Get Outta My Face
Generation FIT
Project Street Address
Project City
Project Province/State
Project Postal/Zip Code
Project Country
Focus of activity
Advocacy
Year the initiative began (yyyy)
2004
Which of these barriers is the primary focus of your work?
Patients not empowered
Which of the principles is the primary focus of your work?
Center consumers in business model
If you believe some other barrier or principle should be included in the mosaic, please describe it and how it would affect the positioning of your initiative in the mosaic:
Name Your Project
Get Outta My Face: Generation FIT
Describe Your Idea
Define the innovation
Experts call for our youth to exercise more, just go play and get up off the couch - meanwhile PE budgets are being slashed, playgrounds and green space are decreasing while sedentary habits grow. One part of our "context for disruption" is to move daily exercise from PE to the regular classroom via Generation FIT (http://www.generation-fit.com ). This student led program provides 15-30 minute activity breaks daily and throughout the school day at minimal cost - while improving academic success and creating a critical mass of knowledgable student experts who lead the program. Get Outta My Face is a group of ten teens who are collecting 10,000+ digital media projects advocating smart food/beverage choices and active lifestyle - MADE BY KIDS FOR KIDS. While "big marketing" may have $12 billion to spend on over 44,000 per-young person views annually, the generation that made YouTube and MySpace what it is can counter that. With a website soon to be launched and two BLOGs (http://get-outta-my-face.blogspot.com and http://gomfcreative.blogspot.com ) youth are gathering their peers to create a culture of wellness. They are sick of being the fattest and most unfit generation ever. They don't want to be manipulated because of the 4100 billion in spending they control. Their health and their future is worth much more! Every generation has its cause for rebellion - and often the impact of that outrage drives positive change. The health of our youth is on the line - and the economical impact of their success could be profound. Take a look at the websites and the blogs to gain a clear understanding of youth turning the tables on the very media sabotaging their health and their future.
Context for Disruption:
Our youth is the most overweight and unfit generation ever. While many believe this is a health issue, we have found it to be a "marketing" issue. With more than $12 billion annually spent advertising junk food focused on youth aged 4-18, that is the tip of the iceberg. While many initiative spend millions on revamping school lunches and the items in vending machines, "Get Outta My Face/Generation FIT" empowers the very youth beine affected with tools to change the culture. This project makes the proactive control of food/beverage and activity choices more accessible to the very group most in need of them - our youth. Currently, teachers and "the experts" work hard to teach awareness of food pyramid, dangers of HFCS, the need for more physical activity and such. Those strategies are not working and we can expect a $4 trillion healthcare bill on these related issues by 2015. Our youth are the most digitally connected, technologically savvy generation. Their voice and their efforts to lead lifestyle change via the very marketing media that has targeted them negatively WILL change their culture. Empowering youth as activists for their own health and well being could have a "bubble up" impact on our entire nation. We have both qualitative and quantitative data collected on the project with hundreds of young people - and the results back our predictions. We want to expand our impact.
Delivery Model
At present our market penetration with Generation FIT is minimal, but growing exponentially. We are in over 200 schools. In 2006-2007 we gained quantitative research done in Maine and PA at no cost to us. This will be white papers published, presented at medical conferences and on the web. Get Outta MY Face is a grass roots effort begun by ten teens, now a non profit (as of March 2007). Our partner list is growing, is national and includes groups like PE4Life, ClearChoice HealthPlan and soon (hopefully) BCBS. On an annual budget of less than $2000 for 2006, Get Outta My Face has impacted hundreds of young people and created the website and blogs that will provide communication, more marketing projects and the ability to get the projects published and broadcast. By partnering with regional and local traditional network, a youth culture with more than 50 million MySpace sites and more than 60,000 projects uploaded to YouTube daily, we have the ability to virally spread a pro-health groundswell at little cost. There has never been a health initiative with such reach developed by teens for their generation. The media stories alone could develop into a documentary worthy of broad audience interest. We are filming every part of our process - from teens and youth peer mentoring exercise options in the classroom, to teens creating commercials and PSA's full of creativity, attitude and humor while advocating smart food/beverage/lifestyle choices. They can create what experts will not.
