LEADER - a language course, media and communication center
LEADER empowers youth by running community radio in schools and using English language to create global movement in order to cultivate empathy.
About You
About You
First Name
Carly Stiana
Last Name
Scheffer-Sumampouw
Twitter URL
Facebook URL
About Your Organization
Organization Name
LEADER (Learn English And Develop Empowered Region)
Organization Website
Organization Country
Indonesia, BT
Country where this project is creating social impact
Indonesia, BT
Is your organization a
Non‐profit / NGO / Citizen sector organization
Your role in Education
After-School Provider.
The type of school(s) your solution is affiliated with
Private (tuition-based)
How long has your organization been operating?
Less than a year
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Innovation
Select the stage that best applies to your solution
Start-Up (a pilot that has just begun operating)
How long has your solution been in operation?
Operating for less than a year
The Need: What problem are you trying to solve?
Indonesia is at the moment confronted by for example two hard issues: fighting corruption and disaster preparedness and quite obvious there is a gap within our leadership in dealing with corruption or even has a plan when disaster strikes. Media and communication –in my view- play crucial role in shaping our future, our region and our next generation. Media can educate mass audience by addressing the above two hard issues for instance using a microphone. Combining language course with media literacy is to activate empathy.
The Solution: What is your solution? Be specific!
We believe in process and by process we mean education. Our mission to tackle the above issues is through media literacy and foreign language skills. English course is stepping stone and integration truly occurs through the radio internet later on. LEADER’s radio internet will become a lab for our language students; they can practice speaking foreign language, they can actually have listeners and feedbacks to their radio programs and most importantly, they can voice their own creativity and create culture. In other words, our language students are contributing to social change and be the agent of change by creating radio messages. Radio programs are carrying monthly thematic such as: disaster response awareness, fight corruption, green campaign, against HIV/AIDS stigma, bike to school, and so on.
The Model: Walk us through a specific example of how your solution makes a difference; include your primary activities
The original idea is to integrate language course with media comprehension. Our core product is called ENGLISH WITH PUBLIC SPEAKING. English for children is focusing on story-telling (the stories will talk about godly characters; addressing fighting corruption issue, children are encouraged to be honest in dealing with money or in disaster mitigation, children are invited to donate their pocket money for children victim in disaster-affected community). Teens class will learn not only English language but also combined with speech & debate, Master of Ceremony (MC) and Radio/TV presenting. And also Adults class will focus on giving presentation and how to become MC. Integration truly occurs when students of LEADER broadcast their voices bilingually (Indonesian & English) through the radio internet later on. Our language students will become peer-educator through radio. The education on disaster mitigation and against corruption is indeed needed for Indonesians nowadays and radio internet is the tool to educate mass audience. LEADER’s radio internet integrates communication skills with media. LEADER is not a formal school nor it wants to create a new one, rather we work with schools or collaborate in empowering young generations and investing future Indonesian leaders through language savvy, media aptitude and communication agility.
The Marketplace: Who are your peers and competitors? Identify others also working to address the needs you are and what differentiates you from them. What challenges could these players pose to your success or growth?
In reference to English course then international brand such as EF or national franchise such as LIA would be our competitors. However, ENGLISH WITH PUBLIC SPEAKING takes niche skills especially combining language course with radio internet. LEADER’s radio internet will eventually become a lab for our language students; they can practice speaking foreign language, they can actually have listeners and feedbacks to their radio programs and most importantly, they can voice their own creativity and create culture. We believe English skill as a stepping stone and radio internet as agent of change. In this sense, we have no particular competitor.
Now that you have thought out your entry, help us pitch it.
Define your company, program, service, or product in 1-2 short sentences [136 characters]
LEADER is a language course, media and communication center that empowers young people to become future Indonesian leaders.
Identify what is innovative about your solution in 1-2 short sentences [136 characters]
ENGLISH WITH PUBLIC SPEAKING,we empower language students with media literacy (radio,TV,internet) so that they bring about social change
Social Impact
This Entry is about (Issues)
What has been the impact of your solution to date?
Students are not only learning language agility but much more than that they can speak up via radio and actually become peer-educator addressing social issues that they are facing nowadays.
Activating empathy in school (using RADIO CLUB) is by airing Community Service Announcements (CSA), Interview, Drama, etc, we can plan a monthly thematic schedule for example in December we campaign about anti drugs. January, we promote "new resolution, new attitude"-we can talk about anti-bullying in that sense and during February since it is Valentine's Day, we may promote love not just to those surrounds us but also caring for people/children in disaster-affected area by giving donation as an act of love etc, in the end We appreciate creativity that creates culture. Real Campaign, Real Issue & Real Students.
