We are linking everyone in the North American supply chain (from seed companies to consumers) in a comprehensive, transparent, and rigorous process to ensure the sustained availability and clear labeling of non-GMO options. This is a ground-breaking solution that has never been attempted before.

The idea was initially conceived of by a group of natural food retailers. Over and over their customers were asking how to know if a product had GMOs in it. Without a industry-wide non-GMO standard, third party verification, and consistent labeling, the retailers had no way of answering their customers' questions, and that's why the Non-GMO Project, a 501(c)(3) non-profit, was created. For the last several years, the Project's founding retailers, along with manufacturers, farmers, seed companies, distributors, processors and consumer advocacy groups have been working together to create an innovative program that provides North Americans the ability to choose verified non-GMO products.