"Sampoorna suraksha" Social security for all occasions.

by Manjunath Lingadahally | Sep 28, 2008
654 reads | 8 Comments
Competition Winner

This entry has been selected as a winner in the
Banking on Social Change: Seeking Financial Solutions for All competition.

Project Street Address

Project City

Project Province/State

Project Postal/Zip Code

Project Country

n/a

Year initiative/program began:

2004

Field of work

Health

If Field of Work is "Other" please define in 1-2 words below (and explain in detail in the entry form):

Service / Activity focus (If "other" please explain in entry form)

Delivery Method

Year organization founded (yyyy)

1982

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Positioning of your initiative on the Mosaic of Solutions™ diagram:

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Which of these barriers is the primary focus of your work?

Lack of access to markets or products

Which of the principles is the primary focus of your work?

Aggregate demand or supply to influence market

If you believe some other barrier or principle should be included in the mosaic, please describe it and how it would affect the positioning of your initiative in the mosaic

For poor families unexpected expenditures are all risk prone and need to be protected. Poor people hardly plan for any future expenditure. Prepare them to anticipate future expenses. Help them to project finances for future years and plan accordingly.

Name Your Project

"Sampoorna suraksha" Social security for all occasions.

Describe Your Idea

What is your signature innovation, your new idea, in one sentence?

Convince the poor to insure against emergencies and be with them in their times of need Unfailingly.

Describe what makes your idea unique—different from all others in the field.

Insurance against hospitallisation is an upcoming concept in the world inhabited by poor. However such insurance is fraught with risks because poor are mostly illiterate and can be induced by the hospitals to get admitted for illnesses which can be treated on OPD basis. And poor can hardly afford to pay huge premie to cover expensive treatment . Most community based health insurance products which are low priced cover only major ailments and those requiring surgery and those which are not preexisting. These stiff conditions therefore exclude most cases of hospitallisation poor people need to undergo. After one or two years of enrolling to health insurance, poor policy holders quickly get disillusioned with the coverage and drop out of the health insurance scheme. "Sampoorna Suraksha" a unique product developed by us has taken these factors into consideration to derive at a product which covers all cases of hospitallisation irrespective of the nature of treatment(surgical and non surgical) and preexisting or otherwise by involving all the stake holders viz policy holders, insurance company, the hospital and the facilitating NGO, to making a truly interactive product creating a win win situation for all.

How do you implement your innovation and apply it to the challenge/problem you are addressing?

After undertaking a thorrough research on the needs and the environment, we have developed a product which takes care of hospitallisation,maternity expenses, accidental injuries and death, domicilliary treatment, calamities and destruction of property. We have involved the major stake holders the insurance company and hospitals to arrive at a price package for most of the ailments requiring admission. We have extensively networked with the policy holders to minimise unwanted hospitallisation, developed a system of preauthorising all admissions and ensuring prompt settlement to the hospitals. We have aslo developed a system where in preauthorisation is refused but the patient is still admitted because of the on site opinion , are honored for settlement as a zero rejection policy.We have also addressed other emergancies like the maternity,death and accidental death as special claims which has really built the consumer confidence resulting in near to 100% re enrollment and increased enrollments year after year.

Do you have any existing partnerships, and if so, how did you create them?

The product is an interactive one with the health insurance company as a major partner which accepted the hospitallisation risks at a negotiated price. The insurance company has set up represantative office in our complex for on the spot redressal of issues and timely settlement. Besides we have developed an exclusive network of 200 private/governament hospitals which have agreed to provide cashless treatment at prices packaged for various ailments upon preauthorisation by the sampoorna suraksha doctors. To minimise unwanted admissions the 2000 odd field animators of skdrdp have launched an awareness campaign. They also deal in claims on maternity, death and accidental death and calamity. The community based organisations Viz Self Groups and their viilage federations help each other in admissions and getting the treatment at packaged/ preauthorised prices.

In which sector do these partners work? (Check all that apply)

Citizen sector (nonprofits, NGOs) , Private sector , Public sector (government).

Provide one sentence describing your impact/intended impact.

Sampoorna suraksha which enrolled 186,000 members in April 2004 today caters to 1094,000 mmebers in April 2008 and the scheme which itself ended in a loss in the first year has turned corner to earn a net profit Rs 5.70 milliion(US $ 0.15 million) in 2007-08.

