Bully Watch With Ethical Citizen Media

Eway Foundation/Eway Global Media & Technologies is a leader in developing and implementing new innovations to increase citizen participation.

About You

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About You

First Name

Darren

Last Name

Bunton

About Your Organization

Organization Name

Eway Foundation

Organization Website

Organization Country

n/a

Country where this project is creating social impact

United States, CA, Los Angeles County

Is your organization a

Other

Your role in Education

Administrator.

The type of school(s) your solution is affiliated with

Public (tuition-free)

How long has your organization been operating?

1‐5 years

The information you provide here will be used to fill in any parts of your profile that have been left blank, such as interests, organization information, and website. No contact information will be made public. Please uncheck here if you do not want this to happen..

Innovation

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Select the stage that best applies to your solution

Idea (you're poised to launch)

How long has your solution been in operation?

Still in idea phase, but looking to launch soon

The Need: What problem are you trying to solve?

The use of electronic communication technology to embarrass, humiliate, spread rumors, threaten or intimidate (Cyber-Bullying, Electronic Bullying), can lead to physical, verbal, and psychological abuse. The Bullying and Hazing Policy BUL-5212.0 defined bullying & hazing behavior and provided procedures for how school staff, parents, and students are expected to manage and resolve bullying behavior. Over one half of bullying & Cyber-Bullying events go unreported to authorities. The top 5 states in regards to reported incidents of bullying and Cyber-Bullying are California, New York, Illinois, Pennsylvania, and Washington. According to The Office of Juvenile Justice and Delinquency Prevention, over 75% of California students are subjected to harassment by a bully.

The Solution: What is your solution? Be specific!

Bully Watch With Ethical Citizen Media uses technology such as mobile phones and social media monitoring to report and end bullying. Online "Safe Communities" such as No Shame https://www.facebook.com/pages/No-Shame-Anti-Bullying-Page/219672094781648 allow victims of bullying to interact with others who have shared the same experience on a global scale. No Shame allows victims of bullying to feel comforted and counseled. No Shame openly accepts children of all ages, gender, races, religions, and intimate preference. This is a place where victims can out their bullies and share tactics confidentially. In-school drop boxes, also serve as a means of secure reporting. SMS mobile devices allow students to immediately report bullying and incidents of violence during school hours, as well as after school hours. This reporting and response method ensures secure reporting, and gives students ownership of the program . Bully Watch With Ethical Citizen Media reduces existing bullying.

The Model: Walk us through a specific example of how your solution makes a difference; include your primary activities

The Program's primary safeguard relies upon the concept that problems endemic to victims of bullying -- dropping out of school, destructive substance-abuse, and the over-arching threat of suicide -- are alleviated by establishing a cohesive network of peers, teachers, and counselors as dependable allies who will "Be there" for them.

School-Level Components: Establish and train a Bullying-Prevention Coordinating Committee. Administer a school-wide Bullying Questionnaire assessing the nature and prevalence of bullying, including cyber-bullying. Staff discussions and group meetings inform, review, and refine the school's supervisory system to coordinate expedited reporting of, and response to, bullying incidents. Sample Classroom-Level Exercises frame the Discussion of Bullying (to create an environment in which participants can discuss their ideas about bullying).

Maintenance Curriculum: Once the school anti-bullying program is in place, the school's climate undergoes regular assessments by surveying students anonymously about: When, where and how often such bullying occurs, including incidents of cyber-bullying. How students feel about reporting bullying. Additional activities and curriculum are contained within the full program manual.

The Marketplace: Who are your peers and competitors? Identify others also working to address the needs you are and what differentiates you from them. What challenges could these players pose to your success or growth?

Gay, Lesbian, Straight Education Network (GLSEN) launched a new program designed to help gay and lesbian youth deal with bullying because of their sexual orientation. As part of the new Safe Space program, school teachers and staff member receive kits to help them create a safe environment for lesbian, gay, bisexual and transgendered (LGBT) students. We plan to work with existing programs to enhance what is being done. The incorporation of technology and use of social media, enables Eway to assist our peers, and further enhance their programs by meeting youth where they are -in social media communities, and by empowering youth through giving them ownership of the program through action.

Now that you have thought out your entry, help us pitch it.

Define your company, program, service, or product in 1-2 short sentences [136 characters]

Eway applies Ethical Citizen Media and technology to address school bullying with tools often used in bullying.

Identify what is innovative about your solution in 1-2 short sentences [136 characters]

Bully Watch uses Ethical Citizen Media and technology to immediately report report bullying and incidents, while mobilizing action.

Social Impact

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What has been the impact of your solution to date?

