In the rural neighborhood in which Broto Brasilis is acting there are many families who live in poverty, where the city’s HDI is 0.663 despite the region’s natural richness (forests, land and water). Many lands are destroyed by the intensive use of inappropriate practices of cattle producers and constant burnings. The youth is losing the accumulated knowledge of past generations about nature’s cycles and this way they can practice less impacting and more sustainable agriculture.
There is a great migration of youth to the urban region because besides the lost bond with past generations, many neighborhoods don’t have schools from 5th to 8th grade. Therefore, if a youngster doesn’t leave to the city he/she becomes dependent on a decaying process of agriculture.
We intend, through this project, to broaden Broto Brasilis Association’s universe of activities beyond sewing and food production, introducing agro-ecology and include youth, daughters and sons of producers who are already assisted.
This project is a small local initiative for organizing and training people to generate income with a group of women and young rural workers of Aiuruoca municipality.

Adriana Galvao Medina, 48 years-old, sociologist from UNESP University in Araraquara, with a masters in Public Health from the University of Sao Paulo.
Worked in the field of culture, from 1991 to 1995 in the Image and Sound Museum in Sao Paulo coordinating the Documentation Department.
In Matutu Valley, took advantage of her professional experience in the cultural field and started Broto Brasilis’s work with a group of women concerned with the Valley’s environmental preservation and with the disappearance of traditional techniques of regional arts and crafts.
In Sao Paulo, worked in the Fundraising sector of the Women Education Network, where deepened knowledge in gender issues, acted in NGOs and Applications School of the University of Sao Paulo, developing training courses with the support of Solidarity Training Program, in the area of news and video, for teenagers of the outskirts.
By means of the masters at the Public Health Faculty, used methodological tools developed by her professor, Fernando Lefevre, to work with qualitative research analyzing collective discourse about Urban Violence and its causes.

This financial solution aims at rendering more liquidity to the craftswomen’s work. In other words, a job that would normally take some months to become money, can be paid immediately. Thereby, the craftswomen can use this resource to mobilize local economy and to invest in the production of new items which will be paid for immediately and again mobilize local economy, generating a cycle of growth and local development.

The sale of products will be a fundamental step for the success of the innovation, because it will permit the renewal of financing funds for the craftswomen. This way, the faster the sales are, the greater are the available resources to pay cash for the craftswomen’s products and more resources will circulate in the local economy. Therefore, it will be necessary to organize the community in order to enhance the sales structure that already exists.