Whiteladies Picture House

Changeshop

This project also has a Changeshop where you can read more about its latest progress.
Go to Changeshop: Whiteladies Picture House.

We aim to rediscover Bristols cinematic heritage, develop community spirit and involvement and embrace a sustainable future.

Sobre ti

Organización: The Whiteladies Picture House más ↓↑ ocultar↑ ocultar

Background Information

Nombre

David

Apellido

Fells

The competition is only open to people between 18-34 years-old and resident in UK, Ireland, Sweden, Denmark or the Netherlands. Does this apply to you

Sí.

Country of residence of entrepreneur

UK

Tell us about your personal background. Why are you passionate about this issue? Making an idea a reality takes innovation, dedication and strong leadership. Do you have the necessary entrepreneurial skills to realize your vision?

I've been working as the manager of the Redgrave Theatre in Bristol for over 5 years, during this time I have made many contacts within the local theatre industry and have developed a good understanding of why Bristol needs more arts venues. I also have a good understanding of what is required to make a venue successful.

As well as being passionate about creating a new arts venue for Bristol I have always had a love for 1920 - 40's architecture, especially Art Nouveau and Art Deco. To be able to save such a beautiful building as the Picture House while also creating a new theatre and arts venue for Bristol would be a dream come true.
In the 2 years that I have been working on the project we have attracted over 1000 supporters as well as in-kind support from many local companies - we have attracted a group of dedicated volunteers who are all willing to put their time and experience to the project.

Sobre tu organización

Nombre de la organización

The Whiteladies Picture House

Sitio web de la organización

País de la organización

Reino Unido, BST, Bristol

Países en donde este proyecto está creando impacto social

Reino Unido, BST, Bristol

Tu organización es

OSC/ONG

La información que brindes aquí será usada para llenar las partes de tu perfil que hayan sido dejadas en blanco, como intereses, organización, y sitio web. Ninguna información de contacto será hecha pública. Por favor desmarca esta casilla si no deseas que esto suceda..

Innovación

leer más↑ ocultar↑ ocultar

La necesidad: ¿Cuál es el problema que tratas de solucionar?

We are trying to solve 4 issues;

The 1st is that theatres are notoriously expensive to run (with large carbon footprints) making it difficult for companies to cover their costs.

The 2nd is that Bristol has a thriving theatre industry but no medium size venues that can be used for events. Many companies struggle to put on shows while touring companies bypass Bristol altogether.

The 3rd issue is that despite a rich cinema heritage most of Bristols cinemas have been demolished.

The final issue is that The Whiteladies Picture House is a beautiful 1920's cinema that has stood derelict for 10 years. Since the cinema closed the area has suffered with many shops and restaurants closing down. The area is missing the community focal point that would attract more people to the area.

La solución: ¿Cuál es tu solución? Sé específico.

Our solution is to convert the Whiteladies Picture House into a multi-use arts centre consisting of 400 seat theatre, 200 seat cinema and function room. The renovation would restore all of the important historical features of the building and protect the building for future generations to enjoy. We aim to use the latest energy efficient technology in order to reduce the buildings carbon footprint and running costs.

This new venue would act as the social hub for the local community and would also attract visitors from the wider community to the area.

The 400 seat theatre is just the right side to fill the current gap between the smaller studio venues and the much large theatres in Bristol and so would attract a variety of new theatre companies to Bristol as well as helping to support the local theatre community.

As well as showing poplar Films the cinema space would be used for educational events that would allow people to learn about the history of cinema.

El Modelo: Muéstranos a través de un ejemplo específico cómo tu solución hace una diferencia, incluye tus actividades primarias

The buildings renovation would use many environmentally friendly and low energy technologies as possible in order to reduce the impact of the building on the environment and to minimise running costs. These technologies include using heat pumps rather than traditional central heating and LED lights wherever possible - including the revolutionary led mirror lights that have been designed by GDS to mimic the colour temperature of traditional light fixtures. Recycling and reusing would also be a key part of the development - we will be looking to source reclaimed items as much as possible - partly as it links into the historical aspect of the building but also because this will lessen the impact of the refurbishment.

Our roof terrace garden would be watered using collected rain water and would contain flowers and plants that promote biodiversity.

While these changes may seem minor when added together they will create a venue that is unlike any other in the country and will act as a flagship example of how community venues can make the shift towards a sustainable future.

Once renovated the business will be open 10am till 11pm each night, with the possibility of occasional late night film screenings. The Business will be open all year round with December and Easter as the busiest times of year. During the summer when less theatre shows are performed the schedule will be filled with a greater number of dance performances and films. Special community focused film screenings will help to boost revenue during traditionally quiet times. These will include:

i. The “Golden Oldies” Programme – Providing a safe relaxed atmosphere for some of our more senior patrons to meet and socialize while watching a variety of classic films
ii. The “New Mothers Club” – Allowing mother’s with young babies to meet, socialize and watch films without worrying about disturbing other audience members.
iii. The “Cine-Crèche” – Allowing Parents to do the weekly shop, browse around Whiteladies road or have a relaxing meal while their children watch a film under the supervision of our CRB checked Staff.
iv. The “Monthly Charity Club” – A Monday night screening of whichever film is playing that month, where all the profit from the tickets are given to a chosen charity.

