Superdesk proporciona una sala de prensa digital a las organizaciones de medios independientes
Esta presentción ha sido seleccionada como finalista del desafío
Citizen Media: A Global Innovation Competition .
Con Superdesk todas las organizaciones de medios tienen la libertad de definir su sala de prensa y enviar el contenido a cualquier plataforma, en cualquier lugar y momento.
Sobre ti
Sobre ti
Nombre
Adam
Apellido
Thomas
URL en Twitter
URL en Facebook
Sobre tu organización
Nombre de la organización
Sourcefabric
Sitio web de la organización
País de la organización
República Checa, PR
Países en donde este proyecto está creando impacto social
Tu organización es
OSC/ONG
¿Cuánto tiempo ha estado operando la organización?
1-5 años
Innovación
Título del Formulario de Inscripción
Superdesk proporciona una sala de prensa digital a las organizaciones de medios independientes
Selecciona la fase que describa mejor el momento en el que se encuentra tu emprendimiento
Idea (estás listo para lanzarla)
¿Cuánto tiempo se lleva poniendo en práctica tu iniciativa?
Operando entre 1-5 años
LA NECESIDAD: describe la necesidad de implementar tu solución y el tamaño y el dinamismo de la comunidad o las comunidades con las que vayas a colaborar
One of the biggest hurdles for small media organisations trying to set up newspapers in transition and post-conflict states is finding the money to buy a publishing system that can deliver to print and all digital platforms; the cost for those not tied to big business or political interests is prohibitive.
Media organisations are increasingly required to deliver content to multiple platforms. They need to distribute content to whatever device the user turns to in order to access information.
Superdesk is the publishing solution for the multi-platform age. Superdesk offers broadcasters and publishers of all sizes the opportunity to exploit content across all revenue-generating devices using existing resources and without incurring extra costs.
LA SOLUCION: explica qué ofrece tu solución y por qué es innovadora. ¿Cómo se pondrá la solución a disposición de usuarios o beneficiarios? Se valorará la exactitud de la respuesta.
Superdesk is a free, open source newsroom and workflow management software. One tool to deliver the entire publishing cycle for print and broadcast, from ingest to output, built by journalists, for journalists, with the aim of helping the media business towards financial sustainability.
Superdesk is open source, free, downloadable, intuitive, platform/device neutral, low-cost and easy to update and install.
A Superdesk-powered newsroom is accessible to traditionally-trained journalists who have been trained (or self-trained) in new media from the beginning, as well as for power bloggers who “graduate” (i.e. wish to compete at a higher level with traditional media in their respective markets).
With Superdesk, media organisations will be free to define their own type of newsroom organisation, content delivery or business mix. Whether the desired model is highly hierarchical or community driven, hyperlocal or global, paid or free, traditional or cutting-edge, visual or audio, print or online, Superdesk will be there to ensure journalists deliver content efficiently and cost-effectively. It's moldable to any conceivable collaborative news production and publishing/broadcasting scenario.
EL MODELO: explica con un ejemplo específico la forma en que la solución marca una diferencia mediante la utilización de medios y tecnología de la información.
Superdesk will provide drastic productivity improvements in content authoring
and have a highly customizable, multilingual user interface reflecting the particular workflow and nature of publishing. It provides full management of electronic publishing platforms: first and foremost the web, then mobile, e-book readers and social networks. In addition, it is print-friendly and can deliver well structured and well formatted content to specialized tools (e.g. Adobe InDesign, or legacy commercial newsroom systems), and is able to import final versions of content back. TV is important too. Superdesk is broadcast-friendly, delivers well structured and formatted content to specialized tools (e.g. playout systems) and is able to import their outputs back.
Superdesk focuses on content filtering and processing functionality - it provides an environment for quick processing of external sources of news/information with “ingest” - rewriting/translation editorial control - and “digest” - easy simultaneous publishing on multiple platforms. It provides revenue-generating components (e.g. classified ads, listings, data/content syndication) for the web, and is able to deliver those also to traditional platforms.
With Superdesk, independent media organisations are able to take advantage of external content hosting and delivery services (Youtube, Vimeo, Livestream.com, Soundcloud.com, etc.) without getting locked in. Superdesk allows for the inclusion of citizens in the news process via social network components.
EL MERCADO: ¿quiénes son tus colaboradores o competidores? ¿Qué retos podrían presentar estos competidores para el éxito o desarrollo de tu iniciativa?