Please list any other measures of the impact of your innovation.

The innovation has helped the poor people to access medical and non medical facilities knowing fully well that they are protected upto a given amount on a particular ailment. This has enhnanced their awarenesss on the market of health and non health facilities.Statistically speaking in the last four years, 67032 cases were provided cashless treatment valued at Rs.225.9 million and 41229 cases were helped with other emergancies like maternity death and accidental lossof life/vital organs to the tune of Rs81.1 million totalling a massive 108,261 settlements. The number of poor people accesing network hospital for quality treatment has gone up. There is increased awareness in the network hospitals on the needs of the poor people and cutting costs to economise on treatment without compramising on quality. The product has attracted insurance companies to bid for the product. It has attracted the insurance actuaries from across the globe and other NGo Mfis. Infact one of the leading NBFC in the State has outsourced its insurance clients to Sampoorna Suraksha for providing the services.

Does your innovation address and/or change banking regulations?

To begin with the innovation has looked hard at the pricing of the product to make it affordable to poor. The mother NGO, SKDRDP has developed a low interest loan product to its clients to enroll for sampoorna suraksha. The scheme itself looks at family of upto ten as a unit to give floater benefit of Rs 5000 per member per year with the amount avauilable to all members of the family on a cumulative benefit. For example a five member family pays Rs800 as premium to get benefit of upto Rs.25000 for the family. Subject to this upper any one or all the members of the family can get benefit upto Rs.25000. Besides maternity benefit for the women for upto 2 child births are compensated in the scheme upto Rs. 5000 per delivery. The scheme has won over the confidence of the clients by ploughing back the surpluses under the scheme. It has redifined the nature of services that can be provided through a formal health insurance product. Within the act of the insurance regulator the scheme has strived to provide a comprahensive coverage to the emergancies of the poor by taking all the stakeholders in to confidence.

How many people does your innovation serve or plan to serve? Exactly who will benefit from your innovation?

The innovation is covering 1.09 million clients belonging to 289, 571 families serviced by two major NGO, NBFCs of the state. Ideally we would like to cover all the members from the family. With the awareness now being created on the scheme we are hopeful of doubling the number insured in the next five years every year.

This Entry is about (Issues)

Sustainability

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Financing source

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How is your initiative financed (or how do you expect your initiative will be financed)?

It is basically a self financed scheme in which the stakeholder family pays a predetermined sum( for this year a family of 5 members have paid a premium of Rs 800 US $18) of this a negotiated sum (This year a sum of Rs.470/- US$10.5) is paid to insurance company to cover the hospitallisation at packaged prices. The rest is retained by the organisation to settle all the claims rejected by the insurance company as not being admissible( maximum liability in such cases is 60% of the admissable bill) as also maternity( maximum Rs 5000) death of the earning member of the family(Rs 5000) domicilliary treatment (Maximum Rs 1500) accidental death (Rs25000),disability( MaximumRs25000).The scheme finances also includes administration of the scheme including processing of preauthorisation requests and calims etc. It is a community owned scheme financed by stakeholders while the other partners look at not profits but sustainability.

If known, provide information on your finances and organization:

For the year 2007-08 ending on 31-03-03 the scheme generated a premium ofRs 132.6 million( US$2.93 million at Rs45/- a dollar). During the same period the scheme paid insurance premium of Rs.85.43million (US $1.9 million) and special claim expenditure and administrative expenses of Rs41.4 million totalling an expense of Rs 126.9 Million(US$2.82 million )leaving a net surplus of Rs.5.7million and millions of satisified customers too! The sampoorna suraksha employs 35 staff fulltime. Besides the animators of the NGO also support in field operations against a commision.

What are the main financial barriers and how do you plan to address them?

The major barrier has been the spate of claims that the scheme is duty bound to settle some of which are over billed and some of which are unwanted admissions. At the same time by the virtueof packaged pricing policy there is little scope for hospitals to err in the line of treatment. Poor peoples insuransce policy therefore leaves very little net surplus but gives a lot of satisifaction of having helped the needy.

Aside from financial sustainability, how do you plan to grow the initiative?

Creation of awareness on the need for insurance in general and health in particular is very significant. Also significant is to enroll network hospitals to give cost effective quality service to the poor. In effect, it is the application and approach to the scheme by all the players that will make the difference. We want to relentlessly work in creating better awareness on the product and ultimately enroll all poor in to the scheme.

