Hip-hop: the Language of Youth
Developing another story for at-risk children and youth through integrated clinical and social care.
About You
About You
First Name
Auro
Last Name
Lescher
Twitter URL
Facebook URL
About Your Organization
Organization Name
Projeto Quixote
Organization Website
Organization Country
Brazil, SP, São Paulo
Country where this project is creating social impact
Brazil, SP, São Paulo
Is your organization a
Non‐profit / NGO / Citizen sector organization
Your role in Education
After-School Provider.
The type of school(s) your solution is affiliated with
Public (tuition-free)
How long has your organization been operating?
More than 5 years
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Innovation
Select the stage that best applies to your solution
Established (past the previous stages and has demonstrated success)
How long has your solution been in operation?
Operating for more than 5 years
The Need: What problem are you trying to solve?
Projeto Quixote is a Civil Society Organization of Public Interest, affiliated with the Federal University of Sao Paulo, which seeks to construct ways to transform the realities of children and young people in socially vulnerable groups (victims of abuse, domestic violence etc.). This work involves not only the child or young person, but also their family and community.
The Solution: What is your solution? Be specific!
The solution developed by Projeto Quixote is a combination of clinical treatment with pedagogical workshops that combine education and culture.
The Model: Walk us through a specific example of how your solution makes a difference; include your primary activities
The differential of the program offered to those served by Quixote is founded on two pillars:
- Personalized treatment, whereby each child or young person is assessed individually and cared for, taking into account their history and their unique situation. Here, the empathy between therapist, educator, and individual served is critical to the success of the program.
- The use of hip-hop culture as a language to approach, build empathy and affinity with the individual served. Through workshops in break (dancing) and graffiti (visual art) and rap (music), the youth served learn the love of play and having fun; increase their cultural repertoire, work in groups, and learn specific skills etc.
The Marketplace: Who are your peers and competitors? Identify others also working to address the needs you are and what differentiates you from them. What challenges could these players pose to your success or growth?
Certainly, in Sao Paulo, other organizations and institutions are working with at-risk children and youth. What distinguishes Quixote from these institutions is that Quixote sees each person served as an individual and not just as a patient. We say that we do not treat drug addicts, but children. And adherence to clinical treatment, using approaches that also include culture, leisure and education, packaged in the language of the youth is creating empathy and therefore success.
Now that you have thought out your entry, help us pitch it.
Define your company, program, service, or product in 1-2 short sentences [136 characters]
Developing another story for at-risk children and youth through integrated clinical and social care.
Identify what is innovative about your solution in 1-2 short sentences [136 characters]
To acheive unique perspectives through a team with professionals from different areas working with arts & cultures in an integrated way
Social Impact
This Entry is about (Issues)
What has been the impact of your solution to date?
-R$170,000 budget for the Graffiti Spray Art Agency, through selling graffitti services
-397 new participants
-889 participants served
-16106 appointments
What is your projected impact over the next 1-3 years?
To increase these metrics and continue “connected” to the language of youth.
Winning entries present a strong plan for how they will achieve and track growth. Identify your six-month milestone for growing your impact
-Program communications- creating a calendar of cultural events,- making Quixote Spray Art company more well known.
Identify three major tasks you will have to complete to reach your six-month milestone
Task 1
Site and page maintenance on facebook to communicate the program to youth.
Task 2
Hosting cultural events, with the participation of youth as a way to increase the relationship between participants and the prog
Task 3
Generating loyalty amongst previous clients, while there are no resourcs to invest in communication.
Now think bigger! Identify your 12-month impact milestone
Turn Projeto Quixote into a reference center for young people from Sao Paulo in terms of a service, welcoming and treating parti
Identify three major tasks you will have to complete to reach your 12-month milestone
Task 1
Research
Task 2
Communication in mass media
Task 3
Creation of interaction channels/events between youth
Founding Story: We want to hear about your "Aha!" moment. Share the story of where and when the founder(s) saw this solution's potential to change the world [125 words]
In 1999 clinicians of Projeto Quixote realized that there was young leadership in the suburbs, known as posses or "crews" and decided to coordinate events with these crews, which culminated in Urra Hip Hop, a Hip Hop event that was the beginning of the psychosocial approach of Projeto Quixote with the Hip Hop Culture.
Sustainability
Tell us about your partnerships
Projeto Quixote needs educators, volunteers and people trained to increase and improve its activities.
What type of team (staff, volunteers, etc.) will ensure that you achieve the growth milestones identified in the Social Impact section? [75 words]
Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren't specified within the list
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