Partners in the Bully Watch With Ethical Citizen Media have a proven history of implementing conflict resolution, and promoting empathy.
BullySafeUSA ,with director/founder and national expert SuEllen Fried, implements a curriculum of interactive educational materials and workbooks already used by more than 8,000 schools and 80,000 students nationwide. BullySafeUSA's Student Empowerment Program and Train the Trainers Seminars provide in-school training for students, parents, counselors, teachers and administration and public resource officers. Peace Learning Center has made great strides establishing itself as a community resource for peace and diversity education in Indianapolis. Through partnerships and collaboration, Peace Learning Center has provided intensive peace education to over 45,000 4th and 5th graders in the Indianapolis Public Schools.Peace Learning Camp served over 8,000 6th grade participants in a three-day, two-night experience to learn conflict resolution.

What is your projected impact over the next 1-3 years?

The Bullying-Prevention Coordinating Committee will track incidents of bullying and reporting, and monitor the success of subsequent steps to address these issues, and continually develop innovative encouragement of sustained positive behavior.

Over the next 1-3 years, Bully Watch With Ethical Citizen Media will train more than 20,000 students in:
1) A Safe and Common Language (Provide a comprehensive introduction to peaceful language and communication skills)
2) Peaceful communication and reporting of bullying.
3) The power of program ownership by allowing students to take design and administrate the program and tools.
4) How the actions of one person can affect others. -“The only thing controlled by you is what you say and what you do.” What it means to be a role model.

What barriers might hinder the success of your project? How do you plan to overcome them?

There are existing anti-bullying programs throughout the country. Many however, do not use Citizen Media, Social Media, or Technology as a means to address bullying and violence. Bully Watch with Ethical Citizen Media uses cutting edge technology, and current conflict resolution methods to report and end bullying. Eway will utilize resources by working with existing organizations in order to make existing programs more readily available, more efficient, and more effective.

Winning entries present a strong plan for how they will achieve and track growth. Identify your six-month milestone for growing your impact

Students will enter the next level in becoming proficient peacemakers with their introduction to the STEP Method

Identify three major tasks you will have to complete to reach your six-month milestone

Task 1

Record the success of the project in LAUSD pilot schools

Task 2

Expand the program to other schools and districts

Task 3

Expand the program nationally

Now think bigger! Identify your 12-month impact milestone

The project will be in more than 1000 LAUSD schools and 100 nationally

Identify three major tasks you will have to complete to reach your 12-month milestone

Task 1

Reduce incidents of bullying in LAUSD by 30%

Task 2

Provide a valid model for safe and effective ways for victims to deal with and report bullying

Task 3

Expand The Program Globally

Founding Story: We want to hear about your "Aha!" moment. Share the story of where and when the founder(s) saw this solution's potential to change the world [125 words]

In response to a public statement by LAUSD School Superintendent Deasy in September 2011, Eway proposed to partner with LAUSD and the Pillar initiative to implement an anti-bullying campaign. Our objective was to a build supportive partnership with LAUSD and administrators to create a learning environment of gender equality, with peace education, anti-bullying curricular for victims of bullying, especially the LGBT community.

Sustainability

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Tell us about your partnerships

BullySafeUSA and Peace Learning Center of Indianapolis will help provide schools with a ready-to-use, easy-to-access curriculum of interactive educational materials and workbooks already used by more than 8,000 schools, and workplace and community environments. We also anticipate partnerships with existing programs, such as Born This Way Foundation to compliment existing programs, and build a global network of anti-bullying organization and members.

What type of team (staff, volunteers, etc.) will ensure that you achieve the growth milestones identified in the Social Impact section? [75 words]

BullySafeUSA and Peace Learning Center will serve as fiscal agents, while also providing intensive peace education and conflict resolution training in a three-day, two-night experience. Volunteers, Eway staff, employees of our partners, and school administrators will complete a conflict resolution skills training and workshop.

Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren't specified within the list

Funding and schools wanting to implement the project are of most importance at this time. Corporate partners would allow direct branding and marketing of the program to increase by-in and acceptance. Such collaborations increase awareness of bullying. By attaching public figures and celebrities, youth will accept the program.

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9 weeks agoDarren Bunton said: Lulit and Ravi- Thank you both so much for your interest and feedback. Eway recently formed a three-way partnership with BullySafe USA ... about this Competition Entry. - read more >
9 weeks agoRavi Saxena said: Hi - I was interested to know what your next steps are now that you have the partnerships and facebook set up? I see you want to record ... about this Competition Entry. - read more >
9 weeks agoDarren Bunton updated this Competition Entry.
9 weeks agoDarren Bunton updated this Competition Entry.
16 weeks agoLulit A. said: Darren, This is an interesting project and I think publicizing and reporting is a great way of creating accountability for bullying ... about this Competition Entry. - read more >
16 weeks agoDarren Bunton updated this Competition Entry.
16 weeks agoDarren Bunton updated this Competition Entry.
16 weeks agoDarren Bunton submitted this idea.