Just Yell Fire
Esta presentción ha sido seleccionada como finalista del desafío
Staples Youth Social Entrepreneur Competition .
Empowering girls and young women worldwide to fight back against physical abuse and abduction. We let them know they have rights and exactly how to stand up for them.
Sobre ti
Ubicación
Project Street Address
Project City
Project Province/State
Project Postal/Zip Code
Project Country
tu idea
Field of Work
education
If Field of Work is “other” please define in 1-2 words below
Year project started (or projected start date) (yyyy)
2006
YouTube Upload
Project URL (or link to any media coverage)
What is the primary problem your venture is trying to address and how are you addressing it (or planning to address it)?
1 in 4 women are sexually assaulted, 50% of rape victims are under 18. There are 114,000 attempted non family abductions each year in the U.S. alone; the majority are teen girls. I used my black belt martial arts skills (and Filipino Street Fighting study) to come up with 10 street fighting techniques just right for girls 11 to 19 to get away from predators. We made a 46 minute film showing the techniques, plus a Dating Bill of Rights, and put it online for free and give free DVDs to girls who don't have internet access. I travel up to 10,000 miles a month to speak at schools, women's conferences, shelters, and law enforcement events to get the word out that this solution to rape and abduction is available for free. We also train teachers and coaches in the skills so they can teach their students to be safe. The non-profit I founded and am spokesperson for is now in 41 countries.
Name Your Project
Just Yell Fire
Describe Your Idea
Empowering girls and young women worldwide to fight back against physical abuse and abduction. We let them know they have rights and exactly how to stand up for them.
Innovación
Project Description
Empowering girls and young women worldwide to fight back against physical abuse and abduction. We let them know they have rights and exactly how to stand up for them.
Unique and different
Rape defense courses offer complicated moves and are designed for adult women. Martial arts can be expensive and take years to become proficient. Until the Just Yell Fire program there was nothing out there for teenage girls and young women that they could learn in an hour to get away from bad situations - every time. We teach simple street fighting skills that become an instinctive response to an attack and give the information for free as a film. We've affected 1 million girls using Internet distribution in 41 countries. It's amazing how quickly a 250 pound attacker will let go of a 100 pound girl after an eye gouge, an ear tear and a bite - all unexpected and therefore effective. It's free at our site www.justyellfire.com. We even pursuaded celebrities Josh Holloway and Evangeline Lilly (from TV's LOST) to do cameos in the film to assure maximum interest in this important initiative. It was a 2008 American Library Association most notable video 2008 and Teen Choice Award nominee.
Project plan
We're doing three things: a) continuing to promote the website using social media, traditional media, and by creating buzz to get this information out; b) setting training sessions around the country (Our Train the Trainer program see www.justyellfire.com) for teachers and coaches - that's how we'll get to millions more girls; and c) working with federal and local law enforcement to get Just Yell Fire programs into the schools.
Partnerships
Integra Telecom donates unlimited bandwidth so girls worldwide can watch our film for free (500,000 "hits" per month on our site www.justyellfire.com)
Google donates substantially each month in the form of adword campaigns
Beginning next month the project will be featured on 25 million (yes million) Doritos bags
The Do Something organization also helps with a little funding and some great advice
Impacto
Impact
Among the million girls who have seen and studied the Just Yell Fire film we get from 5 to hundreds of emails each day from girls, parents, teachers, shelters, and law enforcement letting us know we're successfully turning the tables on predators with girls fighting back because neither police nor parents can be everywhere. We hope to affect 5 million more by 2010.
Effectiveness
One million (minimum) girls 11 to 19 have been affected by our project to date. These girls benefit by knowing they have rights, being able to stop rapists in their tracks, and knowing how to get out of an abduction situation anytime.
How do you engage and impact the community?
We engage them directly through speaking, our website www.justyellfire.com, getting the media to help (CNN, ABC, and a score of others) spread the word, partnering with organizations like Soroptimists, the FBI, and also schools. We engage them indirectly by providing our free instructional video (46 minutes and 1 of the 10 most downloaded production length films worldwide in 2007) to schools, shelters, churches, libraries, and organizations worldwide.
How do you measure this impact?
Integra Telecom, who provides our bandwidth and hosts the servers on which our instructional film lives, gives us monthly reports on numbers of downloads of the film plus we count the thousands of DVDs we mail out. We are well over 650,000 downloads or DVDs out. The specific human impact is outlined in the emails we get from all over the world from kids, young women, police agencies, shelters as far away as Africa, parents, and teachers even in Tibet, Iran, Korea and other places hardly known for promoting women's and especially teen's rights.
Obstacles
The biggest obstacle for us has been and will continue to be fundraising. We get many small donations which pay for thousands of DVDs to go out. We are running the 501 c3 on a shoestring and are in constant need of resources. The second obstacle is organizing sufficient police agencies (many are helping already but we need hundreds of agencies) to help get the program into the schools to save a generation of girls.
Esta presentación se trata de
Sustenibilidad
Fuente de financiamiento
(or how do you expect your initiative will be financed)
We get donations from $4 to $50 at a time from people who receive our free DVDs. We have gotten a ton of services donated (in the hundreds of thousands of dollars) to make our film originally. We continue to get one at a time donations of up to $5000 (from Ford which funded my tour of rural India this summer speaking at 12 high schools and universities)...We are looking at ways to build our development process to support a staff and offices.
