With Superdesk, all media organisations are free to define their newsroom & deliver content to any platform, anywhere, anytime.

Problema

One of the biggest hurdles for small media organisations trying to set up newspapers in transition and post-conflict states is finding the money to buy a publishing system that can deliver to print and all digital platforms; the cost for those not tied to big business or political interests is prohibitive. Media organisations are increasingly required to deliver content to multiple platforms. They need to distribute content to whatever device the user turns to in order to access information. Superdesk is the publishing solution for the multi-platform age. Superdesk offers broadcasters and publishers of all sizes the opportunity to exploit content across all revenue-generating devices using existing resources and without incurring extra costs.

Solución

Superdesk is a free, open source newsroom and workflow management software. One tool to deliver the entire publishing cycle for print and broadcast, from ingest to output, built by journalists, for journalists, with the aim of helping the media business towards financial sustainability. Superdesk is open source, free, downloadable, intuitive, platform/device neutral, low-cost and easy to update and install. A Superdesk-powered newsroom is accessible to traditionally-trained journalists who have been trained (or self-trained) in new media from the beginning, as well as for power bloggers who “graduate” (i.e. wish to compete at a higher level with traditional media in their respective markets). With Superdesk, media organisations will be free to define their own type of newsroom organisation, content delivery or business mix. Whether the desired model is highly hierarchical or community driven, hyperlocal or global, paid or free, traditional or cutting-edge, visual or audio, print or online, Superdesk will be there to ensure journalists deliver content efficiently and cost-effectively. It's moldable to any conceivable collaborative news production and publishing/broadcasting scenario.

Ejemplo

Superdesk will provide drastic productivity improvements in content authoring and have a highly customizable, multilingual user interface reflecting the particular workflow and nature of publishing. It provides full management of electronic publishing platforms: first and foremost the web, then mobile, e-book readers and social networks. In addition, it is print-friendly and can deliver well structured and well formatted content to specialized tools (e.g. Adobe InDesign, or legacy commercial newsroom systems), and is able to import final versions of content back. TV is important too. Superdesk is broadcast-friendly, delivers well structured and formatted content to specialized tools (e.g. playout systems) and is able to import their outputs back. Superdesk focuses on content filtering and processing functionality - it provides an environment for quick processing of external sources of news/information with “ingest” - rewriting/translation editorial control - and “digest” - easy simultaneous publishing on multiple platforms. It provides revenue-generating components (e.g. classified ads, listings, data/content syndication) for the web, and is able to deliver those also to traditional platforms. With Superdesk, independent media organisations are able to take advantage of external content hosting and delivery services (Youtube, Vimeo, Livestream.com, Soundcloud.com, etc.) without getting locked in. Superdesk allows for the inclusion of citizens in the news process via social network components.

Mercado

Proprietary systems exist as developed by Tera, Atex, Octopus. However the cost of these completely prohibits small to medium independent media enterprises in emerging markets using them. No equivalent product to Superdesk is known, certainly not in the open source world. The existence of other CMSes is actually a plus point for Superdesk. Superdesk enables various existing systems to communicate in a new digital newsroom.