This discussion is about B2R to Create Livelihood for Rural Youth.
Just wanted to take a second and say that I love your work. Really exciting model, and an incredibly articulate plan for making it happen.
As you continue to mine Changemakers for funding, clients and visibility, I'd be really interested to better understand the math behind your path to expansion. I love that you're targeting specific verticals, but imagine that the BPO space in incredibly competitive. What niche will allow you to command the sort of margins that will allow for operational sustainability AND reinvestment in the community? What competitive advantage do you have over the other BPO firms serving that space? Do you plan on appealing to large, international NGO-types - Oxfam, WRI, etc. - who have BPO needs but also a mission orientation?
I wish you all the success in the world... and look forward to hearing more!
thank you for the appreciation...to clarify further on the queries you mention - some of the niche service areas i refer to are already being tapped by us. the lower end (not referring to data-entry work but entry level work of higher degree complexity) of the service spectrum in many verticals has service lines which are today becoming unattractive to service in the city (due to a variety of reasons), and yet are very attractive to service at the much lower cost that we have managed to operationalize - whether it is contract abstraction (in the Legal process outsourcing segment) or ebook creation (in the Publishing one).
we have combined several factors powerfully and 'fit-as-strategy' works to make these a competitive differentiator:
- the sharp domain focus and creation of market-linked service lines
- high emphasis on learning & development (both in domain/process skills and leadership skills)
- creating an empowered, values-driven team which is high on 'connectedness'
- using 'fit-for-purpose' technology as a key enabler to create the foundation stone for delivery
- high engagement and hard wiring into the local community
on the potential customer segment - while the large, NGO type of organization is possible to approach, we believe the success and foundation of sustainability lies in approaching large customers on the basis of the business case - corporations and companies who are both end-client consumers of business support services as well as large BPO service providers to work with as partners - its the business case which finally gets us long term sustainable business - the mission orientation while important to us in our focus, in our experience for customers is usually an additional feel-good factor - not one which will drive business decisions alone.
Also, the reinvestment into the community is not really seen as an expense but an investment into the business - in the true sense of the word - into the eco-system within which the business thrives - with many resultant material competitive advantages in the long term..it is our way of envisioning the tight coupling of business goals and the social objectives as a strategy, which is what we believe is the 'right' way to do business
thank you for the good wishes...happy to share more information...
I went through the details of B2R activities. Must say that I found it very impressive - particularly looking at the impact you have been able to bring about by bringing in the rural youth within the ambit of main-stream workforce. This certainly looks like a sustainable model for addressing the big divide between the urban and rural population in the country.
My best wishes for your endeavors.
I am so happy to read about your company.There is no doubt that you will be very successful considering the immense passion you display in whatever you have done and do.
Much Much respect :-)
I have always admired and respected you for your foresight and forward thinking.This just makes it infinite.
All the best once again.
I saw your work in an event of NHRD on Social Entrepreneurship event at Lucknow and we had a small discussion on your contribution for rural employment, I am glad to see that your organization is in finalist of "Ashoka Changemakers Competition" and you are ready to take this opportunity for youth of rest of rural areas.
We wish you and your organnization all the very best for your noble cause of rural empowerment.