Proprietary systems exist as developed by Tera, Atex, Octopus. However the cost of these completely prohibits small to medium independent media enterprises in emerging markets using them. No equivalent product to Superdesk is known, certainly not in the open source world. The existence of other CMSes is actually a plus point for Superdesk. Superdesk enables various existing systems to communicate in a new digital newsroom.
Impacto social
Esta presentación se trata de
HISTORIA DE FONDO: queremos conocer tu momento de inspiración. Comparte con nosotros la historia del lugar y el momento en que el fundador o los fundadores llegaron a la conclusión de que su solución podría cambiar el mundo.
Sourcefabric grew from the Campware suite of free, open-source tools that has been helping publishers and broadcasters worldwide for more than 10 years. Having implemented projects over the past decade, providing valuable support to independent media in countries as varied as Indonesia, Belarus and Sierra Leone, the founders recognised the value, flexibility and power of open source software. With the onset of social networks, digital publishing and citizen journalism, the logical next step was to develop a tool specifically for the newsroom and Superdesk was born.
Especifica tanto el alcance como la escala del impacto social de tu solución hasta la fecha.
The Superdesk idea is currently in development, but already is having an influence on how Sourcefabric is developing its other media tools. Several features have begun to be integrated into Newscoop, Sourcefabric's content management system, and future integration is planned. Newscoop powers over 150 large, professional media organisations worldwide, many of whom are already benefiting from the Superdesk philosophy. Opinion-formers are already evangelising about its potential.
Leading media consultant (BBC, Al-Jazeera) David Brewer said this of Superdesk: "It's a dream come true for me. A group of international developers working on a free, open-source tool designed to power a converged newsroom concept based on a centralised superdesk. (It's) a tall order and a massive task, but already the team at Sourcefabric are well down the road of delivering on all the above. Once they do they could become the publication tool of choice for all who want to deliver a content offering across multiple devices without having to break the bank to do so. And that could be a massive boost to the establishing of an alternative voice where independent media is absent."
¿Qué impacto esperas que tenga tu iniciativa en los próximos 1-5 años? ¿Es una idea aplicable a otros ámbitos? En caso afirmativo, ¿cómo se podría aplicar?
Superdesk will become the leading open source newsroom tool for media organisations globally. Initial impact will be among newspapers, radio and TV stations in emerging markets, plus local news organisations in more developed media climates. An open source codebase means the software will be free and a growing community will continually improve the project. Organisations can develop or commission new features, creating a secondary economy around improvement and implementation for developers, engineers, systems administrators, designers and media consultants. A professional, paid hosting service will allow organisations to leave installation and maintenance to experts and will ensure financial stability for the project.
Las mejores iniciativas presentan un plan sólido para su crecimiento. Identifica tu indicador a seis meses para incrementar tu impacto.
Release Superdesk version 1.0 as free, open source software.
Tareas a 6 meses
Tarea 1
Find and implement Superdesk with proof-of-concept partner
Tarea 2
Develop core functionality
Tarea 3
Create community platform for growth and advocacy
Ahora piensa en los objetivos a más largo plazo. Identifica tu objetivo de impacto a doce meses.
Launch Superdesk hosting project for professional media organisations.
Tareas a 12 meses
Tarea 1
Establish hosting infrastructure - servers, payment systems, administrators
Tarea 2
Develop community and awareness significantly
Tarea 3
Obtain feedback and implement core improvements for the software
¿Cuántas personas han sido afectadas por el proyecto?
Menos de 100
¿Cuántas personas podrían verse afectadas por el proyecto en los próximos tres años?
Más de 10,000
Sostenibilidad
Explica la estructuración de tu empresa, programa, producto o servicio
Entidad sin ánimo de lucro
¿Qué obstáculos han dificultado el éxito de tu proyecto hasta la fecha? ¿Cómo tienes pensado superar estos y otros obstáculos al ir desarrollando tu solución?
A lack of development resources meant that, previously, an open source newsroom software was not a possibility. Any resources the organisation had were invested into the development of Newscoop which already had professional users. Sourcefabric was launched in late April 2010 with generous start up funding, which allowed us to plan our core activities well into the future and begin Superdesk development.
¿Cómo valoras el cambio en los sectores de medios de comunicación y tecnología de la información en la próxima década? ¿Cómo se adaptará tu solución a este entorno cambiante? ¿Cómo podría impulsar tu solución esos cambios?
