Sustainable Cambodian disabilty sports infrastructure supported through socially responsible corporate sponsorship
This entry has been selected as a finalist in the
Sport for a Better World competition.
Project Street Address
Project City
Project Province/State
Project Postal/Zip Code
Project Country
Sport
Other
Year the initative began (yyyy)
1996
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Project URL (include HTTP://)
Which of these barriers is the primary focus of your work?
Stereotyping that excludes
Which of the principles is the primary focus of your work?
Include through sport
If you believe some other barrier or principle should be included in the mosaic, please describe it and how it would affect the positioning of your initiative in the mosaic:
The CNVLD has the unique ability to demonstrably impact across all the barriers and principles listed.
The CNVLD would also add “Attaining sustainability through responsible corporate sector support” to the matrix in recognition that accepting this process as a ‘two-way street’ is central to achieving this goal.
Name Your Project
Sustainable Cambodian disabilty sports infrastructure supported through socially responsible corporate sponsorship
Describe Your Idea
What is your signature innovation, your new idea, in one sentence?
Long term, positive social change built around developing a sustainable, corporately sponsored Cambodian national disability sports infrastructure.
Describe your innovation. What makes your idea unique and different than others doing work in the field?
The CNVLD’s sustainable, elite-level sporting programmes:
• Raise awareness of the inter-linked issues of disability and landmines using a focused, sports-based campaign around the motto ‘Stand Up’
• Encourage national reconciliation among former combatants from rural areas
• Build a sustainable national disability sports framework to encourage improved health, social inclusion and employment creation for PWDs
• Develop and promote Cambodian national sporting heroes
• Catalyse Cambodian athletes return to international sports events, competing and representing with dignity and pride
• Avoid a ‘hand-out’ mentality and promote concepts of responsibility and self reliance
• Recognise that effective sports programmes, through direct investment in athletes, equipment and facilities, are fundamental entities able to overcome social, political and economic challenges
What are the existing barriers, the biggest problem, your innovation is hoping to address/change?
Maginalisation and a lack of sporting opportunities, equipment and facilties for the Persons with a Disability of Cambodia.
Delivery Model: How do you implement your innovation and apply it to the challenge/problem you are addressing?
Development:
Modelled on the work of Michai Viravachai and PDA in Thailand, the CNVLD:
• Raises awareness for the International Campaign to Ban Landmines
• Breaks down prejudices against PWDs
• Promotes gender equality through participation in sporting activities by Female PWDs
• Promotes greater awareness of health and fitness among PWDs
• Provides, through disciplined sporting programmes, sustainable skills, opportunities for PWDs
• Ensures international standard financial transparency and 80% direct investment in athletes
Sports:
Provincial club-based, national league sport:
• Assists long-term physical rehabilitation, agility and health of PWDs
• Builds strong inter-personal skills and individual / team discipline
• Creates strong bonds of solidarity and friendship
• Provides a framework for developing local sports facilities
• Provides the opportunity to offer internationally accredited training programmes to Cambodian athletes and sports officials
How do you plan to grow your innovation?
The innovation will grow through:
• An elite-level, professional sporting product attracting further Cambodian Athletes with a Disability.
• Achieving success on the international sporting stage
• Attracting prestigious corporate sponsors, to facilitate construction of national and local sporting facilities and expansion to all 24 provinces.
• Construction (with Un Habitat / Bauhaus and yet to be sourced international sports sponsor) international standard, disability friendly, national sports stadium
• Facilitation, at the highest levels, of negotiations to encourage major international sporting apparel manufacturers to base themselves in Cambodia, with 20% employment for female PWDs
• Hosting international sports events (ASEAN Para Games, Beach Volleyball) and Conferences (IPC Congress)
• The IPC re-instating Standing Volleyball into the Paralympic Games
Provide one sentence describing your impact/intended impact.
Developing Cambodia as the ASEAN Centre for Disability Sport through sustainable, nationwide, professional-standard disability sports programmes.
What impact has your innovation had to date/or what is your intended impact? Exactly who are the beneficiaries?
The major direct beneficiaries of the CNVLD programmes are the Persons with a Disability (PWDs) of Cambodia including:
• Amputee landmine / UXO survivors, traffic and workplace accident victims and youth with a disability who have had limited access to sporting opportunities to date
• Women with a Disability of Cambodia who need support and encouragement to become involved in sport and enter into community leadership positions through sports coaching tenures
How many people have you served directly?
Since the organisation began with one volleyball team in 1996, more than 1000 Persons with a Disability of Cambodia have participated directly in CNVLD sporting programmes. In 2007, the CNVLD directly serves 370 athletes:
A-League Volleyball:
10 Teams - 9 athletes per team - 70 disabled by landmines - 20 by accident/disease. Total:90
B-League Volleyball:
5 Teams - 9 athletes per team - 28 disabled by landmine - 17 by accident/disease. Total: 45
Racing Wheelchair:
6 Teams - 35 athletes - 12 disabled by landmine - 23 by accident/disease. Total: 35
Trainee Athletes:
50 athletes
Lavalla School for Children with a Disability:
150 children provided sports and recreational activities - e.g swimming, rehabilitation exercises
(30 teachers trained by German Olympic Sports Federation - CNVLD trainers). Total:150
How many people have you served indirectly?