With RADIO CLUB, all community members (students, teachers & staffs) are exposed to social issues and contribute to solve the problems.
What is your projected impact over the next 1-3 years?
The next 3 years, I hope LEADER’s radio internet can be accessed by a lot of youngsters overseas, so we aim to bring the world to Indonesia and obviously bring Indonesia to the world. This model can be duplicated by schools around the world and by connecting through radio internet, we can actually create global movement. Of course, we must apply firstly from our home country that is Indonesia and develop our region that is Banten.
LEADER empowers youth by running community radio in schools and using English language to create global movement in order to cultivate empathy. Real Campaign, Real Issue and Real Students !
Winning entries present a strong plan for how they will achieve and track growth. Identify your six-month milestone for growing your impact
Create LEADER’s website which means buying a domain for designated radio internet.Finally, promote the website & English course
Identify three major tasks you will have to complete to reach your six-month milestone
Task 1
carefully choose a team members
Task 2
create the platform for radio internet; this means buying broadcast and internet equipments.
Task 3
Promotion, promotion and promotion!
Now think bigger! Identify your 12-month impact milestone
This period is the best time to evaluate, for example how many language students registered and how many visitors to our website
Identify three major tasks you will have to complete to reach your 12-month milestone
Task 1
Team meeting to discuss what is the result of language students evaluation - qualitative indicators
Task 2
Team meeting to find out the significance numbers of our website’s visitors
Task 3
Brainstorming how can we respond to the results of the evaluation above. What necessary action in order to set bigger impact
Founding Story: We want to hear about your "Aha!" moment. Share the story of where and when the founder(s) saw this solution's potential to change the world [125 words]
The founder of this project is myself. The idea actually began in 2004, while I was hosting a specialized English program on radio called “Spotlight” on a part-time basis in Heartline radio, Tangerang. In 2007, I joined the radio full-time and from that moment, I created project that entails schools to have “Radio School” as their after-school activity. Two schools in Jakarta & Banten were collaborating with Heartline radio until 2010. The attached video of Radio School is to give an overview to judges and readers but not only until October 2011 that LEADER was created. We want to empower schools by integrating English course with media literacy. Why English? Because we believe in using English to create global movement.
Sustainability
Tell us about your partnerships
We partner with Hope Asia Foundation in terms of they lease out spaces.
We are in the midst of proposal writing to various schools both in Banten as well as Jakarta. We offer them an English language course and RADIO CLUB as their after school activity.
What type of team (staff, volunteers, etc.) will ensure that you achieve the growth milestones identified in the Social Impact section? [75 words]
Staff is categorized into 2: teaching staffs and broadcast/IT staffs, while our language students will become volunteers when they create and broadcast radio messages.
Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren't specified within the list
In the next 5 years, I would have imagine that this model will become solid. I would expect to enhance it, so that other countries may duplicate the same idea. It might well adopt the franchise model of LEADER. The more countries adopt this model, the more global our LEADER network. That is why the kick-off is with English language as we want other countries to acquire this LEADER model.
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 | 10 weeks agoCarly Stiana Scheffer-Sumampouw said: Hello Edwin Rutsch, Radio is just a medium, the person behind the microphone what's really important. Wikipedia: Empathy is the ... about this Competition Entry. - read more > |
| 10 weeks agoEdwin Rutsch said: How does a radio station promote empathy? do you talk about empathy? about this Competition Entry. - read more > |
| 10 weeks agoCarly Stiana Scheffer-Sumampouw said: LEADER empowers youth by running community radio in schools and using English language to create global movement in order to cultivate ... about this Competition Entry. - read more > |
| 10 weeks agoCarly Stiana Scheffer-Sumampouw updated this Competition Entry. |
| 10 weeks agoEdwin Rutsch said: In just a sentence or two, would you share what you see as the most effective way your program is building, fostering or nurturing a ... about this Competition Entry. - read more > |
| 10 weeks agoCarly Stiana Scheffer-Sumampouw updated this Competition Entry. |
| 12 weeks agoCarly Stiana Scheffer-Sumampouw updated this Competition Entry. |
| 12 weeks agoCarly Stiana Scheffer-Sumampouw said: Thank you Alissa Wahid, I try to include your comment in my entry. Some of the reply is also for Eppel Eve that I'm pasting below. The ... about this Competition Entry. - read more > |
| 12 weeks agoCarly Stiana Scheffer-Sumampouw said: Thank you for the comment Eppel Eve, I actually have been working in sending proposals to interested schools at the moment, however of ... about this Competition Entry. - read more > |
| 12 weeks agoAlissa Wahid said: Dear Carly, Working with youth requires us to come up with strategies suitable with their lifestyle and needs. Your choice of ... about this Competition Entry. - read more > |
