Vencedoras - Economic Empowerment through Soccer
Esta presentción ha sido seleccionada como finalista del desafío
Gamechangers: Change the Game for Women in Sport .
Adolescent girls/young women develop their economic potential through an employment/entrepreneurship program built on a soccer-based curriculum.
Sobre ti
Información de contacto
Title
Mr.
First name
Paul
Last name
Teeple
Your job title
Director, A Ganar / Vencer/Vencedoras Program
Name of your organization
Partners of the Americas
Organization type
International Non-Profit Volunteer organization
Annual budget/currency
$8 million
Ubicación
Project Street Address
Estrada de Curicica, 2.000 - CRPHF
Project City
Jacarepagua
Project Province/State
Rio de Janeiro
Project Postal/Zip Code
CEP: 22780
Project Country
Brasil
tu idea
Choose your sport: (check all that apply)
Soccer/Football
If you chose "other" for Sport, please define in 1-2 words below
What approach does your initiative incorporate?
Capacity Building
Year the initiative began (yyyy)
2008
Paste your video code here:
Please note that this video is for our Vencer program which precedes Vencedoras.
If your project has a website, paste the web address here:
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Name Your Project
Vencedoras - Economic Empowerment through Soccer
Describe Your Idea
Adolescent girls/young women develop their economic potential through an employment/entrepreneurship program built on a soccer-based curriculum.
Innovación
What is your signature innovation, your new idea, in one sentence?
Adolescent girls/young women develop their economic potential through an employment/entrepreneurship program built on a soccer-based curriculum.
How many people does your innovation serve or plan to serve? Exactly who will benefit?
1400 economically disadvantaged girls/young women between the ages of 16-24 as direct beneficiaries.
3360 family members will benefit indirectly. In many cases, Vencedoras participants already have children. This will make the impact of their mother’s having a job to be immediate and direct
We are tracking to see if participation will have an impact in some young women waiting longer to have their first child increasing benefits.
200 mentors and 50 businesses will participate and benefit
Do you have any existing partnerships? If so, please list and describe.
Numerous partnerships support Vencedoras:
•The Nike Foundation provides the majority project funding
•The Inter-American Development Bank's Multilateral Investment Fund provides funding
•The International Center for Research on Women provides technical assistance for Monitoring and Evaluation
•The Fondo Angela Borba provides expertise on working with gender issues and guidance on helping girls and young women gain access to credit
•NGOs CEACA Vila, Ecos do Futuro and FIRJAN are implementation partners. They help us recruit girls from Rio's favelas and implement training based on our sports curriculum
•Compublix, an organization that designs educational materials, is helping develop manuals for participants, instructors and mentors
•Microsoft and Petrobras provide program support
•Brazilian businesses will provide internships and apprenticeships
•Numerous volunteers serve as mentors and advisors to the program
•Angela Hucles, US Women’s National Team, is the Program Ambassador
In which sector do these partners work? (Check all that apply)
Citizen sector (non profits, NGOs) , Private sector , Public sector (government).
How do you implement your innovation and apply it to the challenge/problem you are addressing?
Vencedoras is implemented in 3 integrated phases with 2 additional overlapping components.
Phase 1 is soccer based employability skills course where girls learn skills such as teamwork, communication, discipline, respect and a focus on results via innovative soccer games and soccer based activities. They also learn computer, reading and math skills via soccer-based activities.
Phase 2 is a market-based vocational/technical course that also includes entrepreneurship training. Soccer activities are integrated into Phase 2 to keep training interesting and fun.
Phase 3 offers practical experience to girls via internships or apprenticeships.
Throughout the phases the girls/young women are mentored by local business leaders. They also conduct community service projects as part of training.
Finally, the Vencedoras participate in a follow-up program designed to support them after training.
Impacto
Provide one sentence describing your impact/intended impact
By learning through soccer, girls reach their economic potential and have postive impacts on their own lives, their families and their communities.
What does impact/success look like? Please list any tangible measures of the impact of your innovation
Girl’s Success: At-risk Brazilian girls develop the confidence, skills, capacity and
support network needed to increase their economic potential and achieve their personal and career goals.
Successful Methodology: The Vencedoras model responds to the needs of Brazilian girls and engages the private sector to ensure its replication.