Indirect Beneficiaries of CNVLD Programmes:
• The Families of CNVLD Athletes through increased economic stability generated from training subsidies and prize monies received on a consistent, annual basis. Allows for financial planning, children to be sent to school, higher quality foodstuffs and small business investments
• Rural Cambodian communities through athletes spending subsidies and prize monies locally. Also benefit from having sporting heroes who regularly appear in the local media in their villages; assists the fostering of social cohesiveness and a breaking down of social prejudice
• The wider disabled community in Cambodia through increased awareness of their needs by the Royal Government of Cambodia
• The Kingdom of Cambodia by positive promotion of the nation through participation in international sporting events
• The international Landmine survivors community from the CNVLD’s high profile relationship with Landmine awareness campaigns (inter)nationally
Please list any other measures reflective of the impact of your innovation?
• UN Award ‘Best Practices Sport and Development’ for CNVLD catalysed reform of Cambodian sports
• Athlete’s success made them de-facto national sporting heroes and inspired development of national sporting pride.
• Local media integration of disability sports events sees equal coverage with local able-bodied sports
• Two websites: www.standupcambodia.org /www.volleyballworldcup2007.org brought global attention to landmines and disability and CNVLD model.
What are the main barriers to creating or achieving your impact?
• Inability of Aid + Development Agencies to successfully broker agreements with corporate sector in support of local socio-economic development
• Reluctance by ADAs to localise programmes with duplication, competition and a clear lack of sustainable national infrastructures resulting in exclusion of disability sport from the national rehabilitation process.
• Lack of recognition by ADAs and, to a degree the corporate sector, of the unique power of sport to effect positive social change.
This Entry is about (Issues)
How is your initiative financed (or how do you expect your initiative will be financed)?
At present, the initiative is financed through a combination of, donor nations, international aid organisations and corporate sector sponsorship.
The CNVLD has a formal plan to see responsible corporate sector sponsorship replace all other funding within a 5 year period to ensure sustainability.
The sponsorship of the CNVLD Wheelchair Racing Programme by ANZ Royal Bank is the perfect example of this model as explained in the article "Social Responsibility – It’s a Two Way Street."
on CNVLD’s website – http://www.standupcambodia.org/blog/?page_id=12
If known, provide information on your finances and organization.
CNVLD Annual Budget 2007 Operations
(incl. hosting of 2007 WOVD Cambodia Volleyball World Cup) : US$357,139.94
Organisation Staff and Participants:
Athletes and Officials:
• 170 Athletes with a Disability
• 10 Volleyball Officials (trained by the CNVLD)
• 150 Children with a Disability at the Lavalla School + 30 teachers trained through CNVLD – DOSB advisors
Full time Cambodian staff:
• Volleyball Project Manager
• Wheelchair Racing Project Manager
• Translator / Media Spokesperson
Full time international staff:
• Secretary General -Australian Citizen –11 years in country - Volunteer level remuneration
• Technical Advisor – British Citizen –7 years in country - Volunteer level remuneration
Volunteers:
• Aaron Root, DC, DACNB, Dipl.Ac(IAMA) Team Medic, CNVLD
• Landmine Disability Services (LMDS) Cambodia Staff
• ANZ Royal Community Liaison Staff
• Templestowe College Students
• ISPP students
What is the potential demand for your innovation?
The ongoing legacy of landmines / UXO and the increasing number of traffic and workplace accident casualties, Cambodia has one of the highest rates of disability per capita in the world, with an estimated 40,000 landmine survivors alone.
The CNVLD supports sports teams in 10 of 24 provinces. The potential demand and growth of the CNVLD’s sporting programmes domestically in Cambodia is limitless and constrained only by a lack of resources.
What are the main barriers to financial sustainability?
Convincing donors of the unique power of sport to initiate positive social change and build national pride in sports development.
The exclusion of Standing Volleyball from the Paralympic Games post 2004 has had a major impact on the CNVLD which is currently leading an international media campaign in cooperation with Canada to see Standing Volleyball, re-instated to the Paralympic Games by 2012.
What is the origin of this innovation? Tell us your story.
Chris Minko arrived in Cambodia in 1996 with a mandate from the Australian Volunteers International to raise awareness of landmines and disability issues in Cambodia.
