Founder of muchbetteradventures.com - connecting adventure seekers to changemaking operators and accommodation providers. Exploring low cost, high impact, marketing solutions to support sustainable travel pioneers.
Choco rainforest, Ecuador - the scene of inspiration for muchbetteradventures.com
In an adventure market dominated by big commissions, large advertising budgets and plenty of green wash, we take a 'much better' approach. We aim to level the playing field so that new initiatives, not-for-profits, community projects and charities can access an interactive, commercially competitive marketing platform and compete alongside established ethical operators for a bigger share of the market than they can usually reach.
Alex is founder and managing director of muchbetteradventures.com, an innovative adventure travel website and social enterprise designed to find, support and reward small, ethical businesses, not-for-profits, community projects and charities. Full of ideas to bring sustainability to the mainstream, he also works alongside organisations like the Travel Foundation and Sustainable Travel International to offer practical sustainability solutions for small and medium sized operators in the adventure sector.
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