Unlike the majority of theatre’s that only open their bars during performances we believe that due to its location there is enough local interest/passing trade to warrant full time opening hours of 10am till 11pm. The Bar will serve a variety of spirits, soft drinks, wines and beers. As much as possible we aim to use locally produced beverages such as Bristol Beer Factory or Bath Ales. While the bar will not serve food it will stock a variety of snacks and sweets including crisps, flavoured popcorn and of course Ben and Jerry's ice-cream. For events that require catering the intension is to develop relationships with local restaurants and caterers. This will allow the Picture House to offer a much wider range of menu’s while helping to support other local businesses.

Live Music event’s will also be a feature of the yearly programme. Events such as these will increase the potential door sales as well as having increased bar takings compared to theatre events.

We also intend to include a variety of film festivals or special screening days during the year. These could be based on a genre, actor or director and can be timed to link into other events within the yearly calendar (the most obvious example of this would be a horror film festival at Halloween).

The function room will also be used for other community based events such as meetings, rehearsal space, dance classes and as an art gallery.

We want to create a venue that has something for everyone and that encourages different sections of society to interact and develop connections that may not normally exist.

El mercado: ¿Quiénes son tus pares y competidores? Identifica a otros que también estén trabajando para dar respuesta a las necesidades que tú abordas y en qué te diferencias de ellos. ¿Cuáles son los desafíos que estos jugadores podrían representar para tu éxito o crecimiento?

Because of the way that the building would operate there are no other venues in Bristol that are doing exactly what we want to do. Our aim is to create a venue that compliments rather than competes with the existing venues.

There are other venues elsewhere in the country (such as the Electric Palace in Bridport) that have achieved a similar ambition to us. We are in contact with many of these organisations and they are hoping to help support our project with advice and guidance.

The difficult aspect of The Whiteladies Picture House is the amount of capital expenditure needed early on in the project, but once renovated we see no limits to what we can achieve and hope that other community groups can use us as a business model for their own renovation projects.

Select the stage that best applies to your business

Operando menos de un año

Impacto social

leer más↑ ocultar↑ ocultar

What is the social impact you have had to date and how you measure it?

We have started our project by reaching out to the local community - we have the support of over 1000 people, we produce regular newsletters and video blogs as well as using social networking sites. This contact allows us to learn more about the Buildings history and what peoples hopes are for the future. We have made contact with many companies and are developing these relationships in the hope of greater support further down the line. Already we have had offers of in kind support or donations from a variety of sources - for example local sustainable architect White Design has put together some concept plans for the building free of charge. We believe that the venue will be more successful with a greater level of community involvement.

What barriers might hinder the success of your business? How do you plan to overcome them?

The success of the project is threatened by the current owner of the buildings attempts to get planning permission to convert the building into flats. We are hoping the project can more forward quickly so that we can purchase the building before this happens.

Another barrier is that the project requires a large amount of capital expenditure - we are applying for funding for the majority of the sum but we will have to raise the remaining balance.

We have attracted several volunteers with experience in fund raising large sums of money and are confident that their experience will allow us to complete the project.

Sostenibilidad

leer más↑ ocultar↑ ocultar

How does your model address financial, social, and environmental sustainability?

The multi-use nature of the venue gives it the flexibility to be financially sustainable; for example the normal lull in theatre income during the summer will be supplemented by an increase in cinema takings caused by the release of the summer Blockbusters.
The buildings location is also the key to its success, it is positioned on one of the main commuter routes into Bristol City centre, its close proximity to Bristol University means that there are a large number of students living nearby with disposable incomes. The area has good transport links including multiple bus routes, Clifton Down Train station, taxi ranks and a multi-story car park. The Picture House is positioned between BS8, BS9 and BS6. These three areas are arguably the most affluent in Bristol and contain the largest proportion of Theatre-goers.
The work we are already doing creating connections with local community groups will help to establish the Picture House as a vital part of the social makeup of the area. Our aim is for the building to become part of people’s lives in such a way so that they will help to protect it for the future by volunterring or donating.
The money saved though being environmental sustainable joined with the income from hires, tickets sales and donations mean that the venue will be unlike most other theatres in that it will be financially independent and will not need regular arts council funding in order to survive.

Awareness & learning

leer más↑ ocultar↑ ocultar

How do you see social entrepreneurship contributing to the improvement of developing countries?

I believe that there is currently too much focus on profit within western business models. If a company’s primary focus is to make as much profit as possible then they will negotiate aggressively with businesses in developing countries to ensure that they get the best prices.

However if an organisations is run as a not-for profit social enterprise the focus switches from financial profit to social, community and environmental benefits. Companies such as the Whiteladies Picture House will actively choose fair trade suppliers and support good practises in developing countries because it is part of their ethos.

The more social entrepreneurship there is with good ethics the more pressure there is on Big business to follow suit. Hopefully there will become a tipping point where peer pressure results in all companies switching over to ethical fair trade suppliers and so helping developing companies to improve the lives of the population.

What aspects of your stay in Uganda as part of the competition do you think you will find most challenging and rewarding?

It is very hard to say what would be the most rewarding part of the trip as it all sounds amazing - I love experiencing different cultures seeing how people live around the world - what their normal day is like, what they eat, how they spend their free time. I would also really like to learn more about how they are combatting climate change as this has always been a subject that interests me. Having grown up in Devon around the local farming community it will be great to see what a Ugandan farm is like and be able to help out with the work.

Even with the difficulties with the recession, life in England is relatively easy - we are safe in the knowledge that the government will support us if the worst was to happen. I think the most difficult and inspiring aspect of the Uganda visit will be to see people whose situation is a lot less certain but are still happy to work to improve their lives.

AdjuntoTamaño
logo.jpg31.93 KB
whiteladies.jpg90.61 KB