Responsible for:
1. National Disability Infrastructure
96:Assisted drafting Cambodian Law on Disability
97:Est. of Nat. Paralympic Comm.Cambodia
2.CNVLD
96-: From 2 teams to annual 16-team, 2 League National Competition. 1st access for disability sports in Olympic Stadium
3.National Volleyball Team
99:FESPIC Games Bangkok Position Silver
00:Paralympic Games Sydney Position 7th
01:WOVD Slovakia World Cup Position 5th
02:FESPIC Games Korea Position Gold
04:WOVD Greece World Cup Position 4th
05: Hosted WOVD 2005 Asia-Pacific Champs Position Gold
05:WOVD Canada World Cup Position 4th
07: Hosting WOVD 2007 Cambodia World Cup
4. Awards
02:Intl. Fair Play Diploma of Honour (UNESCO)
04:SAD Best Practices Award
06:UN Best Practices Award Sports+Dev
07:Nominated ‘07 Australian National Disability Awards TBA 12.07
5. Wheelchair Racing
04:Est. with 1st Cambodian designed +manufactured racing chair
06:Evolution to sustainablity in 3 yrs- sponsorship by ANZ-Royal Bank
07:6 teams-35 athletes-12 women. 1st Nat Racing Wheelchair Comp
Please provide a personal bio. Note this may be used in Changemakers marketing material.
Christopher Minko
87-89:Procession Director, Moomba Festival Australia
85-91:Director AFL Grand Final Week Program
92-94:Advisor to Sukhothai Festival of Lights Thailand; through Sir Edward 'Weary' Dunlop-working directly with Mechai Viravaidya
96:Australian Volunteer Int. posting to Cambodia. Brief: Raise Awareness of Cambodian Landmine Victims + Disability Issues
97-00:Advisor to NPCC + on Disability Issues to Cambodian Prime Minister
01-03:Est. CNVLD
04-:Sec. Gen CNVLD
How did you hear about this contest and what is your main incentive to participate? (this is confidential)
By E-mail referral from the Swiss Academy for Development (SAD)
CNVLD’s incentives:
• Increase recognition and support for concepts of CSR, social entrepreneurship and volunteerism through sport
• Increase recognition and support for CNVLD’s innovative model of social inclusion and positive change
• Increase recognition and support for the dedication of Athletes with a Disability of Cambodia and landmine abolition
• Foster formal links with Nike – Changemakers to develop Cambodia’s national disability sports infrastructure to include: design and construction of disability friendly sports facilities, sponsorship and equipping of teams and encouraging employment of PWDs through manufacturing high quality sports apparel in Cambodia
• Expansion of sports with an emphasis on youth development (‘The Next Generation’)
• Establish Cambodia as the ASEAN Centre for Disability Sports
• Successfully pressure to have Standing Volleyball re-instated into the Paralympic Games
Affiliation (please list all that apply)
1. Government
•Royal Government of Cambodia through the Ministry of Social Affairs, Youth and Veteran’s Rehabilitation
2. Sporting
•World Organisation for Volleyball Disabled
•National Paralympic Committee of Cambodia
•Australian Sports Commission
•German Olympic Sports Federation (DOSB)
•German University of Sport
•Swiss Academy for Development
3. Aid and Development
•United Nations, UNDP, UNICEF
•International Red Cross/Crescent of Cambodia
•The Governments of Australia, Germany and Canada
•Austcare – Actionaid
•Medico International
•International Campaign to Ban Landmines
•Australian Business Volunteers
•Disability Action Council Cambodia
4. Educational
•University of California at Berkeley
•Don Bosco Technical School Cambodia
•Lavalla School Cambodia
•International School Phnom Penh
•Templestowe College, Australia
5. International Corporate
•ANZ Royal BanK
•DHL
•Siemens
•Hagar Soya
 | Subbulakshmi A added this idea to their favorites. - 28 days ago. |
 | Samit Shah said: Dear Mr. Minko: Thank you for participating in this collaborative competition. We value the time and effort you’ve put forth and we ... about this idea. - 650 days ago read more > |
| Chris Minko said: John Vink / Magnum World Cup Slide Show on New Ka-Set Website Internationally renowned Magnum photographer John Vink has posted a ... about this idea. - 662 days ago read more > |
| Chris Minko said: The CNVLD: A successful methodology – the key to the internationally recognised role model of the CNVLD The focus point: The ... about this idea. - 665 days ago read more > |
| Chris Minko said: The World’s Largest Diversified Resources Company announces sponsorship of the CNVLD The CNVLD is proud to commence the announcements ... about this idea. - 667 days ago read more > |
| Chris Minko said: BHP Billiton Stand Up with the CNVLD The CNVLD is proud to commence the announcements of the 2008 National League Sponsors ... about this idea. - 671 days ago read more > |
| Chris Minko said: Battambang Women’s Racing Team open ANZ Royal bank accounts The CNVLD is proud to announce the opening of ANZ Royal Bank accounts for ... about this idea. - 672 days ago read more > |
| Chris Minko said: Battambang Women’s Racing Team wow Phnom Penh The ANZ Royal CNVLD Battambang Women’s Racing Team visited Phnom Penh this weekend ... about this idea. - 675 days ago read more > |
| Chris Minko said: GOOD Video Magazine film documentary on CNVLD The CNVLD was honoured last weekend to host a special documentary film crew from the ... about this idea. - 675 days ago read more > |
| Chris Minko said: CNVLD to Take On CTN Kickboxers in Volleyball Game CTN, Cambodia’s most popular TV station has risen to the CNVLD’s three year old ... about this idea. - 675 days ago read more > |
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