This is discussion about Project Janmakshar.
This is fascinating. Is there any deception involved with this idea? Do people who give vital information about their babies over to your organization understand that it ends up in the hands of doctors? $1 per horoscope is very inexpensive. Any idea what kind of payoff it might have in reducing community medical costs or improving infant mortality rates?
ps. the youtube video is no longer working from the Changemakers page. I had to go to youtube and find it separately.
Changemakers Featured Commentator
your project is very interesting! do you think that the horoscope in itself (considering that it is culturally relevant) is a nudge enough to keep people providing vital information of their babies? Could you tell us how people are changing their behavior since they have an access of an important element (horoscope) of their lives?
Till date the information pertaining to vital registration system was always collected and was never shared back with the community. So much so that the community members had to suffer to get a legitimate documents such as birth and death certificates from the concerned government officials. Information on vital data along with the horoscope gives an opportunity not only to validate the information, ensure that it is correct but also get opportunity to share information back to the community, which they would cherish life long.
thank you so much for your promptly response! it is a powerful tool not only to change behaviors but give access information and rights to the underserved people. congratulations!
Keep our online community posted about your inspiring project and its impact!
all the best,
On May 11, 2009, the judges reviewed the entries for the Changemakers “Designing for Better Health” competition and would like to pass on the following feedback (listed below) for your entry. Thank you for applying and for your hard work in the field. We are excited to archive your entry to serve as a leading solution for the worldwide community of innovators who are seeking solutions that help people make better choices regarding their health and the health of others. We wish you continued luck with your innovative, sustainable, and socially impactful initiatives.
All the best, The Changemakers Team
"Nice! This initiative takes advantage of an incredible and deeply rooted opportunity. However, can you explain a little bit more about financial specifics of your idea? There is concern about next steps with regard to your financial plan. As your funding base is localized within that region, is there opportunity for growth, expansion, and replication? Finally, can you provide more information on the proposed sustainability of the project?”
“I very much like the concept. This was very unique among entries in terms of taking advantage of cultural norms. Confronting barriers head on is much more difficult, whereas this initiative takes a more subtle “nudging” approach that could be up and running very soon!”
- Changemakers “Designing for Better Health” Judges: Doutores da Alegria, The Robert Wood Johnson Foundation, Cornell Food and Brand Lab: Cornell University, Innovations in Health @ Massachusetts Institute of Technology, Department of Pediatrics: University of California San Francisco.