MiCasa - Creating Communities One Building at a Time
A web application that makes it easy for strata residents, council groups and management to create a real, harmonious community in strata buildings.
Sobre tu organización
Nombre de la organización
Thiink Strata Online
Sitio web de la organización
País de la organización
Canadá, BC, Vancouver
Country where this solution is creating social impact
Canadá, BC, Vancouver
Region in BC where your solution creates social impact
Tu organización es
¿Cuánto tiempo ha estado operando la organización?
La información que brindes aquí será usada para llenar las partes de tu perfil que hayan sido dejadas en blanco, como intereses, organización, y sitio web. Ninguna información de contacto será hecha pública. Por favor desmarca esta casilla si no deseas que esto suceda..
Selecciona la fase que describa mejor el momento en el que se encuentra tu emprendimiento
Crecimiento (tu iniciativa piloto ya se está aplicando y se empieza a expandir)
¿Cuánto tiempo se lleva poniendo en práctica tu iniciativa?
Operando entre 1-5 años
Which of the following best describes the barrier(s) your solution addresses? Choose up to two
The Need: Describe the need for your solution and the size and characteristics of the community(ies) your solution is engaging
Over the past 5 years throughout British Columbia, the popularity of high density strata living has collided with the rapid adoption of web and mobile technology. The result has been an increase in demand from B.C’s 700,000 (approx.) strata residents for technology that creates community, opens communication and provides operational transparency.
B.C’s Property Management companies cannot meet the evolving technology needs of strata residents due to limited technical capabilities.
We’ve discovered that dynamics such as age, computer literacy, language, access to technology and location exist in MiCasa’s target market (B.C. strata residents). We can always do a better job of understanding the effects of these dynamics on our target market.
La solución: ¿Cuál es tu solución? Sé específico.
MiCasa fills the gap between the technology needs of B.C strata residents and the capabilities of Property Managers.
MiCasa is a web application specifically built for strata residents. We are focused on using technology to:
Build harmonious communities - get to know your neighbours, meet people with similar interests, improve strata security.
Improve communication - engage residents in discussion, access strata documents, paperless archives and instant correspondence.
Provide operational transparency - notify residents, understand what’s happening at the management/council level.
Property Managers can provide a whole new level of service, by providing instant access to strata information, approved tradespeople and FAQ’s.
We address some target market dynamics by providing exceptional customer support (via phone, email or directly through the MiCasa web application) and reducing the learning curve (keeping the user experience simple). We can always do better.
The Model: Walk us through a specific example of how your solution makes a difference; include the primary activities involved in your solution.
MiCasa helps create harmonious communities - Use MiCasa to encourage discussion throughout the year so that by the time your Annual General Meeting rolls around, residents will be up-to-speed on strata issues requiring their attention.
Example - Landscaping: Landscaping is an important part of protecting property value in a strata building. Most landscaping project costs should be covered by the strata’s contingency fund; however, some details of a landscaping project may need to be voted on by residents during an Annual General Meeting (AGM).
The Property Manager (or landscaping committee) can upload the landscaping plan to MiCasa’s secure document storage area (instantly notifying residents), then start a landscaping discussion thread on the MiCasa Community Board.
After downloading and reading the landscaping plan, residents can choose to contribute their ideas on the Community Board thread. Some residents may prefer to just read through the comments posted by other residents.
The overall outcome is a more engaged, harmonious community, armed with enough information to make an educated decision at the AGM.
The Marketplace: Who are your peers and competitors? Identify others working to address the same needs as you and indicate what sets you apart from them.
While MiCasa was one of the first companies to tackle the residential strata technology market, over the past 2 years competition has started to appear.
Here are a few of our competitors:
We set ourselves apart from our competition by choosing to champion B.C. Strata Residents rather than Property Management Companies. By meeting the technology needs of strata residents, we help them create harmonious communities and grow our business. By applying technology to solve real-world problems we help people live better in strata buildings.
Esta presentación se trata de
Historia de la fundación: Queremos saber acerca del momento en el que hiciste "¡Ajá!". Comparte la historia de dónde y cuándo el/los fundador(es) vio (vieron) el potencial de esta solución para cambiar el mundo.
MiCasa grew from my own needs as a strata resident.
I purchased my first apartment in North Vancouver around 5 years ago. While talking to some fellow residents at my first strata AGM I noted that the overall crowd feeling was confusion. Residents were concerned about casting votes on important issues that they did not fully understand.
