Feeleez offers tools to build and support emotional development in children and their caregivers. We have made it our mission to help children, parents, teachers, therapists, counselors, and caregivers receive and offer empathy. Our tools are used by, and made available to, a diverse global community.
The centerpiece of the Feeleez mission is our matching game. Twenty five pairs of sturdy card tiles use facial expressions and body language to illustrate brave, sad, worried, surprised, amazed, etc. With ideas for use at play and in the classroom.
Our entire line of tools include:
Organización: Feeleez
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Sitio web de la organización
País de la organización
Estados Unidos, MT, Misla, Missoula County
Países en donde este proyecto está creando impacto social
Estados Unidos, MT, MIssoula, Missoula County
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What problem is your organization committed to solving? In particular, share what is innovative about your approach.
Feeleez offers tools to build and support emotional development in children and their caregivers. We have made it our mission to help children, parents, teachers, therapists, counselors, and caregivers receive and offer empathy. Our tools are used by, and made available to, a diverse global community.
The centerpiece of the Feeleez mission is our matching game. Twenty five pairs of sturdy card tiles use facial expressions and body language to illustrate brave, sad, worried, surprised, amazed, etc. With ideas for use at play and in the classroom.
Our entire line of tools include:
A matching game.
A poster.
A learning guide.
An ABC eBook.
Parenting with empathy workshops.
Parent coaching.
Life coaching.
An empathy hotline.
Please visit us at:
www.feeleez.com
What are your organization's top three priorities in the next year?
- Increase awareness of our message and brand
- Increase our market
- Develop additional tools
Need #1
Consumer/Audience Acquisition
Need #2
Digital Marketing Strategy
Based on your first choice of the eight technical categories you selected above, what is your specific project need? Please be specific!
Since Feeleez is already generating sales the goal is to increase the market penetration of Feeleez .
We need to increase brand awareness. Feeleez branding has already been well received by Ashoka, educators, therapists, parents and others but increasing awareness is crucial.
We need to establish channel/distribution partners to introduce not only our mission but also our product.
We need to develop a more enhanced digital market presence through additional search engine optimization.
We need to expand into other, more defined, markets. Feeleez is a small business, and thus far our focus has been on local and internet sales.
Also, our project is in great need of consulting help, especially with regard to developing a SWOT analysis for the company. Aid of this sort will allow us to better understand the market in which we play.
There is a need for Feeleez in both the marketplace and the social structure of our community so once consumers become aware of our product they are excited to forge a relationship with Feeleez. In this light our challenge is simply to make our mission and our product better known and profound social impact develops from there.
1.
Communication. We strive to be extremely timely, empathetic, and sincere in our communications with our partnerships.
2.
Mission driven. Our message is simple and direct. Supporting children and caregivers in developing empathy is what we do.
3.
Innovative. Our product and aesthetic are unique. We aim to bring this fresh form of emotional education to our partnerships.
Will support from American Express be focused on your organization overall or a specific product/service? Please describe.
Nathan McTague and I (Natalie Christensen) are the heart and soul of the Feeleez organization. We have created a product, manufactured it, and have sales to show for it. Feeleez is now at a point where we need help taking it to the next level. We consider sales to be the benchmark for success in that regard.
We believe that a focus on the centerpiece of Feeleez- Matching Game, makes the most sense at this point. We have found that the game is often the initial purchase our customers make and that this purchase serves as the bridge to further purchases of additional products and services.
Have you focused on the above area previously? If so, please explain, including whether you have worked with outside consultants before.
No, we have not received help from outside consultants before. Our success thus far has been entirely based on word of mouth, social media marketing, and a successful product that fills a need in the marketplace.
Are you able to commit 3-5 hours/wk over 10-12 weeks?
Sí
Are you able to meet virtually or at a convenient in-person location?
Sí
Are you able to meet in the city where your organization is based?
Sí
1.
Access to Amex's ability to transform Feeleez by linking into, or creating a strategy for establishing larger distribution.
2.
Benefit from Amex's ability to elevate the level of our brand - i.e. make Feeleez a household name.
3.
Utilize Ashoka and AMEX to help deliver our mission of empathy.
¿Cuál ha sido el impacto de la solución hasta la fecha?
Feeleez has been in business for five years. In that time we have developed five potent products, a website, two social media blogs, and a system of emotional support for caregivers by way of coaching, consulting, courses, and community. We sell to accounts and customers throughout the United States and Canada and receive requests for distribution in Europe almost weekly. We have sold over four thousand empathy games alone which are shared with innumerable children via parents, therapists, teachers, and social workers.
Each time a child is offered the chance to play the Feeleez Empathy Game they are being offered the opportunity to be heard, to develop emotionally, and to establish a sense of empathy for others. We believe that the impact of greater empathy in the world is priceless.
What is your project future impact after receiving professional support from American Express?
Receiving professional support from American Express would have a great impact on our company and on the world at large. Feeleez would use this support to grow our audience and penetrate further markets. This not only makes a difference to the bottom line of our company, (increasing our sales many times over), but to the social community in general. For each game purchased by a parent, or teacher, there are many children that have access to that game. The game symbolizes the opportunity to develop emotionally. This increased emotional awareness and sense of empathy is then shared with that child's circle - including children on the playground, adults in their neighborhood, and members of their family. Empathy is the antidote to aggression and bullying, and the foundation for peace.
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