A film-based learning module combined a fun & exciting workbook to introduce & reaffirm values,morals,attitude, life skills in children.
About Your Organization
Country where this project is creating social impact
Is your organization a
Your role in Education
The type of school(s) your solution is affiliated with
How long has your organization been operating?
More than 5 years
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Select the stage that best applies to your solution
Established (past the previous stages and has demonstrated success)
How long has your solution been in operation?
Operating for 1‐5 years
The Need: What problem are you trying to solve?
“Children need help in dealing with issues that affect them” -
Most children encounter difficulties when it comes to problems like tackling failure, relationships, sexuality, exam fear, rejection, peer pressure, stress, adolescent issues etc. All this clearly highlighting the fact that alongside the age old values and life skills children need to imbibe, there is a whole new crop of contemporary issues that need to be dealt with. The current format of value education system in schools does precious little to address these lacunae and is also not engaging/interesting enough from a child's point of view. Another objective which was related was to enhance the role parents and teachers play in the holistic development of students.
The Solution: What is your solution? Be specific!
School Cinema is an innovative concept in the field of value education that aims to create an impact on children using the influential medium of cinema. A perfect blend of entertainment & education it harnesses Cinema’s power of story telling,emotional connect,visual appeal & provoking thoughts.
It’s a researched, film-based learning module supported by an interactive workbook designed to reaffirm life-skills, values and attitudes to children, educators and parents. The research & insighting process forms the crux of the film.
While the films engage the child & make him aware of the topic at hand, the workbook completes the circle of learning by making the child do fun activities & exercises based on the issue. This two-step approach ensures that the lessons get internalized, thus influencing young minds to make better choices for themselves as adults.
The movies for parents/teachers are effective tools for parenting skills and teacher growth/professional development
The Model: Walk us through a specific example of how your solution makes a difference; include your primary activities
This is a real story from a school in Ahmedabad. "A boy who belonged to a minority religion in that school used to be very aggressive. Teachers tried to find out the reason/correct him but to no avail. After a screening of the film "Little Terrorist" which is part of our School Cinema module, 2 boys from the same class wrote an Apology note to the boy. Apparently they had been bullying him for being from a minority religion.The Principal of that school had sent a letter thanking us" This for us is our biggest award. The fact that we are changing lives, making kids introspect and in short preparing them to become good human beings.
The School Cinema program is scheduled during the Value Education period in a class and all it requires are 20 sessions during the entire academic year. This ensures that it easily fits into the curriculum and is a part of their school life. After the movie screening which is 10-14 min long, Children take part in the activities of the workbook. It engages and provokes a child to think and choose, which leads to better understanding of self and surrounding and lasting effect. All the answers are positive and correct, hence the burden on the teachers for correction etc. are not required. They just need to facilitate during the sessions. Post implementation research has shown a significant increase in self esteem, emotional maturity, general well being and a resistance to bullying and peer pressure.
The Marketplace: Who are your peers and competitors? Identify others also working to address the needs you are and what differentiates you from them. What challenges could these players pose to your success or growth?
Currently we have companies Like Educomp, Edurite, Manipal K-12 which are in the education management space. Most of these companies however focus on academics being delivered in an exciting/interesting way. However in the lifeskills/ values space we are the innovators/leaders. There are many training companies which aim to bring about a change in the same space as us but they are restricted by dependency on instructors and the logistics of scaling up.
Now that you have thought out your entry, help us pitch it.
Define your company, program, service, or product in 1-2 short sentences [136 characters]
A film-based learning module including a fun & exciting workbook to introduce & reaffirm values,morals,attitude, life skills in children
Identify what is innovative about your solution in 1-2 short sentences [136 characters]
Blend of Cinema & Education thus entertaining and engaging, addresses the co-scholastic space, Takes into cognizance contemporary issues
This Entry is about (Issues)
What has been the impact of your solution to date?
As of now 400000 students across India use School Cinema and are benefiting from it. The acceptance of Cinema as a powerful medium to bring about a positive change in thinking and behavioral patterns has been the reason for our success.It being the best medium for story telling, it has left a long lasting impact on the children. Post implementation research shows a significant increase in self-esteem, emotional maturity and general well being. Also a majority of the students lreported lesser chances of succumbing to peer pressure and bullying. A 98% repeat subscription of School Cinema by the Schools of last year is a glowing testimony of the effectiveness of our program. The letters, testimonials from educators and 2 National awards for the movies are just the cherry on the top.
What is your projected impact over the next 1-3 years?
We aim to reach 1000 schools within India and reach 10-15 lakh students in the next 1-3 years through the School Distribution model. On a product development front, we aim to bring out better films/products, research to come up with contemporary issues and insights, increase the distribution system to reach more touch points (retail/e-commerce/online/ applications on ipad/smartphones since the phone reach in India is many times the computer reach). Also move into the markets with cultures and issues similar to ours.
What barriers might hinder the success of your project? How do you plan to overcome them?
1. School Cinema is a radical and innovative concept – so it is sometimes difficult to explain and convince schools of how it can fit into their regular curriculum. Over the span of two years, our sales team has explored new ways of introducing the concept to schools and is continuing to do so.
2. The co-scholastic space is still underdeveloped, being the pioneers in this, we have to pave the way and face the initial resistance. But this is in a way good as we have few competitors and are seen as a novel and unique program in our field.
3. While moving to other markets for eg the Middle East, there are lot of sensibilities that need to be taken care of. We plan to involve local research teams/film making crew and marketing teams to introduce School Cinema in their local geographies.
Winning entries present a strong plan for how they will achieve and track growth. Identify your six-month milestone for growing your impact
Identify three major tasks you will have to complete to reach your six-month milestone
Aggressive Geography Wise Sales Planning
Local Advertising for School Cinema to create pull from educators/principals
Create another lot of atleast 100 short movies
Now think bigger! Identify your 12-month impact milestone
Identify three major tasks you will have to complete to reach your 12-month milestone
Crack a deal with a state government to ensure larger numbers and more impact
Create an application of School Cinema online/ application for smartphones/ipad to reach a larger audience
Appoint a business partner outside India/ Pitch to Foreign Governments to reach other countries
Founding Story: We want to hear about your "Aha!" moment. Share the story of where and when the founder(s) saw this solution's potential to change the world [125 words]
Our founder is Sultan Syed Ahmed. From films to events to training to publishing he is constantly creating avenues to add value to the educational segment. A brilliant speaker and highly motivational trainer he trains several thousand students of schools & colleges across Asia annually. While training school children he realized that the impact of the program completely depended on the quality of the trainer. A lack of quality trainers, the high cost and logistics problem associated with manual training programs resulted in Sultan trying to create a module that was devoid of individual merits and dependent on processes. And what better than Cinema to showcase this process. This was the Aha moment and the rest as we say is the story of School Cinema
Tell us about your partnerships
Currently the team consists of 3 Promoters/individuals with their own funds: Sultan Syed Ahmed, the Managing Director, Naina Sultan Ahmed and Tabassum Modi, the 2 directors. The details with the PE firm are Work in progress.
What type of team (staff, volunteers, etc.) will ensure that you achieve the growth milestones identified in the Social Impact section? [75 words]
- passion for making a difference in the field of education
- Love for storytelling
- Smart professionals across Sales, Research, Film Production and Marketing
- Ability to think strategically
- Ruthless implementation skills
- Ability to understand insights
- Leverage in the right sections of society
Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren't specified within the list
We can offer our Brand/IPR and look out for investment and Business partnerships in other countries