May social networks be the end of prejudice?
The usage of social networks by high school students to create and communicate information free of xenophobia and prejudice.
Sobre ti
Sobre ti
Nombre
Liberto
Apellido
Carratalá Puertas
URL en Twitter
URL en Facebook
Sobre tu organización
Nombre de la organización
Preparaccion
Sitio web de la organización
País de la organización
España, AC
Países en donde este proyecto está creando impacto social
España, AC
Tu organización es
OSC/ONG
¿Cuánto tiempo ha estado operando la organización?
Menos de un año
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Innovación
Título del Formulario de Inscripción
May social networks be the end of prejudice?
Selecciona la fase que describa mejor el momento en el que se encuentra tu solución
Inicio (iniciativa piloto que acaba de empezar a ponerse en práctica)
¿Cuánto tiempo se lleva poniendo en práctica tu iniciativa?
Operando menos de un año
LA NECESIDAD: describe la necesidad de implementar tu solución y el tamaño y el dinamismo de la comunidad o las comunidades con las que vayas a colaborar
In 2010 the municipality of San Vicente del Raspeig published a sociological study which showed that a high percentage of secondary school students of that municipality had prejudicial attitudes and stereotypes that afterwards derived, actually or potentially, into xenophobic behavior with regards to the immigrant population.
The conventional media has great influence on students and disseminate prejudice and stereotypes about immigrants, youngsters, infants, women or handicapped people, through advertising, news, fiction or any other audiovisual document.
It is therefore necessary that these students have knowledge, attitude and resources to identify and prevent the reproduction of prejudices and social stereotypes, as well as media to produce content free of them.
San Vicente del Raspeig has a population of 53,126 inhabitants, placed in the province of Alicante, Spain. 400 residents of this municipality are foreigners and a 15% of those are under 16 years old. In Spain currently live 5,500,000 immigrants, 500,000 are between 10 and 18 years old.
LA SOLUCION: explica qué ofrece tu solución y por qué es innovadora. ¿Cómo se pondrá la solución a disposición de usuarios o beneficiarios? Se valorará la exactitud de la respuesta.
Our proposal is to provide knowledge, attitudes and procedures to students in Secondary Education in San Vicente del Raspeig through workshops in their school, I.E. Nº5, to meet this need. In addition, participants use social networks to disseminate the content developed in the workshop.
Social networks are an ideal vehicle to carry out this activity because studies show that nearly 80% of young people in Spain ordinarily use this media type, receiving and transmitting information. Furthermore, social networks are characterized by being very accessible —in computers and mobile devices— at a relatively low economic cost. The social networks we use are blogs and social networks such as Facebook, Tuenti, Google +, Twitter and Storify. Moreover, the scope and impact provided by the use of social networking is great.
EL MODELO: explica con un ejemplo específico la forma en que la solución marca una diferencia mediante la utilización de medios y tecnología de la información.
Sociologists and psychologists say that a positive opinion about a person or group produces a positive attitude and behavior toward them. The idea is that students participating in the workshop can intervene at any stage of the communication process to disseminate information and content free of prejudices and social stereotypes on topics that interest them actively.
The purpose of this project is that participants in the workshop use for our purpose a horizontal communication model, which is characteristic of citizen or participatory journalism.
In this sense, social networking sites, because of their characteristics (access, usability and transcendence) are particularly suitable for students of Secondary Education to perfectly implement this participatory communication scheme.
EL MERCADO: ¿quiénes son tus colaboradores o competidores? ¿Qué retos podrían presentar estos competidores para el éxito o desarrollo de tu iniciativa?
The City of San Vicente del Raspeig, through its Department of Education supports this project. Any entity that has the same goals, similar or complementary is a collaborator.
Impacto social
Esta presentación se trata de
HISTORIA DE FONDO: queremos conocer tu momento de inspiración. Comparte con nosotros la historia del lugar y el momento en que el fundador o los fundadores llegaron a la conclusión de que su solución podría cambiar el mundo.
We live in difficult times. The riots in Paris in 2005, or the most recent occurred in London, with racial conflict and xenophobic background keep us very concerned but we live them far from our day-to-day. But when one takes part in a conversation in which a Spanish student says that a North African person living in Spain deserves the same rights as a Spanish citizen but they would never share the swimming pool with them, one understands that the problems are not as far as one supposes, the prejudices are subtly present in the minds of people and I think it's necessary to act to prevent the problem from getting bigger and try to eliminate it. Then I wonder: May social networks be the end of prejudice? I definitely think so.
Especifica tanto el alcance como la escala del impacto social de tu solución hasta la fecha.
As we are in the initial phase of the project, working with a group of fifteen students in the Secondary School I.E. No. 5 in San Vicente del Raspeig, it is still early to draw definitive conclusions. The interesting thing about using social networking as a vehicle for content distribution is that the actions transcend the participants, as researchers and social networks experts James H. Fowler and Christakis Nicolas point out in his book "Connected." The contents poured in social networks such as Facebook,Twitter, Google+ spread on the network exponentially.
¿Qué impacto esperas que tenga tu iniciativa en los próximos 1-5 años? ¿Es una idea aplicable a otros ámbitos? En caso afirmativo, ¿cómo se podría aplicar?
