert Wood Johnson Foundation, Cornell Food and Brand Lab: Cornell University, Innovations in Health @ Massachusetts Institute of Technology, Department of Pediatrics: University of California San Francisco.
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