Innovaciones Transformadoras en Salud: Las Soluciones que la gente quiere
Información del desafío
Resumen del desafío
Changemakers en colaboración con la Robert Wood Johnson Foundation tiene el agrado de presentar la competencia colaborativa par alas mejores innovaciones en salud y servicios de salud en los Estados Unidos y el resto del mundo.
Welcome Letter from Robert Wood Johnson Foundation
Dear Changemakers Community,
Welcome to “Disruptive Innovations in Health and Health Care: Solutions People Want.” This is the second in a series of Changemakers’s collaborative competitions sponsored by the Robert Wood Johnson Foundation (RWJF) through its Pioneer Portfolio.
RWJF’s mission is to improve the health and health care of all Americans. Our grant making covers a range of pressing issues including: reversing the rise in childhood obesity rates; improving the quality of care; raising the visibility, effectiveness and readiness of the public health system; and ensuring affordable health care coverage for all Americans. RWJF’s Pioneer Portfolio is a distinct pool of funding to support novel, high-return ideas that may have far-reaching impact on people’s health, the quality of care they receive and the systems through which that care is provided. You can learn more about our work at rwjf.org/pioneer.
We are pleased to be able to partner with Changemakers on this competition on disruptive innovation because it gets at the heart of what drives Pioneer– finding innovations that can transform health and health care. Harvard Business School Professor Clayton Christensen coined the term “disruptive innovation” to describe a technology, process, or business model that brings to market a product or service that is much more affordable and much simpler to use than what is currently available. In so doing, more consumers in the market can afford and/or have the ability to use the product or service. The change caused by such an innovation is so big that it eventually replaces, or disrupts, the established approach to providing that product or service.
In some instances, the effects of such innovations are big and bold enough to transform business, markets, populations…even entire societies. It is our hope that the projects entered in the Disruptive Innovations competition can trigger similarly positive and profound change in health and health care in the United States. We look forward to seeing your innovative solutions for how we can improve access to care, lower costs, promote greater efficiency, and deliver higher-quality services in ways that empower consumers.
Following the Changemakers competition, selected entries will be invited to submit proposals to RWJF’s Pioneer Portfolio for future funding consideration. A total of up to $5 million in grants is available to support promising disruptive innovations in health and health care. The Foundation will be looking particularly for innovations that show potential to produce significant improvement in health and health care in the U.S. Organizations must operate in the U.S. or its territories in order to be eligible for RWJF funding.
We invite you to participate by entering your disruptive innovation on the Changemakers Mosaic of Solutions, which serves as the framework for identifying the principles for and barriers to enabling disruptive innovation. The competition is intended to offer you the opportunity to showcase your ideas and your work, and it provides RWJF a uniquely valuable and rich opportunity to learn about what solutions hold promise.
As a part of the Changemakers global community, we want you to help test and refine the ideas surfacing through this competition – we call your attention to the online review option that accompanies each entry, and invite you to share your thoughts and reactions throughout the stages of the competition. This level of collaboration is what will help to surface new innovations and connect participants to new ideas, partners, and resources. We also invite you to join the on-line discussion about what constitutes disruptive innovation and at what stage in the idea process it can be identified and nurtured. We look forward to participating with you in an active, dynamic exchange of ideas.
Nancy Barrand
Senior Program Officer
Robert Wood Johnson Foundation
P.S. Click here for more on disruptive innovation
Guidelines and Assessment
Welcome to the Changemakers “Disruptive Innovations in Health and Health Care: Solutions People Want” Collaborative Competition, which aims to find innovative solutions and catalyze a community of changemakers around the disruptive innovations transforming health and health care.
Eligibility Criteria
The competition will be open to all types of organizations (charitable organizations, private companies, or public entities) from all countries. We consider all entries that:
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• Reflect the theme of the competition: Disruptive Innovations. The scope of the competition is to identify “disruptive innovations” able to transform health and health care. Entries are invited from organizations in all countries and proposed solutions should inform work being done in the U.S and around the world.
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• Are beyond the stage of idea, concept, or research, and, at a minimum, are at the demonstration stage and indicate success.