Key Operational Partnerships
Get Outta My Face has organized as a non profit - not a small feat for ten teens. Local Boys & Girls Club has donated office space, while Clear Choice healthplan and local banks will fund initial needs. A partnership with Hygenic Corp (Thera-Band) will result in the teens creating a kids fitness kit called "Punkdajunk." This product will be offered to schools and youth groups as an alternative to fundraising that promotes candy, donut, soda and junk food sales. A web community with over 2 million subscribers will create a sponsorship for a media area within it www.whyville.net This will expand the reach of the project and provide a virtual community of 8-15 year olds learning about their eating habits (in the WHY EAT section) and then providing them with an avenue for adding their voice and energy to the mission.
Financial Model
The earned income model (Punkdajunk) is in the planning stages and will be funded by Thera-Band in Q3-4 2007. Projected percentage of earned income to be delivered back to Get Outta My Face for operating costs in 2007 is 15% with 2008 projections at $75%. We spent less than $4000 (all donated) in 2006 and to date 2007. In June 2007-June 2008 we project an operating budget of $40,000 as the teens begin to work fulltime over Summer 2007 and impact 200 local Boys & Girls Club members, thousands of youth nationally and broadcast at least 50 media projects.
What is your annual operating budget?
$40k
What are your current sources of revenue? (please list any sources that are foundation grants)
Private donation, Foundation and other grants (applied for and pending). Generation FIT donated over $15,000 in goods and services to schools (via a partnership with RedOctane).
Effectiveness
In schools where Generation FIT was implemented students had approximately 45 more minutes of cardio and balance activity than before the program. Absentee rates were reduced by 22% on average. Students gained fitness as reflected by a reduction in mile run tiles, self reported weight loss and change in BMI. They also reported enjoying active exercise. Two quantitative studies (Maine and PA) will report on and desemminate their findings over Summer 2008. Those projects impact more than 1000 students. Get Outta My Face has been celebrated as innovative media in an OR Future Filmmaker event, and resulted in 16 of our best student made media projects to date (available on DVD on request and soon on our website). PE4Life is changing its policy of trying to get activity into schools and to the youth via PE classes. By awareness of the generation FIT program they are realizing the value of providing activty daily in the regular learning environment - in the classroom and led by the students themselves. They want to develop a critical mass of advocates for PE and the regular classroom teachers can be that voice.
Which element of the program proved itself most effective?
We are gaining partners rapidly as Get Outta My Face reaches out to non profit health and wellness-focused groups. People are intrigued by the reach and power of viral communication today's youth has. The concept of harnessing that for the health and well-being of a generation - and supporting the same youth in their efforts to make change - is easily adopted by diverse groups. It is the very power of digital media, BLOGs, websites, technology and such that are creating sedentary habits in many - that can be the power to drive change. It's all a matter of awareness, buzz and a "cool" factor that only youth can generate for their peers.
Number of clients in the last year?
We were volunteer only last year
What is the potential demand?
Everyone who worries about the impact of overweight, poor food/beverage and lifestyle choices will have on our youth and healthcare costs will benefit from the success of generation FIT and Get Outta MY Face. We can't hire enough people to make the sort of impact that youth empowered and digitally connected can deliver.
Scaling up Strategy
Get Outta My Face plans to have more than 10,000 media projects within the next 12 months, and to publish and broadcast the best of them to a global audience - beginning with local media. Generation FIT will partner with PE4Life and reach at least 25% more than their existing 1000 schools. Punkdajunk (kids fitness kits) will start a dialog in fundraising circles aimed at youth - why sell candy, soda and junk food when kids can sell a kit that for $3-$5 can provide fitness benefits easily and daily.
