Being Tree Game
This project also has a Changeshop where you can read more about its latest progress.
Go to Changeshop: Being Tree Game.
Being Tree Game is a body and mind experience for kids. Through this self-conscious process they learn about ecology from an emotional and sensitive perspective
About Your Organization
Brazil, RS, Porto Alegre
Country where this project is creating social impact
Brazil, RS, Santa Maria, Rosário, Esteio, Sapucai, Novo Haburgo, Sapiranga, Campo Bom, more than 20 cities...
Is your organization a
Your role in Education
The type of school(s) your solution is affiliated with
How long has your organization been operating?
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Select the stage that best applies to your solution
Growth (your pilot is up and running, and starting to expand)
How long has your solution been in operation?
Operating for less than a year
The Need: What problem are you trying to solve?
Nowadays in Brazil, everybody talks and hears about ecology and sustainability. At school, children are very well informed about the health of the nature. But, in most cases the way that the education process happens is very cold and focused on mentality: kids keep learning into the same logic-mathematic intelligence. Another treatment is needed to deal with those new young persons from the 21th century. Education has to change its tools and look at the mindful learning. We believe that,to learn about ecology, you have to ‘live’ecology. In this way, start to think about an education process that leads with the developing of relationship intelligence, that means sensitive and emphatic exercises.
The Solution: What is your solution? Be specific!
That’s why we create The Being Three Game, a live performance of two actors that conducts kids into a self-game process to discover the three that lives inside each of them. Visiting schools, the two characters - Great Master, and Rootsy - lead children into ludicrous and experimental exercises that explore the recognition of personal, social and global matters, working out the relationship intelligence: me and myself, my colleagues, my family and the city I live in. We believe that this contributes to the development of a new consciousness in the school system. We give pedagogic material and now we are producing a pilot for a education TV video Show of the project.
The Model: Walk us through a specific example of how your solution makes a difference; include your primary activities
The best way to realize the power of transformation that the Being Tree Gamehas is participating in a school dynamic (watch the video). It’s very stimulating hearing the teachers feedback about the behaviour of the children. We work in difficult realities sometimes with kids that lost their families by murder, or fights evolving drugs. There was one time when an 8 years old kid, that didn’t talk since he was 6, started talking in the middle of the dynamic. Or a very aggressive boy, older than the others in class, who could work very well in collaborative way. We give all children an exercise book with activities to do at home, with family and friends, which is a way to spread our message. In the game, they express themselves with a drawing. This handmade self consciousness product is a powerful tool to better understand child personality and behaviour. Below is a teacher’s feedback (translated from Portuguese):
Your work is extremely important in conscientizing the children about the preservation of the environment.
My students were marveled and very interested in taking care and cultivating the ecosystem.
The developed activities were great and they are useful in integrating many shy children and helping them discover new talents in the process.
I am grateful for your participation in our school. Thanks!
Teacher Carvenea Camargo
Olaria Daudt School, Sapucaia - Brazil
The Marketplace: Who are your peers and competitors? Identify others also working to address the needs you are and what differentiates you from them. What challenges could these players pose to your success or growth?
We have a good challenge with H.Melillo (http://www.hmelillo.com.br), they develop social projects with the same partners we do, so sometimes we share resources. They have a good quality in project management, but we feel we have better innovation on our proposals. Another player that inspires and motivates a better work is Live.ad (http://livead.com.br), they develop communication projects with great human conceptual matters, innovating formats and engaging people, but still we don’t seek the same market. Another one is Platoniq (http://www.platoniq.net/eng), a great creative group that works with social matters mixing art and technology, they represent a very good peer.
Now that you have thought out your entry, help us pitch it.
Define your company, program, service, or product in 1-2 short sentences [136 characters]
Being Tree Game is a body and mind experience for kids. Through this self-conscious process they learn about emotional intelligence.
Identify what is innovative about your solution in 1-2 short sentences [136 characters]
Being Tree Game uses sensitive devices, in an imaginary and playful format that conduces children into a mindfulness education.
This Entry is about (Issues)
What has been the impact of your solution to date?
