Marketing

Spring Health places an Antenna Wata electro chlorinator in a market town within 10-15 km of at least 50 villages, each with 200-500 households. With less than a dollar’s worth of electricity a day and 6 cents worth of salt, each electro chlorinator will produce at least 20 liters of chlorine solution per day, sufficient to sterilize 80,000 liters of water.

The company will contract with small multipurpose family shops in a cluster of 50 villages, pay local artisans to build 3000 liter cement tanks in their backyard with a smaller plastic tank in the shop front and provide credit to the shop owner to install a small electric pump to fill the tank with water from his own shallow well or pond. Five company business associates(BA’s), covering 100 villages, will use motorcycles to carry chlorine solution to each kiosk, purify the tank, and test it half an hour later for chlorine residual.

For a price of 2 to 3 rupees rupees (0.04 USD), customers fill their own ten-liter jerry cans with the purified water and carry it to their homes. The shopkeeper earns a 25% margin on bulk sales of safe drinking water, and SpringHealth receives the rest. On sales of 1000 liters/day, shopkeepers receives 50 Rs/day (about $1 US), and an additional probable 50 Rs/day from sales of groceries thanks to increased customer traffic, creating strong incentive for the shopkeeper to sell the product.

Currently more than 70% our customers opt for home delivery and are willing to pay for it. Customers pay an extra Re 1 for the home delivery for the 10 liter jerry can.

Las tiendas estarán localizadas en centros comerciales frecuentados por familias de clase media, clase media/alta o alta. A la entrada del local se expondrá el modelo de negocios de S·F de manera breve a través de carteles o posters. Dentro del local se podrá apreciar la gran variedad de artículos creativos para la cocina (ralladores de queso en forma de ratón), el apartamento (lámparas en forma de luna), el baño (espejos en forma de lentes), etc.Una vez que el consumidor vaya a la caja se le notificará el porcentaje que ha sido donado gracias a su compra y para qué proyecto social u organización civil será destinado, además de incluir dentro de la bolsa un folleto con la información. Cabe destacar que tanto la bolsa como el folleto serán amigables con el medio ambiente. De esta manera el consumidor tendrá en pocos minutos una exposición de proyectos sociales y el consumo responsable, además de haber adquirido productos para decorar su hogar u oficina

Mr.Shanmuga Sundaram is having commercial space suitable for Shopping Mall and he wants to lease the space. He made advertisement in a local newspaper. But to his surprise no potential customer knocked his door. One fine day while browsing on the Internet, Shanmuga found an interesting website www.LeaseDedo.com that exactly fits his need to post his commercial space lease offer.
He was amazed to see that the registration and posting advertisement on that website is completely free. He advertised with images on website. He waited for couple of days and got calls from potential customers all over the country. Mr.Shanmuga is very happy with that service that he was facilitated from LeaseDedo.com and he thanked it.
Yes, LeaseDedo.com provides a unique platform to its users to post their offers on Lease. The users are not only limited to post their lease offers, but also allows them to post their properties they wish to Sell or Rent too.
Not only Property Lease this is just a specific example. There are many people who want to lease their Car/Vehicle as they are going long term tours or get onsite opportunity. And people who want to lease/sell their business because of having multiple businesses in their hand and are spread across multiple cities/towns. Not that all there are also people who are offering their Ad Space be it a outdoor media like Hoarding, Gantries or be it a space on their automobile (practical examples include advertising on buses and in metro trains).
The revenue comes with the premium ad facility which is in its design phase and yet to be implemented.

“Teach a person to fish…. “
The Connecting Steps hands-on interactive workshops will introduce the framework around design thinking and co-design as creative problem solving approaches. Design-thinking uses the ability to combine empathy for the context of a problem, creativity in the generation of insights and solutions, and rationality to analyze and fit solutions to the context. Co-design emphasizes the collaborative work, which requires mutual learning between the stakeholders, creating a process that is more democratic and open.
During the workshop, participants will learn tools and techniques in the areas of discovery, definition, visualization, ideation, experimentation and implementation, and immediately apply them to the problems faced by their own organizations. The collaborative approach allows everyone to learn not only from the instructor but also from every participant in the workshop.
After the workshop the instructor will continue with a follow-up which each of the participants to aid them in the application of the skills they have learned. The Connecting Steps website and social media strategy will also allow for participants to stay in touch and learn from each others progress as they apply the concepts learned to their own organizations.