Stage of the initiative:
0
Expansion plan:
Get Outta My Face plans to have more than 10,000 media projects within the next 12 months, and to publish and broadcast the best of them to a global audience - beginning with local media. Generation FIT will partner with PE4Life and reach at least 25% more than their existing 1000 schools. Punkdajunk (kids fitness kits) will start a dialog in fundraising circles aimed at youth - why sell candy, soda and junk food when kids can sell a kit that for $3-$5 can provide fitness benefits easily and daily. Using Summer 2007 Boys &Girls Club mentoring and Fall 2007 school mentoring, web reach and media broadcasting, IM and BLOGs the teens plan to reach over 1 million distinct youth viewers in the next 12 months. They plan to get in the radar of health advocacy and healthcare groups in order to drive more awareness of their efforts to mobilize youth for healthy lifestyle - while forcing change in junk food ads by "big marketing"
Origin of the Initiative
Educator Judy Shasek has always harnessed the energy, expertise and time of youth in order to drive great programs within the educational system. Aware of the popularity of dance video games, she teamed with RedOctane to develop the Generation FIT program - the resulting change in the student peer mentors and fitness of entire schools drove the growth of that program. While demonstrating the program to a television production class in Oregon, the teens got curious about how they could make a difference. Their creativity and digital skills sparked Shasek's interest and Get Outta My Face was born. Many of the best participants in both programs are the type of students who are challenging to teachers, are in need of the very interventions they advocate and become powerful leaders and "teachers" by using their aptitudes and interests for good!
This Entry is about (Issues)
What are your two main challenges to finance the growth of your initiative
We are an initiative lead, managed and delivered by ten teens. These students go to school, play sports and many need to work to support themselves or pay for college. Get Outta My Face must pay a staff to do the administrative work of the non profit and the students will be that staff. We need funds to pay for the students - there is very little other overhead. Judy Shasek volunteers as executive director of the non profit. We need to provide the students with technology (MAC, editing programs, lights,cmic and two cameras in order to film their unique story as it unfolds. We hope to create a documentary (produced by a major independent studio) that will have the sort of global impact AN INCONVENIENT TRUTH did - approximately $15,000 could support that
How did you hear about this contest and what is your main incentive to participate?
I received an e-mail from Tom Austin who told me about Ashoka.
Do you have an annual financial statement?
NO - we have no outstanding debt.
Do you currently have an annual financial statement that tracks profit/loss?
The amount of funding that would give us the best "leg up" in Year 1 is $15,000
Please describe the amount (and/or type) of funding you need to implement your initiative, at year 1 and at year 5.
 | qtryat qtryat said: دليل - - منتديات - العاب - تحميل صور - شات - العاب دولز - يوتيوب - برامج نت - صور - منتديات - شات - دردشة - منتدي افلام - افلام عربية - ... about this idea. - 17 days ago read more > |
| mst fms said: Thank you very much for this information. Good post thanks for sharing. I like this site ;) ----------- ps3 oyun satış ps3 oyun ... about this idea. - 59 days ago read more > |
| Charles Beauchamp said: As the Director of a course on Population Medicine, Prevention and Outcome Analysis for medical students, I struggle with what to teach ... about this idea. - 974 days ago read more > |
| Judy Shasek said: Get Outta My Face Non Profit Do you need specific quantifiable measures? i can provide what we'll use. Judy about this idea. - 1007 days ago read more > |
| Judy Shasek said: Get Outta My Face Non Profit We are fortunate that the local Boys & Girls Club in Bend donated office space for us. In return, we ... about this idea. - 1007 days ago read more > |
| Judy Shasek said: Get Outta My Face Non Profit We will use the funds to maintain the process of gathering the digital projects and voice of youth. I am ... about this idea. - 1007 days ago read more > |
| Tyler Ahn said: It is an intriguing idea of using social marketing in the internet to help kids learn to incorporate exercise into their daily routine. ... about this idea. - 1007 days ago read more > |
| Tyler Ahn said: It is an intriguing idea of using social marketing in the internet to help kids learn to incorporate exercise into their daily routine. ... about this idea. - 1007 days ago read more > |
| Tyler Ahn said: Dear Ms. Shasek: Yes, you can log in, and you should see your entry as a link once you do. By following the link, you will see a ... about this idea. - 1007 days ago read more > |
| Judy Shasek said: Get Outta My Face Non Profit Actually the amount of funding that would give us the best "leg up" in Year 1 is $15,000, our form says ... about this idea. - 1040 days ago read more > |
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