Until now, we did one big tour around the Rio Grande do Sul province during almost three months. In this journey we visited 60 schools, in more than 20 towns, involving and givenn pedagogig material to more than 3500 children and 120 teachers. Last month we renewed the partnership with our sponsor for another 3 months of work at least. We made an agreement with the Secretary of Education (http://www.educacao.rs.gov.br) specifying our project as an official tool for public schools. Now we are setting a good agreement with the Zoobotanic Foundation (http://www.fzb.rs.gov.br/) to use and broadcast their researches making a pilot of a pedagogic TV Show video.
What is your projected impact over the next 1-3 years?
We aim to amplify the number of teams in the field up to three, so we can spread their activity for the whole state. Our goal is to reach the 2960 public schools in Rio Grande do Sul, and start a follow up process in at least 10% of those schools, by helping children and teachers in new activities. At the same time, in the next three years we want to have a TV show, keeping the same subject and characters of the Being Tree Game, so we will broadcast with much more power this new paradigm of education.
What barriers might hinder the success of your project? How do you plan to overcome them?
There is always the funding problem, than we have human resources, and in the end the constant innovation requirement. We will try to fix that with multi-initiatives. First: making strong and effective partnerships, not with one, but with the whole sector we are into - energy (our current sponsor stimulates that). In the same way, we are going to keep a good relationship with the government structures (environment and education). Second: by diversifying our product, making some marketable object (we are planning the TV show). Third: investing in team training, so we do not lose quality and can amplify impact. Fourth: Creating new lines of digital communication tools, so we can involve more people in our ideas and spread the transforming intentions.
Winning entries present a strong plan for how they will achieve and track growth. Identify your six-month milestone for growing your impact
Our strategic actions for the three year planning are:relationship; team training; new video product.
Identify three major tasks you will have to complete to reach your six-month milestone
Make a impeccable work with the team on the schools again.
Produce a pretty and marketable pilot for a TV show.
Amplify the relationship with the electric sector and government entities as a way to get more partners.
Now think bigger! Identify your 12-month impact milestone
Increasing to 1000 the number of dynamics; selling out the TV Show; making a good database presentation for the sponsors
Identify three major tasks you will have to complete to reach your 12-month milestone
Keep very close to the basic activities, which is the schools dynamics, watching the project so it doesn’t lose quality.
Organize an specific schedule to focus on the selling demand of the TV Show.
Structure a good and efficient background team to organize reports and presentations.
Founding Story: We want to hear about your "Aha!" moment. Share the story of where and when the founder(s) saw this solution's potential to change the world [125 words]
Well this is a good story to tell. It starts when me and my friend, who would become my partner, were living in Barcelona. It was a complete thinking and experiencing time. We talked a lot about the interesting way of how European cities organize themselves, placing culture as a path through innovation and social development. That was really strong to us. We got involved in many different actions and activities where art influenced economy and society. We came back to finish our studies and one day we realized we could offer a service that would challenge the communication market in Brazil by mixing brands, social efforts, art and economy. That was the beginning of Estúdio Nômade.
Tell us about your partnerships
The project started with the AES Sul company (that belongs to AES Corporation - http://www.aes.com)and the Secretary of Environment from Rio Grande do Sul (http://www.sema.rs.gov.br/), but just the first one as a financial sponsor. Now we are amplifying the connection with the government reaching more entities in the state: Secretary of Education (http://www.educacao.rs.gov.br), and the Zoobotanic Foundation (http://www.fzb.rs.gov.br/).
What type of team (staff, volunteers, etc.) will ensure that you achieve the growth milestones identified in the Social Impact section? [75 words]
Our team is compost by people engaged and volunteers. Engaged: actors, field producers, video makers, logistic drivers, cinema director, commercial team, financial administrator, designer, web developer and pedagogic consultant. Volunteers: arquitect,contentgenerators, web activators and social network disseminators.
Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren't specified within the list
Needs: to make the project spread in the whole world, by showing people the way it functions, so it can be copied.
Offers: We have a medialab running in Porto Alegre, it is called TransvençãoLAB (www.transvencaolab.net).It is an open, experimental place where we invite people to collaborate with innovative projects for the city. It would be very interesting to promote good ideas.