Successful Sustainability and Outreach: Vencedoras sustainability is assurred by incorporating the private and public sectors in outreach and investment in expanding girls’ educational and economic opportunities.
Our vision for success is a Brazilian girl with the knowledge, skills, and support she needs to positively shape her own future. She is supported by a vibrant and sustainable network and has the opportunity to exercise her rights and her economic and human potential. This girl is able to dream and act upon her dreams. Vencedoras will be sustainable and replicable and will have the support of the private, government and non-profit sectors.
Is there a chance that your project could change policy (within an institution or government)?
We certainly hope so. We have designed our activities and our monitoring and evaluation system to provide us with hard evidence that can be presented to policy makers. We are part of the Nike Foundation's Girl Effect program and believe that what we do will provide lessons for future programs.
Aside from financial sustainability, how do you plan to grow the initiative or expand your intended impact?
1. We work with NGOs so that they can implement the methodology in the future.
2. We work with private businesses to ensure a market-driven program and that we meet market needs.
3. We work closely with each individual girl to help her be an agent of change.
4. We work with sports organizations to increase visibility and spread the use of our methodology.
5. We work with large donors to impact their policies.
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Sustenibilidad
How is your initiative financed (or how do you expect your initiative will be financed)?
The majority of funding for Vencedoras comes from the Nike Foundation. We match that funding with support from the Inter-American Development Bank. We also get support from Brazilian businesses in the form of grants and in payment for apprenticeships. We also work with hundreds of volunteers.
Fuente de financiamiento
Annual budget
Vencedoras budget is approximately $850,000 per year including the value of in-kind contributions.
Annual revenue generated
Will will raise about $250,000 per year including in-kind contributions.
Number of staff (full-time, part-time, volunteers)
Full-time: 5
Part-time: 20
Volunteers: 250 over the 2 years of the program
What are the main barriers to financing your initiative, and how do you plan to address these barriers?
Employment training is expensive as it requires time, equipment and attention to each individual. Some individuals assume that a program with a strong sport focus will automatically attract sponsorships. This isn't so. We need to show donors that we achieve results for individual girls, for businesses and for communities. This takes time and requires building relationships.
We plan to use the power of sport to bring attention to the program and the issue of girl's empowement.
What are the major challenges with regards to partnerships?
Partnerships are more opportunities than challenges. We believe strongly in the power of building partnerships. Challenges happen because each partner has her/his own goals and purpose. We try to find common ground so that we can work together successfully. This requires devoting time to building and nurturing relationships.
La historia
What stage is your project?
Ongoing project .
What was the motivation or defining moment that led to create this innovation? Tell us the story.
In 2000, soccer legend Pelé urged leaders of the Inter-American Development Bank to use the power of soccer to reach youth in the Americas. The IDB eventually reached out to the Partners of the Americas and the A Ganar/Vencer youth employability program through sports program was born. Programming began in 2005 in Brazil, Ecuador and Uruguay with a goal of training over 3100 at-risk youth. A special soccer-based methodology was created and the program has been a huge success.
Early questions centered on the participation of girls. Many were concerned that girls would not be interested or allowed to participate. Those fears were quickly put aside when the majority of the program applicants were females. The girls brought energy to the program and the impacts on their lives of gaining self-confidence, having a safe place to meet and study with other girls, and learning employment skills were tremendous. Just like the boys, some were fabulous players and some weren’t. But what was important was that they were willing to try and learn based on the sport-focus.
In 2007, Partners and the Nike Foundation began talks about adapting the Vencer program in Brazil specifically for girls. That new initiative, approved in 2008, is called Vencedoras. The focus is on bringing economic empowerment for girls but soccer is the vehicle and the program’s identity. We hope that for everyone one of the 1400 girls who will participate that they will have their own “defining moment.”
Please tell us about the social innovator behind this initiative
Paul Teeple has led sport for development programming at Partners since 2005. He loves sports, youth development and Latin America and enjoys how he is able to combine all three. Paul became really focused on development issues for girls and women in 1998 in Honduras where he worked as the Agriculture Program Manager for Peace Corps Honduras. There he saw the power of investing in the girls and the changes it brings to them and their families.
(Optional) To be eligible for an additional prize, please select age range
27 or older