What are your ideas for creating more demand for the purchase of the scrubs? You said that you had a difficult time selling those you had. Have you done marketing research or identified target populatins/ areas/ ways of marketing that could make this successful?
Thank you for your comment. I appreciate the thought provoking question. At the time I had began the project, in 2007, I had not done any research. I had only tried to sell the scrubs within the groups of medical professionals I knew from my job and the jobs of family members in the medical field. I had sold a few to friends who were med students, but I did not engage in more research as I had never structured the project to be a large scale operation. Since my original project design entailed me learning how to sew them and working in my basement, I did not at the time see market research as particularly relevant to the implementation.
Now, halfway through my Masters in Public Health and working at a social marketing organization, I am captivated by marketing and wouldn't dream of marketing to a target population without doing research and using theory to inform my marketing plan. To ignore marketing tools and theory would put the project in peril, and myself as I'm sure I would have some very disappointed professors. When I tried to garner interest here in D.C. with student organizations, I approached student organizations for minority medical students and one for social entrepreneurship. I thought they would have the most interest in the project, but my efforts were not met with enthusiasm.
Regrettably, I have not had the time between work and school to really devote myself to getting this project up and running. If I could, my first steps would be significant research into similar cottage industry models, textile cooperatives, and fair trade. I would also look into any other projects marketed toward medical professionals. I have never come across any projects similar to this where the sale of a good made for medical professionals also ties in to social and global health issues.
Many medical professionals have a great desire to help others, they must on a certain level in order to join the field. While many want to help, there are those who cannot make the donations of their time and talents which are most often solicited for global health assistance. "Scrubs for Slugs" offers customers a chance to make a donation to a specific and well defined issue and organization where there small donation can make a significant impact. Few other programs offer customers that opportunity.
Thank you for your question again, Jessica. I have really enjoyed revisiting this project idea for the application. This exercise has made me realize how much I have learned in the past year through school and work as I would take the idea and do it very differently that I had originally imagined.
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Hi Jessica,
What are your ideas for creating more demand for the purchase of the scrubs? You said that you had a difficult time selling those you had. Have you done marketing research or identified target populatins/ areas/ ways of marketing that could make this successful?
Hello Jessica.
Thank you for your comment. I appreciate the thought provoking question. At the time I had began the project, in 2007, I had not done any research. I had only tried to sell the scrubs within the groups of medical professionals I knew from my job and the jobs of family members in the medical field. I had sold a few to friends who were med students, but I did not engage in more research as I had never structured the project to be a large scale operation. Since my original project design entailed me learning how to sew them and working in my basement, I did not at the time see market research as particularly relevant to the implementation.
Now, halfway through my Masters in Public Health and working at a social marketing organization, I am captivated by marketing and wouldn't dream of marketing to a target population without doing research and using theory to inform my marketing plan. To ignore marketing tools and theory would put the project in peril, and myself as I'm sure I would have some very disappointed professors. When I tried to garner interest here in D.C. with student organizations, I approached student organizations for minority medical students and one for social entrepreneurship. I thought they would have the most interest in the project, but my efforts were not met with enthusiasm.
Regrettably, I have not had the time between work and school to really devote myself to getting this project up and running. If I could, my first steps would be significant research into similar cottage industry models, textile cooperatives, and fair trade. I would also look into any other projects marketed toward medical professionals. I have never come across any projects similar to this where the sale of a good made for medical professionals also ties in to social and global health issues.
Many medical professionals have a great desire to help others, they must on a certain level in order to join the field. While many want to help, there are those who cannot make the donations of their time and talents which are most often solicited for global health assistance. "Scrubs for Slugs" offers customers a chance to make a donation to a specific and well defined issue and organization where there small donation can make a significant impact. Few other programs offer customers that opportunity.
Thank you for your question again, Jessica. I have really enjoyed revisiting this project idea for the application. This exercise has made me realize how much I have learned in the past year through school and work as I would take the idea and do it very differently that I had originally imagined.
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