"We make it Simple to be Smart about Donating"

Have you ever wanted to make a donation but been unsure of which nonprofit will make the most of your dollars? NKN is your solution.

Problem: Forty million Individuals in the U.S. donated $0.25 trillion to charitable organizations in 2007 . Online donations increased from $250 million in 2000 to $6.9 billion in 2006 , a 74% cumulative average growth rate. Donors are increasingly demanding more and better information about nonprofits when making donation decisions, yet few tools enable donors to be more strategic with their philanthropy.

Nonprofit Knowledge Network’s (NKN) Value Proposition: NKN’s value proposition is to Make it Simple to be Smart about Donating and Experience More Joy from Giving. By connecting donors with the knowledge of experts in the nonprofit sector, NKN aspires to be the hub for all nonprofit donation transactions and information exchange.

Product/service Concept: NKN is a web-based product where users are able to select the social causes they care about, view which nonprofits in each social cause are most consistently recommended by experts as top-performing nonprofits for that social cause, review proprietary research about each expert-recommended nonprofit, donate to as many of the nonprofits as they want with a single online transaction, receive regular updates about the impact of the user’s donation, and have all tax receipts consolidated in a single place.