We will develop Dulce PLai the brand of natural Moldovian honey for export in Germany. We will buy the honey from young beekeepers giving them a fair price. This will increase their income and allow them to keep more bees and to produce more honey. Young beekeepers will not immigrate, will have a eco-friendly activity and the bees will pollinate the crops around and will contribute to biodiversity conservation. If the model will work it can be replicated for other agricultural businesses.

Doing charity alone is not always a permanent solution. People will get one time help and then they will be in darkness again, so what we need is a perpetual income generation technique in a sustainable way.
Model
Identify a sustainable but a small business, preferably something which could be done from home. Produce end product at lower cost and market it using a strong marketing group governed by imsocio board.
Eg: Current Idea is to implement - paper bag manufacturing unit as a pilot study
• As a first step we have identified a small viallage in a place named Kannur in Kerala, India
• Consists of 25 poor families, looking out to create a sustainable employment for them
• Created a voluntary group among themselves consisting 3 people
• Visited NGO’s, Training institute, media and investor for help

Future work:
• Create a governing body consisting of investors, imsocio representative and people to run this unit
• Create an advisory panel consisting of people from different stream to guide us in the project
• Train people and set process of manufacturing
• Manufacture and market the product
Difference to the society:
• Create employment opportunity in the bottom of the pyramid
• Link the investor with needy people
• Since the planed unit is a paper bag manufacturing unit, it will be environment friendly
• Will act a substitute of plastic bags
• If we could run our pilot study successfully, then we can replicate the model to different parts and expand it

A small gaming company was struggling to develop its business and found itself in a situation where they could not move forward nor get established in this competitive market. We studied their case and provided the company with the following solutions:
>Business Planning: we developed an in-depth business plan, remodeling the business, devising strategies and creating a functional structure, upon which the company would be able to continuously develop and grow.
>Marketing Plan: we created a comprehensive marketing plan that included market research and low cost marketing campaigns that were extremely effective in the local market.
>Company Restructuring: the strategic plan that was created detected a need to restructure the company, which we did by hiring new talents, revising the company's business model and policies, establishing new partnerships, and creating tools, processes, procedures, workflows and new methodologies in order for the company to maintain the new structure without the need for external assistance.
>Fundraising: we presented the company's business plan to potential investors, in order to obtain an investment of BRL 1.5 million.

a. With the coop, community no longer have to walk as far as 16 km only to buy basic staples.
b. In addition, community don’t have to sell their produce to other districts. The coop will buy the produce.
c. Community no longer have to walk as far as 16 km to reach the nearest bank in order to save their money. The coop provide saving facility with a higher interest rate.
d. Rubber plantation proves to be a valuable commodity, as it suits the soil, climate, and cultural condition of Papua. Natural local species needs low maintenance, higher resistance, steady production, and ecologically friendly.

All B.C. secondary school students who are enrolled in Grade 10, 11 or 12 must complete Graduation Transitions. In order to meet this goal, students must participate in at least 30 hours of work experience and/or community service and describe what was learned. This type of experiential learning increases the relevance of school by helping students connect what they learn in the classroom with the skills, knowledge, and attitudes needed to be successful in both the workplace and larger community. Our model will provide any grade 10 through 12 student with the opportunity to apply to the in school business. Students will follow standard practices for work experience placement by providing a resume and attending an interview. Once they have successfully become a member of the business team they will embark on learning the business from the ground up. It is the intention of our initiative to provide students with the skills and knowledge that will empower them with the responsibility to run an in school manufacturing business. Students would begin at this time with the assembly of equipment and training in its operation. As we progress and new studnts come on board the existing team will mentor and train the new staff on all aspects of the business. To complete their transition requirement they will complete a report that documents their work, and identifies the employability skills used or developed.