Fitlanthropy envisions a world where people are empowered to achieve greatness in all aspects of their life. This empowerment comes from surpassing health and fitness goals and having a positive impact on the community in the process.

Fitlanthropy provides anyone trying to live healthier lives the extra motivation to do so through our online platform. Each user or “fitlanthropist” can tie their challenge to their favorite causes and aggregate support from friends, family, and the community for support. We also provide support with expert advice, tools, and networks to help them in their journey.

Problema

There is a well-documented health crisis taking place in America. Knowledge, however, is not enough. What everyone needs is motivation to make healthier choices on a daily basis.

Solución

Fitlanthropy’s core operating principle is treating health as a social good. We all benefit from a healthier community – whether it’s physical health, positive empowerment, or charities with greater financial resources. Fitlanthropy provides an online platform where people join or create challenges related to health, fitness, or wellness. They link their progress to charitable causes of their choosing to provide stronger motivation to surpass their goals.

Ejemplo

Our online platform allows for collaborations among three main stakeholders in health and fitness. Our individual "fitlanthropists" pick a new health goal and choose their favorite cause to benefit from their efforts. They then mobilize friends and family to pledge money to this cause to increase their motivation. We also increase

Mercado

Marathons and 5k runs have embraced this idea for many years but are very one-dimensional. Many events require participants to pay if they don't fundraise enough money. Our platform individualizes the health goals and the causes to reach a wider audience and create stronger impact.