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• Are submitted in English and are complete.
Assessment Criteria
The winners of this Changemakers Collaborative Competition will be those entries that best meet the following criteria:
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• Disruptive Innovation: This is the knock-out test. The application must describe the disruptive innovation that it is focused on. Does the innovation clearly reflect the ability to systemically transform health and health care by focusing on greater simplicity, lower cost, and enhanced convenience of services to more powerful, informed consumers? Does it enable more consumers in that market to afford and/or have the skill to use the product or service? Is the change caused by such an innovation so big, that it eventually replaces, or disrupts, the established approach to providing that product or service?
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• Social Impact: It is important that the innovation has begun to have an impact on the field it addresses. Some innovations will have proven success at a small level, while others will have scaled to engage millions of people. Regardless of the level of demonstrated impact, it is important to see that the innovation has the ability to affect the world and not just one village. This will be judged by considering the scale strategy, ability to be replicated, clear how-tos, and a map to reach the big goals.
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• Sustainability: For an innovation to be truly effective it must have a plan for how it will acquire financial and other bases of support for the long-term. Are strong partnerships in place for it to have a ripple effect? Is there a clear financial plan in place?
Competition Deadlines, Procedures, and Rules
Deadlines and procedure for entries will be announced shortly.
There are three main phases in the competition:
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• Entry Stage - May 2 to July 18, 2007:Entries can be submitted until 12 pm Eastern US time on July18, 2007, and anyone can participate in an online idea review discussion with the entrants.
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• Close of Entry Stage and Judging - July 18 to August 15, 2007: Online idea review discussion continues. In parallel, a panel of judges well-versed in the topic and Ashoka staff select the competition finalists.
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• Voting - August 15 to August 28, 2007: Popular online voting to select the three award winners from the field of finalists. The Changemakers Collaborative Competition winners will be announced on August 29, 2007.
The Changemakers Collaborative Competition will include a cash prize of US$5,000 for the top three winners.
Participating in the competition provides the chance to get feedback on your model and to advise potential investors about how best to change funding/investing patterns for the sector and to maximize the strategic impact and effectiveness of their future investments. The competition will generate an Investor Advisory available to investors, foundations, and other funding agencies. Those participants whose contributions most help frame the contents of the advisory will be acknowledged and may be convened to advise investors at a global meeting
Disclaimer—Compliance with Legal Restrictions
Ashoka complies fully with all U.S. laws and regulations, including Office of Foreign Assets Control regulations, export control, and anti-money laundering laws. All grants will be awarded subject to compliance with such laws. Ashoka will not make any grant if it finds that to do so would be unlawful. This may prohibit awards in certain countries and/or to certain individuals or entities. All recipients will comply with these laws to the extent they are applicable to such recipients. No recipient will take any action that would cause Ashoka to violate any laws. Additionally, Ashoka will not make any grant to a company involved in the promotion of tobacco use.
For more information, contact disruptiveinnovations@changemakers.net.
Mosaic of Innovative Solutions™
Innovaciones Transformadoras (disruptivas) en Salud:
Las Soluciones que la gente quiere
Las innovaciones disruptivas es un concepto desarrollado por el profesor de la Harvard Business School, Clayton Christensen, que ha sido ampliamente usado en el mundo de los negocios y en forma creciente en el sector social. Según Christensen, una innovación disruptiva es una tecnología, proceso o modelo de negocios que trae al mercado un producto o servicio más económico y más simple de usar que lo que se encuentra actualmente disponible. Esto permite que más consumidores en el mercado puedan tener acceso, o bien la posibilidad de utilizar el producto o servicio. El cambio causado por esta innovación es de tal magnitud que eventualmente reemplaza, o transforma el enfoque establecido para proveer ese producto o servicio.
La salud y los servicios de salud han sido caracterizados históricamente por su énfasis en los proveedores y en los procedimientos, tratando a los pacientes como participantes pasivos. Al re-categorizar a los pacientes como consumidores, en un rol más activo, desafía al sistema a dar respuesta a los intereses de los consumidores al manejar su salud y servicios de salud de maneras más económicas, más accesibles, más simple y más convenientes.
