Campaign for Healthier Eating in America
This entry has been selected as a winner in the
GMO Risk or Rescue? Helping Consumers Decide competition.
The Campaign can end the genetic engineering of the food supply by creating a tipping point of consumer rejection of brands with GMOs. It already educates consumers about the health risks and provide clear non-GMO choices through GMO Health Risks brochures and printed Non-GMO Shopping Guides.
First Name
Charles
Last Name
Burkam
Website
Organization
Country
United States
Organization Name
Institute for Responsible Technology
Organization Website
Organization Phone
641-209-1765
Organization Address
PO Box 469, Fairfield, IA 52556
Organization Country
United States
Name Your Project
Campaign for Healthier Eating in America
Country your work focuses on
United States
What makes your approach innovative?
Health is the main motivator, but non-GMO choices are essential. Without labeling, identifying those choices requires easily accessible guidance. We now provide an on-line Non-GMO Shopping Guide, which can become a mobile phone application accessible by virtually everyone. The Campaign does not depend on legislative changes (which can always be undone) for success, but on consumer power.
Describe Your Idea
The Campaign can end the genetic engineering of the food supply by creating a tipping point of consumer rejection of brands with GMOs. It already educates consumers about the health risks and provide clear non-GMO choices through GMO Health Risks brochures and printed Non-GMO Shopping Guides.
How will you sustain your solution?
The Campaign has already generated local grassroots efforts within communities and regions, thereby strengthening the whole "sustainable" movement. There is no charge for an individual to officially become a member of the Campaign. Similarly, organizations and groups can be Campaign Partners in the coalition merely by disseminating information that has already been created.
What will be the impact of your solution?
It will move food manufacturers away from GMOs and towards voluntary testing and labeling by the Non-GMO Project, thereby increasing non-GMO choices. With more non-GMO choices available, more consumers will reject brands containing GMOs. When the "tipping point" of consumer rejection is reached, food manufacturers will eliminate GM ingredients in the US, just as they already have in Europe!
 | Denise Gallagher added this idea to their favorites. - 94 days ago. |
| Linda Byrd added this idea to their favorites. - 95 days ago. |
| Tom Rudge added this idea to their favorites. - 95 days ago. |
 | Campaign for Healthier Eating in America has been chosen as a winner in GMO Risk or Rescue? Helping Consumers Decide. - 96 days ago |
 | Cynthia Drayton updated this idea. - 96 days ago. |
| loren poole added this idea to their favorites. - 102 days ago. |
| loren poole added this idea to their favorites. - 102 days ago. |
| Stacey Young added this idea to their favorites. - 102 days ago. |
| LaVerne Swanson added this idea to their favorites. - 103 days ago. |
| LaVerne Swanson added this idea to their favorites. - 103 days ago. |
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