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Proyecto Geoturístico Mapache Rent a Car®
Ubicación
Taking advantage of the international agreement of the Kyoto Protocol and is one of its objectives the curb emissions of gases that accelerate global warming is that it is decided to contain and reduce emissions from our vehicles.
The project has managed the company is focused on strategic planning, operational processes, customer service, product diversity and responsible handling of Good Practices Sustainable. Innovation has made the business a better position at the brand new and opening in market segments, a representation, new and improved marketing strategies, ethics policy, training, partnerships with the community and support areas maintenance and support for nature tourism, ...
Sobre ti
Información de contacto
Title
MSc
First name
Jackeline
Last name
López Cordero
Your job title
Administrative and Sustainability Manager
Name of your organization
Mapache Rent a Car.
Organization type
CAR RENTAL
Annual budget/currency
10 % de utility
Mailing address
75 metros al este de la Iglesia Católica de San Sebastian, San José, Costa Rica.
Telephone number
(506) 25 86 63 09
Postal/Zip Code
2060-1002
Country
Costa Rica
Website
Email address
Alternative email address
tu idea
Esta será la dirección usada para marcar tu participación en el mapa.
Street Address
Lateral a circunvalacion, cont. Bar Vegas
City
San Sebastian
State/Province
San José
Postal/Zip Code
2060-1002
Country
Costa Rica
Geotourism Challenge Addressed by Entrant
quality of tourist experience and educational benefit to tourists , quality of benefit to residents for the destination .
Organization size
Medium (101 to 1000 employees)
Indicate sector in which you principally work
Tourism-related business
Year innovation began
2006
YouTube upload of game, game elements, someone playing the game...what is this?
Indicate sector in which you principally work
Otro.
Name Your Project
Proyecto Geoturístico Mapache Rent a Car®
Describe Your Idea
Taking advantage of the international agreement of the Kyoto Protocol and is one of its objectives the curb emissions of gases that accelerate global warming is that it is decided to contain and reduce emissions from our vehicles.
The project has managed the company is focused on strategic planning, operational processes, customer service, product diversity and responsible handling of Good Practices Sustainable. Innovation has made the business a better position at the brand new and opening in market segments, a representation, new and improved marketing strategies, ethics policy, training, partnerships with the community and support areas maintenance and support for nature tourism, ...
BID/FOMIN
Si perteneces a un pais de Latinoamerica y el Caribe tienes la oportunidad de presentar tu iniciativa para acceder a fondos para innovaciones en turismo sostenible del BID/FOMIN (para mayor informacion leer la seccion sobre la oportunidad BID/FOMIN en la pagina principal del Desafio).
Deseo postularme.
Si perteneces a un pais de Latinoamerica y el Caribe tienes la oportunidad de presentar tu iniciativa para acceder a fondos para innovaciones en turismo sostenible del BID/FOMIN (para mayor informacion leer la seccion sobre la oportunidad BID/FOMIN en la pagina principal del Desafio).
Consumidores (viajeros), Mayoristas, Agentes detallistas, Operadores de Turismo, Prestatarios de servicios turísticos.
Indica cuales de estas tematicas cubre tu innovacion (elige todas aquellas opciones que apliquen)
Innovación y diversificación en el desarrollo de productos turísticos, Profesionalización, buenas prácticas y certificación de servicios turísticos sostenibles.
Innovación
What is the goal of your innovation? Please describe in one sentence the kind of impact, change, or reform your approach is intended to achieve.
Transport is responsible for 25% of energy consumption and emissions of greenhouse gases in the world. Therefore the company generates the Travel Fair for reducing emissions.
Please write an overview of your project. Include how your approach supports or embodies geotourism or destination stewardship. This text will appear when people scroll over the icon for your entry on the map located on the competition homepage.
Taking advantage of the international agreement of the Kyoto Protocol and is one of its objectives the curb emissions of gases that accelerate global warming is that it is decided to contain and reduce emissions from our vehicles.
The project has managed the company is focused on strategic planning, operational processes, customer service, product diversity and responsible handling of Good Practices Sustainable. Innovation has made the business a better position at the brand new and opening in market segments, a representation, new and improved marketing strategies, ethics policy, training, partnerships with the community and support areas maintenance and support for nature tourism, sustainable and accountable, as well as company minimizes environmental impacts and offering a conscious and sustainable.
So MAPACHE Rent a Car ® is the leader and meets and achieves the key goals of global agreements, has a high social and environmental responsibility and business management with a socio-cultural and environmental sense.
Explain in detail why your approach is innovative
In Costa Rica most of the companies started to work on a purely commercial approach without realizing the ecological impact after the production and / or processing of raw materials.
Our company, MAPACHE Rent a Car ® generates revenue from its inputs. It has the consumption of fossil fuels, producing as much CO2 use and route of each vehicle in the fleet, so to mitigate the negative environmental impact; addressed to offset the same by paying for environmental services in different areas of the country, for carbon sequestration through reforestation of our forests.
Due to above, our company management is distinguished for being the first Rent a Car in Costa Rica C-Neutral. In view of this national recognition, MAPACHE Rent a Car ® company has initiated programs with shared values to solve social problems at a leading environmental and building value for shareholders, employees and general society.
Impacto
Describe the degree of success you have had to date. How do you measure, both quantitatively and qualitatively, the impact on sustainability or enhancement of local culture, environment, heritage, or aesthetics? How has it transformed or contributed to the power of place or demonstrated the sustainability of tourism? How does your approach minimize negative impacts?
Based on our corporate social responsibility is now when more businesses and communities show their interest to participate in projects of social and environmental approach. One way to measure the impact that the development of this program has caused, is by increasing the amount of income relative to previous periods. In regard to the distinction of product Mapache Rent a Car ® offers a unique product, being the first rent a car in Costa Rica to offer clean emission-free travel of greenhouse gases which guarantees the customer that the trip is compensated through carbon sequestration through reforestation of forests.
