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Ethical Ocean - the ethical online shopping marketplace
Ubicación
Ethical Ocean is an online marketplace for top ethical brands, allowing shoppers to buy products that align with their values. In 2009, the size of the ethical shopping market in the US was $39 billion. While it is obvious that consumers care more than ever about the ethics of their shopping, the current marketplace is badly fragmented providing an obstacle to ethical shopping. For buyers, Ethical Ocean provides a single, convenient shopping portal for goods assured ethical. For sellers, Ethical Ocean is a unified online-hub for their products.
Visible destruction of biodiversity, rapid depletion of natural resources, real impacts of climate change, and continued poverty in the Global South have sparked a new global conscience. While there has been a significant shift towards a more sustainable and equitable existence, the average person is still left wondering, “what can I do to help?” Ethical Ocean’s vision is to mainstream ethical shopping by increasing the awareness and consumption of ethical products and services. Their goal is to transform the entire market by connecting buyers and sellers through an easily-navigated website that amasses and sells the world’s top ethical products. They are creating a grass-roots movement and I believe Changemakers will help their efforts.
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