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Specific Issue: Marketing
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Here's a story about how members of the Changemakers community are using marketing initiatives to promote conscious consumerism:
Clothing shoppers are rethinking things these days: Can I be fashionable without being frivolous? Is it possible to buy chic clothing that’s also eco-friendly? Do my consumer choices make a difference? Among the retailers answering yes to these questions is an online store billed as "Patagonia-meets-Prada."
The store, Nau, is based in Portland, Oregon-based and was started by ex-executives of Nike, Adidas, Marmot Mountain, and Patagonia Inc. It sells quality, tailored garments made from materials such as recycled polyester, organic cotton, cornstarch and merino wool.
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