We have developed awareness campaigns and motivation for other companies in the tourism sector are committed within their organizations to develop sustainable practices, also taught workshops nationally and internationally on environmental sustainability, another way is by sponsoring eco-friendly activities that will benefit both the community and the companies involved and hence the environment. In addition MAPACHE Rent a Car ® develops programs and activities to improve communities and the technical implementation of cleaner production and recognition in the process of carbon neutrality and solid waste management.
In what ways are local residents actively involved in your work, including participation and community input? How has the community responded to or benefited from your approach?
Product innovation projects and has generated satisfaction in internal and external customers as well as satisfaction and involvement of different actors in the value chain of service and product, that is where you install a headquarters or branch generates employment and consumption of local inputs. Upon receiving this benefit the community involved is identified with our product and therefore it promotes.
In developing our business under sustainable guidelines, we create a major attraction for other businesses in the area, promoting a culture of sustainability and achieving a consensus of the population that seeks to enrumbarse thinking conservationist.
How does your program promote traveler enthusiasm, satisfaction, and engagement with the locale?
The program itself is already an attraction, since they consume this product our client's implicit contributes to the conservation of the environment. Much of our clientele is minded conservationist thus making use of our product and guarantee satisfaction in MAPACHE Rent a Car ® is the primary customer service focused on sustainable lines.
Tourists come to a national leader who is concerned in its operation to generate principles of sustainability and create a friendly environment, conservation.
Describe how your work helps travelers and local residents better understand the value of the area's cultural and natural heritage, and educates them on local environmental issues.
Being a sales service to a foreign population in most media are used as brochures, flyers, stickers, documents and internal and external communications through emails. Through the website, internal and external signs, as well as information and surveys the work in magazines and newspapers.
Domestically the firm has a manual of good environmental practices, which guides the organization toward the appropriate use of resources and encouraging recycling. This also is shared with companies that show their interest in adopting the guidelines set by our organization
Esta presentación se trata de
Sustenibilidad
How is your initiative currently financed? If available, provide information on your finances and organization that could help others. Please list: Annual budget, annual revenue generated, size of part-time, full-time and volunteer staff.
The contributions of programs and initiatives that we are financed by own resources of the company. We would like to have more budget support to disseminate the initiatives, invest in training and creating support networks in communities.
The company has no financing to date, no contributions from any source than their own.
Is your initiative financially and organizationally sustainable? If not, what is required to make it so? Is there a potential demand for your innovation?
The company has now 3 years to have these projects to date, and tourism is characterized as a social and economic activity that encompasses a number of important points that need further and require that are sustainable. We must work with the host nucle to achieve a professional job, is required for development, capital, efforts and support of professional networks and that tourism is a phenomenon that has a growing presence in international economies and requires harmony and friendly relations with the environment.
What are the main barriers you encounter in managing, implementing, or replicating your innovation? What barriers keep your program from having greater impact?
Develop Barriers:
• Lack of national policy.
• Commitment to achieve a better work in the area of awareness and education.
• Lack of incentives for the development of new programs.
• Genuine Will of stakeholders in the development of processes and programs.
• Lack of programs in communities.
• More financial resources to generate and develop more programs in education
What is your plan to expand or further develop your approach? Please indicate where/how you would like to grow or enhance your innovation, or have others do so.
First of all, to consolidate and achieve early successes have new strategic partners, government support for development projects and availability of programs, policies and standards to achieve better development and profit.
Second, count on the support networks to gain support from environmentalists, professionals who understand the needs and have a tourism product development to harmonious coexistence with nature and the environment.
La historia
What is the origin of your innovation? Tell the Changemakers and media communities what prompted you to start this initiative.
The organization was founded in 1994, is a 100% interest that arises by a Costa Rican family and a hobby that applies the policies of the Costa Rican government, service providers and supplies, the environment, employees, board Directors and the community.
As corporate interest aspire to social development and economic and corporate growth, with the desire to contribute to environmental conservation, being the only Rent a Car in a step towards the sustainability of tourism management.
Please provide a personal bio. Note this may be used in Changemakers' marketing material.
My name is Jackeline Lopez Cordero. I am 45 years History Educator Occupation with different titles at the professional level within the field of education from preschool education to second cycle of Secondary Education. I have a degree in the Management of Special Needs Education and a Masters in Social Science with emphasis in Educational Administration. In addition to other Masters in Environmental Management Project.
I am a national leader in the industry by implementing innovative programs within the organization.
Contact Information:
Msc. Jackeline López Cordero
Management and Sustainability Manager
Mapache Rent a Car®
Jlopez@mapache.co.cr
Describe some unique tourist experiences that your approach provides. Be specific; give illustrative examples.
As a company that generates a model of sustainable tourism and integrated environmental management for tourist transportation in Costa Rica.
Positioning is achieved in promoting corporate environmental responsibility as a company providing transportation services for national and foreign tourists.
Recovery of forest land in Costa Rica due to the reforestation programs that are developed.
Generation of carbon sinks and a large expansion of reforested acres.
Watershed protection in Costa Rica and protecting water resources.
Development projects at village level and in addition to environmental awareness and education.
Rural community tourism Promoters in Costa Rica.
What types of partnerships or professional development would be most beneficial in spreading your innovation?
Partnerships with government, municipalities, ONGs (non-governmental organizations) International Organizations Environmental advocates are concerned the business environment and social community.
It would be nice to have the support at national and regional levels in order to disseminate the initiatives and to serve for many mainstream environmental policies and environmental development in organizations and networks would be ideal to achieve volunteering for the realization of the projects.
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 | jackeline envió esta idea. - hace 988 días |
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