After the meeting I approached the president of my strata council (a Property Manager himself) and asked if there was an email list that I could join to keep informed on strata related issues. I was informed that no such email list existed.
The next morning at the office (at this time we owned a small web development company) I discussed the idea of creating a simple website for strata residents with my business partner Jonathan Hawkes. As a strata resident himself Jon loved the idea. We immediately set to work creating the first "pilot" application and eventually evolved it into the application that exists today.
Por favor, describe el objetivo de tu iniciativa: un resumen de lo que están tratando de lograr
The goal of MiCasa is to redefine the way residential buildings currently operate in British Columbia. We aim to establish a new norm where owners, renters, council groups and management use technology to work together and develop a real, harmonious community. We are committed to improving the lives of people living in residential strata buildings.
¿Cuál ha sido el impacto de la solución hasta la fecha?
Since launching the basic version MiCasa in Late 2011 we have recorded slower than expected growth. However, we have been working very closely with residents from the strata buildings that have adopted MiCasa and opinion is high.
Cuál es tu impacto proyectado para los próximos 5 años?
Five year projections
- reached 5% market traction in our Metro Vancouver sandbox.
- expanded throughout B.C.
- reached 2% market traction in Seattle or San Francisco.
- reached 2% market traction in Sydney, Australia.
¿Qué barreras pueden dificultar el éxito de tu proyecto? ¿Cómo planean superarlas?
Gaining entry into strata buildings is our largest barrier to success. Once established in a strata building MiCasa is welcomed by residents. Overcoming this barrier may mean establishing distribution agreements with Property Management Companies.
Strata Property Act and Privacy Act: To overcome this potential barrier we need to effectively communicate MiCasa's alignment with these act's. Strata Residents need to feel that they are dealing with an ethical company and that their rights and privacy are being protected in accordance with these act's.
Las iniciativas ganadoras presentan un plan fuerte de cómo van a alcanzar y realizar un seguimiento del crecimiento. Identifica tus metas a seis meses para el crecimiento de tu impacto
500 Strata Buildings
Identifica tres grandes tareas que tendrás que completar para llegar a las metas de seis meses.
Refine our distribution model to generate more sales.
Expand our customer service model so that we can more effectively listen to our users.
Increase production in the area of application development so that we can meet the needs of our users.
¡Ahora piensa en grande! Identifica tu meta de impacto a 12 meses.
1500 Strata Buildings
Identifica tres grandes tareas que tendrás que completar para llegar a tu meta de impacto a 12 meses
Ensure adequate access to capital. Perhaps seek outside investment or partner.
Shift from working in business to working on business. Strategize entry into lateral markets.
Stay focussed. Keep listening and supporting our customers. Keep innovating our product.
Cuéntanos sobre tus alianzas.
We have no partnerships with outside companies at this time. We are actively seeking distribution partners at the moment.
Are you currently targeting other specific populations, locations, or markets for your solution? If so, where and why?
No. At the moment we are focussing our limited resources on refining our business model in our Vancouver market. This gives us the ability to better understand the needs of local strata communities before rolling-out province or country wide.
¿Qué tipo de sistema operativo y factores internos de la organización hacen que tu innovación sea un éxito?
We are a B.C. company, but at the moment our 3 co-founders are located in Vancouver, Sydney and Vienna. We operate autonomously much of the time, so clearly defined rolls, goals and responsibilities are hugely important. We foster a business environment based on trust and mutual respect for each other. We encourage each other to excel in the areas of product and workflow innovation. Our business depends on it.
Por favor, pon en claro las necesidades u ofertas que hayas mencionado anteriormente y/o sugiere categorías de apoyo que no están especificadas en la lista
|43 weeks ago April Dutheil said: Hi Mat, It would be wonderful for you to bring this context and experience into our discussion spaces. The conversation series is ... about this Competition Entry. - leer más >|
|43 weeks ago Mathew Peake said: Hi April, Thanks so much for your message. Creating harmonious communities is enormously important for MiCasa. Every resident within a ... about this Competition Entry. - leer más >|
|44 weeks ago April Dutheil said: Hi Mathew- What kind of functions does the your technology use to facilitate social community and interaction? Do you have any success ... about this Competition Entry. - leer más >|
|48 weeks ago Mathew Peake updated this Competition Entry.|
|48 weeks ago Mathew Peake updated this Competition Entry.|
|48 weeks ago Mathew Peake submitted this idea.|