Aside from financial sustainability, how do you plan to grow and sustain your project?
Expanding our Train the Trainer project to teach Just Yell Fire violence prevention and safety techniques to girls 11 to 19 to teach more teachers and coaches so they can teach their kids. Expanding partnerships with law enforcement including what we're doing now with two state attorneys general.
Finance details
Raised $600,000 in cash but mostly in services for a professional crew of 30 and 100 volunteer extras to do a multiple day shoot to create Just Yell Fire, the first film ever to teach girls 11 to 19 how to get away from attackers every time, a Dating Bill of Rights, and some prevention tips from police.
Raised another $50,000 or more to fund DVDs to be made and mailed free to any girl anywhere who asks. 130 volunteers made the film, about 6 or 7 of my friends help me package and mail DVDs, and we have 4 corporate partners and the recent commitment of JYGY social network to help financially as well as the band Enation that will assist to create revenues (one of their guys won 3 Emmys, two are on People Magazine's World's Sexiest Men list...plus their music is clean and great).
Creative funding
During the filming we literally knocked on doors at restaurants to get food for 130 people, three times a day. We had a phenomenal community response.
We went to every telecom and broadband company we could find until we found Integra Telecom to help with free unlimited bandwidth to distribute our film online for free.
We worked with the Do Something organization to get onto the 25 million Doritos bags which will drive people to our website www.justyellfire.com to see our film for free and ideally donate.
Other non finance needs
An office (we've affected a million people in 41 countries running a non-profit from our basement), a development person (to assure our program is sustainable until we've put predators and rapists out of business - worldwide), and additional part time people to respond to the requests we get to train teachers and coaches all over the United States. (although we're now video teleconferencing to Pakistan!)
La historia
Motivation
My defining moment was as a 13 year old black belt and student of Filipino Street Fighting seeing the television replay the taking of a girl my age in Florida captured on a parking lot video camera. She was found dead four days later. At the same time there were some high profile killings of teen girls in my school's city (Portland) and some attempted abductions. My friends were scared, asked for some street fighting tips. I decided to make a home video to show them eye gouges, groin slaps, how to whipslap an earr... but the word got out that I was doing this and resources came from everywhere to help. Six months later we did a major film project, put the film online for free, got 500,000 hits a month to the site from 41 countries (still do), created a non-profit to keep it all organized and well, from a community service project to a worldwide organization that has affected a million. All from my basement and we're trying to do even better.
Awards
Teen Choice Award nominee '08
American Library Association Most Notable Video 2008
Inducted into the Caring Hall of Fame in Washington DC 2008
Do Something (formerly "brick") Award Winner 2008
Elle Girl Teen Hero 2008
Caring Award 2008
Huggable Heroes Award Winner 2008
Guardian Girls Going Places Winner 2008
CNN Hero 2007
Presidents Volunteer Service Award 2007
Prudential Spirit of Community Washington State Volunteer of the Year 2007
Soporptimist International Violet Richardson Award (Regional Library) 2007
Clark County Community Inspiration Award 2006
Broader context
In the course of rolling out my project I've met 100 other kids who are chaning the world in huge ways! My book Young Revolutionaries Who Rock, saving the world one revolution at a time, comes out at the beginning of 2009. I use these kids and their phenomenal projects to inspire teens around the world to start their own projects. I hear regularly by email and at events where I'm speaking that kids and even adults are inspired to take on seemingly impossible social problems after looking at the Just Yell Fire project. As a martial artist (black belt Tae Kwon Do and a second degree instructor of Filipino Street Fighting) I also connect with martial artists around the country to help empower youth to not only protect themselves but to change the world themselves.
Ongoing
As Just Yell Fire continues to expand across the globe (I'm a senior in high school) I am getting as many speaking invitations relating to empowering kids to go out and do something as I am to present my Just Yell Fire program showing 100 pound girls how to get away from an attacker every time. In college I want to expand the program to college age students (I hear from literally hundreds who are using it anyway) but I want to include more information relating to date drugs and such. Also after my India tour this summer I am very aware that millions of girls are taken by modern day slave traders for the international sex industry. I was invited to put a dent in all that and I made some small contribution in the direction at a dozen colleges and universities but I think we need to do a film just on that and continue to use what I call New Media to take on problems that so far have stumped governments and organizations run by people who didn't have the advantage of growing up in my generation of instant cheap communications, video on every computer screen...all the tools and technologies that my generation is using to improve our world.
What is your age?
16
How did you hear about this competition?
Someone at the Youth Venture organization sent an email after running across my Just Yell Fire project either in the news or through an online source.
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 | 185 weeks agoSally Royce said: I just visited your website...amazing! We will be bringing this program to our college. Every school should have this for their girls. ... about this Competition Entry. - leer más > |
| 185 weeks agoHolly Smithers said: I can't believe a 16 year old girl has come up with the solution to this horrendous problem. You Go Girl! You have my vote and my ... about this Competition Entry. - leer más > |
| 185 weeks agoToni Owens said: Thank you for including this project. I wish I had this when I was a teen, maybe things would have been different, no I know things ... about this Competition Entry. - leer más > |
| 185 weeks agoBetty Gimbel said: I have seen this film, it is wonderful. Every girl in the world should view this. It will save many lives. about this Competition Entry. - leer más > |
| 186 weeks agoJust Yell Fire has been chosen as a finalist in Staples Youth Social Entrepreneur Competition . |