The project should be extended to other cities and implement it in education and training areas. But we are talking about education and to harvesting the rewards of the investment requires time, patience and perseverance. Also, it is necessary to work with teachers in schools and parents, as well as other social groups, associations, companies, institutions and citizens. You just have to adapt the project to the circumstances.
Las mejores iniciativas presentan un plan sólido para su crecimiento. Identifica tu indicador a seis meses para incrementar tu impacto.
Students being able to identify prejudice and stereotypes about different social groups and to disseminate information free of t
Tareas a 6 meses
Tarea 1
Complete workshops with students of secondary education in IES No. 5
Tarea 2
Evaluate the results of the workshop at the IES No. 5
Tarea 3
Move the initiative to all the remaining secondary schools of San Vicente del Raspeig
Ahora piensa en los objetivos a más largo plazo. Identifica tu objetivo de impacto a doce meses.
Extend the project to more schools, families and social groups.
Tareas a 12 meses
Tarea 1
Complete the project in another secondary school of San Vicente de Raspeig.
Tarea 2
Move this training to families of students and teachers of Secondary Education of San Vicente del Raspeig.
Tarea 3
Building partnerships between Secondary Education of San Vicente del Raspeig.
¿Cuántas personas han sido afectadas por el proyecto?
Menos de 100
¿Cuántas personas podrían verse afectadas por el proyecto en los próximos tres años?
Más de 10,000
Sustenibilidad
Explica la estructuración de tu empresa, programa, producto o servicio
Entidad sin ánimo de lucro
¿Qué obstáculos han dificultado el éxito de tu proyecto hasta la fecha? ¿Cómo tienes pensado superar estos y otros obstáculos al ir desarrollando tu solución?
So far I have not found any obstacle. The schools of San Vicente del Raspeig as well as the Council have shown interest and will to cooperate with the project.
¿Cómo valoras el cambio en los sectores de medios de comunicación y tecnología de la información en la próxima década? ¿Cómo se adaptará tu solución a este entorno cambiante? ¿Cómo podría impulsar tu solución esos cambios?
New information technologies have led to the horizontal model of social communication. This project is within the current trend in content creation and dissemination of information horizontally based social networks. The conventional media are trying to adapt its business model to the trend. The future is to involve citizens in the creation of informative content and give them more control in the process. This project can serve as base to the field of the local press.
El fracaso no es siempre una opción. Si tu solución no funciona en los dos próximos años, ¿qué otras aplicaciones de la idea podrías investigar?
We firmly believe that this is the way forward. If goals are not met, the project evaluation should reflect what elements are necessary to modify the process to achieve the targets.
Desarrolla la información proporcionada explicando la forma de mantenimiento de la financiación
Public institutions (City Hall San Vicente del Raspeig): 50%
NGOs (Preparaccion): 50%
Cuéntanos sobre tus alianzas.
This project has the support and cooperation of the City of San Vicente del Raspeig. We also have contact with the Department of Sociology II, University of Alicante, Institute of Peace Studies at the University of Alicante, Association for the Advancement
Studies, Participation and Social Action, the municipalities of Novelda, Petrer, Elche (municipalities of the province of Alicante), the Network of Municipalities for Participatory Democracy.
¿Con qué clase de equipo (ej., personal laboral, voluntarios, etc.) tienes pensado alcanzar los objetivos de crecimiento identificados en la sección Impacto social?
Both Professional and volunteer staff. They are involved journalists, sociologists, Council Education Technicians and Teachers of Secondary Education.
Changemakers es un espacio de colaboración y apoyo. Especifica los recursos de la comunidad que necesitarías para el mantenimiento y desarrollo de tu iniciativa. [Selecciona todas las opciones aplicables.]
Inversión, Talento y Recursos Humanos, Marketing y medios, Investigación e información, Colaboración y redes, Ayuda gratuita (de tipo legal, financiero, etc.), Innovación e ideas, Asesoramiento.
Especifica los recursos que podrías ofrecer para colaborar al desarrollo de otras iniciativas. [Selecciona todas las opciones aplicables.]
Talento y Recursos Humanos, Marketing y medios, Investigación e información, Colaboración y redes, Ayuda gratuita (de tipo legal, financiero, etc.), Innovación e ideas, Asesoramiento.
Explica con más detalle las necesidades u ofertas que has mencionado anteriormente o sugiere categorías de apoyo no especificadas en la lista
The involvement of Educative Institutions is very important to ensure the continuity of the project. In this sense is necessary the cooperation of councils and the regional government. Regarding our offer, we can cooperate within our material, economic and human means in any project related to Citizen Participation.
Resumen
Define tu empresa, programa, producto o servicio con una o dos frases breves
Preparaccion is a non-profit organization dedicated to promoting citizen participation in all areas.
Identifica la innovación que aporta tu solución mediante una o dos frases breves
The usage of social networks by high school students to create and communicate information free of xenophobia and prejudice.
 | 36 weeks agoLiberto Carratalá Puertas updated this Competition Entry. |
| 36 weeks agoLiberto Carratalá Puertas submitted this idea. |