If traditional media companies, and especially mid-size or small ones, are to survive, they have to be ready for any eventuality in the industry. Superdesk opens up management thinking to emerging platforms. It makes any media operation multi-platform by default (with nearly unchanged staff). It increases productivity, decreases processing time of news events, provides an ultimate insurance policy against diminishing returns on any platform (e.g. print) and taps the full content-generation capacity of a media organisation.
El fracaso no es siempre una opción. Si tu solución no funciona en los dos próximos años, ¿qué otras aplicaciones de la idea podrías investigar?
Firstly, interoperability with Sourcefabric's other open source software products for media organisations will be built into Superdesk as standard, meaning that should the idea fail to gain traction, our other software would 'inherit' the features.
Secondly, given that the codebase is open source, the project could also be given over to 'the community' to maintain - allowing adaptation and improvement to take place on that basis.
Thirdly, once the product is developed, enterprise-level modules and features can be developed for major media, meaning that even if wide-scale adoption does not take place, project-by-project integrations can take place, with appropriate resources being budgeted for in a bespoke fashion.
Desarrolla la información proporcionada explicando la forma de mantenimiento de la financiación
Sourcefabric and Superdesk will have three key revenue streams:
1) Start-up funding. Generous start-up funding in April 2010 has allowed for dramatic expansion over three years and the implementation of a business plan to maintain financial sustainability.
2) Partnerships and donors. Sourcefabric is working with a number of partners throughout the world who fund specific media projects. This funding is often used to develop the tools being used (like Superdesk) and then the improvements are committed into the public versions of the software.
3) Software as a Service (SaaS). Paid hosting and support for our software will become a significant revenue stream in 2012. Our first SaaS programme's infrastructure will pave the way for Superdesk SaaS and launches in October 2011.
Cuéntanos sobre tus alianzas.
Sourcefabric was formerly known as CAMP (the Center for Advanced Media-Prague), initially founded by the Media Development Loan Foundation in 1998. It is now an autonomous organisation that has partnerships throughout the word with various donors, NGOs and media development bodies. Recent project partners include the Open Society Initative For West Africa and IREX Media. A private Swiss foundation is providing Sourcefabric with its core funding currently.
¿Con qué clase de equipo (ej., personal laboral, voluntarios, etc.) tienes pensado alcanzar los objetivos de crecimiento identificados en la sección Impacto social?
Sourcefabric has a team of over 35 employees based in offices in Prague, Berlin, Cluj, Minsk, Toronto and Guatemala. Their roles range from development, to quality assurance, to administration, to client liaison, project management and communications.
All have significant experience in their field, many have been involved in journalism previously - all are passionate and dedicated to supporting independent media worldwide.
Changemakers es un espacio de colaboración y apoyo. Especifica los recursos de la comunidad que necesitarías para el mantenimiento y desarrollo de tu iniciativa. [Selecciona todas las opciones aplicables.]
Inversión, Marketing y medios, Colaboración y redes, Innovación e ideas.
Especifica los recursos que podrías ofrecer para colaborar al desarrollo de otras iniciativas. [Selecciona todas las opciones aplicables.]
Talento y Recursos Humanos, Marketing y medios, Investigación e información, Colaboración y redes, Innovación e ideas, Asesoramiento.
Explica con más detalle las necesidades u ofertas que has mencionado anteriormente o sugiere categorías de apoyo no especificadas en la lista
Sourcefabric would be committed to becoming active in the Changemakers space and would commit significant resources in the form of media expertise, global journalistic and news enterprise contacts, collaborative research or idea-sharing and mentorship for young developers or journalists interested in this field.
In return Sourcefabric hopes to gain further exposure for the work it is doing, and specifically for Superdesk, access to a greater range of news organisations that could benefit from the project. Funding, collaboration and networking opportunities with other NGOs, media projects and news agencies would be welcomed.
Resumen
Define tu empresa, programa, producto o servicio con una o dos frases breves
Superdesk is an open source newsroom and workflow tool built to help independent media towards financial sustainability.
Identifica la innovación que aporta tu solución mediante una o dos frases breves
Con Superdesk todas las organizaciones de medios tienen la libertad de definir su sala de prensa y enviar el contenido a cualquier plataforma, en cualquier lugar y momento.
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