Media for Change would give a voice to those families and communities struggling with finding their missing loved ones. The national media tends to give disproportionate coverage to the plight of missing Caucasian females. Our organization would make covering the stories of underrepresented communities easier by doing the "leg work" for the media, as well as offer a place where family and community members can stay updated on cases, get information on joining search teams and report sightings or tips. We would offer the following:

-- A website featuring missing minority children with an interactive map that would connect viewers to a webpage featuring video of the family and community, photos, information on the missing individual and any updates or leads offered by investigators.
-- The organization would actively push for media attention by sending out press releases, photos and video to both local and national media.
-- We would enlist volunteers to create chapters in their local communities and actively use social marketing and church, temple and other community networks to market our organization as a place where people should turn to after a loved one goes missing. We would immediately send an individual to that location to speak with investigators, the family and community members to get video, pictures and information on the missing person.
-- We would especially enlist and market our organization towards young people who are more technologically savvy and are often self-made media makers. Millennials often have access to affordable video cameras, digital cameras and computers and are constantly online perusing websites and using social networking sites. We would use this to our advantage by building groups on Facebook and other social networking sites. We would also use a platform similar to Twitter to alert people of missing persons in their community. This would allow us to spread information quickly.