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Servicios de salud dificultosos para los consumidores |
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Medicina compleja y costosa |
Monopolios del conocimiento |
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Poner a los consumidores en el centro del modelo de negocios |
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Dr. Jose Americo Silva Fontes* (Brazil) Crea las alternativas al equipo médico costoso para el cuidado neonatal que utiliza botellas, redes de algodón y otros artículos extensamente disponibles que nuevos padres pueden utilizar en casa. |
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* Ashoka Fellows
• Participate • Discuss   • Read the Overall Framework of the Competition
Barreras a lo que desean los consumidores:
- Servicios de salud dificultosos para los consumidores: Los consumidores quieren servicios de salud que se ajusten a sus necesidades. El diseño de muchos de los servicios de salud, tecnologías y procedimientos son incómodos, vergonzantes e incluso dolorosos par el paciente. El sistema de salud requiere frecuentemente que los pacientes alteren sus comportamiento para conformar las demandas de como el sistema de salud esta organizado y la forma en que los servicios son prestados. Un servicio de salud centrado en el consumidor reorientaría los cuidados para ajustarse mejor a la manera en que la gente vive.
- Pacientes sin poder: Los consumidores quieren opciones sobre donde, cuando y como reciben su servicio de salud así como que reciben. Quieren ser participantes activos de los cuidados que reciben. Sin embargo, el sistema de salud a menudo dicta los tiempos, lugares y condiciones bajo las cuales ese servicio es prestado, dejando al paciente sin poder. Servicios de salud centrados en el consumidor posicionarían al paciente como consumidor de servios de salud y no como recibidor pasivo.
- Medicina compleja y costosa : Los consumidores quieren productos de salud con un valor que puedan identificar fácilmente. La definición de un éxito en salud esta basada en cuan pronto la infección ser termina o cuan poco afecta sus vidas una enfermedad crónica. Visitar al doctor no constituye un éxito (terminar con el trabajo). Servicios de salud centrados en el consumidor se centrarían en los resultados, focalizándose en tecnologías y procedimientos para una mayor eficacia, conveniencia y rapidez para mejorar la salud del paciente.
- Monopolios del conocimiento : Los consumidores quieren acceso a los mejores cuidados disponibles. Pero mucho de los cuidados son provistos por Un número limitado de especialistas que utilizan tecnologías complejas. Esto los pone fuera del alcance de muchas personas porque el conocimiento necesario para prestar los cuidados y el costo asociado los especialistas. Servicios de salud centrados en el consumidor trasformarían el trabajo y el control de manera que todos pudiesen beneficiarse.
Principios
- Democratizar el acceso : Muchas innovaciones en salud tiende a poner los servicios especializado aun mas lejos del alcance de lo sin seguro o indigentes. Los servicios de salud públicos para aquellos que no pueden pagar son en general escasos y se centrados en su mayoría en cuidados primarios, reservando las ventajas de servicios mas especializados para unos pocos. Contrario a esto, las innovaciones disruptivas toman ventaja de las eficiencias que convierten a los servicios de salud en mas económicos ay disponibles a una población mas amplia.
- Simplificar a través de la tecnología : Muchas innovaciones en salud involucran tecnología que introduce costos adicionales así como complejidad, convirtiendo los servicios de salud en aun mas caros. Las innovaciones disruptivas por otro lado utilizan la tecnologías para simplificar los tratamientos existentes o el proceso de diagnostico.
- Poner a los consumidores en el centro del modelo de negocios : Muchas innovaciones en salud organizan los servicios a expensas del consumidor o que ignoran al consumidor totalmente. Por otro lado las innovaciones disruptivas están diseñadas para hacer el trabajo que los consumidores quieren.
- Delegar hacia abajo de la línea de mando: Muchas innovaciones en salud requieren una capacitación mas especializada y usan tecnología sofisticada y costosa. De otra manera las innovaciones disruptivas delegan habilidades y facilitan el uso de tecnologías por parte de no especialistas o incuso por os pacientes mismos, creando un valor real a través del sistema.