Please select one

What was the motivation or defining moment that led to the creation of this innovation? Tell us the story.

Emergancy unanticipated expenses to the borrower is dreaded by any microcredit operator. When the borrower or his family member is in a hapless situation no recovery can take place. Often medical emergancy or conditions like pregnancy child birth can wipe out the assets of the poor. At the same time the existing insurance schemes donot give any confidence to poor. The requirenment of the affluent from the insurance sector are very different from the poor. While the rich dread heart attacks, poor rarely suffer from heart disease but they dread simpler conditions like malaria, typhoid,a long standing hernia more than a heart condition. A tailor made product which is meant to cater to specific needs of the poor only is what motivated us to look in this sector.

Please provide a personal bio of the social innovator behind this initiative.

Dr. Manjunath who worked extensively in developing this comprahensive product has over three decades of experience working in villages trying to understand what works for the poor. He spent close to two years in developing and designing a workable viable model and a more intensive campaign to convince the stakeholders that it can work.

a) Please identify the individuals that your innovation benefits (Please check all that apply)

Producers , Consumers , Holders of assets.

b) Do you help the people you serve to buy goods or services using financial innovation? If so, how?

Yes. The stakeholders buy the sampoorna suraksha insurance policy from us once a year just before the new year begins. The policy will be valid for one year making the members enrolled eligible to avail treatment from the network hospital without paying cash on preauthorisation for admission from the sampoorna suraksha doctor. Incase the preauthorisation is denied and the patient and the hospital feel the need for admission they can get admitted but cannot get cashless benefit and assured settlement. In such cases the patient settles the bill himself and sends claims to sampoorna suraksha office for settlement who may or may not settle entire amount but settle they will definitely upto a minimum of 50%. Simillarly in other emergancy like death the NGO rushes Rs 5000 to the nominee on the same day and then make a claim with sampoorna suraksha. In maternity the people send claim to suraksha office with the help of the animator of the NGO to get a confirmed settlement within a week.

c) Do you help the people you serve to sell goods or services using financial innovation? If so, how?

Yes. We help hospitals to sell services to the insured people through their hospitals at predetermnined rates for proauthorised cases. In case the cost of traeatment is likely to exceed preauthorised amount or package amount , in cases of complications additional sanctions can be availed from sampoorna suraksha. Upon submission of the bills, as per the format, the same is processed and submitted to insurance company for settlement. Simillarly we also negotiate with insurance company to sell the insurance through us to the stakeholder at pre negotiated rates. Still later work closely with the insurance company for settlement of claims.

wei liu said: This is great original work, soed hardy ed hardy clothing ralph lauren polo juicy couture please keep us posted. about this idea. - 82 days ago read more >
Vandana Chaudhary said: Dear Sir, Heartiest congratulations on winning the competition with two entries, for "Banking on Social Change – Seeking Financial ... about this idea. - 418 days ago read more >
"Sampoorna suraksha" Social security for all occasions. has been chosen as a winner in Banking on Social Change: Seeking Financial Solutions for All. - 435 days ago
Fr. Paul Sequeira said: Its Very good and useful concept. it will tried to cover the beneficiaries to get the insurance facility and also back bone for poor ... about this idea. - 441 days ago read more >
ashwini . said: Its good concept. it will tried to cover the beneficiaries to get the insurance facility. about this idea. - 442 days ago read more >
Manjunath Lingadahally said: Thanks. We appreciate the commitment shown by the hospitals like yours for the scheme. Indeed millions cannot afford the quality ... about this idea. - 449 days ago read more >
shetty vishwanath said: We are one of the network hospitals. Only few days back we had a very poor patient who had a strangulated inguinal hernia. But for this ... about this idea. - 449 days ago read more >
vishwanath r b said: ---------- Dr.vishwanath about this idea. - 453 days ago read more >
Manjunath Lingadahally said: Dear Ms. Damini, Thanks for your response and remarks. The key to microinsurance is to create awareness among all the partners. To ... about this idea. - 455 days ago read more >
"Sampoorna suraksha" Social security for all occasions. has been chosen as a finalist in Banking on Social Change: Seeking Financial Solutions for All. - 456 days ago

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